Three years ago, at the time of writing, I knew nothing about why a business needs an email list. I did not even know what the term “email list” meant.

If you are now, like I was then, and you are looking for the answer as to why your business needs an email list and you are yet to get started with your own email list, then I strongly recommend that you check out my blog post How To Start An Email List From Scratch.

I knew about the power of a large network on social media. I saw many network marketers building their businesses quickly because they had the support of their “tribe” that followed them.

I knew that in order to be successful, it was important that I build my own fan base, but I did not know that having an email list was as important as having a social media following.

You Have Control

I had few friends although at the time, I was building my audience. My engagement was low because of the algorithm changes from those social sites. They prevented the people that mattered the most, to see my content.

That now takes me to an important quote that I saw from an entrepreneur that goes like this “… you can’t build your content on rented land. So many brands and companies build their audiences on Facebook and Google+, which is fine, but we don’t own those names – Facebook and Google do.” – Joe Pulizzi, Content Marketing Institute.

It is important to understand that social media sites are not ours. We have no control over them and they can be taken away from us at any time.

A particular case in point is Facebook’s sudden change of their algorithm. This meant that companies who had over one million engaged fans suddenly had their engagement reduced to a pea size and were forced to pay Facebook to show their posts to their followers.

Now should we be mad at that? Not really. We do not own Facebook.

Now whilst building an audience on these sites is just another way to drive traffic to an offer that you have, you do not want to rely solely on this source.

You want to build an asset that will belong solely to you and that is in the form of an email list. This is the reason why you need an email list as a business.

An email list serves the same purpose as any audience that you create on social media. A place where we can build a relationship with the readers and share valuable information with them that is likely to lead to a sale.

It also serves as the best traffic you can get at no cost to you. People on that email list already know you and subscribe to you. It is an important business asset for any brand to own and it is important that you focus on email list building very early on in your business.

Monetise Your List

Subscribers are one of the most passionate people for your brand. The more passionate they are, the more likely they are to become your customers. This is why you read stories about marketers “sending one email and making over $100,000” in revenue.

These stories seem to be hyped up stories but when you have built an email list and you take care of it, nurture it and give your subscribers value, it can be profitable for you and your business. Ever heard that “the money is in the list”?

To reach these type of figures you must always be adding to your email list and providing real value that resonates with the people on that list.

Email Is Still Alive

Finally more people are using emails to keep in touch with brands than social media. According to Optin Monster, over 90% of people still use emails compared to just over 70% of people using social media sites.

Email activity is still alive and it is not just the older crowd who are opting for emails. 74% of teenagers use emails despite the availability of social messenger sites.

In conclusion, a lot more people are reading emails and that number is set to grow every year. This is why you want to start building your brand and asset by investing in something that will be your own and which you have sole rights to.

Remember no one can take away your email list. You have the right to store your audience’s emails and back them up in the event your email marketing provider closes your account.

The good thing is that you can always take your email list with you wherever you go. You, however cannot take your Twitter, Instagram or Facebook followers.

How To Build An Email List?

To build my email list I use a tool called Aweber. It is an email subscription service that allows you to collect people’s email addresses and send them relevant emails when they opt into your capture page.

So if your business is in the weight loss niche, you can create a lead capture page related to weight loss, collect prospect’s email addresses and send to them relevant content on losing weight.

If you are ready to build your own email list the following resources will be helpful to you:

• How To Build An Email List From Scratch
• How To Build A Profitable Email List Step-By-Step
• The Ultimate Email Strategy Guide For Marketers

Now go ahead and create your first email list!

To your success,

P.S If you enjoyed this article on Why You Need An Email List In Your Business, please leave me a comment or any questions below.

P.P.S  Wait a minute! Have you subscribed to my You Tube Channel where I give more free training? I am growing so be part of the community.

The post Why You Need An Email List In Your Business? appeared first on I Am Dawn-Marie.

If it has happened to you a billion times, then do not be surprised. It has happened to everyone including me and you would be pleased to know that it is not uncommon.

You Are Always In Control And You Should Know That

People sometimes get distracted and forget about what you say. After all life gets in the way. But when you have followed up with your prospect a hundred times, do you just leave them alone?

Do not allow your prospects to take control of the process. After all, this is your game and you should always be in the lead. An effective way of finding out if the prospect is still with you or not is simply put it to them.

There are follow up strategies that I have used in the past that were not effective as this one. In fact most of my follow up messages were ignored or even deleted except for this one. This one message made the most noise and forced people to respond.

