If you are not already using this tool then I urge you to read my article, Affiliate Marketing For Beginners which is a detailed guide on the right way to do affiliate marketing.

If you are using a lead capture page then to be a successful marketer you should be split testing your pages to improve conversions.

If you are not, then you are leaving a lot of money on the table and this article will teach you how you can get better conversions and stop wasting money if you are using paid traffic.

Here’s What You Will Learn:

• What is split testing and why you should do it
• The anatomy of a lead capture page
• What can you split test on your lead capture page
• Lead capture page split test case study
• Lead capture page best practices

What Is Split Testing And Why You Should Do It

Split testing is testing two or more variables against each other to improve a certain metric. In marketing that metric might be a click through rate, an opt in, a purchase, etc.

The reason why this is important is because if you are running a paid affiliate marketing campaign, split testing allows you to improve your marketing so that you get more conversions for your money.

So for example if you are split testing a landing page or lead capture page and you have sent 100 visitors to landing page A and B, you can see which landing page performs better to give you higher conversions.

So landing page A might give you a 40% opt in rate, whereas landing page B would give you a 70% opt in rate.

What that means is that if you paid $50 for the traffic, 50 visitors go to landing page A and 50 goes to landing page B. With landing page A you were able to get 20 visitors to opt in to see your offer. That means that for landing page A it cost you $1.25 per lead ($25/20 leads).

With landing page B you were able to get 35 visitors to opt in and see your offer. That means that for landing page B it cost you $0.71 per lead ($25/35 leads).

You actually paid less for a lead with landing page B and without split testing you would never have known which variation was more appealing to your visitors thereby improving your conversions and lowering your cost.

Therefore whenever you run an affiliate marketing campaign and you are using lead capture pages, there are ways that you can split test features on the page to improve your chances of lowering your cost and getting more conversions for your money.

The biggest mistake that affiliate marketing beginners make is omitting this important step. You should never ever assume what your audience will like.

If you can, you should try to split test as many features as you can in your marketing and whilst there are many variables that you can test depending on the platform on which you are running traffic, today’s post will focus on lead capture pages.

The Anatomy Of A Lead Capture Page

Let’s dissect the lead capture page.

First of all I want you to understand the difference between a landing page and a lead capture page.

The landing page is the first page a visitor lands on when they click on your URL. So your landing page could be a page to your website or blog. It could be a page to your lead capture page, it can even be a page to a social media account.

A lead capture page, is the page that helps you collect email addresses or leads.

When doing affiliate marketing and if you are promoting a product, I would always recommend that your landing page is a lead capture page.

Never put your landing page as the affiliate sales page. Here’s a few reasons why:

• If a product has a lot of affiliates and they are promoting the same offer without using a lead capture page, it is more than likely that your traffic may have seen the sales page already which may lead to a high bounce rate.
  
• In most cases, 90% of the time, visitors to a website, who do not know you or the product, are unlikely to purchase the product the first time. When you send a visitor to a sales page but do not collect email addresses through a lead capture page, you are missing out on the opportunity to convert that visitor into a sale and so you can lose money.
• A sales page does not allow you to build your email list. As an affiliate marketer your biggest priority should be to build an email list. Your email list will eventually become your business asset. For my email list, I use the Aweber email autoresponder which stores and follows up with my leads automatically.
• Because you have no control over an affiliate sales page, you may not be able to track any visitors. Some product owners do not allow you to place tracking pixels on the sales page. Without tracking you are running your affiliate campaigns blindly and are more likely to lose money. By using a lead capture page before the sales page this gives you some control over your campaign and you will be able to track your traffic using tracking software like Clickmagick.

Here is what a lead capture page looks like:

Headline

The headline captures your audience’s attention. It tells them what they are about to learn or receive. Make sure that your headline arouses curiosity or creates a perception that what they are about to receive is of a high value.

Here are some examples of lead capture page headlines.

