In case you don’t know what Aweber is, it is an email marketing software that enables many entrepreneurs and small business owners to create and send emails that their customers and followers love.

I have spoken extensively about why you need to build an email list and send emails to your followers rather than relying solely on social media platforms.

Well Aweber is the one tool that I use to build my email list and I am going to give you an honest review of my experience using it, so you can decide whether it is for you.

I am going to tell you the good, the bad and the not so good about this marketing tool.

Let’s start.

Aweber In A Nutshell

Aweber has been one of the leading email marketing providers in the marketing industry, having been founded by Tom Kulzer in 1998.

Anyone in the internet marketing arena, is probably familiar with or has used Aweber at some point in their marketing.

So what does this marketing tool do? It helps you to communicate with your subscribers and market to them with automated email campaigns.

They exist for those who struggle with having enough hours in the day to complete the task. The process allows for complete automation of marketing emails with tools that launch, tag, and segment based on subscriber behaviour.

This is what I like about automated marketing tools, because it helps me to free up my time and focus on the more important things in my business, which is networking and making sales.

So if you find that you’re networking or following up with your leads manually, consider using an automated email marketing tool like Aweber.

I remember in my network marketing days, I would follow up with my leads by reaching out to them in a Facebook or Instagram message or via SMS message. Aweber would have definitely come in handy back in those days.

Email List Segmenting

Segmenting is a vital part of the key features offered by Aweber. Segmentation is the process of sorting your subscriber list based on specific actions taken by your subscribers.

The division creates subgroups, and the subgroups vary based on behaviour, interest, and characteristics.

Segments work well with keeping track and reaching out to groups of subscribers within a list who have similarities.

For example if you want to segment your email list by those who have opened your emails within the last month, then you can do that.

You will be able to tag these subscribers as active and send them more important or frequent emails since they continue to engage with your content.

If you want to segment your email list by those who have clicked on a particular link, showing that they are interested, you can do that and only send an email to that segment.

This is useful, for example, if you want to retarget persons who may be interested in a product you have on sale. If they clicked on the link to visit the product, you can segment the link clickers and send them a more targeted message where you offer an incentive to continue with their purchase. 

The segmentation process helps to streamline emails that are more result-focused instead of task-focused. It makes it easier to send the right emails to the right people. Personalising your list, based on segmentation, is a great way to increase click-through rates and reduce the unsubscribed rate.

Setting up the segmenting process is quick and easy with only a few clicks. Simply go to the email list you want to segment, select from the list of segment options, then click search.

Once you save a particular segment, you will not have to create that segment again, unless you choose to make changes to it.

I use segmentation all the time to help increase my open and clickthrough rates and to send special offers to those who I know are interested in my content.

Email Campaign Automation

The driving force behind an automated email campaign is to organise your subscribers into particular email lists so they get the most appropriate emails that matter to them.

There is a misconception that the email marketing automation process is challenging to set up, but, it’s pretty easy to get started, or so Aweber says.

Ok! Full transparency here…

I have never used the automation campaign before.

When I tried to set up my own campaigns in the first few months of starting Aweber (circa August 2016), I had no clue about what the campaign process was and why it was necessary.

At the time, it was a bit overwhelming, having just started internet marketing and learning everything I could about it. I completely gave up the first time and never made it a priority.

But studying the automated campaigns now, I have to say that it really is only useful if you want to free up more of your time and want a way to segment your list automatically.

For example, you can segment your list based on the country your subscribers are from and send them specific emails.

Other ways to auto-segment the list is by the source of the email and ad tracking. You can also apply tags to your subscribers and segment them that way.

If you have no issue applying tags and segmenting your list manually, then the automated campaigns offers nothing elaborate to boast about. 

Sign Up Forms

Aweber also comes with sign-up forms but truthfully, I rarely use them, instead opting to create my sign up forms, or lead capture pages with a designated lead capture page builder like LeadPages. You can read my review of LeadPages here.

In my opinion, Aweber sign up forms appear outdated and just do not have the design factor that I am looking for.

Here’s what they look like on my website

If you do decide to use Aweber’s sign up forms on your website, they allow your customers to subscribe to your email list effortlessly.

So if you want a simple sign up box where people can sign up for content to your blog, then opt to use Aweber’s sign up form as an in-content lead box or as a side column lead box.

