Traffic is the life blood of your business.

Bet your bottom dollar, that if you have a business and no one sees it, that you will make zero dollars!

That is it! Plain and simple and to the point.

So What Exactly Is Traffic? 

Traffic is, simply put, people.

They are your prospects, people who you want to show your offer to.

When you have a lot of the right traffic you can make a lot of sales in your business which equals moo-lah.

There are two types of traffic, paid and unpaid traffic.

As the word says, paid traffic is when you pay a company to find people to see your offer. Basically it means that you are advertising your business.

Unpaid traffic is organic traffic. So they are an audience that you have driven to your content for free.

Disclaimer!

The quickest way to drive traffic to your business is through paid means. However for the purposes of this post, I will focus on unpaid traffic.

Can you grow a sustainable business with unpaid traffic? Absolutely!

But it will take time to build that audience and plenty of it.

And the one piece of advice – YOU MUST BE CONSISTENT.

Here Are 5 Ways To Get Free Traffic For Your Website Or Offer  

#1 Show Up

Social media has become one of the greatest networking platforms that allows users to participate and share content. If used correctly, it is the number one source for free traffic.

So when using this method you need to find out where your audience is hanging out.

The good thing about social media is that each interface understands what its users want.

Therefore they create applications that make engaging with your audience easy.

So for example,

• YouTube engages its audience with videos.
• Instagram engages its audience with photo content.
• Facebook has a combined way of engaging its audience by using video, photo and written material.

Facebook is considered the largest social media network with over a billion and a half monthly active users. If you think about it, that is over a billion potential prospects who may be interested in your offer.

Pinterest, Instagram and YouTube also rank very highly in terms of usability.

One of the ways you can leverage social media to drive traffic is by creating relevant posts about your niche.

Now I am not talking about spamming and adding your affiliate link on every post that you make.

Instead what you can do is provide content that people want to read that may inspire or encourage them to do something.

So for example, if you are in the make money online niche then a post about inspiration encourage people to have big dreams or goals.

You can also provide educational content which teaches something.

If you are in the weight loss niche a post about your weight loss journey can be insightful.

New to social media? Then check out my article, Social Media Marketing: 5 Things You Can Do To Get Noticed 

#2 Networking

If you are great at networking, then this is another way that you can build an audience over social media. With this method however you are doing it strategically so you are ethically “stealing” your competitors’ followers.

The way you would do this is to consider a top performer in your niche and follow them.

Then carefully comment on their posts in a way that contributes to what they are saying. You do not want to make the mistake of putting your link on their comments because that is unethical.

What you do want to do is show up on their posts, educate others, mention your success or an achievement and provide positive guidance.

The point here is to try and get your competitor’s followers’ attention by providing value, engagement and what you will notice is that some of your competitor’s followers’ may gravitate to you.

Now you may think that your competitor’s audience is a loyal crowd and why would they listen to you.

There is so much content on the internet that those followers may value your content more.

They may also resonate with you more.

My point is do not underestimate your potential merely because you have a smaller influence.

#3 How-To’s

YouTube is the second largest search engine in the world. Use it to your advantage by creating a YouTube channel that delivers content that people want to know.

You can easily find out how popular your niche is and what people are searching for most by using the Google Keyword Tool. Once you have that data you can answer to their pain points by creating a video.

The strategy for using YouTube again is not to create a video that sells. You want to come across as genuine and offering real advice to people who are looking for answers.

So for example if you are in the weight loss niche, the most asked question may be – “how to lose weight”.

Well answer the question by creating a video about your own journey, reviewing a particular product, why you like that product, how it has helped you and why you would recommend it.

If you are in the make money online niche, the most asked question may be “how to make money online”. Most people want to earn an income online so they can quit their job or have enough to pay the bills.

Create a video which provides a review about a program that you are using that has allowed you to earn an income online.

Create videos that offer encouragement or inspiration.

The key to being successful with YouTube is to give enough value that people see you as an authority on your subject and will always go to your channel for advice.

#4 Guest Blogging

If you like to write then this is a perfect way for you to target an already established and highly targeted audience.

In this case what you would do is pick a blog in your niche which you know has a lot of daily or monthly visitors and offer to write a guest post on a subject that matters.

The great thing about this method is that you are allowed to use your links here and you can drive instant traffic to a landing page resulting in subscribers and even buyers.

If you follow a blog, commenting on a blog post will also do.

Just as with social media commenting, you want to provide expertise in your field.

Try not to be spammy but provide information that assists the readers and so may allow them to connect with you.

#5 Search Engine Optimisation

Whilst search engine optimisation will take some time to help you build an audience for your website, it is a great way to start generating traffic.

You want to create a website which provides education or commentary to its readers.

The only difficulty with this method is that there are many things that you will have to take into account in order for your website to rank highly in search engines.

Whilst there are tricks that you can use and strategies that you can implement, you want to remember that like other free methods, this will take some time to master and produce results.

The following are some things that you must remember in order to get the best out of producing a website:

Keywords matter

When search engines search your page, they check your meta description to determine what your website is about.

By having adequate key words in your website, which a user is searching for, your website is more likely to appear in the search results.

Links

Search engines like to see outgoing and incoming links to your website. They want to know that your website is an informative resource and that you are not afraid to share content from other website owners.

They also like to know that you have an authority in the internet space and other websites are happy to refer you.

Security

Google wants its users to be happy so the security of your website plays an important part in how well your site ranks.

Ensure that your SSL certificates and servers are up to date and your website is free from infection.

There are many ways that you can get unpaid traffic that has not been covered in this post.

If you are ready to get serious about growing your online business make sure to sign up for my FREE E-book on Internet Marketing Success for budding online entrepreneurs.

I discuss other traffic methods that I have used to boost my sales conversions and reveal the top things that you should be doing in your own business to be successful too.

Click here to sign up for my free Ebook. 

Thanks for reading,

P.S Are there any other free traffic methods that you used that has been helpful? Leave them in the comments below. 

P.P.S Have you subscribed to my YouTube channel for more free online marketing tips? How come?! Click here to subscribe

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