Backlinko

It’s page is simple. It’s straight to the point telling the viewer exactly what they will be getting.

There is a very strong headline here.

This lead capture page is suitable for people who want to learn how to get more traffic using SEO. If you are not getting results from your own tactics then I can see how this lead magnet can encourage people to sign up.

The only thing I would change is adding a bit more detail by telling the visitor where I will get traffic to. Is it to my blog? My website in general? My single page lead capture page? What exactly? Then I can decide if I need his information.

Marketing Sherpa

I think that lead capture page headlines should be bold and inviting. There is nothing on this opt in form that makes me want to hand over my email address because the headline seems mundane.

A headline like Free Case Study Shows You How To Increase Your Sales By 16% Just Like The Global Leadership Summit Did would be more appealing.      

With a headline like that I know exactly what I am getting. I am more inclined to provide my email address if the lead capture page speaks to me.

Digital Marketer

The Digital Marketer’s headline is inviting but could be bigger.

For someone who uses Facebook for advertising, getting insider knowledge on the Digital Marketer’s Facebook ads secret would compel me to give up my email address.

I think that a headline should take over 30-40% of a page so that it is eyecatching and immediately clear to the reader.

Sub Headline

The sub headline may break down even further what the lead will get when they opt in. As in Digital Marketer’s lead capture page, you can see that their sub headline is “Copy and paste these 7 proven Facebook ad campaigns to create low cost, high converting ads on demand”.

So not only do I know that I am getting a Facebook Ad Template library. I also know that I can copy and paste 7 proven ad campaigns. I also know that by doing that I can get lower cost ads.

Having a sub headline may or may not create more conversions. This is something that you will need to split test if you decide to use a sub headline along with your headline.

Opt in boxes

Your opt in boxes will include fields for the lead to enter their details such as a name, email address, phone number, etc.

If you are running an affiliate marketing campaign, some affiliates prefer to have a simple opt in page that only asks for an email address. Others prefer a name with an email address if they intend to personalise any emails being sent to the lead.

My preference is to ask for a name and email address but you will only know the effectiveness of what you ask for if you split test it.

You may find that the more information you ask for on your optin form, the lower conversions you get. So if you ask for a phone number, home address or date of birth it is more than likely that your conversions will not be impressive.

Call to action button

The call to action button is used to submit the information that the lead enters so that their email address can be registered in your autoresponder and the lead can receive your lead magnet in their inbox.

There is a psychology behind the use of call to action buttons.

For example, a red call to action button may instigate a different action from an audience than a green call to action button as generally speaking red to some means stop whilst green means go.

The same can be said of the words on a call to action button.

By saying “send me the book” as opposed to “download now”, you may get a different reaction from your audience as by saying “send me the book”, people infer that they are receiving an item by email. “Download now” one can infer that it is an item that is being downloaded onto the user’s computer which some people are not comfortable with.

Just like the other features of a lead capture page it is crucial that you split test this as well.

What Can You Split Test On Your Lead Capture Page 

You can split test anything on your lead capture page.

The main goal will be to increase conversions which in your case as an affiliate marketer will be to get more opt ins to your email list.

I would recommend that you split test one variable at a time. Here are the main things you should be split testing on your lead capture page:

• Headlines
• Sub headlines – different text or a lead capture page with or without sub headlines.
• Call to action button color
• Call to action button text
• Background color or image of the lead capture page
• Input fields like name and email address

It is interesting to see what results are like because whilst you may assume that a certain headline works, the results prove otherwise. Which is why you should never let your conscience decide anything in marketing.

Always let the data of split testing decide how you should run your campaign.

Landing Page Split Test Case Study

As a marketer I do many split tests on my lead capture pages to see which one gets a higher conversion.

When doing split testing I am looking for the way a visitor behaves and that behaviour is based on whether they take a desired action such as opting in to get my lead magnet.