To design your sign up form use Aweber’s form generator. It customizes the forms according to your specific needs. You have the choice to change the buttons, purpose, appearance, and entry fields on the form.

Once you have decided on the look and style of your form, you will have to add it to your website. You can add the form to any or all pages of your site with javascript code that Aweber gives to you.

Simply copy and paste the code where you want the form to appear.

Another feature is the split test option. The split-test is a great tool to use to see which form is most attractive to your subscribers. Finding out which sign-up form works best can be useful in subscriber growth.

In order to use the split test tool however you must create two sign up forms under the same email list. The split test option will only be accessible this way.

Email Templates and Content Editor

The content editor is nothing spectacular in my opinion.

Aweber recently upgraded their content editor to a drag and drop interface so it is easy to organise your content into beautiful emails by dragging the elements from the left into the center to create the email.

They also offer pre-made and tailor-made templates that meet your branding and style needs. This is a time-saver for the busy entrepreneur.

You have the choice to change a pre-existing template. You can modify the colour, background and font, as well as include video or images in your content.

I never really used any of the templates that are available but they do help your emails stand out if you are the creative type.

Email Types

The type of emails you can create include legacy series, broadcast emails or blog broadcasts. 

Legacy series is a single series of emails that is set up so a subscriber can receive your emails in a particular order.

For example, once a person subscribes, you can set up the series so that they receive your first email immediately, then your second email, a day later, your third email on the third day, etc.

The single series process is straightforward in its approach to send emails in a sequence pattern.

If you forego the single series, broadcast messages are available.

A broadcast message is simply sending everyone on your list the same email, whether your broadcast is an announcement that you are launching a product or have a sale.

Broadcast messages are quick and easy to create. Simply select the broadcast message item, create  your email and then send.

If you have an RSS feed on your blog you can connect your blog to the Aweber platform to send blog posts as emails. Another easy way to do this and to help generate traffic back to your blog is to compose a broadcast email with a link to your blog. 

Integrations

There are many online applications and services that integrate with Aweber making your entire marketing arsenal seamless.

Currently, there are over 150 listed applications.

Integration allows for a smooth merge of your marketing campaign with the rest of the online business strategies you may use often.

Some of the most popular integrations include:

• Facebook
• WordPress
• PayPal
• Clickfunnels
• OptimizePress

If you don’t see a particular service on the list, Aweber is set up to assist in new integration opportunities.

Email Tracking and Reporting – Open Rates and Clickthroughs

I don’t often pay attention to this, but email tracking and analytics are available to view at any time and can help with the growth of your business.

With the available reports, you will have the chance to see click through rates, open rates, purchases and more. It’s handled all in just a few simple clicks.

So let’s say you want to see what percentage of your list opened a particular email and how many people clicked on a link within the email, you can view the email report showing you the performance of that email.

Open and click through rates help to provide valuable information about the activity of the subscribers on your list.

Tracking this report can help you determine the success level of your email campaign and assist you in understanding whether your subject lines need rewriting or your content is engaging.

You can then use this information to split test different subject lines and email content. 

If you’d like to know whether email drives purchases on your website you can also set up tracking to track this important metric.

With the help of these analytics, you will have the ability to adjust your current campaign based on the numbers, and track emails aimed at increasing website traffic.

Keeping track of the analytical knowledge is important in learning what works best for your subscribers.

Support

One thing I must say about Aweber support is that it is phenomenal.

They do offer live support 24/7 via email and chat. They are also available by phone from 8am-8pm Monday – Friday. There is a ticket support system via email to work on technical issues promptly and in a timely order.

Usually when I report an issue with my email marketing I get a response within an hour. I don’t have any qualms at all about their support.

Besides technical support they also implemented a knowledge base that is an extensive list of frequently asked questions. The knowledge base contains answers ranging from questions about your account to how to use the service. It’s easily accessible because it’s divided into different categories.

There is also a blog on the website. There are many how-to articles and articles with advice on what works well and new options to try. If you happen to be looking for marketing tips, make sure to check out their blog.

Deliverability

Having the ability to deliver emails is crucial to any marketer.

Who wants to compose an email, click send and then that email lands in your subscriber’s junk mail?

