How To Make Money Posting Ads On Facebook
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Facebook is one of the best social media platforms you can tap into, to start making money with it.
It is one of those places where most people log into in the morning and spend most of their time there, hanging out with their friends and socialising. According to SimilarWeb, there are over 20 billion visitors to Facebook per month. 2.23 billion of them are active users and spend approximately 43 minutes per day viewing content.
So with this data, how then can you make money posting ads on Facebook, where your target audience is hanging out in large numbers?
One has to remember, that when you post ads to Facebook, you make money by the people who see your ads, click on it and take action.
This blog post will teach you, how to make money posting ads on the different platforms on Facebook, whether it be using videos, by creating a Facebook page, in Facebook groups, with Instagram ads and finally my best arsenal, how to make money with Facebook ads as an affiliate marketer.
Here is What You Will Learn:
- How can one earn money with a Facebook page
- How do people make money from posting Facebook videos
- How to make money posting ads on Facebook
- How do people make money using Facebook groups
- How can I make a lot of money with Facebook Instagram ads
- How can I make money with Facebook ads and affiliate marketing
How can one earn money with a Facebook page
Before I start on this chapter, I want to help you understand the difference between a Facebook page and your Facebook profile.
|What is a Facebook page?
A Facebook page is a public profile created for businesses, brands, celebrities, causes, products and other organisations. With a Facebook page, you get likes and followers and unlike a personal profile, you do not gain “friends”.
As part of Facebook’s Terms of Service, if you are a business, whether that is a for-profit or non-profit business, you are required to create a page as opposed to a personal profile.
Even as an individual, you can create a Facebook page and post content as yourself.
You can grow a Facebook page to a large number of likes and followers. In fact, there is no cap to the number of likes or followers you can have with a Facebook page.
|What is a Facebook profile?
A Facebook profile however is a personal account where you can interact with “Facebook friends” and provide updates, upload videos, post pictures and maintain a friend’s list. According to Facebook’s Terms of Service, a Facebook profile should not be used for business to make money from it.
Instead you should create a Facebook page.
Facebook profiles can only have a maximum of 5000 friends.
If you would like to make money, I recommend creating a Facebook page. Let’s see how you can do that.
Making money with a Facebook page can be done organically or if you really want to get the best results, you can make money using paid advertisements.
That is because, in 2014, the ability to reach your Facebook page’s audience organically started declining. So instead of being able to create a post and reach most of your audience with a Facebook page, page owners now had to pay Facebook to reach their own audience.
Also, unless you have viral content, growing a Facebook page organically will take time and a lot of effort on your part.
Which is why I recommend spending a few dollars on advertising to grow your page and then monetising your followers. This is actually how I was able to grow one of my Facebook pages to over 9000 page likes by spending less than $100 and then posting ads for an affiliate product to that audience.
Here’s what I did.
For this strategy, I will show you how to use the Facebook Ads platform, using video, to grow your page quickly.
Depending on the niche that you would like to grow your page in, go to YouTube and select a video that has a high viewership with a Creative Commons license. A Creative Common license allows you to use the video content freely, so you can share, use and build upon it, without any copyright issues.
To find this video, using YouTube’s filter feature, select Creative Commons under Features and View Count under Sort By.
You also want to select a video that is not too long. This isn’t absolutely necessary but shorter videos work better.
So let’s say that my niche is Karate, this is what my results would look like.
You then want to find a video that has a high viewership, more than 500k views is better. With a viewership that high, it gives it a better chance of going viral on Facebook and therefore having a good chance at generating likes to your page that cost pennies or even less than a penny.
Once you have that video, you start by creating your Facebook page. A few tips for starting a Facebook page:
- The title of the page should be niche-related. So if you intend to post ads that will sell a karate product, for example, then a title should be Karate-related. For example, Karate Techniques or Best Karate Techniques. By doing so, it will help you create a targeted audience that likes Karate-related material.
- Create a Facebook page profile picture. It does not need to be professional. You can create an image using a free design tool like Canva. Your image can be a logo or even an individual’s face.
- Create a Facebook cover photo.
- Post some niche-related content on the page, to give visitors the impression that the page is active.
Once your Facebook page is created, it’s time to create a Facebook ad.
Using the video views and engagement objective in the Facebook ad platform, create two campaigns targeting very broad interest groups that are niche-related. Your audience reach should be more than 1 million.
Pro-tip: Stack your interests so they create a very targeted group of people.
Then using the video that you got from YouTube, create an ad with that video. You can use your own headline in the ad or use the headline provided by YouTube.
Do not place any links in the ad as the purpose here is not to sell anything. The purpose here is to try to get the video to get a lot of shares, views and engagement, which will help your ad go viral and can thus generate thousands of likes from Facebook users for a very cheap cost.
Just as I was able to achieve when I used this same strategy to grow my Facebook fan page to over 9000 likes for less than $100.
If you are successful in getting your video ad to go viral and your page has grown rapidly, start by monetising your followers, by posting valuable content that is related to your niche and include some product-related content as well to help you make money.