My current split test is on my main affiliate offer which is found at the top bar of this website.

If you click on the top bar of this page you will come to a long form or short form landing page that looks like this.

Long form lead capture page

Short form lead capture page

The variable I am testing is between long copy and short copy.

I wanted to see whether people are more likely to provide their email address for further information if they were given some value upfront.

So far it is early stages as I have only gotten 86 unique visits to the pages. I use the Clickmagick tracking tool to help me with tracking visitor behaviour and here are my results so far.

Clickmagick is a really useful tool to help with your marketing so you can know how your pages are performing.

I would strongly recommend this or if you are using LeadPages or Clickfunnels for your lead capture pages, they also have split testing features that you can easily implement.

From my results you can see that the percentage difference between opt ins (ACR) is of little significance.

I will allow this test to run until I have approximately 500 visitors landing on each of the lead capture pages then analyse my results.

Want to see my final results? Subscribe to my newsletter here and I’ll deliver the results with more fantastic tips on how you can get the best out of split testing.

Landing Page Best Practices 

What is your reason?

When starting a split test, you should have a reason for conducting one. What do you want to test and why?

Do you want to increase opt ins to your landing page? Then you should be testing your headline, subheadlines, call to action and background of the lead capture page.

Create a sample size

Create a sample size to run your test with. Your sample size is the number of visitors that should visit your page before you can be confident that you have a clear winning lead capture page.

If you send too little visitors then there is a chance that the data will not produce accurate results to help you determine which landing page performed better.

In marketing there is also something called statistical significance. Your lead capture page should reach this level of significance before you can be comfortable with the results. The acceptable level of significance is usually 95% and there are tools that will calculate this for you. Clickmagick is actually one of those tools.

To help you determine your ideal sample size you can use the Optimizely Sample Size calculator.

Create your control and variation

If you are using Clickfunnels or Leadpages you can create two variations of a lead capture page and implement the variables on both to start testing.

So if you are split testing headlines the control lead capture page may say “Free webinar teaches you how to drive an insane amount of traffic to your website at no cost”.

The variable lead capture page may say “Learn the one secret to getting a huge amount of free traffic to your website”.

Most lead capture page software do also have a split testing feature so be sure to look out for them and use them.

Eliminate factors that can affect your test

When split testing be sure to do your test in a controlled environment. For example it is important that you use the same traffic source when running your test. Do not use different traffic sources directed at different lead capture pages as traffic sources are not made equal. So if you are using Facebook Ads for your traffic, use this traffic source for both lead capture pages.

The same goes for your software. Use the same lead capture page software for both lead pages when doing your test.

Make sure that everything works

Before running your traffic make sure that your lead capture page is working. So are the links functioning properly?

Do they load to the correct versions of the page? Are your call to action buttons working and do they generate a lead in your autoresponder?

Do you have proper tracking links and pixels inserted on your lead capture pages? The pixels are available from Clickmagick if you are using this tool to split test.

Clickfunnels and LeadPages also have their own test features that help you understand your results.

Send traffic

Now that everything is working it is time to send traffic to both pages. Ensure that both pages receive an equal amount of traffic so that your results can be accurate.

Wrapping Up

If you want to be a successful affiliate marketer it is so important that you take this additional step to split test your lead capture pages.

A fully optimised lead capture page helps to lower your conversion cost so you may end up spending less money for a conversion and your overall advertising campaign will be cheaper.

If you don’t know how to create a lead capture page most software have detailed on-boarding for their customers and have helpful videos showing them how to do this.

Would you like a detailed walk through of how to create a lead capture page with LeadPages? Leave a comment in the comments section and I just might be able to stir this one up for you.

Cheers,

The post The Ultimate Guide to Split Testing – Lead Capture Page Optimisation appeared first on I Am Dawn-Marie.

So I have been getting lots of questions from folks about the Power Lead System so I decided to create a blog post about it and show you exactly how you can use it in your own business.