The goal is always to get your emails in the inboxes of your subscribers. Once your emails are seen, you open availability to increase the opportunity for future opens and more clicks and engagement.

Aweber knows that deliverability is a key point for marketing emails which is why their focus is on securing a high performance score as determined my Sender Score.

Sender Score is an email deliverability firm that measures the performance of email servers, rating them on the quality and reputation of the emails they send.

According to Sender Score, Aweber has a high score of 97-98.

Tom Kulzer developed one of the first email autoresponders in 1998. His experience over the course of two decades allows him to provide insight into the best ways to get an email delivered to an inbox.

The in-house monitoring team also monitors reports of undeliverable emails 24/7. The data found in the reports help to identify and remove suspicious or low-quality emails from the list.

Is the Aweber Marketing Software For You?

With the information available for Aweber and based on your own trials of other autoresponders, it is up to you to determine if this is the best fit.

Aweber provides several benefits that help to lessen the load of an already overwhelmed small business owner or entrepreneur.

Many of their products have an initial free period that may be worth trying to see if the experience works well for you.

Click here to get Aweber’s free 30 day trial.

The post Aweber Review – Email Marketing Automation For Marketers & Bloggers appeared first on I Am Dawn-Marie.

If you do not have an email list then you better get to it.

The biggest mistake that I see online entrepreneurs make is having a healthy social media account but no email list to back it up.

Why is that a mistake?

Because you do not OWN your social media account.

All you can do is manage it.

The only people that own your social media accounts are the providers.

Your account can be terminated at any time. The social media algorithm can be affected at any time preventing you from reaching your audience whenever you want to.

A great example is the biggest change in the Facebook algorithm, notoriously called Facebook’s Great Organic Reach Decline of 2014.

Facebook has been changing its algorithm so that Facebook fan pages’ organic reach is on the decline.

If you own a Facebook fan page, you would have noticed over a period of time that the number of people who can see your post for free is significantly lower.

According to Facebook’s VP of Advertising Technology, Brian Boland, businesses can still succeed on Facebook even though there has been a decline in organic reach.

He outlines that several businesses have done so by using Facebook ads.

So in a nutshell, you now have to pay for your audience to see your post.

This is counteractive because if you paid for a Like campaign to attract followers to your page, you also have to pay to reach those people with your post.

This is the reason why it is so paramount that you start building an email list.

What Is An Email List?

An email list is a list of people whose email addresses you have, that you can from time to time send an email about a product or service you offer.

You may also commonly hear the term, email subscriber.

Just like you will send your social media followers offers or products on their newsfeed, with an email list the offer is notified via email.

An email list belongs to you.

No one can take it away from you.

You can backup your email list using an Excel spreadsheet and use it across multiple email marketing software.

Companies that have something to sell also refer to their email list as online leads.

Leads are people who can potentially become your customer.

An email list is also a source of income for some people. If an email list is engaged to their owner’s content and regularly opens that content, then the owner can make multiple sales with one email sent.

How To Get Subscribers Fast

If your goal is to build an email list as fast as you can then there are a few key pieces of equipment that you need to start:

• An email autoresponder
• Traffic

What is an email autoresponder?

An email autoresponder is a software that automatically sends emails to your subscribers.

You collect email addresses with an opt-in form or lead page which is then connected to an autoresponder and it does the work for you by sending emails to those addresses.

What is traffic?

No one really cares about you.

Unless you already have an audience, no one is searching for you.

Traffic refers to people.

Therefore you have to go out and find people.

The easiest way to find people is to target those places where people hang out online.

People usually hang out on YouTube, Twitter, Facebook, Instagram – that is where you want to be and that is where you want to share your content.

To start getting subscribers I would recommend the following email autoresponders:

GetResponse create beautiful opt in forms and you will be provided with a URL that you can share on the internet or code that you can embed in your website or blog.

MailChimp create simple sign up forms that you can customise and share to Facebook, a website or blog using a URL

Aweber create a simple sign up form that you can customise and integrate with several third party applications like Facebook or WordPress. This is useful if you already have a blog or website as you will be able to embed your sign up form. You can also use a URL directly to the sign up form if you prefer not to use a website.

What content should you write? 

Everyone wants people to read their content so when sharing your sign up form and to ensure you can make the most noise you need to start by creating valuable content that people want to read.

