Many dentists want more dental implant patients.

Maybe they want to take on new dental implant patients since they’re switching their expertise. Maybe they’ve hired an associate and want to make sure that there’s enough work for him/her or maybe they want to increase production and so want to increase the number of new patients they have.

This blog post will give you ideas on the modern methods that you can use to advertise dental implants so you can get more dental implant patients.

Remember that you should give these methods time to see whether they work. Some can be used as part of a short-term plan whereas others can be used over a longer period of time.

Here’s what you will learn:

• How to get more dental implant patients with your existing patient database
• How to get more dental implant patients with Facebook Ads
• How to get more dental implant patients with Google Ads
• How to get more dental implant patients with SEO
• How to get more dental implant patients by training your staff

How to get more dental implant patients with your existing patient database

Whenever I work with a client I always tell them to start with the people who have already interacted with them or gotten some type of service from them.

Why?

Because these people already know you, they like you and because they’ve used your services, there is some element of trust, unless you provided a poor service.

The first thing you can do as a dentist is to go through your existing patient database and identify those patients who are the most profitable. 

A profitable patient can be someone who has previously presented as easy to do business with. 

That means they’ve paid on time, they may have paid in full and they have been satisfied with your level of care provided. 

A profitable patient can also be someone who recommends your practice to others and is your practice’s “champion”.

So out of all the patients who’ve paid on time or in full before, find the ones who recommends your practice either because they’ve written a review about you or they’ve sent their friends and family to you before. 

When you find these people start building closer relationships with them, then asking them for additional referrals or see whether they would be the right candidate for relevant or follow up treatment.

How can you do this?

You can send out physical monthly newsletters to the patients you’ve identified. Think of ways in which you can make the newsletters memorable so the person receiving it, remembers you when they see your newsletter and is automatically inspired to talk about your practice to their friends and family.

If monthly newsletters are an expense you can’t justify, messenger bots can be used to communicate with your ideal patients, provided you have their Facebook contact details and they have previously given you permission to contact them this way. Messenger bots can be customised to send a message flow that interacts with the patient, which will keep you top of mind.

Alternatively you can use emails to communicate value to your patients. Remember that email open rates are very low these days so they may not be as effective as messenger bots or physical newsletters.

How to get more dental implant patients with Facebook Ads

Considering the above patient list that you’ve created – those who are profitable patients and refer or recommend your services – it’s time to create your ideal patient profile. 

An ideal patient profile is a set of characteristics that you have identified as being common amongst your most profitable and “champion” patients.

You can identify and pay attention to the following characteristics:

• Their gender – do you find that most profitable patients are male or female?
• Their age – do they fall into a certain age bracket?
• Their location – do they live in a certain area e.g. wealthy neighbourhoods?
• Their career – do they have a certain type of career e.g. healthcare professionals, educational professionals, corporate professionals?
• Marital status – are they single or married?
• Family status – do they have a family?

Once you have identified the most common characteristics amongst all your profitable patients, you can then create an ideal patient profile and find more people like them. 

Facebook allows you to easily create an audience that is like your ideal patient with their audience targeting, which is why Facebook ads are a great way in which dentists can get more dental implant patients. 

They must first identify who are their ideal patients and plug in that data into the audience targeting tool.

As you will see in the above image, if you know that the majority of your “champion” patients are aged 50-60, women and living within a 5m radius from your practice, you can enter these details into the Facebook Ads Manager tool.

To get started with Facebook ads click here to create your own Facebook business account.

When you know your ideal patients, it’s time to create the content strategy. 

Most dentists get their content strategy wrong because they start from a place of wanting to sell their services. 

Especially if you are using Facebook ads for the first time, it is a big mistake for you to create an ad and then target an audience that knows nothing about you. 

As the dentist who stands out, you should adopt a content strategy approach where you are adding value to the lives of the people who see you for the first time, by understanding what their problems are and then offering a solution that helps. 

One way to do this is to create blog posts, videos, Lives and Facebook posts about various problems dental implant prospects may have so you can serve these and warm up your audience to you. 

You want to share as much content as possible so they become familiar with your dental practice and start liking you, because you’re not selling to them but rather giving them the information that they want. 

This sets you apart because not many dental practices do this.

Once you have created that warm audience, which Facebook tracks for you, you can retarget that audience by putting your offer in front of them. 

For dental implants, your offer might be a free consultation and the below image gives an example of what I would say in your ad.

Also keep in mind that if you do offer a free consultation, that to attract the highest quality lead, it’s not enough to simply ask for a name, email and phone number. 

You should also be asking for additional information so that the lead commits more time to completing that information for you. 

The more someone commits time in completing something, the more they’re likely to follow through. Additional information could be a simple question like “are you considering dental implant treatment in the next 3 months”.

How to get more dental implant patients with Google Ads

Google Ads is a completely different kettle of fish from Facebook Ads. Therefore your approach to getting dental implant patients would be different but you can lead with the same thought process. 

Knowing your ideal patient profile, it’s also important that you understand what their problems are and why they would be looking for a solution like dental implants.

Think about what’s going on in their minds and what types of sentences they would use in their searches. 

Google Ads allow you to enter an auction and place a bid on these sentences, known as keywords or keyphrases, so when someone types in the keyword or keyphrase into Google, your ad shows up at the top, depending on how much you bid. 

Now what we often see in Google Ads, are dentists creating ads that sell based on price. 

So for example, they may create an ad that looks like this:

When you create content based on price you will almost certainly attract the person who is looking for the cheapest price, which is what you don’t want as an implant dentist. 

Which is why a better approach is to lead with educational content, just like with Facebook Ads, so you can not only attract people with value, but also stand out from all the other dental practices that are marketing in the same way.

I therefore recommend creating your ad like this:

Once you’ve created your ad to come from a place of serving, rather than selling, make sure that you deliver the information to the lead, since dental implant prospects are more than likely using Google to find information to help them make a decision about dental implants and who is the best dentist to help them. 

They’re not only looking at price, they’re looking for information on what their options are, how dental implants work and who can they trust. 

Therefore your content that you will deliver through your landing page, should be highly informative, that it makes a good first impression on the prospect. 

Whilst you can get dental implant leads through Facebook Ads, Google Ads is probably a better marketing platform. Because of the intent behind the search, leads may be easier to convert since they know they want dental implants but just need a bit more information to help them make up their mind. 

How to get more dental implant patients with SEO

In the beginning, I spoke about having a long term plan and that plan is with the use of search engine optimisation (SEO).

Your goal with any SEO campaign is to eventually replace your paid advertising campaign. Provided you can target as many valuable keywords as possible that help you rank at the top of the Google searches. 

Google SEO for dentists focuses on targeting keywords that people would search for based on their location. 

Therefore if you can optimise your website so that you target for example, “dental implants + city”, then when your prospect searches for these keywords, your website appears and you will have the opportunity to convert them into a lead once they click on your website. 

Now there are a few things you can do to ensure that your website gives the best user experience and helps convert your visitors. 

Page speed load time

Make sure that your website loads quickly. If your website is taking 5 seconds or more to load, your prospect can become impatient and decide to abandon before it loads completely. This tells Google that your website is not relevant or delivers a poor experience and can potentially cause you to fall down in the search ranks.

Visible click to call and online scheduling

Ensure that you make it easy for the prospect to be able to contact you or book a consultation with you by implementing a visible hyperlinked telephone number or easy online scheduling.

Use custom photos 

The use of stock photos on dental websites are overdone. Instead use custom photos which will set you apart.

Reviews

Ensure that all testimonials and reviews are easily visible making you trustworthy and giving the visitor peace of mind that they’re making the right decision in using your services.

Offers

Do you have any special offers that you can highlight on the home page? This will help with any objections that the visitor has plus when you put these offers right in front of their eyes, it makes it easy for them to take the next step with you, since you may have answered many of their questions when it comes to pricing. 

How to get more dental implant patients by training your staff

Now all of the above are great ways that you can market dental implants to get more patients, but they won’t work if you don’t have well-trained staff to nurture your leads. 

This is the crucial part since one of the biggest problems dentists face, is converting those leads into dental implant consultations. 

Here are some tips to manage leads when they convert on your website:

Leads should be contacted immediately, typically within 5-15 minutes of the leads providing their information, to find out about their submissions, provide any further information and schedule an initial consultation.

Ensure that all staff who answer the phone are doing so with consistent information from the website. Therefore if you have any offers that are being advertised, ensure that your staff is informed of these offers too.

Staff should always lead conversations to an appointment booking. The best way to ask a lead to book an appointment is to offer one of two appointment times. You can say “Mr Smith we have 1 or 2pm on Monday or Wednesday available. Which one suits you?” When you ask in this way, you’re leading the call to return a positive answer rather than a negative answer when you ask “Would you like to book an appointment?”.

Keep waiting times to a minimum. When you have an ad campaign running, the number of leads you get can sometimes come in quickly. Be sure that you have enough time to contact all leads within the minimum times to maximise all lead conversions.

Wrapping Up 

You now have the best ways to advertise dental implants to get more dental implant patients. Do all of them and you will have no problem filling your practice calendar. 

If you’d rather someone handle your marketing so that you have more time on your hands to take care of and be of service to your patients you can book a Patient Attraction Breakthrough call where we will discuss your current marketing and see how we can help you make the most of it.

Click here to book your free Patient Attraction Strategy Call.

Other Resources

If you want to see an increase in more high-quality leads you can learn more about Implant Funnels by watching my short presentation to learn how How Cosmetic Dental Practices Can Stop Seeing Low-Quality Leads (“Price Shoppers”) And Get High-Quality New Patients To Accept Dental Treatment 

The post How To Advertise Dental Implants For More Dental Implant Patients appeared first on I Am Dawn-Marie.

It seems to be a constant battle with their marketing that’s preventing them from attracting high-value patient enquiries who are not only ready for treatment but are ready to actually pay for the treatment. 

A typical scenario that a dentist will have, is that they launch a Facebook or Google ad campaign, drive traffic to a landing page and wait for the leads to submit their information. 

Then when they get on the phone to discuss the treatment, they find that most are just enquiring about the price and need to “think about it” or are not ready. 

When you have leads who are in the “thinking about it” phase, these are leads that you probably need to nurture over time, but what’s of a priority to dentists, is finding those patient prospects who are ready to move ahead with treatment. 

As a cosmetic dentist you certainly do not want to fill your calendar with “price shoppers”. It would be a much better use of your time, if you are able to speak to a core group of people who have made the decision to have dental implants and are ready to invest. 

So how can you do that effectively and without wasting your time chasing low-quality prospects?

In this case study, I want to examine a dental implant funnel that a San Diego cosmetic implant dentist used to generate over $142,000 within 6 weeks and break down for you what you can do in your dental marketing to get the same results. 

I have not identified who the dentist is but have provided to you, images of his funnel so you can see the strategy that he has used to achieve his result.

Here’s what you will learn:

• What is an Implant Funnel?
• The anatomy of an Implant Funnel
• Why your marketing isn’t getting you results
• What to do next?

What is An Implant Funnel?

Let’s talk about what a funnel is first. In a previous blog post, I wrote about sales funnels and how businesses were using it to identify, secure and qualify their leads.

