How to Target Buyers With Facebook Ads

We all want buyers in our business right?

Freebie seekers drain us and give us a headache when we can’t convert them. 

Plus they may not always be ready to buy into your program or product and take a longer time to convert. 

So how exactly can you use Facebook Ads to specifically get your offer in front of buyers. People who are likely to take action and buy from you when you ask them to. 

There are four methods that I use in my business, to target buyers and I am going to share with you these methods in this blog post. 

You may be reading this because Facebook ads targeting seems complicated to you and every time you run a lead generation ad, maybe to get strategy call clients, you end up with people who are just looking for free stuff. 

There is a way to make sure that Facebook is doing the best work for you and that you get a return on your investment. 

Let’s examine exactly how I target buyers using Facebook Ads. 

Method 1 – Audience Insights Tool

Facebook has the Audience Insights Tool that help you find page interests that your prospects are likely to follow. 

From the Audience Insights Tool, you are able to research and find pages that are related to niches that you are interested in. 

As well as, Facebook will recommend other pages that are closely related, that you may not have known before, to help you target more pages. 

But when doing this research, it’s important that you are thorough and do not just select pages to add them to your ads for the sake of adding them. 

Typically when I do research on these pages, I look to see which gender follow relevant pages more, how closely related the page is to a niche market and there is one criteria that Facebook gives us here, to allow us to see how likely the people that follow this page is likely to convert. 

That criteria is the Activity criteria.

Here in this case you can see that I am researching the interest “yoga journal”. Facebook tells me that this audience has a very high frequency of ad clickers. 

That means that the people in this audience are most likely to click on ads and it is a good indication that this is a great audience to target. 

My thinking with this, is that these people love looking at offers presented in ads and so have a high chance at converting into a buyer. 

Method 2 – Research Shopping Pages

Once I have a few pages that I would like to target, I go a bit further and check out the page to see what type of activity is on the page. 

When doing audience research for clients, I investigate page interests by looking to see how active the page is and if the page is a shopping page. 

Let’s talk about the activity of a page. 

Even though a page is listed in Facebook’s Audience Insights, it does not mean that the page is active. You want to visit the page and see whether people are commenting on posts, are they turning up to Lives; overall is there a lot of activity on the page.

You can also see whether the page is a shopping page. A shopping page is classed as any page that offers products for sale to it’s followers. 

Typically they’re ecommerce pages, but some service providers may list their digital products for sale on their page and that’s something to be considered as well. 

Here is the Buddah Grove page. As you can see, they offer products for sale, so this tells me that they may have an audience that has buyers and it’s one that I would add to my list to target. 

Method 3 – Target Magazine Subscription Readers

I love targeting magazine subscription readers. 

This is another way that you can target buyers because my thought is, if people commit to paying a fee monthly for a subscription magazine, it means they are very interested in that niche magazine and so may be very interested in your offer, provided it is good. 

For example, if people have a paid subscription to a magazine like Yoga Journal Magazine, then they are very interested in Yoga and probably if they are offered to work with you, to get better at Yoga, they might be interested in buying from you. 

How do you find subscription magazines for your niche? 

Do a Google search and type “[keyword] subscription magazine”. 

Google will then display the top subscription magazines for the niche. 

All you now need to do is type each of the magazine names into Facebook Audience Insights tool and see if Facebook allows you to target the page. 

Here is an example. 

From the image above, you will see that Facebook will also show you other relevant magazines that you can also target. Just check and see whether it is a subscription magazine and whether there is a lot of activity on the page. 

Method 4 – Detailed Targeting Options  

My last method is to use Facebook’s detailed targeting options. 

There was a time before the Cambridge Analytical data breach scandal that you were able to target people based on their income level and whether they were home owners, etc. 

These targeting options gave business owners leverage when it came to getting in front of people who were likely to buy. 

After the scandal, Facebook removed these targeting options, however there are a few that still remains that you can use to find people who are likely to shop with you. 

These targeting options are the Engaged shoppers, online shopping and income level options. 

These options simply mean that the audience contains people who are likely to be fanatics of shopping online and so have a high likelihood, that they have buyers in them. 

When setting up your detailed targeting, I recommend that you narrow your audience and include these options; so you are creating your niched audience, but they must also be an engaged shopper, be interested in online shopping or have a certain income level. 

Here is how I would set up the targeting. 

Wrapping Up

Before you go and try these methods, I would like you to consider a few things. 

Even though Facebook gives you these methods, it does not mean that you can target them and get buyers. 

Other factors must be considered, including whether your offer is good enough. 

Because as I always say, Facebook ads will not fix a broken offer. 

So whilst I’m giving you these methods to try, also keep in mind, that your offer is only likely to convert into a sale, if it is a good offer and people actually want the offer. 

Let me know if you have tried any of these methods. 

If after this you’re still not sure how to set up an ad and properly target the right people for your offers, who are likely to buy, I would love to help you.

I’m happy to jump on a free strategy call to discuss your goals with you and to give you some direction. 

Click this link to book your free strategy call with me.