A Strategy To Stand Out As The Go-To Coach Or Consultant Even If You Don’t Have A Bunch of Testimonials or Case Studies

So you’re a new coach or consultant. 

There are already a lot of people who are offering the same thing as you.

You see coaches and consultants who are performing phenomenally well.

You begin to wonder how can you stand out from all these other coaches and consultants and especially when you are brand new. 

This next strategy was shared by my coach and I thought I’d share it with you, but put a twist on it using Facebook Ads to help you get more visibility outside of your current network.

There is so much noise in the marketplace. 

A lot of us focus too much on getting the sale. 

I get it. We have bills to pay. We have mouths to feed. 

I get it. 

But also a lot of us don’t like being pitched to. 

So what can you do, when you’re just getting started and don’t yet have any clients or testimonials to back up what you know you can do so well. 

Instead of pitching for the sale, show what it is you can do by creating content that helps your audience.

This type of content can be articles, video how-to’s or webinars. 

When you are creating these pieces of content – what I like to call – content magnets, not only do they give away free information, but they also help your target audience see you as an authority and potentially the person who can help solve their problems.

You want to condition the minds of your target audience, that you know what you’re talking about. 

Therefore your content shouldn’t be superficial.

Show your target audience how to do things. Things that they may not know how to do. 

Give them actionable steps that they can take to implement in their business or lives.   

Be a free resource for your target audience so you can be top of mind when they are ready to use your services. 

Because let’s face it. 

Just because you pitch to someone today, doesn’t mean they are ready to buy or invest in you. 

They may want to scope you out. 

See that you’re real.

They want to connect with you.

But by delivering all this value for free upfront, it helps them remember you as the person who last spoke about your topic and then they can approach you when they are ready. 

You may find that this strategy has to be implemented consistently over the long term, but it is definitely one way for you to get new clients when starting out. 

Facebook Ads

So where does Facebook Ads come in?

As you know, advertising is one powerful way that you can amplify the visibility of your content.

To get seen by people outside of your current network here’s an ad strategy that I recommend you implement and which starts at $5 or £5/day.

Whatever content you create, add it to your Facebook business page. 

From your Ads Manager (do NOT boost the post) create an engagement or reach campaign or video view campaign (if your content is video). 

Then create the audience you want to target at the ad level. If you do not know which audiences to target, click here to get access to Mastering Your Ad Targeting for Coaches and Consultants. 

Next select the content from the business page and let Facebook boost it to your selected audience. 

What you’re doing here is building up engagement with people who will find you on Facebook and you are creating an audience that has now interacted with your content. 

You can build up this audience over time and then retarget them with your free or paid offers. 

This is a long term strategy that I recommend you do consistently, before you see any significant return on investment but it works.  

Tell me in the comments what you think about the two strategies that I laid out for you. 

Have you ever tried it in your own business?