A sales funnel is the process that you take a prospect through, to raise awareness of your brand, educate or nurture them on your services, answer any objections they may have and convert them into a sale. 

Every dental practice will have a sales funnel. If you look at the process that you use to identify in the market who is the best candidate for your treatment services and what you do next to educate and convince that candidate about your services and why you are the best choice to offer that treatment, you have just implemented a sales funnel.

Therefore an implant funnel serves a similar purpose. You can use an implant funnel as a lead generation system, to identify, secure and qualify your leads so when you’re ready to get on the phone with the prospect, you’re only speaking to the right people who have a higher likelihood of becoming an implant patient.

The Anatomy of An Implant Funnel

So let’s look at how one dentist was able to use an implant funnel to identify, secure and qualify higher-quality leads.

This dentist is based in San Diego and grew his practice by only offering implant treatment. The problem that he had was that he was often chasing low quality leads through sub-standard marketing that were never going to get treatment from him in any event. 

The Ad

When I look at the type of marketing that cosmetic dentists are using to attract leads to their business, you can understand why there is such a problem.

The problem is that the type of marketing you’re using is attracting prospects whose benchmark is based on price. 

So if you make price the hallmark of your ads, then you’ll only ever attract that prospect who is looking for the cheapest deal.

When it comes down to marketing, I have learnt that price should never be the basis of a sales discussion. 

Rather you should focus on the outcome and paint the picture of what the transformation looks like for the patient prospect.

So the first part that the San Diego dentist had to get right was how to attract leads who were not looking for a “deal”. He did this by differentiating his marketing from other cosmetic dentists by seeking to educate the lead first and foremost. 

Here is an example of the ad that he used

You can see how this is different from other cosmetic dental implant ads. When I did a search of Google to see what type of ads there were this is what I came up with:

As you can see, most if not all cosmetic dentists were sharing “their best price”, which if you understand sales and closing high-ticket offers (offers that are expensive), then leading with price will almost certainly attract the “price shopper” who is looking for the cheapest deal. 

The San Diego dentist decided to take a different approach and that was to lead with education, to educate the prospect patient on three things:

• How much do implants cost?
• What are the best options for implants?
• How to choose a cosmetic implant dentist?

Because there are so many other cosmetic implant dentists offering the same type of treatment, how can you stand out and really differentiate yourself?

What I have found in today’s marketplace is that the person who leads with value, rather than trying to win the sale, is the one who will have a better outcome. 

Leading with value helps you to build trust, by providing answers to your patient prospects and helping them make the right decision for them. 

The Landing Page

When the prospect patient searches the internet for answers to their biggest concerns and they see your ad and click on it, you now want to start building that relationship with the prospect. 

The aim at this point is not to send the prospect to your website, but rather a dedicated landing page that is specific to the treatment that you are offering. 

Therefore if your goal is to get implant patients, then your landing page should only speak about implant patients and nothing else. 

Here is a snapshot of the San Diego dentist’s landing page. 

As you can see, the landing page immediately offers to educate the prospect about dental implants and is consistent with the text used in the ad.

As we go further down the landing page it speaks about the benefits of dental implants and also gives a bit of information about the dental practice and the specialist.

In my experience, landing pages typically convert better when they are short and straight to the point. 

The San Diego dentist’s landing page was quite long with a lot of text. I am not sure by what percentage it converted but if you do decide to use a similar landing page, I would recommend that you do a split test – test a shorter version against a longer version.

The Thank You Page 

Let’s now talk about the thank you page. What exactly should you add to your thank you page when you want to generate higher-quality leads. 

The thank you page, is the second page that the lead is taken to immediately upon submitting their details and you can add anything additional on this page to speak to the lead and convert them into a better-quality prospect.

One thing you need to understand when it comes to securing higher-quality leads is the more information they provide to you during the enquiry stage, the more likely are they to be of a higher-quality. 

The concept is this, if someone spends 5-10 minutes out of their day completing a form and providing personal information, then you can assume that they know what they want and are certain that they want a solution.

I actually learnt this strategy a long time ago, when a marketer I followed was able to use a Fitness Client Funnel to book and close 42 high-ticket ($3000+) coaching programs.

So I am not surprised to see that this is the strategy that is being used in this case. When the patient prospect opted to get the dental implant guide, here is what the thank you page looked like.

Pay attention to the offer and most importantly to the fact that the dentist has asked the lead to complete an application to have treatment.

The Application

Here’s what now happens when you add this step to your implant funnel.

You start eliminating people who are not ready and only focusing on those who are ready to move forward with treatment. 

Here’s what the San Diego dentist noticed and said

“[We] immediately noticed that the number of patients was not the goal of the Implant Funnel. Instead, the likelihood that those patients would close became the priority, so his practice would not have to chase down leads that were not profitable. He has expressed that the greatest value of the Implant Funnel is how it qualifies patients:

“We love abundance, but we also like to know that we are moving forward, and narrowing down higher-quality patients every time.” 

Here is what your marketing strategy should NOT do. 

It should not send you a large number of leads that are likely to become nothing but only waste your time in free consultations. Rather the more narrow your lead generation can be, where you are identifying those who are more profitable, the better ROI you are likely to have. 

And of course by introducing this step, the number of leads you have secured will be lower, but you now have a targeted group of people who have a higher chance at committing to an implant procedure, because they have qualified themselves for you before they even speak with you.

The Follow Up

What happens to those leads who do not complete the application form, you might be asking? 

Well in order to make your marketing work for you, you must have a system in place to help move the lead from being undecided to absolutely certain. 

The San Diego dentist did this with weeks’ worth of email messages to not be pushy about booking a consultation, but rather to provide ongoing education. 

This education can be in the form of patient testimonials, patient case studies, your practice’s story, who the dentist is and what makes them the best choice. 

Prospects will need more time to decide on investing in a high-value cosmetic procedure and as a marketer we acknowledge this fact. 

That’s why there are tools available to help you automate the follow up process, to always be top of mind, so when the patient is ready, they know who to reach out to.

Here’s what the San Diego dentist’s follow up email looked like:

Why Your Marketing Isn’t Getting You Results

If you are using special offers, discounts or free consultations to book implant patients, then be prepared to see an avalanche of price shoppers who are curious about your prices. 

As you have seen from above, this is what every implant dentist is doing in their marketing. They advertise offers that are only attracting people who are looking for the best price and who do not have the mindset that implants are an investment that can deliver a tremendous outcome. 

Therefore, before you put a strategy together, ask yourself, what problem does my target patient have? What questions are they asking? How can I help them answer those questions before I even ask for money?

You stand out from your competitors when you lead with value rather than being the next dentist who just wants the sale. 

Patients have many options these days. How can you be seen as the go-to cosmetic dentist?

Patients want to be served by a dentist that they can trust and who understands their needs. Your marketing should therefore cater to these patients by establishing trust upfront, rather than being pushy. 

The Implant Funnel helps you to achieve this since it captures the patient prospect’s information, follows up with them automatically without being pushy and qualifies them for you so you’re only speaking to the right people who are more likely to be ready for treatment.

What To Do Next?

From the San Diego dentist’s results using an implant funnel to attract, secure and qualify leads is a smarter marketing strategy that you should be using, instead of relying on sub-standard marketing that will only send you unqualified prospect patients, also known as “price shoppers”.

If you want to see an increase in more high-quality leads you can learn more about Implant Funnels by watching my short presentation to learn how How Cosmetic Dental Practices Can Stop Seeing Low-Quality Leads (“Price Shoppers”) And Get High-Quality New Patients To Accept Dental Treatment or book a call with me and I will share with you how an implant funnel can help you leverage your time so you are only speaking to high-ticket cases that are worth your time, qualify new patients BEFORE you meet on the consultation and automate your marketing so you are spending more time delivering the care that your patients need.

Click here to book your free Patient Attraction Strategy Call.

The post How to Use Google and Dental Implant Funnels To Get Higher-Quality Leads appeared first on I Am Dawn-Marie.

As a dental clinic you know that in order to stay relevant and to stay at the top of mind of your patient’s and prospective patients, you should at least have a dental clinic social media strategy.

But if you don’t understand what type of content will create engagement to help you get seen by more of your followers, then I get that you may not know what type of dental facebook post ideas to create. 

In this blog post, I am going to help you as the dentist, create your own dental social media campaigns, so you can get some inspiration for your dental Facebook and Instagram post ideas. 

I am also going to show you simple hacks on how to find inspiration for your dental social media campaigns, so you are never at a loss for what type of content to create on your social media, to keep your followers engaged. 

Here’s what you will learn: 

• Why social media is important for dental clinics
• What you should know about Facebook and Instagram before you create your dental clinic social media strategy
• Dental Facebook and Instagram post ideas 
• Dental clinic social media strategy for acquiring patients

Why Social Media is Important for Dental Clinics

Social media are channels that allow you to create and share content and information to users that interact and engage with the platform. Social channels are channels where people come together to network and meet virtually, like Facebook, Instagram, LinkedIn, YouTube, Pinterest, Snapchat. 

These channels are websites and they attract a large number of people to them every month. 

For example, Facebook.com is a website that has over 25 billion visitors to their website each month. 

Pinterest.com is a website that has over 1 billion visitors to their website each month.

Instagram.com is a website that has over 5 billions visitors to their website each month. 

With a website that has so many visitors where they are all interested in specific topics, it’s a haven for any business owner to create content and share it there and this is the reason why dentists as business owners, need to show up on these social media websites too. 

These social media channels, allow business owners to create dedicated pages and profiles for their own business and then engage with the people who spend time on the channel. 

As this is the case, if dental clinics want to have a presence on these social media channels, they should also create their own pages and profiles, so they can engage with people who interact with the social media channels. This is one way that dental clinics can use social media marketing to promote their products and services to the people that frequent these channels. 

If you do not have a social media presence as a dental clinic, then you are missing out on a huge share in the market since this is how most businesses are being found and staying relevant to people that matter to their business. 

What You Should Know About Facebook and Instagram Before You Create Your Dental Clinic Social Media Strategy

If you do already have a social media presence then you’ve taken the right step for your dental practice. 

Maybe you’ve decided to use Facebook and Instagram as the tools for your social media marketing strategy.

Many dental clinics create Facebook business pages and Instagram accounts but don’t quite know how to make the most out of them. 

Before you start posting content to these platforms here are a few things you should know, to help you manage your expectations about the effect they can have on your practice as well as understand how to use them. 

Posting frequency matters little

You might think to yourself that you should be posting as often as you can on Facebook to reach your followers. 

Well after looking at the stats, posting frequency matters very little since posting as many times as you can, actually has very little effect on your engagement. 

According to Buffer, an app for managing social media accounts, posting twice per day at most is best before likes and comments drop off dramatically.

Therefore it’s not so much how often you post that matters if you’re trying to reach as many of your followers, but rather what you post, that can drive the most engagement. 

Content types matter the most 

The type of content you create on Facebook is very important as a dental clinic. 

You should always be thinking about what the follower wants to see and what type of posts will help your followers engage and interact with your posts. 

According to Facebook, when you share content that is meaningful and relevant to people, they are more likely to share it and thus increase engagement on your Facebook page.

In this blog post I have shared some examples of Facebook and Instagram posts you can create for your dental clinic to help you improve your engagement. Before sure to check it out.