Update: I am no longer using the Power Lead System. I have switched to LeadPages as an alternative marketing tool that helps me create landing pages, lead opt in pages and sales funnels. Read here for a detailed review of LeadPages.  

With so many systems popping up these days, I know it can be hella confusing as to what does what.

Sometimes you just need a place where you can go and find concise information.

I get it!

You want this to be an easy decision so I have taken all the hard work out of it for you.

I hope to be able to answer your questions.

If you have another product in mind, then this post will help you make an informed decision as to whether the Power Lead System is for you.

Think of this post as an unboxing of the Power Lead System.

You will walk away with a ton of ideas as to what you can do with it and how it can help grow your online business.

What Is The Power Lead System?

The Power Lead System is an online marketing tool that creates capture pages, landing pages, lead magnets.

You can also build out an entire training website or sales page.

If you like doing webinars, then there is also that capability.

Thank you pages with social media share buttons? A breeze!

The primary function of the Power Lead System is to build your email list and automate your business.

It is pretty much an all-in-one tool and I use it EVERYDAY!  Update: Well I no longer use it everyday, since I have switched to LeadPages .

The Power Lead System Compared To Other Marketing Software?

There are many capture page builders like Clickfunnels, GetResponse or Lead Pages.

These systems are great in their own right but I find that the Power Lead System has a bunch of necessary marketing tools under one roof.

So for example GetResponse allows you to build capture pages and is an email marketing system, but does not have the ability to create training websites or host Google hangouts or webinars.

Lead Pages is a capture page and landing page builder but does not have the ability to create email campaigns for email marketing.

Clickfunnels has many of the features of the Power Lead System, but unless you upgrade to their all in one Etison Elite full suite which is $297/month, you will still need to add an email marketing software such as Aweber or GetResponse for their basic suite which is $97.00/ month in order to communicate with your prospects.

What Can You Use The Power Lead System For?

The Power Lead System has quite a lot of features.

In fact most people do not understand the power of this system. That is why it is called the POWER Lead System!

Ha ha. Get it?

Ok, well let me start by sharing some of the amazing, useful features so you bloggers and entrepreneurs can decide whether it is worth it.

Here are 6 of my FAVOURITE things that the Power Lead System can do. 

1. Training Websites

The above snapshot is one of the e-courses that I built in the Power Lead System.

So if you are thinking of creating and selling your own e-courses there is probably software that can handle such a task.

BUT! It is an extra tool (and cost) that you will need.

More tools and an extra cost?! Nah!

In my e-course I created a four-part video series which was fronted by a capture page also created by the Power Lead System.

Below the video series was the main video where I discussed the actual topic which can easily be embedded from YouTube.

2. Host Webinars

If you want to do webinars, then you can easily embed your live presentation into the Power Lead System. There is also a live chatbox hosted by Chatwing which is positioned under the video so your guests can ask questions and interact with you.

Webinar software can be really pricey and why would you want to pay an extra cost?

The Power Lead System can do all the hosting for you, if you are using Google Hangout broadcast and is a really great option for anyone wanting to get started.

3. Opt In Boxes On Your Website Or Blog Post

If you want to build your email list without your viewers having to leave your website, then you can add opt in boxes to your websites or blog posts.

The Power Lead System has an easy to use opt in box builder.

HTML code is created for you so you can simply copy and paste the code in your website editor.

So this is what your form will look like on your website or blog

You can also add an image on the left or the right of the box to snazz it up.

I like adding opt in forms to the bottom of a blog post if I am promoting an offer, like my free E-book for example.

I think it looks simple yet pretty neat and professional.

4. Capture Page Opt In Forms

I love this feature about the Power Lead System. They have a ton of different templates that you can use to create ANY kind of capture page opt in form that you want.

The plus to it is that you can create unlimited capture pages!

So let us say you are promoting many different affiliate programs, well you can create a capture page for each program that you are promoting.

