Why You Need Leads For Any Business

If you are new to network marketing or affiliate marketing then I am going to describe this scenario in a way that you will understand the concept of lead generation.

The Nike Concept

So you have a business. Let us say that your business is the new Nike store. Brand new, just advertised its new Nike Air Max Jewell Women’s Sneakers.

There are big, bold flyers on the store’s windows.

The doors open at 8am and over 3000 people walk past Nike’s storefront.

Out of those 3000 people only 900 actually enter the store to take a look at the sneakers because they are interested in it.

Just like Nike’s store, those 3000 people represent the human eyeballs on your own business.

We call them traffic.

You must create a “store front” that presents an offer that is intriguing in order to draw people into your business.

This storefront is a lead capture page in your business.

You may hear other terms like landing page, capture page, lead magnet, squeeze page – they are all the same.  

Now although Nike shows its offer to 3000 people, notice how only 900 people enter the store.

Those 900 people are your leads and the doors of the Nike store is like your lead capture page opt-in fields.

So if you are promoting a direct sales or affiliate product, you must understand that only a few people who see your offer will be interested in it.

Not Everyone Will Buy From You On Day One!

Nike does not expect that all 900 of those people that entered the storefront will buy something on the first day.

So what do they do?

They continue to advertise their offer on television, on the internet or social media to remind their viewers about their offer.

If you think about it in your own business, do you follow up with people who express an interest the first time?

Exactly!

Even though people may opt-in to your lead capture page, not everyone is going to purchase your product on the first day.

You must follow up with them everyday until they become buyers or say “… hey I’m no longer interested”.

Now let us continue.

One hundred out of the nine hundred people that entered Nike’s store, purchases the Jewell sneakers on the first day. The other 800, Nike will continue to show their advertisements to them which will always remain fresh in their minds until they are ready to purchase.

The Importance Of Leads

Now let us get to the importance of leads.

When you have someone saying “hey, look at me. I’m interested in your offer”, he or she is called a lead.

Without people who may be interested in your product or opportunity, then your business is dead.

If Nike never had people entering their storefront, they would be out of business right?!

Because they are not making money from anyone.

This is the reason why you must have leads for your own business.

If you understand network or affiliate marketing by using the above scenario, then you will understand why it is important to always share your offer with as many people as possible on a daily basis.

The more people who sees your offer, the more people who are likely to ask for information about your offer and the more sales you will get.

If you want more sales, the simple answer is, show your offer to more people.

It is as simple as that.

So how exactly do you do that?

I wrote a special blog post covering this topic, 5 Ways To Boost Your Network Marketing Business With A Sales Funnel.

It can be applied to any type of business.

Check it out and these other useful tips and resources below:

• How To Get Referrals To Your Business With Attraction Marketing
• Why List Building Is Important In Your Business
• How To Get More Sales By Using A Bridge Page 

Got a question about your online business? Leave it in the comments below. I want to hear from you.

Cheers,

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