Live video is a must for your social media strategy

This might be a difficult one for you to accept since many people are nervous about using video as part of their marketing strategy. 

Whilst video is great for boosting engagement and helping people get to know more about you and your dental practice, Facebook has introduced Live Video which is an excellent way for your followers to interact with you live, helping you create a connection with them. 

You want to be memorable in your follower’s eyes. 

And to create that connection so you as a dental practice can build relationships and a community with your followers, Facebook wants you to use Live video more often. 

It says, “Live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos.” So if you are not using Live video as a dental practice, consider queuing this in your social media strategy and go Live from time to time. 

Facebook and Instagram organic reach is dead

You may be posting as many times as you can on Facebook and you might be losing encouragement to do so, because you’re not getting engagement as you thought you would. 

Don’t worry! It’s not your fault. Well not all of it. 

Facebook and Instagram’s organic reach has been in decline for a long time. In fact, less than 2% of your followers will actually see your posts on Facebook and Instagram which will explain why when you create a post, you get very little engagement (likes, comments or shares).

Many businesses have been feeling this pinch for a very long time and have adapted to this reality by using Facebook Ads instead to increase their visibility.

But if you’re not quite ready to use Facebook Ads, be sure to read my post ideas below, for ideas that you can implement on your dental business page to help you improve engagement. 

Remarketing is important 

If you create a promotional post on Facebook for dental implants or invisalign treatment and you create a single post, don’t expect that you will get a response. 

That’s because it takes someone 5-7 times of seeing something, for them to make up their mind that they want it. 

Which is why as a dental clinic and for anyone who manages your dental social media campaigns, you should adopt remarketing as a strategy for increasing patient enquiries. 

What is remarketing? Remarketing is the idea of putting a piece of content that you created for a promotion, back in front of someone who previously engaged with it. 

So if you created a piece of content for an Invisalign open day and they interacted or engaged with that piece of content, you can use your Facebook targeting criteria to tell Facebook to put another relevant piece of content in front of people who previously engaged with your post. 

This option is only available if you are advertising on Facebook, but it is something you should keep in mind when doing promotional campaigns. 

Analytics is there for a reason

Finally use your analytics. Not many dental practice Facebook business page owners and admins, study their page’s analytics. 

The purpose of your analytics is to help you understand how people engage and interact with your post, so you can create more of the same content that produced the highest engagement. 

Navigate to your business page’s analytics and study it to see what type of content people engaged with the most. Did the content give an instruction for people to take action? Was the content type a video, an image or a written post? Was it a story or an offer?

Your analytics stores important information that you should be using as a dental practice, if you intend to master and become successful with your dental social media campaigns.

Dental Facebook and Instagram Post Ideas

Ok, so let’s get to the good stuff. 

In the next few paragraphs I’m going to share with you some dental facebook post ideas and dental instagram post ideas that you can create and how other dental practices have done this on their own business page. 

Run a contest or giveaway 

These are great for engagement as it gets people involved since people love getting free things. 

When posting, you can be strategic about what you post, for example, you may tell people to invite their friends to take part in order to be part of the contest or you can even ask people questions so they can comment below the post. 

When people comment, like or share your post, it gives signals to Facebook that your post is relevant and the algorithm acts in your favour and makes your post more visible. 

Here is how Jamaica Cosmetic Dental Services uses contests and giveaways to boost their visibility in the Facebook newsfeed. 

You don’t need ads to get more visible. You just need to be a bit creative. 

If you are using contests or giveaways for your dental social media campaign, you should know that Facebook does not encourage business pages that repeatedly use these types of engagement tactics to boost engagement. 

So be careful how often you do it. You can read more about it here.

Pose a question

Encourage conversation by asking a question or creating a poll.

You can ask how your audience feels about the dentist or even about their weekend plans. When your audience relates to your question and you speak to their interests and needs, they feel encouraged to respond to your posts.

When they respond to your posts, that creates engagement causing your post to show up more on your followers’ newsfeed causing it to be seen more and having the potential to be shared more.

Share testimonials

Nothing is more exciting and uplifting when people share kind words about your dental practice. 

But the biggest mistake I see dental clinics make when they share patient testimonials is they do so with unsightly before and after photos. 

I get it, you want your audience to know the great job you do at fixing teeth, but not many people react well to seeing before photos of poor teeth and this is why they get so little engagement. 

Instead get your patients to leave reviews and then either screenshot it or create it as your own post. 

Just like Smiles4Oregon did in the below post and they got many more praise when they shared a bit of education on the dental industry. This is an excellent way at building trust with your audience. 

Plus look at the engagement and how many shares they received. Do you think they got a bit more new people to know about them from all those shares? And they didn’t have to use paid ads. 

Another way you can leave testimonials without the before photos of poor smiles is through live video reviews and recommendations. If you’re wary about asking for patient reviews, you can give an incentive to the patient to encourage them to want to take part. 

Celebrate a holiday

Here’s an opportunity to celebrate with your audience by creating posts that celebrate holidays. Whether it’s a national holiday or a trending holiday like Dentists Day or Happy Smiles Day, they are light-hearted ways to share common interests with your audience which can prompt your audience to celebrate and interact with you.

Announce news

What better way to make your followers feel like part of your community than announcing important news about your practice. 

People love congratulating others for achievements or keeping up to date with dental practice developments since it strikes an emotional chord when they can relate and resonate with the post’s story. 

Here is how Riveredge Cosmetic Dentistry used an announcement that one of their employees had qualified as a dental nurse to boost engagement and interaction with their post. 

Here’s another example of where they used a more personal post to announce the news of the birth of the baby of one of their dental nurses.

Look at the engagement received. This goes to show that dental practices do not only need to share before and after photos of treatment to encourage their followers to engage with them. 

Use posts that draw emotion and help your followers connect with you. When you do that, you create engagement which will give you more visibility in the newsfeed without paid ads. 

Share jokes or entertainment

Yes I get it. You’re a dental practice so you should only share dental posts. Wrong!

People are people. They also want to interact with other human beings and see the human side of you. 

Switch off your dentist cap for a moment and think of entertaining posts that you can share that will help people connect with you.

Show off your personality. 

Here is how Guelph Family Dentistry lightened the mood with a bit of entertainment. 

Share a story

You can also share a story of how you started your practice or the history of your practice. This helps to inform your audience about your background so they can get to know you a little better. 

Other stories you can share are charitable or community stories to share your mission and values with your audience. 

Here is an example community post by Winn Smiles Dental Office who created an excellent post to share their values about charity.

Dental Clinic Social Media Strategy for Acquiring Patients

By now you have a few ideas for your organic social media posts to create engagement and get your dental business page found by more people. 

But that’s not all social media is great for. 

Social media is a marketing tool that allows dental clinics the opportunity to reach more people quickly and actually turn them into patients of yours. 

One thing though. You may not be able to do this on a large scale through organic posts and that’s why you can use Facebook and Instagram’s advertising platform to get in front of new potential patients who may not have heard about you before. 

For dental clinics looking to acquire more patients, here’s what you can do. 

Create an ad using Facebook Ads Manager (do not boost a post) and target people within a mile radius from your practice. 

Next, create an ad that educates that audience on the benefits of the treatment you are seeking to offer (eg. a video on teeth whitening and how to use it safely). 

Once you have created that ad, create a follow up ad that will target people who have engaged with your first ad and this time create a call to action to invite them to a free consultation for the treatment. 

In my free case study I break down this strategy further with examples, so you can see for yourself how to put one together. 

But it’s important that when you create an ad strategy, that you lead with nurturing and valuable education first as opposed to asking for a direct response to booking a consultation. 

Social media ads are completely different from search engine ads like Google and Microsoft, so you must adopt a different angle altogether. 

Wrapping Up

There you have it. Dental social media posts to help you create your dental social media campaign. 

I showed you some examples of how other dental practices were successfully creating engagement by creating the right posts, which means they were getting more visibility to their business page. 

I also shared a strategy for your social media ad campaigns. 

If you would like to know how cosmetic dentists are getting more patients in the chair using Facebook and Instagram ads, you can go here to check it out now or if you’d like to jump on a no-obligation strategy call where I share some ideas with you for your dental practice, click here.

The post Social Media Content for Dentists To Create Your Dental Social Media Campaigns appeared first on I Am Dawn-Marie.

Whilst dental practices use referrals and word of mouth as a method for securing patients, the problems they face is that they are slow and unpredictable, making it difficult for dental practices to scale their patient intake and make more revenue. 

This is why many dental practices use other methods of increasing their patient intake and in my previous blog post, How To Get More Patient Appointments as a Cosmetic Dentist, I outlined several methods for the modern dentists. 

One of the recommended ways that I spoke about is through search engine marketing and Facebook marketing.

But which one is more effective in helping you get your desired results as a dentist – that is more patient enquiries and a better return on your investment? 

In this blog post, I will outline the differences between Facebook Marketing and Google Marketing, how to use each one effectively for patient marketing and which one I recommend you should use for your practice goals. 

Here’s What You Will Learn: 

• What is Google Marketing
• What is Facebook Marketing 
• Understanding the patient journey on both Google and Facebook
• How to use Google Ads for dentists
• How to use Facebook Ads for dentists

What is Google Marketing

Search engine optimisation – free

Google Marketing or search engine marketing is two-fold. There is the free method of search engine marketing, where you rely on the Google algorithm to help your website get found in the search engines when a prospect searches for a keyword.

That keyword might be “dentist near Leeds” or “invisalign treatment near Leeds”, for example. 

So when a prospect goes to Google and types this keyword into the search box, Google may recommend your business. When that happens, you have tapped into the power of search engine optimisation, where your website has been adapted to respond to keywords that are searched for. 

If your website does a good job at optimisation, then you have the possibility of appearing on the first page of Google. 

However the ability for a new website to appear on the first page of Google, when that website has very little authority and age, is difficult. This is why, search engine optimisation experts will tell you that you should give your search engine marketing efforts at least 6 months to a year to see any real growth. 

But if you don’t want to wait for such a long time to pass, before you start getting enquiries from the internet through the free method, you can always use the paid method. 

Search engine marketing – paid ads

The paid method is when you pay Google to show your website on the first page when a keyword is entered in the search box. 

If you have paid a good price for the keyword and you can beat other dental practices who are also targeting the same keyword, then you may appear at the top of the search results.

When you’re using paid Google marketing to show your website to people who are searching for your services, you also need to keep in mind the cost that you are paying and the way your ad is performing. 

These costs and performance metrics will include:

CPC (cost per unique click) – the cost that you are paying for one individual to visit your dental website to check out your services

CTR (click through rate) – the percentage rate per 1000 times that your ad was shown to people that are searching for your services 

CPL (cost per lead) – the cost that you are paying for each person that subscribes to your website or makes a dental enquiry with your website

CR (conversion rate) – the percentage rate at which your website is turning your visitors into dental patient enquiries.

When you know these numbers, it will help you determine whether you’re paying a good price and whether you are actually getting a return on the money that you’re spending on advertising your services.

What is Facebook Marketing 

Just like Google marketing, Facebook marketing is also two-fold. 

As a dental practice, you can use Facebook to promote your practice the free way or the paid way. 

Facebook marketing – free

However there are grave limitations with the free way, unless you really understand how to leverage the Facebook algorithm. 