How To Follow Up With Your Prospect That Is Bound To Get A Response

I love it and include it all the time when I realise people are reading my messages and then not responding.

The reason why I love this message is that it allows me to have the final word. Well unless the prospect chooses to respond, which they almost will.

It also positions you as a person of power and influence. When you say something and you get people actually responding to you, it means that they have every respect for you. It is simply a reflection of who you are. If you treat your business as a professional, powerhouse that it should be, then your prospects will do the same.

Your messages should therefore have the same tone. Do not allow your prospects to walk all over you. You have the key baby and you should definitely be using it! Lol

The Final Follow Up Script

Here is the script that I have been using to successfully turn my follow up messages from crickets to raving comebacks. You can easily adapt this script to both your warm and cold markets by adding a few personal touches for your warm market.

It goes like this:

Cold Market

Hey, so you still haven’t come back to me about the [offer or product]. That’s ok though. It’s all good. I just wanted to let you know that I’m taking you off my list as this probably isn’t the right fit for you. No problem really. I do wish you all the best in whatever you decide. Take care.

For your cold market, the reason why I feel this works, is because it exudes a little bit of confidence without making the prospect feel like you’re begging them to take the action they said they were going to take.

It also makes you look like whether they consider the opportunity or not, does not really matter to you.

You never want to make your prospects feel like you are desperate for the sale, even if you may be.

Allow them to feel like they are just one fish in a pond of many and you can easily go after another catch if you did not manage to net them the first time.

Warm Market

For your warm market I mentioned adding some personal touches. Here is what I would say:

Hey girl (or fella), what’s up? It’s been a long time since we chatted. Hey I was coming back to you really quickly as I noticed you never said anything about the [offer or product] you said you’d look at. Right now I have some people joining me and I want to give them my dedicated attention so I am going to assume that you won’t be one of them and maybe this isn’t the right fit for you. So you know what, I’m gonna take you off my list and I won’t speak to you about this again. Oh by the way, really nice pics I see you uploaded there. Let’s talk about it over coffee sometime.

Friends or family run away from you when you have told them about a product they are not interested in, not because they want to be spiteful but because they simply do not know how to reject you without causing too much hurt.

Do The Work For Your Prospects

By taking the weight off their shoulders, I bet they are going to feel very relieved that you did the dirty deed for them.

Like the cold market script, it also shows that you have enough business to let go of the stragglers, thereby putting you in a powerful position.

By using these scripts, I am pretty sure you would have broken the ice. Look out for that apology or even an estimation as to when they might be able to check out your product or offer.

It works like a charm for me most times.

Never over complicate things. Network marketing is simpler than we think it is and all it takes is a bit of creativity. Now all those prospects that you have who never returned a call or message, use this strategy and let me know how it went for you.

Are You Tired Of Following Up In The Conventional Way?

If you need a system that helps you to follow up effortlessly with your contacts, then I’ve got you covered.

Visualise this. A prospect is interested in your offer without you speaking to them. That prospects gets more information from you without you literally talking to them. You follow up with your prospect automatically. You do not even do the follow up yourself. It is done on your behalf.

With pre-written emails you get your message across to the prospect and if they decide to buy from you, they go straight to your link without you literally handing it to them.

What Do You Want?

• Do you want to shake up your network marketing business?
• Would you prefer to speak to 100 people a day? Or 1000 people a day?
• Is it ideal for you to stop harassing friends and family to join you in your business or buy your product?
• Do you prefer to connect with the right people who actually want to work with you because they are PRE-QUALIFIED?!
• Would you not like to stop wandering around malls, beauty fairs, the streets looking for your next prospect? (which in my view is a complete waste of time if you know how to use the internet)
• Do you dream of building your business with an endless stream of people to talk to who actually want to hear from you instead of giving you BS excuses and asking ridiculous questions? 

If you want those things, then using an automated sales funnel is the EXACT way that top network marketers get more customers, recruit more reps and make more money in their business. It is all because they have a system in place to make their sales process easier. 

Leverage this exact system that I use personally to go from recruiting 5 people a month to over 20 people a month. 

It has also helped me make hundreds of product sales in my business every month.

The system also comes with a private support group with over 30,000 members who are at various stages of their online business sharing motivation, support and tips to help you on your journey.

PLUS you get endless training on how to market your business the RIGHT WAY and how to use the internet and which exact sources you need to tap into to skyrocket your business.

If you are ready to make the change in your network marketing business and make the income that you truly deserve, then check out The Top Earner Recipe TODAY.

The post How To Follow Up With Prospects That Leave You Hanging? appeared first on I Am Dawn-Marie.