You can also create different captures pages as part of an ad campaign to test against each other.

Here are two of my capture pages that I created for my e-course and e-book.

In the first capture page, if you click the green button, an opt in box will pop up and your visitor can enter their contact details which will be sent right to you.

In the second capture page, the visitor can easily enter their contact details without having to go through a further step as in the first capture page.

Where can you use a capture page?

Great question!

• Place a capture page before your main website. If you are promoting an affiliate product or direct sales product, then it is a good idea to place a capture page before the product website page.
  That way, instead of sending visitors directly to the affiliate sales page, or the direct sales landing page – they may not return – you can send them to the capture page first, grab their email addresses so you can stay in touch with them.
• Post a link to your capture page on social media. Let us say you have a really cool sale in your direct sales company. Instead of telling people to “go to your distributor landing page, navigate to the sales page and choose the product” – they may never buy – you can easily send them first to the capture page, grab their email address, then lead them to the distributor landing page. That way you can follow up with them by email about the sale. Cool huh?!
• Social media advertising. So you start an ad campaign. The worst thing you can do is send your visitors straight to your sales page. BIG NO, NO! Or respond to your visitors request for “info”. I see so many ad campaigns where in the comments people ask for info and there are hundreds of responses to go through. To avoid doing the work of responding to each person who wants more info, send them to the capture page. Collect their email address, then send them on to your sales page.That way the emails you collect, you can add them to an email campaign and follow up with them after they leave your sales page. Because we both know they are not going to buy from you the first time. See how that works?

5. Sales Pages

When I started using the Power Lead System I did not quite understand its full potential.

It was only recently that I started experimenting with it and realised that I could build a salesesque page, with just a bit more info about my product as opposed to a simple landing page.

One of the pages I built was to introduce the Power Lead System to network marketers.

You can view the website here.  Update: I am no longer using the Power Lead System. Click here for a detailed review of an alternative marketing tool that I am currently using in my business and on this blog.

So what I did here, was add a lot more text and images in the content.

I then placed a button at the bottom of the page leading to where the visitor could sign up for the free trial or make a purchase.

The Power Lead System also has sales page templates that you can customise and use as your own.

If you have Stripe or PayPal as your payment processor, you can easily add buttons to your sales page to collect payments.

6. Blogging

Do you like blogging or thinking of starting a blog?

Well the Power Lead System also has its own blog feature with so many themes to choose from including the beautiful Divi 3.0 Theme.

Now I am not a user of the Power Lead System Blog, as I already had this blog before the Power Lead System blog was created, but from what I hear, it is twice as nice as WordPress.

To check out the Power Lead System Blog click this link here.

You can create stunning websites and blogs and create things visually.

There is also a drag and drop editor, so it is pretty easy to use.

I mean, if you can use WordPress then you can use the Power Lead System Blog.

If you need to host your blog then you will need to buy a domain from the Power Lead System which is $12.97 for the entire year.

So there my friends. That is the Power Lead System for you in a nutshell.

I hope you now have enough information to see how valuable this neat little tool can be for your business.

I really do use it in MANY different ways and frankly I do not know where my business would be without it.

If you are putting more emphasis on building your email list (and you should), then the Power Lead System is a starting tool.

Let me know if you have any questions about this beautiful star.

My friends at The Power Lead System graciously offered a free 7 day trial to all my readers, so taking this incredible work of art for a spin is an absolute no brainer!

Click here to get started with the Power Lead System

Best wishes,

P.S Do you have any questions about the Power Lead System? Leave them in the comment below! 

P.P.S Have you started your online business? Too much overwhelm and don’t know where to start? Then check out my free ebook, Mastering Your Home Based Business, which condenses everything for you and join the THOUSANDS who are already talking about it.

The post What Is The Power Lead System? 6 Ways It Can Grow Your Blog Or Online Business appeared first on I Am Dawn-Marie.