Sometime before 2017, businesses were able to use Facebook for free to post content and had a good chance that that content would be seen by a good number of their followers. 

However from 2018 onwards, Facebook announced that it would reduce the organic reach of content published on Facebook, which meant that businesses no longer enjoyed the ability to post content to their business page and have that content seen by the majority of their followers. 

Unfortunately, this is one of the problems that dentists now face when they try to promote their services for free on Facebook. 

And it’s no surprise that dentists do not believe that Facebook works for their business. 

Facebook marketing – free content strategy

However, when you understand how the algorithm works, you can optimise your content strategy, so that it works in your favour. 

For example, Facebook loves engagement and when more people engage with your content, more people see it. 

Therefore, create content that will encourage your followers to engage. 

One of the things that dental practices seem to love, but which they don’t realise has very little effect on engagement, is using before and after images.

Whilst showing before and after images to prospective patients, is a great way to show the outcome that a patient may have, and you may think that would encourage them to make an enquiry, dental practices should not use these type of posts frequently in their social media content strategy, since it does not drive engagement. 

The aim of social media posts should be to encourage engagement and when done properly, it means it can reach more people. 

When more people are reached, more people can see it and begin to follow you, which means that you have a better chance at securing new and more patient enquiries. 

Instead of these types of posts, you can create Live video content of a giveaway. Facebook says that live video content often leads to discussions among viewers on Facebook and it often drives 6x as many interactions as regular videos.

As a dental practice, a good piece of content can be a Live video about a giveaway that will encourage people to share. 

You can also do a Live video tutorial or interview of a patient’s results or encourage followers to ask a dentist any question they want. 

All in all, you want to think of publishing content that will be of interest to your followers so they will want to share your content with their own friends.

Facebook marketing – paid

With the reduction in reach to their followers, businesses now found themselves having to pay Facebook to reach more of their followers. 

However paid Facebook ads is also a great way to get in front of new people that may not have yet known that you existed.

The beauty of Facebook ads, is that it allows you to create ads that are targeted to a specific user who may be more likely to be interested in the service you are offering. 

For example, let’s say you’re a dentist that offers dental implants and you know that patients who are between the ages of 50-60 and are women, are your best candidates. 

With Facebook Ads, you are able to create an ad that specifically targets these people.

Here is an example of this criteria being selected in the Facebook Ads Manager. 

If you published a post on your Facebook page but didn’t use the Facebook Ads Manager, there is a slim chance that your post would be seen by the right people who are more likely to take action. 

But with Facebook Ads, you can put that piece of content in front of the right people and get a higher response, because the content is relevant to them.

Understanding The Patient Journey on Both Google and Facebook

Before you use either Google or Facebook, it is also important to understand the patient journey and how their usage of both platforms are important to you as a dentist when thinking about your marketing. 

When prospective dental patients use Google, they are actively searching for something. 

You can therefore reasonably assume that their intention to get the thing they are searching for, is on their mind. 

For example, if someone searches for “dental implants price”, you can assume that they know that implants are the right choice for them and they are considering getting this service but are simply “window shopping” to find the best price or the most affordable price to them. 

So the Google user is in the frame of mind of getting that thing now or relatively quickly. 

When a prospective dental patient uses Facebook, they are not expecting to be served ads. In fact they are there to check out what their friends and family are up to. 

So when they see your ad for dental implants, it may not be what’s on their mind because they are not expecting that ad – they’re not actively searching for it. 

And this is one of the biggest problems with dentists who try to use Facebook Ads but then say it doesn’t work. 

It’s because most of the times, their ads do not meet the prospect where they are. As a dentist you may create an ad that tells a viewer to call you for a consultation on dental implants, however this is not the type of ad you should be creating, since you do not know whether the Facebook user is ready for a consultation. 

Rather, a better ad for Facebook will be a series of ads that can start with a video, quiz or blog post that educates the viewer about dental implants. 

Once the user consumes that content, the dentist can follow up with the viewer and then invite them to get more information about the dental implant consultation. 

If you want to see how this works in action subscribe to my Free Case Study on How Dental Practices Get 30+ Patients In The Chair Using FB Ads.

Is Facebook Ads Or Google Ads Better for Dental Practices?

Now that you have a better understanding of Google and Facebook Ads, you may be wondering, which one is better for your marketing. 

Both Google and Facebook are giants when it comes to serving your content to the people that matter to the growth of your dental practice. 

Over a billion people search Google and use Facebook every month. So your patients are highly likely to be using these platforms.

When deciding which marketing method you should use to get more patients, both are great methods and you want to keep in mind a few things: 

• If you have a dental practice that is national and not regional, meaning that you have several practices all over a country, Google and Facebook give you great targeting options. The difficulty happens when you have a regional practice that is only located in one city. 
  
• In this case, Google may not be the better option since the targeting criteria may yield fewer results, however if you target a specific keyword like “invisalign treatment Leeds”, you may get better, targeted responses.
  
• If your goal is to grow and get patients to your dental practice you can use both Google and Facebook Ads but you need different strategies for both platforms. The behaviours of people on Google are very different on Facebook, so you need a different strategy to get dental patients on Facebook, than you would on Google.
  
• If you want to grow your social media following and want a social media presence, using Facebook Ads is the obvious better choice.

• If you want scalability and want to reach more people in a shorter period of time, Facebook Ads is the better option.

You might be asking which platform is more cost effective? 

Well I like to think about the value you are getting from using online advertising. Cosmetic dentistry, for example, is a very lucrative service and you can get a great return on your investment with a small ad budget. 

Typically dentist leads may cost you $12 – $20 per lead. But let’s say you had 100 leads and spent $1200 – $2000 to acquire those leads and you were then able to convert 2% of those leads into invisalign patients. 

An invisalign patient may be worth $3000 to you on average. That means if you only got 2 dental patients out of those 100 leads immediately, you would have made a 3x return on your investment. 

Not only that, after following up and nurturing the remaining 98 leads, you have the potential to convert even more of them over time.

Would that be worth it to you, to spend less than $2000 and earn over $6000 in revenue? 

This is what online advertising can do for you and both Facebook Ads and Google Ads have the ability to give you this type of return.

How to Use Google Ads for Dentists

Here is a quick overview of how you can use Google Ads for your first dental campaign. 

You will first of all need a Google Ads account which you can get here.

Once there and you have set up your account, you need to do a bit of research to find keywords that prospective patients might be searching for. 

Use Google’s Keyword Planner tool for this process to see the volume of the keywords searched per month and your likely cost for a visitor who is targeted by this keyword.

Here is an example of what an invisalign dental campaign might look like if you were to target the keyword “invisalign treatment”

Pay attention to the fact that you are targeting all over the United Kingdom. Keep in mind that this may not be ideal if you have a regional practice. 

The research shows that throughout the UK, people search for “invisalign treatment” approximately 100 to 1000 times and it may cost you less than £5 for a visitor to visit your website to check out your service.

Once you have a list of desired keywords you would like to target, you can proceed to create your ad campaign to start your ad. 

Here is what a typical Google Ad looks like for Invisalign treatment 

How to Use Facebook Ads for Dentists

To get started with Facebook Ads for your first dental campaign, you should create a Facebook Business Manager here.

Do not create a Facebook dental campaign by boosting a post. This is not the best way to advertise on Facebook.

Once you have set up your Business Manager you can start building your ad campaign through your Ads Manager.

I mentioned before that Facebook Ads require a strategy. Take a look at my Free Case Study on how Dental Practitioners Can Use FB Ads To Get 30+ Patients In The Chair Per Month to see a strategy that you can use.

When setting up your ads, make sure that you use Facebook’s detailed targeting section to target the right people who are likely to want your services. 

For example, for a teeth-whitening campaign, you know that women between the ages of 25 – 55, who are about to get married typically use your services. 

Use the detailed targeting section to target this specific group of people. 

Once you have set up your targeting, go on to create your ad.

Wrapping Up

Modern dental practitioners are no longer relying on word of mouth or referrals as the sole method to grow their practice. 

Of course if you prefer slow growth you can, but the modern ways of marketing your practice is through Facebook or Google ads where you have the oppportunity to have a consistent stream of patient enquiries flow into your practice. 

If you’re ready to invest in the growth of your dental practice through Facebook Ads, let’s jump on a free discovery call where I can share a few ideas as to how you can use Facebook Ads to grow your practice and get 15+ new patient enquiries in less than 30 days. 

You might also want to check out my Free Case Study on how Dental Practitioners Can Use FB Ads To Get 30+ Patients In The Chair per month.

The post The Difference Between Google and Facebook Ads For Dental Practitioners appeared first on I Am Dawn-Marie.

Dental practices are much needed in their local community as people suffer with teeth problems everyday. 

As a family dentist, if you set up your practice in a prime hot spot, you can attract many people to come into your practice because there is urgency to solving a major pain that the patient has, but what about cosmetic dentistry?

Where the cost of cosmetic dentistry might be a turn off for some of your patients and there isn’t much urgency in getting the treatment done in the first place, how do you get a consistent flow of patient enquiries and patients into your practice?

In this blog post, I am going to share with you some ways you can adopt as a cosmetic dentist to help gain more patient appointments for those high-end treatment plans.

Here’s What You Will Learn:

• The traditional methods of getting patients to your dental practice and why they no longer work
• How to get patients to your dental practice through health talks
• How to get patients to your dental practice through your website and search engine optimisation (SEO)
• How to get patients to your dental practice through search engine marketing (SEM)
• How to get patients to your dental practice through social media marketing (SMM)
• Other methods to get patients to your dental practice

The Traditional Methods Of Getting Patients To Your Dental Practice And Why They No Longer Work

As a dental practice, you may be relying on traditional methods of getting people to know more about your business. 

They might be flyers, billboards, newspaper, television or radio ads. 

Whilst these methods were great for advertising back in those days, a lot has changed in terms of the type of media that our prospective patients are interacting with. 

If your prospective patients are millennials or of the generation X, the reality is, they are not reading newspapers or listening to the radio or watching television. 

Rather you might find them reading blogs or articles they find on Google, listening to podcasts or streaming broadcasts on platforms like Spotify or Pandora and even streaming videos on platforms like YouTube or DailyMotion.

So if your prospects are interacting and engaging with these platforms, this is where your business needs to show up. 

Now I’m not saying that you will never be able to use traditional forms of advertising to promote your business. 

You might get few patient enquiries from there. But you also need to ask yourself, whether you are getting a return on your investment and a return on the effort you spend in using these forums to generate patient enquiries. 

Another reason why traditional forms of advertising are not working is because those methods are not specifically targeting your ideal audiences. 

A case in point. Let’s say you do a radio ad that promotes a dental implant offer. Unless the radio ad is being played during a segment that you know your target audience listens to, your efforts will be fruitless since you will be casting a wide net just hoping to land any type of fish that catches.

This is the same for newspaper ads. The ads that you place in the Daily Express or the Daily Gazette may not be read by your target audience. 

And it’s difficult to establish who is consuming these types of media, unless the advertising companies give you data that will help you decide whether that forum is the best for you to invest your advertising dollars. 

So here’s what I would strongly recommend. Move away from traditional methods of advertising and invest in more modern methods of advertising and I hope the following methods will help you decide which one is best for your needs.  