Next you want to get your content in front of the most people.

If you do not know what people want to read then you need to find out.

An easy place to start is by doing keyword research using Google.

In whatever niche you are in, go to Google and type in a key word or phrase.

Google then gives you six to nine other key phrases that people are also searching for.

You can then use these key phrases which will form the content of your sign up form.

On your sign up form give people a reason to provide their name and email address to you.

No one will willy nilly give over their deets so you want to be sure that you are offering something that will entice them to hand over their information.

Some examples can be a free e-book, a free mini email course, a free video series or tutorial.

Where to find people?

Once you have created your content it is time to find the people.

Head on over to social media sites like Facebook, Twitter, Instagram or YouTube.

Search for those same key phrases on these sites and look for posts that have a lot of engagement on it.

Engagement will include people responding to the post with their own views.

Check out major influencers as well.

Here is where you will stick your little sign up form with the URL you are provided by the email autoresponders.

Essentially what you are doing here is marketing yourself. You did not think it was going to blow up by itself did you?

Now put the work into it over and over and have fun.

The key to growing your email list fast is to produce tons of relevant content to your niche and sharing that content online.

It will take work but just one piece of content shared with the right person can cause it to go viral leading you to a huge influx in subscribers.

How To Build Your Email List For Free

GetResponse and Aweber give you a free 30 day trial where you can test out their service.

MailChimp is a free platform which allows you to create an email list up to 2000 contacts. Anything more than 2000 contacts require a paid subscription.

Getting people to your sign up form is a free option however you have to pay for this with time.

There are other ways that you can get people to your sign up form a lot quicker and more effortlessly however these methods will include paid advertising.

How to set up an email list step-by-step using GetResponse

Sign up for GetResponse’s free 30 day trial.

Once you have logged in, your first email list will already be created and you will see this listed in Your Current Campaign.

Click on the Create Form button where you will be taken to the List Builder Wizard

Select the form template that you want to use.

Using the drag and drop features design your sign up form the way you want it.

When you are finished click on the blue Save & Publish button located in the top right hand corner of the page and select Save & Publish from the drop down menu.

When you are asked Who will publish this form to your website select GetResponse will host my form if you want to be provided with a URL to share your content.

If you already have a website and want to embed it there, select I will install the form myself.

Now that your form is complete you want to create the content that your email subscribers will receive once they opt in.

To do that click Messages from the menu on the black bar then Create Autoresponder.

Where it says On Day enter a zero so that when the subscriber opts in they will immediately receive your freebie if you are offering one to them.

Scroll down and click Create New Email

In the Autoresponder Settings complete your Message Name, Subject and From fields.

In order to use mass email software like Getresponse or MailChimp you must use a private email address.

Therefore public email addresses from yahoo.com, hotmail.com or gmail.com are not recommended as this can affect email deliverability.

Sign up for a private email using Namecheap where you must purchase a domain to start.

Once you have a private email, enter this in GetResponse and ensure that it is selected as your From email address.

Click Next Step.

Select a Pre-designed Template or Start From Scratch

Enter your content on the template then select Next Step.

Select Save & Publish on the final page.

You will notice that your first autoresponder message is displayed on a numbered grid.

You can repeat the process to add more autoresponders by selecting Create New so as the days roll by each of your subscribers will receive emails on the allocated days.

How to set up an email list step-by-step using Aweber

Sign up for Aweber’s free 30 day trial.

Once you have logged in, create your first email list by selecting Manage List then Create A List.

Set up your list by entering the required information.

Like GetResponse it is recommended that a private email is used in the Sender Email field.

Click Next Step.

Describe your list and click Next Step.

Customise your Confirmation Message.

This is where you will tell Aweber whether you want your list members to confirm their subscription before they are added to your list.

The benefit of this is that your list has higher quality subscribers who must confirm that their email address exists.

This avoids the potential for any fake email addresses to be provided and can increase open email rates.

Click Approve Message And Create List.

You must now create a sign up form within Aweber so that people can opt in.

Click Sign Up Forms then Create Your First Sign Up Form

Design your form using the form builder.

When you are finished click Save Your Form and then Go To Step 2.

Change your form settings if you wish.

Click Save Your Form and then Go To Step 3.

