Justin was an English teacher who has been trying to make extra money to supplement his income.

He tried everything. From teaching English online, to launching and selling merchandise but never had momentum to make enough money to replace his full time job income.

He was looking for the ultimate side hustle and kept seeing many people talk about affiliate marketing.

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It was mind blowing the type of money people were talking about so he decided to dive right into it in January.

One night, while talking to a friend, Justin was introduced to the CB Passive Income which is an internet marketing training that allows people to copy a proven internet business system so they can create their own income using automation.

When CB Passive Income launched, Justin had already been doing affiliate marketing for six months and was getting the hang of it.

What attracted him to CB Passive Income however was the hands off approach to earning an income online. The done for you model made it possible to simply share the program and courses with his audience and the marketing is done by the system.

Before he was earning somewhere close to $1500 a month but wanted to see how far he could push it and thought this was the best vehicle for him to test that.

His income goal was to earn $10,000 a month and the way that CB Passive Income was being promoted he felt that it could be the one.

Here is how the conversation went:

Jason: I’m promoting this program which is helping business owners learn how to set up their businesses online.

It’s a brand new platform and we’re actually looking for affiliates to promote it as well.

Justin: I have been doing affiliate marketing for a while and I’m actually looking for something new. Tell me more.

This is exactly how it all started for Justin.

As an affiliate marketer what you need to realise is that once you understand how to sell a product on the internet, getting future sales for a product is no secret.

All it takes is showing your offer to the right number of people with the expectation that some of those people will convert to sales at a percentage.

So if you show your product to 300 people and 3% of those people convert into sales, then it is simple mathematics to find out how much you can make from the sale of that product.

But no doubt there are strategies that each marketer can use to get more effective results and this is what Justin did.

He stepped outside of the box and did things a little bit differently. Everything involves strategy and these are the exact steps he took.

Education

Justin first of all purchased the CB Passive Income product so he could see for himself what it was and whether he could promote it.

He followed up with Jason and according to Jason it had many tutorials within the program that taught you step by step how to set up the program and automate it.

Justin was intrigued by the material within the program and studied each video and realised how powerful the lessons were.

He also saw that they had several different products to promote and tested each one of them to make sure that the steps that were being taught were simple to follow.

After all if he is putting his name to a product he has to be assured that it does what it says so as not to mislead his audience.

Justin also looked at the compensation plan.

He had to make sure that it was worth his time promoting a product and that he would get rewardly generously.

The CB Passive Income pays 50% – 70% on the front end in commissions but as an affiliate and provided he was able to get his referrals to set up their internet business using the tools recommended by the program, he could earn recurring commissions on the backend without doing any additional work.

Planning

Justin did not start promoting the CB Passive Income by posting everywhere on his social media networks.

This is what average affiliates do.

Most affiliates only think about the money aspect of an affiliate product but what they fail to understand is that if they took a little bit more time to add value to their audience, they could build that know, like and trust factor and convert their audience into sales quicker.

Justin therefore created a strategy which was set to put him as the authority in his field and build a relationship with his audience from day one.

Here are the planning steps that Justin took before he launched his affiliate marketing campaign:

1. Create a blog post that had nothing to do with CB Passive Income
2. Create an email list with a follow up sequence of five emails
3. Research his target audience
4. Reach out to influential bloggers for guest blog opportunities

The planning stage took about three weeks as it took some time for the bloggers to get back to him.

In all he was able to secure two guest blog opportunities with high traffic blogs so that took care of some of the traffic that he was looking to generate back to his original blog post.

Justin was in no hurry to make money fast. After being an affiliate for six months he understood that to get the best results, he had to strategically place himself in the best position to get massive results.

Execution

Create A Blog 

Justin did not have a website and did not plan to start one. He decided to set up a quick webpage using a web page builder by LeadPages.

He did not have to buy a domain as LeadPages hosts webpages on behalf of marketers.

So all he had to do was select a pre-designed template and create a blog post from there.

Justin also did not write a blog post about CB Passive Income. Instead he wrote an educational post about how offline businesses could turn fledgling businesses into profitable ones by using the internet and coming online.

He structured his blog post in a way that it gave the reader ideas on how they could use the same concept of consumer generation offline and apply that to online methods.

He also made sure that the blog post mentioned a few of the tools recommended by CB Passive Income as a way of pre-framing them.

He knew that anyone who was interested in reading a blog post like this, would be interested in CB Passive Income

He made sure to add a pixel to the webpage so that the visitors could be re-targeted later through Facebook Ads and Adroll website ads.