How To Get Patients To Your Dental Practice Through Health And Beauty Talks

This method will require a bit of effort on your part, but here’s a strategy you can use to get dental patients to your practice. 

As a cosmetic dentist you want to get your brand in front of an audience that cares about their appearance. 

Find podcasts that are related to the beauty industry or even the health industry. 

If you don’t know how to find these podcasts, a simple Google search will help you. Here’s how I did it: 

Now you can reach out to the podcast owner and ask for a spot to discuss a beauty segment but incorporate cosmetic dentistry into it. 

The reason why you’re doing this is because when you think of beauty and health, it’s more than likely that the people that matter to your business, who can translate into patients, are listening to these podcasts. 

These people are concerned about how to keep up their appearance. Do you think therefore that they may be interested in your cosmetic dental offers?

I would say yes.

So, what better way to get your brand out to the ears that are listening and also to make an enticing offer to them. For example 50% off cosmetic dentistry for new patients or 50% off teeth whitening for new patients.

Before you do make an offer, do provide a bit of education on why your treatment is ideal, the benefit of such treatment as well as the outcome of such treatment on the patient. 

I also recommend that you take it a bit further. Instead of making a blind offer to anyone who is listening, set up a landing page where people can visit that landing page to claim the offer. 

This will help you build your own email list so you can get the names and email addresses of people who are interested in claiming the offer which allows you to follow up with them later on. 

How To Get Patients To Your Dental Practice Through Your Website And SEO

The biggest platform that dentists are using right now, is Google. 

There are many people who are searching for your type of treatment offer and these are the people that you want to get in front of. 

The way that Google SEO (search engine optimisation) works, is that you create a website that includes some of the words and phrases that your target audience are searching for. 

For example, when I use Google and search for keyword “veneers”, here’s what I find: 

Google tells it’s users, what people are searching for in the search engines. You will see this from the drop down box and also what’s in the red boxes that I highlighted. 

If you use content marketing or blogging to write articles for people who are searching for these keywords or phrases, then your website has a good chance at showing in the search engine. 

This is one of the ways that good dental practices are using Google and SEO, to create strategic content that answers to the keywords and phrases that people are searching for. 

Using this data, I would therefore write content on The Cost of Veneers or The Process for Getting Veneers. 

Why would you want to write this content? Because people are searching for answers to these questions and as a dental practice you want to answer these questions and be a helpful resource to the people searching for answers, since you might then be able to turn them into a patient. 

Quick tip: When writing articles that answers someone’s question, be sure to end that piece of content with an instruction for what the reader should do next. For example, you might want them to claim an offer or schedule a consultation. Include that instruction in your article.

How To Get Patients To Your Dental Practice Through SEM (Search Engine Marketing)

Search engine marketing is using paid ads to get your content in front of people that are searching for certain keywords and phrases. 

SEM is like SEO, the only difference is that you’re actually paying Google to place your business at the top spot of the search engine, whereas with SEO, you have to create authoritative and high-quality content for Google to consider you as good enough to appear at the top page of Google. 

If you do not want to wait months or years for Google to favour your piece of content, you can pay them to do so through SEM.

When you use SEM, you are entering an auction for a keyword or phrase that you want to target. 

So using the example above, supposing you want to target people who are searching for veneers, you can tell Google that you would like to bid on the keyword “veneers Leeds” or “veneers cost”. 

When you bid on this keyword, the highest bidder wins the first, second or third spot on Google and your business will be seen by people searching for those keywords. 

Think of this bidding like Ebay. If you’ve ever used Ebay you know that if you were to bid on an item that you want to buy, the highest bidder wins the auction. The same here with Google. 

To get found through SEM, you must be the highest bidder and winning the auction will allow your ad to appear in the search engine and therefore get in front of the person searching for that keyword. 

Here are some examples of dental practices who are using SEM to advertise their business: 

When considering using SEM to advertise your business, this can be a costly option as to advertise on Google might cost you $2, $3, $6 or more for one person to visit your website as a result of clicking on your ad. 

If you have set up your website properly so that you capitalise on each visitor and turn them into a lead, you may be able to get a good return on your investment, since the people who are searching for keywords or phrases like “veneers cost” or “veneers near me”, having a strong buyer intent. 

That means that their intention to buy something is very likely. 

So I strongly recommend that you have a process in place for turning those visitors into enquiries by capturing their data (name and email) using a landing page. 

How To Get Patients To Your Dental Practice Through Social Media Marketing

Social media is the holy grail of online advertising because the cost of doing so can be very cheap for a dental practice looking to get their business in front of thousands of ideal prospects. 

But if you are choosing this method, your approach has to be different because people are not looking for cosmetic dental treatment when they go on websites like Facebook or Instagram. 

Your marketing efforts has to be more strategic and if you have a proper marketing strategy, the conversions can be very significant for your practice. 

If you’re thinking of using social media marketing, I want you to understand, that these platforms are there for people to socialise and connect with their friends and family. 

They are not there to look for the latest cosmetic dental treatment. Neither are they there to decide they’re going to spend thousands of dollars immediately on a dental procedure. 

However if you position your content, you can definitely leverage this platform so you can get high quality patient enquiries into your practice. 

Facebook Marketing

So let’s touch on Facebook marketing for a bit. 

If you have a Facebook business page and you’re a dental practice that’s just getting started with social media, you probably have a few followers and you are creating posts to help put your brand out there.

What Facebook was 5-10 years ago, isn’t what Facebook is today.

Five to ten years ago, businesses were able to build a social media presence using Facebook and have their posts seen by 70%+ of their followers. 

Today there’s a different story. That is because, Facebook has changed their algorithm which has affected the organic reach of our posts, making it more difficult for our followers to see our content when we are not creating strategic posts that help engage our audience.

If you are struggling to see engagement on your Facebook business page, here is something you can do. 

Create content that evokes emotion in your audience. 

People connect with businesses when they can bring out feelings in them. 

As you can see from the below post, Jamaica Cosmetic Dental Services was able to get a reaction from their followers by posting a family-friendly post about the director’s daughter on her GSAT. 

In this post, Winn Smiles Dental Office were able to get 21 shares and 40 likes to a post about their charitable work. 

In this post, Jamaica Cosmetic were able to get over 100 likes, comments and shares by creating a giveaway and they did not even use paid advertising.

From what I have seen, business related posts also has to build community and your efforts should not only be sales posts. 

People do not react too well to being pitched often. 

You can also incorporate some personal posts about your life, family and what’s going on in your practice to stand out and really show how you are unique. 

These are the types of posts that create engagement and this is what Facebook likes. When more people engage with your posts, it has the ability to be seen in the Facebook newsfeed more often because Facebook recognises it as a post that people want to see and rewards you for creating share-worthy content.

If organic Facebook marketing is taking too long and you really want to amplify your visibility, then you may want to consider paying Facebook to get that visibility. 

I will strongly recommend that you do not boost a post and here’s why.

Boosting a Facebook post does not allow you to target a specific group of people that are highly likely to be interested in your offer.

Instead that post is treated like a billboard ad. Remember when I spoke about the traditional methods of advertising?

Well your post will not be seen by a specific, targeted group of people and is a waste of your money.

Instead I recommend that you create an Ads Manager in a Business Manager account with this link and create a more effective ad campaign that will really help you create a strategic post content to get your offer out to the right people.

Here’s a strategy that you can use if you’d like to consider Facebook ad marketing. 

Step 1

From the ads manager select an audience that you would like to target. In the below example, I would like to target women between the ages of 25-55, who live within 5 miles from a dental practice and are engaged. 

My thoughts are, if I am promoting invisalign, there might be women who want the perfect smile for their big day and want to get that result in a short space of time. 

So this is the audience I am selecting.

Step 2

Start with an ad that offers valuable content to educate viewers about any treatment that you are offering. 

For example, if you’re offering Invisalign, a video story of one of your clients could be the first ad that someone sees. 

Notice from this ad that you are not asking the viewer to pay for anything. You’re not asking them to book a consultation. 

All you’re doing is educating them and putting them in the frame of mind to consider the treatment if it is something they’ve been considering for some time.

Step 3

Once you have shown that ad to people, the next step would be to create an audience of people who watched the video and show them another ad. 

The concept here is, if people watched the video or even spent at least 25% of their time watching that video, it’s more than likely that the video is fascinating or interesting to them.

It is here where you can make an offer to consider booking a consultation for the specific treatment.

When you approach Facebook marketing in this way, you are more than likely to have more success as opposed to trying to sell a service right out of the gate.  

Want to see how dental practices are using Facebook Ads to get 30+ new patients in the chair? Click the link to check out my free case study.

Other Methods To Get Patients To Your Dental Practice

The above methods are the most popular and current marketing methods that you can use to get new patients into your practice.

But if you are looking for more ideas, here’s a quick breakdown of six other methods.

Referral Marketing

Ask existing patients to refer their friends and family and get a percentage or discount off their next treatment.

Business Referrals

Do you have business colleagues that you can partner with and who align with your practice? For example you may have a business colleague who is the owner of a health spa. Ask them to consider a referral scheme where they refer their patients to you for certain dental procedures.

Collaboration

You might collaborate with another complimentary business owner, for example a day spa who might be hosting an event and you can show up at that event to promote your services. 

Sponsor Local Events

You can collaborate with a charity or have your own local community event where you invite the community to attend and hand out flyers or business cards. If you are collaborating with a charity, imagine having your name on their marketing material. This is a great way to build that brand awareness so more people can get to know about your practice.

Google My Business

Do you have a listing on Google My Business? This is another way for you to appear in the local listings for when people search for “dental practice near me”

Directory Listings

Other online listings you can join include Yelp, Angies List, Health Directory UK. Simply do a Google search to see what other directory listings there are and join them.

Wrap Up 

As a dental practice the options are endless when it comes to using modern digital media to find more patients for your dental practice. 

There are both paid and organic means of getting your business in front of your target audience and it is up to you as the practice to decide how quickly you would like results. 

If you are considering using any one of these methods, depending on your time and effort, I would strongly recommend that you use a combination of Google SEO and Facebook Ads since when used together are powerful to target people who have a strong buying intent and you can remarket them by putting your offers in front of them should they use social media. 

If you are not on the busy side, although I would hope that you do want to be busy, as a dental practice, you might want to consider manual efforts of marketing your business, where you pay to grow your practice with time. Those methods include sponsored local events, SEO, podcast marketing or collaboration opportunities.

Whatever method you choose you have no reason to not see continued practice growth. 

Are you ready to invest in the growth of your business by using a paid social media strategy using Facebook Ads? I help dental practices get more patients in the chair using a simple ad marketing strategy. Click here to book your free discovery call to see if we might be a good fit and how I can help you.

The post How To Get More Patient Appointments As A Cosmetic Dentist In Your Dental Practice appeared first on I Am Dawn-Marie.

In this case study, I will share with you how I quickly built my Facebook group and email list from scratch within 7 weeks using the power of Facebook Ads. 

During this time, I was also able to monetise my Facebook group by securing 3 coaching clients.