This is a great strategy that I use to create viral content and make money by posting ads to my Facebook pages.
How do people make money from posting Facebook videos
There are certain videos on the internet that have such an appeal, that viewers share them.
When this happens, a video has the potential to go viral. It is during this virality that you have the chance to make money by posting videos on Facebook.
But what is an effective method to make this work for you?
Well from the paragraph above, where I wrote about how to make money with Facebook pages, you will follow that strategy to find videos on YouTube, that have the potential to go viral.
Once you have done that, create a video and engagement campaign, targeting a very broad audience.
If you only want to use videos to help you make money, I suggest that you find at least ten videos that have virality potential and test each of those videos on the Facebook ads platform.
When starting the ad, make sure that you do not include any product links or affiliate links in your video. The aim is to not deter viewers from sharing your content.
Although this should be tested, my view is that if there is a link in a post, it makes people more aware of it and thereby less likely to share your content.
Only once the video has gotten a ton of engagement and views, then it will be a good idea to edit your post and include your product or affiliate link in it.
If your goal is to make money, the link that you post here should either go to your own product or you can find a niche-related affiliate product that will make sense to the viewer.
In fact, you can also use this strategy as a way to generate leads, to go through a funnel, that then leads to the sale of some product.
This is another great strategy to get you as many views of your video for a small amount of money.
When content goes viral, even if it is backed by an ad, there will be an element of organic reach that you will not be paying for. This is the power of making something go viral, since you get to reach more people for free.
How to make money posting ads on Facebook
So far in this blog post I have shared with you how to make money on Facebook with a Facebook page and from posting videos. Whilst these are methods that you can use in your overall strategy, to make money on Facebook, if you are looking for some free methods, here is how you can leverage your personal Facebook profile to make money.
This method will require consistency and more effort than if you were to purchase advertising, since the goal here will be to work with Facebook’s algorithm so that your content can reach your “audience”.
The audience here is your friends’ list, although I would like you to know that Facebook does not expect you to make money using your personal profile and this is against their terms of service.
Therefore take caution when trying this method.
On my own Facebook personal profile timeline, I have a lot of marketers who are “friends”. They sell their products to me all the time. Some sell it attractively, others sell it not so attractively.
An unattractive and unappealing method to posting ads on your personal profile, is spamming people, whether on their timeline or in their messenger, without any value behind the post.
In other words, do not just “drop links and run”
When people come to Facebook, they are there to socialise and interact with you as a Facebook friend, see pictures of your lifestyle, the things you love and what you get up to.
They are not there to be bombarded by ads.
So if you are using your Facebook personal profile to post ads to make money, a better way to do this is to post helpful, attractive, inspiring or motivating content that people can use or learn from.
Some great ways to do this are:
- If you are posting ads for a business opportunity, post pictures of your lifestyle, your family and experiences and tell a story of what your business opportunity has done for you and how it has gotten you to where you are today.
- If you are posting ads for a health or beauty offer, post pictures of how you used the product and the type of results you achieved, how the product made you feel and tell a story of why you would recommend the product.
- If you are posting ads for a gadget, post pictures of how the gadget made your life easier or tell a story of what the gadget has done for you, so other people can resonate with your story and feel more compelled to click on any links that you share to the product.
Storytelling and images telling a story, really help your “friends” connect with you and pay attention to you. This is the type of attraction you want to use when posting ads on your Facebook personal profile.
How do people make money using Facebook groups
In the 2019 F8 Conference, Mark Zuckerberg mentioned Facebook’s intention to shift the focus to groups.
A Facebook group is a place where people can share communication based on similar interests in one setting. A Facebook group allows people to come together to share a common cause or objective, or simply learn from each other.
I consider Facebook groups to be a private setting where you can build very close relationships with participants and also monetise the group so you can make money from it.
|Creating Your Own Facebook Group
When you are getting started with Facebook groups, your intention should not be to make money instantly.
Facebook groups and in fact any of the methods that I mentioned here, are not get-rich-quick methods.
These strategies take time and where Facebook groups are concerned, your goal should be to build a relationship, so that people can get to know more about you, like you and trust you.
You want them to trust your ability to help them solve their problems and you want to make recommendations to help them solve their problems.
If you would like to use Facebook groups as a way to make money posting ads, then here is what you can do:
- Decide what interests you would like to explore before you start your group.
- Select an affiliate product or create your own product, that you would like to recommend to group members to purchase, so you can make money.
- Create content that will help participants solve their problems
- Recommend your affiliate products or your own products and make money
Number 3 should be the one thing that you do consistently, to break down any walls that participants may have when they enter your group.
You should aim to share as much free content as you can, before you post any ads in your group to make money.
This way, people will get accustomed to seeing your content and building trust with you as a source of information.
|Leveraging Public Groups
If you do not want to create your own group, you can leverage public groups created by other people.
To make this work however, you first of all need to have permission to post your ads in the group and most importantly, you need to test and see whether the group delivers results.