By taking this measure, Justin does not appear as a salesman. Rather the first impression his readers will get of him is that he is an expert and can be trusted.

After all he is giving them free advice on something that they want anyway. This way he has allowed his readers to know him, like his work and therefore trust him.

Landing Page 

Next he created a landing page offer with LeadPages as well. This was to be shown to the visitors who first of all visited his blog post and then redirected to the landing page through re-targeting.

The landing page would have an opt in field where visitors could enter their email address to learn more about how they could use the CB Passive Income program to help them grow a profitable online business.

From the landing page, he created a bridge page which had a mini video tutorial introducing the CB Passive Income program. On the video he explained the concept of how an online business worked and then offered the leads to learn more about that with CB Passive Income.

On the bridge page there was a strong call to action where if the visitor clicked it, it went straight to his affiliate link and then onto the CB Passive Income sales page.

Email Marketing 

Thirdly he set up his email list using Aweber. The email series that he created were for those who did not purchase a subscription with  CB Passive Income.

Within the emails he took prospective users on a journey introducing them to CB Passive Income again. Talked about the benefits of the training program, included testimonials of other users and did a walkthrough of what they would get when they joined the CB Passive Income program.

He tracked his progress by looking at who opened his emails and clicked on his link within the emails.

Anyone who clicked on his link, he segmented and sent them a further email with a stronger call to action but this time offering three super bonuses which included a worksheet, additional training to get their business set up and a video tutorial showing the business owners how to earn their first $10,000 online.

The bonuses were all free and he made sure to highlight the value of the bonus compared to the price they would pay to subscribe to CB Passive Income.

He felt that by offering these bonuses would make the prospects more inclined to take the offer seriously and see the benefit they would get when they joined CB Passive Income through Justin’s affiliate link.

That strategy seemed to work as he was able to get a few signups in the follow up process.

Personal Contact

Justin made sure to make himself available to those people who initially signed up for CB Passive Income as a monthly subscriber.

He included several weekly training Google Hangouts and added more value by offering his monthly subscribers free training on how to grow their online business.

To get more value out of each subscriber he would talk about the benefits of upgrading to a Pro Annual member so they could eliminate monthly payments.

This seemed to be received well by a a few prospects and he was able to earn a few $47 commissions from people who liked his training and rewarded his efforts.

Justin knew that personal contact allowed his subscribers to see that he was a real person and was invested in their success.

Every affiliate marketer knows that the relationship between a prospect and them is valuable. If you help your prospect make money, you as the affiliate make money too.

It’s a win win and both parties are happy. So having the weekly training increased the value of his subscribers and therefore earned him more money in his pocket.

The Results     

Only after three months of marketing CB Passive Income Justin added up his affiliate commissions and it totalled $12519 which was $4173 per month. With CB Passive Income he was able to almost triple what he earned from other affiliate products when he started affiliate marketing in January. 

Through his efforts he was able to generate the following:

3100 leads which is 1033 leads each month

82 paid monthly members of CB Passive Income earning him commissions of $1804

25 paid annual members of the CB Passive Income earning him commissions of $1700

73 Clickfunnels members which gave him $5767.00

30 Clickmagick members $788

43 Aweber members $2292

34 GetResponse members $168

These additional products are what he introduced to his members to help them promote their own internet business with CB Passive Income. Each product had their own affiliate program attached to it.

Key Takeaways

For some affiliates they enrol in as many affiliate programs as they can but that only leads to burnout and sometimes confusion as trying to remember all your affiliate programs takes some serious memory skills.

All Justin had to do was promote the CB Passive Income system and the commissions for the other programs like Clickfunnels, Clickmagick, Aweber and GetResponse all happened automatically when they were activated by his members.

So he did not have to waste his time promoting any of the other marketing tools and that was less of a hassle for him because it saved on his ad spend.

By putting his focus on one done for you affiliate program and adding extra value to his members by helping them build their own business with relevant marketing tools, Justin was able to generate a five figure income with CB Passive Income within three months.

Also whilst everyone was sending traffic directly to the affiliate offer, Justin’s approach by using a blog post helped position himself as an authority.

That way when the visitors saw his offer a second time through his landing page, it was a no-brainer to opt into his landing page to get the free training that he was offering on his bridge page.

Justin did not need to know anything about web design or web programming. LeadPages took care of everything for him. He also automated the entire process with the email marketing platform.

Justin’s results show that there is more than one way to get results with affiliate marketing. There are some people who are still trying to get results but when you think outside of the box Justin shows how doing that can pay off big time.