Snapshot of my results 

The amount spent was £793.15

I got 336 email subscribers

Cost per lead was £0.85 per lead

I added 410 people to my Facebook group

I grew my Facebook page to 236 followers

I grew my Instagram page to 114 followers

Initial ROI was £2272 which was a 2.86x return on ad spend

As a Facebook Ads Strategist, I help coaches and consultants grow their brand authentically using Facebook and Instagram Ads. 

Depending on the goal of the client, I will help them either build their email list or use content to engage and interact with their audience to convert them into clients.

I typically work with my clients over a 3-month period, where I share strategies, I jump on consulting calls, offer email support and any other business support they may need to grow their business. 

I also provide weekly updates, so they are always kept in the loop about what’s going on with their ads. When they work with me, they really have nothing to worry about as I am their marketing team to help them promote their business effectively. 

I understand how powerful Facebook ads can be and so it was a no-brainer for me to use this platform when I started my coaching business.

I started a new business this year, 2020 and to grow it quickly, I thought that including Facebook + Instagram Ads in my strategy would be a wise choice. 

This case study will outline the exact steps I took, to take my new business from £0 to it’s first 4-figures in less than 2 months. 

If you are interested in using this strategy to help you grow your own coaching business, this will give you an insight into how I work. 

The Goal

My overall goal for my brand is to grow it into a global brand where I help black and mixed-black service-based business owners and entrepreneurs use online marketing and effective content strategies to build a business where they can show up, serve and make an impact on their ideal clients. 

I am passionate about leading this new brand because as a black woman, it pains me to see other black business owners struggling to grow their business because they’re not educated nor are they equipped with the tools and systems that are available to them and simply don’t have the know-how to use these systems to grow their business effectively.

By teaching them and showing them how I have done it, my hope is that they feel positively inspired and encouraged to build their own successful brands and business.

As I started this new brand, my first goal was to quickly start getting in front of my target audience and build an email list and Facebook group of people who were having challenges with online marketing on a broad spectrum. 

My ultimate goal is to attract small businesses to my coaching program and membership site where I intend to offer several online marketing products to help them. This is a passion project that I am working on for 2020 and my expectation is that I will finally complete and launch this sometime toward the end of 2020.

So as I build my audience with Facebook Ads, the aim will be to nurture them and pitch several different products to see which one converts better. 

The Strategy

Before I start running an ad campaign, I do research on Facebook, to find out what interests my target audience had, so I can use this information to target them. 

I use the Facebook Audience Insights Tool, to help me find Facebook Business Pages that my target audience probably liked and followed. 

In this campaign I created four different targeting groups and set them up individually as adsets within a campaign. 

Typically I would run a campaign with 4-5 adsets simultaneously. But because I had a monthly budget and wanted to spend it wisely, I decided to test each audience one by one to see how they would perform. 

I knew that doing it this way, my results would take longer, but I decided to continue regardless, since I wanted to remain within budget. 

Therefore only one adset was started, whilst I kept the other 3 adsets in draft as backups, in the event the first adset did not perform.

In order to grow my Facebook group, I could not link directly to the Facebook group within the ad. 

Therefore I created a separate landing page with a call to action to the visitors to join the Facebook group. 

This worked perfectly and on the first day of running the ad, I got two leads. 

It was important for me to keep my lead cost low, especially if I was working with a budget of £500 per month.

I wanted to make sure that I got the most number of leads for my money, so seeing that on the first day my lead cost was £2.54, I knew that improvements could be made.

When I start a Facebook Ads campaign, I allow three days to pass before I make any decisions on whether the ad was performing.

On day three of running this campaign, I saw that my lead cost went from £2.54 on day one, £0.81 on day two and £0.78 on day three, giving me an average lead cost of £0.93. 

This was very exciting because this meant that I would be able to fill my email list and Facebook group very cheaply and had a good chance at converting my leads into paying clients over time, which would give me a handsome return on investment. 

Building My Email List

If you are using Facebook Ads to build your Facebook group, a good way to “kill two birds with one stone” is to get the lead’s email address when they join your Facebook group.

You can have a lead opt in page as the first page the prospect lands on from the ad. But for this strategy, I directed all traffic to a landing page to join the Facebook group, then I used Facebook’s questions to ask all people who were joining, whether they wanted my freebie to join my email list. 

This is a great way to build your email list from your Facebook group and whilst conversions were probably lower this way, I was still able to add 336 subscribers to my email list. Which is not a bad conversion overall, considering that 82% of the 410 people who were added to my Facebook group, opted to join my email list to get my freebie.

The freebie that I offered was a business marketing blueprint. I simply created a question for people to answer prior to entering the group and asked whether they would want it. 

Tip: when creating opt-in freebies for your Facebook Ad campaign, ensure that the freebie is relevant to a challenge that your target audience is having. 

My Facebook Ad invited business owners to join my group to learn how to use online marketing to grow their business. 

I know one of their challenges is marketing, so I created a small business marketing blueprint as my freebie opt-in.

Targeting

To make Facebook Ads work and to put your ad in front of the right people who are likely to take action, you have to know your targeting. 

In this case, I spent some time researching targeting groups where I felt entrepreneurs would hang out. 

The groups I saved and targeted included web platforms, entrepreneur magazines, tools and startup businesses.

I started with one campaign which had a potential audience size of 2.3 million people and I targeted the US, UK and CA. 

When it comes to audience size, I like to target 500k people and above. 

This gives Facebook enough room to find people that would take your desired action. 

If you are a local business, your audience size will likely be lower than this, since you are only targeting a city or town. If that is the case, do not worry since this audience does work too.

If you are a national or global business, then my recommendation is to keep your audience size at 500k and above.

Ad copy and Video

Before I found a winning campaign, I have to add that I tried three or four other campaigns that did not do well because of the image and the copy. 

I cannot remember the exact copy that I used, but it was not performing well and my lead cost came out to be more than £5 per lead.

I then created another campaign where I switched out the image and instead used a video. Whilst I was starting to get more leads, the cost was still expensive and I noticed that the people who were engaging with my ad, were not from my target audience. 

It was the final tweak that I did, which was to change the copy so it really resonated with my target audience and called them out, that did the trick.

Leads started pouring in and my click through rate was just where I wanted it – above 1%.

The Budget

I started my budget at £10/day for the lead generation campaign and then reduced this to £5/day whilst allocating a budget of £5/day to my retargeting campaign.  

I have not increased this budget and leads continue to trickle in to my Facebook group on a daily basis.

Takeaway: You do not need to start your Facebook Ads budget on $100/day as some people think.

Use a daily budget that you are comfortable with, until you start seeing what’s working. If things are working well, you can then increase the budget to scale your campaign. 

Campaigns

Campaign 1 Join FB group

I tested several images before I created a video ad that performed really well. 

The copy was kept short and to the point, making sure that I used the language of my target audience. 

Here is the ad: 

Landing Page 

As people clicked on the ad and took them to the landing page, I realised that not everyone who clicked, actually became a lead. 

And this is usually the case with any online marketing. Only a percentage of your website visitors would actually convert. 

In my case, over the entire campaign period, I had 1035 clicks, but only 517 people tried to join my Facebook group. 

This meant that my landing page converted 50% of my visitors which isn’t a bad conversion rate at all, especially since I am paying less than £1 for my leads. 

When running Facebook Ads to your landing page, a good conversion rate is 40% and above.

Here’s what my landing page looked like:

I kept my landing page simple and to the point. 

The biggest mistake advertisers make when they’re just getting started with Facebook Ads, is they complicate their landing page. 

Short landing pages work best and you only need the following layout:

Headline 

Subheadline

Image

3-5 bullet points

Call to action

Here is a snapshot of the ad itself showing the performance from link clicks to subscribers. 

Retargeting Campaign 

After I filled my Facebook group with leads, I continued to nurture them with Facebook Ads by creating several retargeting campaigns that delivered valuable content. 

The retarget campaigns were created using custom audiences from people who engaged with the page, people who clicked on a post, people who watched 50% and more of the video and leads. 

I previously mentioned that my goal was to promote my coaching program. I also promoted one other product that I created which was a WordPress course.

My retarget campaigns used several live video content to continue to “show up” so I could build a relationship with my target audience.

Here are a couple of the ads that I created:

In these ads I sent the traffic directly to the relevant sales pages for my coaching program and the WordPress course and that will continue to be my retargeting ad strategy.

Whatever product I am offering to this audience, I will simply send them directly to the sales page in my retarget campaigns. 

Facebook Ad results in 7 weeks

I spent £793.15

Got 517 Facebook group lead conversions (50% converted from the landing page to join the Facebook group. All these people never heard of me before.)

My average cost per lead is £0.84.

1035 website clicks which will help me build my custom audience of website visitors.

I added 336 business leads to my email list.

I added 410 people to my Facebook group (as some of the people did not answer all my questions).

I grew my Facebook page to 236 followers.

I grew my Instagram page to 114 followers.

Initial ROI was £2272 which was a 2.86x return on ad spend.

Also do not forget that I will continue to make offers to my acquired subscribers which will increase my overall ROI in the future.

What’s Next?

Creating several products and launching them to my new audience.

Continuing to promote my coaching program.

Want similar results in your business?

If you’re interested in having a Facebook Ads Strategist like myself, create a killer Facebook Ads strategy that can grow your business quickly, whilst you focus on doing the things that matter to you to help you grow your income and impact, then click here to book a free strategy call.

Who’s this for?

My ideal clients are service-based entrepreneurs who have a digital service or product that they want to promote. You must already have an offer that sells or you’re ready to start building your email list to grow your brand authentically so you can promote your offers.

Please budget from $745 for my Facebook Ads packages. 

Who is this not for?

If you are not ready to invest in yourself and the growth of your business this is not for you. This is also not for you, if you do not yet have an offer to promote or you’re just getting started in your business.

Click here to book your free strategy call.

The post How This Coach Filled Her Facebook Group and Built Her Email List With 500+ Targeted Leads at £0.85 Per Lead (And Got Clients) Within 7 Weeks Using Facebook Ads. appeared first on I Am Dawn-Marie.

We all want buyers in our business right?

Freebie seekers drain us and give us a headache when we can’t convert them. 

Plus they may not always be ready to buy into your program or product and take a longer time to convert. 

So how exactly can you use Facebook Ads to specifically get your offer in front of buyers. People who are likely to take action and buy from you when you ask them to. 

There are four methods that I use in my business, to target buyers and I am going to share with you these methods in this blog post. 

You may be reading this because Facebook ads targeting seems complicated to you and every time you run a lead generation ad, maybe to get strategy call clients, you end up with people who are just looking for free stuff. 

There is a way to make sure that Facebook is doing the best work for you and that you get a return on your investment. 

Let’s examine exactly how I target buyers using Facebook Ads. 

Method 1 – Audience Insights Tool

Facebook has the Audience Insights Tool that help you find page interests that your prospects are likely to follow. 

From the Audience Insights Tool, you are able to research and find pages that are related to niches that you are interested in. 

As well as, Facebook will recommend other pages that are closely related, that you may not have known before, to help you target more pages. 

But when doing this research, it’s important that you are thorough and do not just select pages to add them to your ads for the sake of adding them. 

Typically when I do research on these pages, I look to see which gender follow relevant pages more, how closely related the page is to a niche market and there is one criteria that Facebook gives us here, to allow us to see how likely the people that follow this page is likely to convert. 

That criteria is the Activity criteria.