When you are asked Who will publish this form to your website select Aweber will host my form if you want to be provided with a URL to share your content.

If you already have a website and want to embed it there, select I will install the form myself.

Now that your form is complete you want to create the content that your email subscribers will receive once they opt in.

To do that hover over Messages then select Legacy Follow Up Series.

Select Drag And Drop Email Builder and start adding your content. Click Save & Exit when you are finished.

Your message will be added to the Drafts folder.

Click Send Options then Add To Followup Series.

Confirm that you want your message to be added to the follow up series.

Who Should Create An Email List?

I think that all online entrepreneurs, business owners and bloggers should start building an email list.

However if you never intend to sell anything, then you do not need to build an email list.

Cheers

P.S Do you have any questions about building an email list? Do you have your own? Tell me in the comments. What do you like or don’t like about this process?

P.P.S You can also subscribe to my email list below for more internet marketing tidbits to help you in your online marketing and network marketing journey.

The post How To Build Your First Email List From Scratch appeared first on I Am Dawn-Marie.

Three years ago, at the time of writing, I knew nothing about why a business needs an email list. I did not even know what the term “email list” meant.

If you are now, like I was then, and you are looking for the answer as to why your business needs an email list and you are yet to get started with your own email list, then I strongly recommend that you check out my blog post How To Start An Email List From Scratch.

I knew about the power of a large network on social media. I saw many network marketers building their businesses quickly because they had the support of their “tribe” that followed them.

I knew that in order to be successful, it was important that I build my own fan base, but I did not know that having an email list was as important as having a social media following.

You Have Control

I had few friends although at the time, I was building my audience. My engagement was low because of the algorithm changes from those social sites. They prevented the people that mattered the most, to see my content.

That now takes me to an important quote that I saw from an entrepreneur that goes like this “… you can’t build your content on rented land. So many brands and companies build their audiences on Facebook and Google+, which is fine, but we don’t own those names – Facebook and Google do.” – Joe Pulizzi, Content Marketing Institute.

It is important to understand that social media sites are not ours. We have no control over them and they can be taken away from us at any time.

A particular case in point is Facebook’s sudden change of their algorithm. This meant that companies who had over one million engaged fans suddenly had their engagement reduced to a pea size and were forced to pay Facebook to show their posts to their followers.

Now should we be mad at that? Not really. We do not own Facebook.

Now whilst building an audience on these sites is just another way to drive traffic to an offer that you have, you do not want to rely solely on this source.

You want to build an asset that will belong solely to you and that is in the form of an email list. This is the reason why you need an email list as a business.

An email list serves the same purpose as any audience that you create on social media. A place where we can build a relationship with the readers and share valuable information with them that is likely to lead to a sale.

It also serves as the best traffic you can get at no cost to you. People on that email list already know you and subscribe to you. It is an important business asset for any brand to own and it is important that you focus on email list building very early on in your business.

Monetise Your List

Subscribers are one of the most passionate people for your brand. The more passionate they are, the more likely they are to become your customers. This is why you read stories about marketers “sending one email and making over $100,000” in revenue.

These stories seem to be hyped up stories but when you have built an email list and you take care of it, nurture it and give your subscribers value, it can be profitable for you and your business. Ever heard that “the money is in the list”?

To reach these type of figures you must always be adding to your email list and providing real value that resonates with the people on that list.

Email Is Still Alive

Finally more people are using emails to keep in touch with brands than social media. According to Optin Monster, over 90% of people still use emails compared to just over 70% of people using social media sites.

Email activity is still alive and it is not just the older crowd who are opting for emails. 74% of teenagers use emails despite the availability of social messenger sites.

In conclusion, a lot more people are reading emails and that number is set to grow every year. This is why you want to start building your brand and asset by investing in something that will be your own and which you have sole rights to.

Remember no one can take away your email list. You have the right to store your audience’s emails and back them up in the event your email marketing provider closes your account.

The good thing is that you can always take your email list with you wherever you go. You, however cannot take your Twitter, Instagram or Facebook followers.

How To Build An Email List?

To build my email list I use a tool called Aweber. It is an email subscription service that allows you to collect people’s email addresses and send them relevant emails when they opt into your capture page.

So if your business is in the weight loss niche, you can create a lead capture page related to weight loss, collect prospect’s email addresses and send to them relevant content on losing weight.