For this method, I recommend that you find at least ten niche-related groups, which give you permission to post your own content. The groups should have a large number of participants – over 20k participants is ideal.
Make a note of the name of the group and include the Facebook group link in your notes.
Because these groups do not belong to you, you must test them to see how effective they are in producing your desired results. There are two ways you can do this and there are a few tools you will need to set up and prepare for this strategy.
Tools you will need:
- Landing page builder like LeadPages or Clickfunnels. Click this link to read my review of both builders and decide which one suits you.
- Tracking tool like Clickmagick or your affiliate network’s own tracking system.
- Email autoresponder like Aweber. Click this link to read my review of Aweber.
With your landing page builder, I recommend that you create a lead generation funnel to generate leads that then divert to the product offer.
You can use Clickmagick to create tracking links for each Facebook group. The tracking link should redirect to the landing page that you have designed for the funnel.
By using Clickmagick, you will be able to see which Facebook group delivers the most leads and because you have collected email addresses, you will then be able to follow up with your leads to warm them up to the product.
The Facebook group that delivers the most leads, is the one that you can now spend more time promoting your offer to, since you have taken the time to test the effectiveness of the Facebook groups in providing responsive leads.
If you did not take this step, you could waste time and should you make any money posting ads, you would not know which Facebook group, helped you make money.
If you want to skip the funnel entirely, then use your affiliate network’s tracking to track the effectiveness of each Facebook group.
Taking these extra steps, to track your progress, really helps you to eliminate the bad eggs.
Not sure how Clickmagick can help you? Watch the video below.
How can I make a lot of money with Facebook Instagram ads
Instagram has its own audience, different from Facebook. Because Instagram is a more visual platform, you can use it to promote different types of products that may perform better than if you were on the Facebook platform.
Also, consider that Instagram has a younger demographic with typical interests in entertainment, arts, beauty, fashion, games, travel, etc.
One really great way to make a lot of money with Instagram, is using their Story ads to promote CPA (cost per action) offers.
Instagram Story ads display an image that gives users the call to action, to swipe up to see more of an offer.
If you are a part of an affiliate network, like Maxbounty, you can select sweepstake type offers or survey offers, that pay you a commission if someone makes an entry into the sweepstake or signs up to complete a survey.
These type of offers do really well and is one of the ways I was able to make over $1000 in less than two weeks with Maxbounty.
If you are using this method, be careful, since promoting sweepstake offers on Instagram can be risky and may go against Facebook’s Terms of Services.
You really can promote any offer with Instagram ads. It is simply a matter of you testing the performance of the offer with the Instagram audience, to see if it converts.
How can I make money with Facebook ads and affiliate marketing
Facebook ads is a powerful platform that helps you to target a group of people, who may be interested in a product, so you can encourage them to buy.
The Facebook ads interface, allows you to find targeted groups of people, through their detailed targeting feature and more importantly, you can target those people who are more likely to buy your affiliate offer or take a specific action, so you can earn a commission from your affiliate offer.
Whilst there are many affiliate offers that you can promote with Facebook ads, the two networks that I would recommend you join, to find appropriate Facebook-complaint offers are Clickbank and Maxbounty.
The Clickbank marketplace contains a number of digital and physical products that you can use to make money from.
Some of the best performing niches on Clickbank include weight loss, dating, survival or DIY.
If you are looking for an in-depth guide on Clickbank and affiliate marketing, read this post here.
If you would like to use Maxbounty to find Facebook-compliant affiliate offers, I recommend that you select offers like autoloans, credit repair or rent to own offers since these are the type of offers that I promoted with Facebook ads and had no issue. See my done-for-you campaigns here and copy them.
In fact, in my most recent eBook, Affiliate Sales Small Blogs, I was able to generate over $10k by promoting a credit repair offer with Facebook ads.
This eBook breaks down how I set up my ads, how I designed my landing page and you will even see the ad that I created.
Click here to get your copy of the eBook.
Also if you would like to learn more about how to make money with affiliate marketing and Facebook Ads, my free course, Profit With Affiliate Marketing, will show you the steps that you need to take to get started, plus I will introduce you to the Super Affiliate who now makes over a hundred thousand dollars by using Facebook Ads for affiliate marketing offers.
Click here to join the free course.
Wrapping Up
There are many ways that you can make money posting ads on Facebook. I have provided you with some free ways, such as using Facebook groups or your personal profile and have also provided some paid methods, such as using Facebook ads to drive traffic to your own offers or affiliate offers.
I strongly recommend that you use paid methods, since this can help you get results faster than if you were to use the free methods.
If you are using affiliate marketing to make money posting ads on Facebook,
I also just created a free beginner’s affiliate marketing course where I break down why affiliate marketing is one of the most chosen businesses to start today, how to create profitable affiliate marketing campaigns WITHOUT a blog and how you can scale your affiliate marketing efforts to four, five or six figures by promoting other people’s products.
Click here to enrol in the free course.
Have you ever made any money by posting on Facebook? Tell me in the comments if so. If not, tell me which of the above methods, you will use.
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