Here in this case you can see that I am researching the interest “yoga journal”. Facebook tells me that this audience has a very high frequency of ad clickers. 

That means that the people in this audience are most likely to click on ads and it is a good indication that this is a great audience to target. 

My thinking with this, is that these people love looking at offers presented in ads and so have a high chance at converting into a buyer. 

Method 2 – Research Shopping Pages

Once I have a few pages that I would like to target, I go a bit further and check out the page to see what type of activity is on the page. 

When doing audience research for clients, I investigate page interests by looking to see how active the page is and if the page is a shopping page. 

Let’s talk about the activity of a page. 

Even though a page is listed in Facebook’s Audience Insights, it does not mean that the page is active. You want to visit the page and see whether people are commenting on posts, are they turning up to Lives; overall is there a lot of activity on the page.

You can also see whether the page is a shopping page. A shopping page is classed as any page that offers products for sale to it’s followers. 

Typically they’re ecommerce pages, but some service providers may list their digital products for sale on their page and that’s something to be considered as well. 

Here is the Buddah Grove page. As you can see, they offer products for sale, so this tells me that they may have an audience that has buyers and it’s one that I would add to my list to target. 

Method 3 – Target Magazine Subscription Readers

I love targeting magazine subscription readers. 

This is another way that you can target buyers because my thought is, if people commit to paying a fee monthly for a subscription magazine, it means they are very interested in that niche magazine and so may be very interested in your offer, provided it is good. 

For example, if people have a paid subscription to a magazine like Yoga Journal Magazine, then they are very interested in Yoga and probably if they are offered to work with you, to get better at Yoga, they might be interested in buying from you. 

How do you find subscription magazines for your niche? 

Do a Google search and type “[keyword] subscription magazine”. 

Google will then display the top subscription magazines for the niche. 

All you now need to do is type each of the magazine names into Facebook Audience Insights tool and see if Facebook allows you to target the page. 

Here is an example. 

From the image above, you will see that Facebook will also show you other relevant magazines that you can also target. Just check and see whether it is a subscription magazine and whether there is a lot of activity on the page. 

Method 4 – Detailed Targeting Options  

My last method is to use Facebook’s detailed targeting options. 

There was a time before the Cambridge Analytical data breach scandal that you were able to target people based on their income level and whether they were home owners, etc. 

These targeting options gave business owners leverage when it came to getting in front of people who were likely to buy. 

After the scandal, Facebook removed these targeting options, however there are a few that still remains that you can use to find people who are likely to shop with you. 

These targeting options are the Engaged shoppers, online shopping and income level options. 

These options simply mean that the audience contains people who are likely to be fanatics of shopping online and so have a high likelihood, that they have buyers in them. 

When setting up your detailed targeting, I recommend that you narrow your audience and include these options; so you are creating your niched audience, but they must also be an engaged shopper, be interested in online shopping or have a certain income level. 

Here is how I would set up the targeting. 

Wrapping Up

Before you go and try these methods, I would like you to consider a few things. 

Even though Facebook gives you these methods, it does not mean that you can target them and get buyers. 

Other factors must be considered, including whether your offer is good enough. 

Because as I always say, Facebook ads will not fix a broken offer. 

So whilst I’m giving you these methods to try, also keep in mind, that your offer is only likely to convert into a sale, if it is a good offer and people actually want the offer. 

Let me know if you have tried any of these methods. 

If after this you’re still not sure how to set up an ad and properly target the right people for your offers, who are likely to buy, I would love to help you.

I’m happy to jump on a free strategy call to discuss your goals with you and to give you some direction. 

Click this link to book your free strategy call with me.   

The post How to Target Buyers With Facebook Ads appeared first on I Am Dawn-Marie.

Now what I say in this article is probably everything that goes against what I typically preach and that is – to never sell to a cold audience. 

But I would like to share with you a strategy that helps you sell your low ticket offers to cold audiences using Facebook Ads. 

Squashing the jargon

Before I get started, I want to tackle some of the jargon that I will be using in this post, just in case you have never heard of the words. 

What is low ticket? A low ticket offer is simply an offer that might cost no more than $100 or £100; whatever your currency is. I have seen some low ticket offers stand as eBooks, mini video courses or webinars. Whatever content you want to provide, it is expected that your offer will be under the $100 threshold.  

What is a cold audience? A cold audience is a group of people who have never heard about you before. If they see your ads on Facebook for the first time, or they are seeing your name and brand for the first time, then they are considered cold. 

What is Facebook Ads? This is the ability to put your offer in front of a wider group of people by paying money to be seen. As a business owner, you can create Facebook Ads directly from your Facebook Business Page. You may see this as a “boost post” or you can create an ad from the Facebook Ads Manager. In this article and any content I create, where I speak about Facebook Ads, I am talking about creating ads through your Ads Manager and NOT as a boosted post.

Why low-ticket offers are working right now

A lot of people right now are nervous about running Facebook Ads because they think that with the Corona virus pandemic and a lot of people being laid off, that no one is spending. 

In fact this is further from the truth. 

A lot of people are still looking for solutions to their problems and they would be willing to spend the right amount of money on a product that solves their problem. This is why low ticket offers, without the hefty price tag, are a great exchange. 

Here’s what I’m seeing with Facebook Ads and low ticket offers right now:

• A brand new low ticket offer, selling at $37 with a few upsells that go up to $97 has just hit $20k in a month.
• New members coming into a membership for less than $15. The membership cost is $49 per month and most of the members stay for 6 months or more. 

Can you package what you know into an eBook or 4-part video series and sell it? 

Selling low-ticket offers right now is a great way to get new people to know about you, but not only that. 

When people buy low-ticket offers, they’re saying they trust you enough to buy from you. Plus you’re building your email list for free and you’re building it with BUYERS – every email list builder’s dream. 

Instead of building your email list with people who may not buy from you ever, you can start building your email list with people who are serious enough to take the first step with you. 

And if they’re willing to take that first step with you, then it means that when you do come out with a higher-priced offer later on, once everything goes back to normal, they will be front and centre, ready to take out their credit card, because you’ve already built the trust with them. 

Convinced? Ok let’s talk strategy.

Strategy to sell low-ticket offers using Facebook Ads

So I always go on about not selling to a cold audience. 

In some niches however you can get away with selling to a cold audience. For example, eCommerce products do really well for impulse buyers on Facebook. 

If however you’re a course or workshop creator, the typical rule is to build an email list and then nurture your email list with content so you can build a relationship with them. 

This is still true, but this time, the strategy to selling to a cold audience is to build your funnel on Facebook itself. 

What do I mean by this? If you think of your email sequence, you might have a 5-day or 10-day email sequence, providing valuable content to your subscribers telling them how good you are, how good your offer is and why they should buy. 

Well instead of creating that content off of Facebook and through email, you can create that content and share it by creating an ad funnel using Facebook Ads. 

Now typically advertisers will create an offer, set up a sales page, select their Facebook ad cold audience and drive traffic to the offer to see if it converts. 

Whilst this method can work to bring you sales, what I have found when I implemented this myself, is that I would make sales but I would either experience a break even campaign or a loss. If I made any profits, it would be a small profit margin. 

So what I have done instead is set up an ad funnel that included a brand awareness campaign, a nurturing campaign and then an offer campaign. 

Here is how this might look. 

Ad one will be the ad that starts off at the top of funnel to a cold audience. 

In this campaign, you can either use the video view objective or you can use the conversion objective, if you’d also like to build your email list. 

The aim here, will be to get as many video views of your video. 

Make sure that your video is short and concise. A video that is no more than 5 minutes is a good time frame, since we also need to be conscious of the fact that people do not have time. You want to be able to capture people’s attention in as short a time as possible and help Facebook give you the data you need. 

The data that we need here is video views.

Next you can create a retarget campaign. The audience that you ad to this campaign, will be  those people who watched at least 50% of your first video. 

Why 50%? Because it is expected that if people spent their time watching the majority of a video, means that they were fascinated by it and could potentially be interested in the topic. 

The second ad will follow on from the first ad and would look something like this. 

We then repeat the process for our third ad, which is to retarget people who watched 50% of video 2 and this time we will direct them to a third video to complete the video series. 

That ad might look something like this.

Now that your nurturing content has been delivered, you have delivered some free content to turn your cold audience into a warm audience you can start the selling process here. 

Your next ad will be where you pitch your offer to those who actually completed the video series.

This time, you can send those people to your sales page to buy your offer, which should be very relevant to your free video content. Here’s what your last ad would look like.

Don’t forget to make sure that your sales page is pixelled, so that anyone who does not buy from you, can be retargeted at the bottom of the funnel where perhaps you show them testimonials from people who have purchased your product already or you can show them an ad that answers questions. This way you’re able to overcome any objections that they may have.

So it is possible to sell to a cold audience, but there is still an element of warming them up, if you want to have a better return on your ad spend. 

This is a strategy that has worked for me because it’s important to keep in mind that although you can sell to a cold audience, you have to be smart about it, if you wish to get a return on your advertising dollars. 

So here’s what you can do. You can either test a direct response ad, where you drive traffic directly to your sales page. 

Or you can test the strategy above where you create an ad funnel to funnel people from the brand awareness stage to the selling stage. 

If you have tried this strategy let me know what your results were like in the comments below.

If you’d love to try this strategy with your own low-ticket offer, I’d love to see how I can help. Let’s set up a free strategy call to discuss how this strategy and Facebook Ads can work for you. Click here to get started. Looking forward to it.

The post How To Sell Your Low Ticket Offer to a Cold Audience Using Facebook Ads appeared first on I Am Dawn-Marie.

So you’re a new coach or consultant. 

There are already a lot of people who are offering the same thing as you.

You see coaches and consultants who are performing phenomenally well.

You begin to wonder how can you stand out from all these other coaches and consultants and especially when you are brand new. 

This next strategy was shared by my coach and I thought I’d share it with you, but put a twist on it using Facebook Ads to help you get more visibility outside of your current network.

There is so much noise in the marketplace. 

A lot of us focus too much on getting the sale. 

I get it. We have bills to pay. We have mouths to feed. 

I get it. 

But also a lot of us don’t like being pitched to. 

So what can you do, when you’re just getting started and don’t yet have any clients or testimonials to back up what you know you can do so well. 

Instead of pitching for the sale, show what it is you can do by creating content that helps your audience.

This type of content can be articles, video how-to’s or webinars. 

When you are creating these pieces of content – what I like to call – content magnets, not only do they give away free information, but they also help your target audience see you as an authority and potentially the person who can help solve their problems.

You want to condition the minds of your target audience, that you know what you’re talking about. 

Therefore your content shouldn’t be superficial.

Show your target audience how to do things. Things that they may not know how to do. 

Give them actionable steps that they can take to implement in their business or lives.   

Be a free resource for your target audience so you can be top of mind when they are ready to use your services. 

Because let’s face it. 

Just because you pitch to someone today, doesn’t mean they are ready to buy or invest in you. 

They may want to scope you out. 

See that you’re real.

They want to connect with you.

But by delivering all this value for free upfront, it helps them remember you as the person who last spoke about your topic and then they can approach you when they are ready. 

You may find that this strategy has to be implemented consistently over the long term, but it is definitely one way for you to get new clients when starting out. 