If you are ready to build your own email list the following resources will be helpful to you:

• How To Build An Email List From Scratch
• How To Build A Profitable Email List Step-By-Step
• The Ultimate Email Strategy Guide For Marketers

Now go ahead and create your first email list!

To your success,

P.S If you enjoyed this article on Why You Need An Email List In Your Business, please leave me a comment or any questions below.

P.P.S  Wait a minute! Have you subscribed to my You Tube Channel where I give more free training? I am growing so be part of the community.

The post Why You Need An Email List In Your Business? appeared first on I Am Dawn-Marie.

So I have been getting lots of questions from folks about the Power Lead System so I decided to create a blog post about it and show you exactly how you can use it in your own business.

Update: I am no longer using the Power Lead System. I have switched to LeadPages as an alternative marketing tool that helps me create landing pages, lead opt in pages and sales funnels. Read here for a detailed review of LeadPages.  

With so many systems popping up these days, I know it can be hella confusing as to what does what.

Sometimes you just need a place where you can go and find concise information.

I get it!

You want this to be an easy decision so I have taken all the hard work out of it for you.

I hope to be able to answer your questions.

If you have another product in mind, then this post will help you make an informed decision as to whether the Power Lead System is for you.

Think of this post as an unboxing of the Power Lead System.

You will walk away with a ton of ideas as to what you can do with it and how it can help grow your online business.

What Is The Power Lead System?

The Power Lead System is an online marketing tool that creates capture pages, landing pages, lead magnets.

You can also build out an entire training website or sales page.

If you like doing webinars, then there is also that capability.

Thank you pages with social media share buttons? A breeze!

The primary function of the Power Lead System is to build your email list and automate your business.

It is pretty much an all-in-one tool and I use it EVERYDAY!  Update: Well I no longer use it everyday, since I have switched to LeadPages .

The Power Lead System Compared To Other Marketing Software?

There are many capture page builders like Clickfunnels, GetResponse or Lead Pages.

These systems are great in their own right but I find that the Power Lead System has a bunch of necessary marketing tools under one roof.

So for example GetResponse allows you to build capture pages and is an email marketing system, but does not have the ability to create training websites or host Google hangouts or webinars.

Lead Pages is a capture page and landing page builder but does not have the ability to create email campaigns for email marketing.

Clickfunnels has many of the features of the Power Lead System, but unless you upgrade to their all in one Etison Elite full suite which is $297/month, you will still need to add an email marketing software such as Aweber or GetResponse for their basic suite which is $97.00/ month in order to communicate with your prospects.

What Can You Use The Power Lead System For?

The Power Lead System has quite a lot of features.

In fact most people do not understand the power of this system. That is why it is called the POWER Lead System!

Ha ha. Get it?

Ok, well let me start by sharing some of the amazing, useful features so you bloggers and entrepreneurs can decide whether it is worth it.

Here are 6 of my FAVOURITE things that the Power Lead System can do. 

1. Training Websites

The above snapshot is one of the e-courses that I built in the Power Lead System.

So if you are thinking of creating and selling your own e-courses there is probably software that can handle such a task.

BUT! It is an extra tool (and cost) that you will need.

More tools and an extra cost?! Nah!

In my e-course I created a four-part video series which was fronted by a capture page also created by the Power Lead System.

Below the video series was the main video where I discussed the actual topic which can easily be embedded from YouTube.

2. Host Webinars

If you want to do webinars, then you can easily embed your live presentation into the Power Lead System. There is also a live chatbox hosted by Chatwing which is positioned under the video so your guests can ask questions and interact with you.

Webinar software can be really pricey and why would you want to pay an extra cost?

The Power Lead System can do all the hosting for you, if you are using Google Hangout broadcast and is a really great option for anyone wanting to get started.

3. Opt In Boxes On Your Website Or Blog Post

If you want to build your email list without your viewers having to leave your website, then you can add opt in boxes to your websites or blog posts.

The Power Lead System has an easy to use opt in box builder.

HTML code is created for you so you can simply copy and paste the code in your website editor.

So this is what your form will look like on your website or blog

You can also add an image on the left or the right of the box to snazz it up.

I like adding opt in forms to the bottom of a blog post if I am promoting an offer, like my free E-book for example.

