Hey Zaneta, have you seen my blog post the Ultimate Email Strategy? Here’s the link https://iamdawn-marie.com/ultimate-email-marketing-strategy-bloggers-marketers-beginners/. You can set up your email campaign and have it run on autopilot for when the lead comes in. Simply write 7-10 emails before hand. Those emails will be nurturing emails so you can pretty much write anything, talking to your subscribers and offering tips or value based on your niche. Also regardless of whether you have a big list or not, I think you can still send blast campaigns. It does not matter. Even if you have one subscriber on your list, talk to them as often as you like. I like talking to my subscribers once a week so I do a blast every week. Hope that helps. Good luck Zaneta.