Facebook Ads

So where does Facebook Ads come in?

As you know, advertising is one powerful way that you can amplify the visibility of your content.

To get seen by people outside of your current network here’s an ad strategy that I recommend you implement and which starts at $5 or £5/day.

Whatever content you create, add it to your Facebook business page. 

From your Ads Manager (do NOT boost the post) create an engagement or reach campaign or video view campaign (if your content is video). 

Then create the audience you want to target at the ad level. If you do not know which audiences to target, click here to get access to Mastering Your Ad Targeting for Coaches and Consultants. 

Next select the content from the business page and let Facebook boost it to your selected audience. 

What you’re doing here is building up engagement with people who will find you on Facebook and you are creating an audience that has now interacted with your content. 

You can build up this audience over time and then retarget them with your free or paid offers. 

This is a long term strategy that I recommend you do consistently, before you see any significant return on investment but it works.  

Tell me in the comments what you think about the two strategies that I laid out for you. 

Have you ever tried it in your own business?

The post A Strategy To Stand Out As The Go-To Coach Or Consultant Even If You Don’t Have A Bunch of Testimonials or Case Studies appeared first on I Am Dawn-Marie.

So maybe you’re just starting out in business and do not have a big marketing budget. 

But you know that in order to start making money, you need to get leads through the door so at least you can start the conversation with them and tell them more about your offer. 

Maybe you’re already posting on social media. 

You’ve heard about LinkedIn and Facebook groups. You show up everyday posting consistently about your why, your goals, trying to make “valuable” connections that your coach told you to do. 

You thought that if you did that, it would help you build meaningful relationships. I mean that’s what they tell you to do right?

But building relationships organically takes time. 

Therefore it would take time for people to actually enquire about your business.

Also you have to deal with the social media algorithms. The content that you have spent hours creating, are your followers seeing it?

How long is it going to take you to get one lead, let alone one discovery call session? 

Well if you’re struggling to get leads in your business but you don’t want to spend too much on marketing, here’s a Facebook Ad strategy that you can use today to get more leads to know about you and consider working with you. 

This strategy is for you, if you have dabbled in Facebook Ads. 

You use the Ads Manager and are not guilty of boosting points. (By the way, boosting posts don’t really work). 

You know what sales funnels and email lists are.

So here’s what I would do. 

Sales Funnel Strategy

The sales funnel for this strategy must first be created, since this is what we will be promoting with Facebook Ads.

The sales funnel must also be positioned in a certain way to help you generate the leads and convert them into appointment bookings. 

Your sales funnel must have a lead magnet that makes a big promise, to entice your audience to want to opt in, to see what your big promise is about. 

I recommend that your big promise be something that is unique to your business, that cannot be found anywhere else. So as a Facebook Ads consultant my big promise could be: 

“How I helped a course creator in the real estate niche generate over 500 leads at $0.40 per lead and get over 40 students into her workshop at a cost of $3500 per student”

The type of promises that you don’t want are basic promises that have no real influence and no real value. 

Those types of promises are:

“How to get leads into your business”

“How to use Facebook Ads to get leads into your business”

These are not unique promises since the information for this type of promise can be found on the internet with a Google search. 

The promise you create must be so specific, that it would pique the curiosity of your target audience, who would want to learn exactly how you were able to achieve that result. 

But you might be asking, what if you’re just getting started and do not have any results?

In that case, work with what you have. 

What knowledge do you have, that is unique to you that you can leverage and create a big promise? 

Do you know how to do something? Can you turn that into a pain point and desired outcome promise?

For example, 

How I achieved [desired outcome] without [pain point] or 

[desired outcome] so you can [desired outcome] without [pain point].

Here are some examples of big promises that I came across during my search of the internet.

Once you know what your big promise is, create your lead magnet and lead capture page. 

That lead capture page must lead to the delivery of your big promise. 

I recommend that your big promise is delivered as a video or webinar because the aim is to engage the lead right away, inside the funnel, so you can weed out the people who want the freebies from those who are serious about taking you up on your offer. 

Remember that if your lead magnet has a big promise and you deliver on that big promise by showing the lead how you were able to achieve a result or how you do something in your business, your end goal is for the lead to say “I want this” and take the next step with you. 

So this is why I am suggesting that when the lead lands on the thank you page of your funnel, that they receive the big promise in the form of a video or webinar. 

From the thank you page, that is where you will have a call to action, to book your time.

Most funnel builders allow you to integrate a calendar in your funnel. So the call to action should be linked to a calendar. 

Once the lead looks at your video or webinar and provided your promise is as good as you say it is, you can expect your lead to move on to the next step of booking time to speak with you. 

Ok great. So your foundation is now set up. Let’s move on to the ads.

The Ad Campaign

A lot of coaches and consultants feel that they need a big budget to get started with Facebook Ads. 

Maybe they’ve seen other “gurus” talk about needing thousands of dollars to start an ad campaign, but I want you to know that the reason why these “gurus” say that thousands of dollars is needed to launch a Facebook Ad campaign, is because they are attracting a certain type of client. 

Their clients must fit into their ideal client profile but that does not mean that you as a beginner can’t use a small budget to make Facebook Ads work for you. 

So when starting with your ad campaign, here’s how you can get started for $5/day. 

The first thing you need to do is start a conversion campaign. 

The aim of your sales funnel is to get subscribers into your funnel. Therefore you want Facebook to show your offer to people who are likely to become a lead. 

That means that those people do more than just liking a post or clicking on a link. 

Facebook is going to show your ad to people who are more serious about taking the next step in their business and are looking for information to help them achieve that. 

So when you create an ad, the objective you need to use is Conversion.

Adset Level

The next step is creating your adset. Your adset is where you define your audience. 

You will tell Facebook, what type of people you want to see your ad. 

Here is where you will focus on the gender, age and location of your target audience. 

You must also do a bit of research to understand what interests your target audience has. What blogs or magazines do they read, what public figures do they follow, what communities are they are a part of, what tools do they use in their business. 

If you struggle with targeting and don’t know where to start, my free resource will help you. Click here to download it.

It is also at the adset level where you will add your budget. I am teaching you a $5/day strategy so you can start at $5/day.

If you want to start at a higher budget then go ahead. Enter whatever amount of money you are comfortable spending. 

But I want you to remember one thing. The amount of money you spend on Facebook Ads, determines how quickly you get results. 

It is completely ok to start at a low budget for lead generation and it works. Facebook is on your side because it knows that when you get results from your ad campaigns, you are motivated to spend more money to continue getting the results you need.

Ad Level

Once you have entered the criteria for your adset let’s move on to the ad level. 

This is the most important part because here is where we need to test what type of content will resonate with the audience we selected. 

It is important to test your images, videos and text to see how your selected audience responds to it. 

So create content that speaks to your target audience.

At the ad level, create up to 2 ads if you are spending $5/day. 

Those ads could be split into:

Ad 1 – image ad with long copy 

Ad 2 – image ad with short copy

It is important that you test one thing at a time to see how they perform. So I would suggest that you use the same image but let your variation be your copy. 

Or you can use the same copy but let your variation be your image.

Once you have added your copy remember to add the link to your lead generation funnel. 

A few tips to help you improve your conversions. 

• Make sure that your ad copy and the lead generation funnel copy is congruent. So the message that you deliver to your target audience must be similar to the message on your lead capture page, so when someone clicks through it makes sense.
• When writing your copy don’t focus on the features that the audience will get. Focus on the benefits they will receive when you deliver your big promise. 
• Highlight the pain points and frustrations that your target audience is experiencing in their lives so they feel compelled to take the next step which is to click on your ad to check out your offer. 
• It’s always a good idea to split test your lead capture page to see which one will perform better and get higher conversion rates.

Once your ad is set up, hit publish and allow Facebook to review it so that it can go live. 

Because your ad is set at $5 per day, here are the actions that I want you to take for the next 4 days: 

Nothing! LOL

Don’t do anything with your ad. 

Coaches and consultants have a fear that they’re “wasting” money on advertising and so will have a tendency to always check on their ad every single hour. 

Please don’t do that. 

Sign off from your ads manager and do nothing with it. 

Once the ad has gone live let it run for at least 3 days to gather some data. 

I recommend that the number of impressions delivered is at least 1000 before you make any decision about the performance of your ad. 

It might take 3, 4, 5 days (or however long) to deliver those 1000 impressions. 

Once those 1000 impressions have been delivered check to see how many leads you have at the ad level. 

If you have no leads, look at your click through rate. 

Are people clicking on the ad to go over to your lead capture page?

Here is what that looks like in your Ads Manager.

You can see in this ad, that the CTR (link click-through) is 0.72%. The CTR (all) is 3.37%.

CTR (link click-through) is the most important metric here, because this tells you whether people are clicking on the link to your sales funnel.

CTR (all) is not very significant. When you have an ad, Facebook only shows a few lines of text before showing “See More”. This metric tells you what percentage of people have clicked on the See More link to read more of your ad copy.

If the CTR (all) is higher than the CTR (link click-through) then that means that your hook or headline was strong enough to generate a reaction but your overall copy was not convincing to generate a click to your offer.

If your link click through rate is less than 1% then your ad is the problem. Turn off the ad at this point and go back to the drawing board and start again. 

At this point, you may want to use different images or even a video this time to see if you can increase your click through rate. 

The message that you’re putting out to your target audience may not be resonating. So you will have to craft a different message. 

At least after 4 days you will have an idea as to what has worked and what has not worked so you can go away and think of new copy idea to catch your target audience’s attention. 

What happens if your CTR is more than 1%

If your click through rate is more than 1% and people are clicking over to your ad, you know that your ad is resonating, but if your lead count is low, then the problem is your landing page. 

Maybe there is a disconnect between your landing page and your ad copy. 

Look at your landing page and think about what could be the disconnect. If you need to change the copy on the landing page do so and try again. 

If you are getting leads, bingo. 

It does not stop there. You should be tracking how many people watched your video and clicked on your call to action button to take the next step. 

Depending on what software you are using, you can look at the analytics of your software to gauge whether people are taking the next steps in your funnel. 

So these are all the factors that you need to consider when running a Facebook Ad campaign but now you know how to run a Facebook Ad campaign without blowing your marketing budget.

All you need is $5/day and what you’re doing is simply managing your ad on a daily basis, swapping out content, seeing what works but doing so on a small budget that works for you. 

How has this strategy worked for you? Let me know in the comments.

Want similar results in your business?

If you’re interested in having a Facebook Ads Strategist like myself, create a killer Facebook Ads strategy that can grow your business quickly, whilst you focus on doing the things that matter to you to help you grow your income and impact, then click here to book a free strategy call.

Who’s this for?

My ideal clients are service-based entrepreneurs who have a digital service or product that they want to promote. You must already have an offer that sells or you’re ready to start building your email list to grow your brand authentically so you can promote your offers.

Please budget from $745 for my Facebook Ads packages. 

Who is this not for?

If you are not ready to invest in yourself and the growth of your business this is not for you. This is also not for you, if you do not yet have an offer to promote or you’re just getting started.

Click here to book your free strategy call.

The post The $5/day Strategy That Gets New Coaches and Consultants High-Quality Leads and Appointment Bookings In Their Business on Auto-Pilot appeared first on I Am Dawn-Marie.