I think it looks simple yet pretty neat and professional.

4. Capture Page Opt In Forms

I love this feature about the Power Lead System. They have a ton of different templates that you can use to create ANY kind of capture page opt in form that you want.

The plus to it is that you can create unlimited capture pages!

So let us say you are promoting many different affiliate programs, well you can create a capture page for each program that you are promoting.

You can also create different captures pages as part of an ad campaign to test against each other.

Here are two of my capture pages that I created for my e-course and e-book.

In the first capture page, if you click the green button, an opt in box will pop up and your visitor can enter their contact details which will be sent right to you.

In the second capture page, the visitor can easily enter their contact details without having to go through a further step as in the first capture page.

Where can you use a capture page?

Great question!

• Place a capture page before your main website. If you are promoting an affiliate product or direct sales product, then it is a good idea to place a capture page before the product website page.
  That way, instead of sending visitors directly to the affiliate sales page, or the direct sales landing page – they may not return – you can send them to the capture page first, grab their email addresses so you can stay in touch with them.
• Post a link to your capture page on social media. Let us say you have a really cool sale in your direct sales company. Instead of telling people to “go to your distributor landing page, navigate to the sales page and choose the product” – they may never buy – you can easily send them first to the capture page, grab their email address, then lead them to the distributor landing page. That way you can follow up with them by email about the sale. Cool huh?!
• Social media advertising. So you start an ad campaign. The worst thing you can do is send your visitors straight to your sales page. BIG NO, NO! Or respond to your visitors request for “info”. I see so many ad campaigns where in the comments people ask for info and there are hundreds of responses to go through. To avoid doing the work of responding to each person who wants more info, send them to the capture page. Collect their email address, then send them on to your sales page.That way the emails you collect, you can add them to an email campaign and follow up with them after they leave your sales page. Because we both know they are not going to buy from you the first time. See how that works?

5. Sales Pages

When I started using the Power Lead System I did not quite understand its full potential.

It was only recently that I started experimenting with it and realised that I could build a salesesque page, with just a bit more info about my product as opposed to a simple landing page.

One of the pages I built was to introduce the Power Lead System to network marketers.

You can view the website here.  Update: I am no longer using the Power Lead System. Click here for a detailed review of an alternative marketing tool that I am currently using in my business and on this blog.

So what I did here, was add a lot more text and images in the content.

I then placed a button at the bottom of the page leading to where the visitor could sign up for the free trial or make a purchase.

The Power Lead System also has sales page templates that you can customise and use as your own.

If you have Stripe or PayPal as your payment processor, you can easily add buttons to your sales page to collect payments.

6. Blogging

Do you like blogging or thinking of starting a blog?

Well the Power Lead System also has its own blog feature with so many themes to choose from including the beautiful Divi 3.0 Theme.

Now I am not a user of the Power Lead System Blog, as I already had this blog before the Power Lead System blog was created, but from what I hear, it is twice as nice as WordPress.

To check out the Power Lead System Blog click this link here.

You can create stunning websites and blogs and create things visually.

There is also a drag and drop editor, so it is pretty easy to use.

I mean, if you can use WordPress then you can use the Power Lead System Blog.

If you need to host your blog then you will need to buy a domain from the Power Lead System which is $12.97 for the entire year.

So there my friends. That is the Power Lead System for you in a nutshell.

I hope you now have enough information to see how valuable this neat little tool can be for your business.

I really do use it in MANY different ways and frankly I do not know where my business would be without it.

If you are putting more emphasis on building your email list (and you should), then the Power Lead System is a starting tool.

Let me know if you have any questions about this beautiful star.

My friends at The Power Lead System graciously offered a free 7 day trial to all my readers, so taking this incredible work of art for a spin is an absolute no brainer!

Click here to get started with the Power Lead System

Best wishes,

P.S Do you have any questions about the Power Lead System? Leave them in the comment below! 

P.P.S Have you started your online business? Too much overwhelm and don’t know where to start? Then check out my free ebook, Mastering Your Home Based Business, which condenses everything for you and join the THOUSANDS who are already talking about it.

The post What Is The Power Lead System? 6 Ways It Can Grow Your Blog Or Online Business appeared first on I Am Dawn-Marie.