One of the reasons why I like Facebook ads is because you can quickly launch a campaign and get sufficient data to help you decide whether a campaign will be profitable in a short space of time.

It is also easy to scale an advertising campaign once you have found one that is profitable. By scaling it, I mean you can add more money to your advertising spend and then make more money on the output from your affiliate offer.

Whilst Facebook ads has powerful data points to help you identify your target market which makes it a very popular platform amongst advertisers, with the recent Cambridge Analytica Data Scandal it is also difficult to have your ads approved if you are promoting an affiliate offer.

This is because Facebook does not permit certain types of advertising campaigns and if it does, you must be very careful the angle that you’re taking when promoting the offer.

For that reason I thought it would be helpful to you guys to understand different angles that you can use to promote your affiliate offers using Facebook ads.

Here’s What You Will Learn:

• How to know whether your affiliate offer is compliant with Facebook Ads
• How to promote your affiliate offer via a blog post
• How to promote your affiliate offer via a bridge page
• How to promote your affiliate offer via a sales funnel
• How to do direct linking of your affiliate link without getting in trouble
• How to set up your Facebook ad

How To Know Whether Your Affiliate Offer Is Compliant With Facebook Ads

One reason why new affiliates get their ad account banned or suspended on Facebook, is because their affiliate offer is not permitted on Facebook.

Like any advertising platform, Facebook has rules and guidelines that assist advertisers in understanding what Facebook does and does not accept.

Therefore before you even start an advertising campaign on Facebook, take the time to read their Advertising Policies to see whether your affiliate offer or product is accepted on the platform.

When reading the policies, pay attention to the restricted and prohibited content.

Prohibited content means that the product or service is not allowed on Facebook. Restricted content means that whilst the product or service may be allowed on Facebook, there are additional requirements that must be met for the ad to be approved.

Therefore although your product or service may fall under the prohibited content category, there is still a chance that your ad could be disapproved if it does not fully comply with Facebook’s requirements.

So let’s look at an example.

|Supplements

Most offers promote some type of supplement – hair supplements, weight loss supplements, skin supplements. If you have decided that this is a product you’d like to promote, this is a restricted product on Facebook.

Their advertising rules say that “adverts that promote acceptable dietary and herbal supplements may only target people who are at least 18 years of age.”

Now whilst you may think that all you have to do is set your targeting to persons over the age of 18 years, closely consider that the product must also be “acceptable” to Facebook.

How Facebook defines the word “acceptable”, it is not quite clear. You will see from the above screenshot that they have merely listed examples of supplements that are not permitted but this is not an exhaustive list.

For this reason and because of the ambiguity and uncertainty over the type of supplements that can and cannot be promoted, it is best to avoid this product in your Facebook ads to avoid your ad account from being suspended.

If you are convinced that your product is allowed and safe to be promoted on Facebook, you can also reach out to a member of the Facebook support team with your proposal before you start your ad.

You should note however, at least from my experience, that some of the support team merely repeat what is included in the Advertising Policies and offer nothing different than what is already stated there.

How To Promote Your Affiliate Offer Via A Blog Post

Once you have decided on a Facebook compliant product or service let’s talk about how you can promote that offer.

Most people do not want to do the extra work of creating content to sell a product so they link directly to the site. There are a few instances when direct linking may be the best and I shall discuss that later.

I find that the best way to promote any product, whether it is an affiliate product or not, is by a blog post.

A blog post helps to deliver value to your reader and gives them insight into the product that you’re offering.

With a blog post, you are taking the Facebook user from off of Facebook and directly to your blog. This is a great strategy because you own the blog, you are free to include as many affiliate links as you want. You can also hyperlink text on your blog so that your affiliate link is not easily identifiable.

Whilst the Federal Trade Commission mandates that bloggers must prominently disclose their affiliate relationship, the ad to blog post method removes any suspicion from the Facebook user that they are being directed to an affiliate site.

As an affiliate another reason why the ad to blog post method is attractive, is because you can write compelling content that encourages Facebook visitors to click on your affiliate link thereby leading to more sales conversions.

I particularly like this method and have used it in many of my Facebook ad campaigns. In fact in my latest eBook, Make Money With Small Blogs, I provide a step-by-step breakdown of how this strategy earned me a return on investment of x2.7 with an affiliate product.

To use this method you will need to set up your own blog. You can start a small blog with Bluehost for as little as $3.95 per month.

If this interests you, then be sure to follow my step-by-step tutorial on how to start a blog with WordPress.

You can also use other content management software like LeadPages or Clickfunnels. I use LeadPages to create my small blogs for Facebook advertisements.

How To Promote Your Affiliate Offer Via A Bridge Page

If writing content in the form of a blog post is not your thing, then a more simple method is to use a bridge page.

A bridge page, is any page where you take the visitor to a single website before directing them to the affiliate offer.

Your bridge page can have content on it if you want to, such as an image, text explaining to the user why they arrived at the page and a call to action button.

Here are two examples of simple bridge pages used for affiliate offers.

When the user lands on the black mask bridge page, the affiliate link is embedded in the call to action button “Yes! Instantly Apply My 65% Discount”. On clicking that button they are directed to the affiliate product.

The same for the Gentleman’s Beard affiliate product. The affiliate link is embedded in the “learn more” button.

By using this method you are using a simple way to introduce the Facebook user to your affiliate product instead of sending them directly to the affiliate offer.

This bridge page is useful for many purposes:

• You can track individual campaigns using a tracking link provided by Clickmagick. Clickmagick is a tracking tool that all affiliate marketers should have in their arsenal to track their campaigns and make it profitable.
• The tracking link can be installed on the bridge page’s call to action button if you’re trying to understand which Facebook audience interest clicks on the call to action button to learn more.
• You can track the performance of the bridge page which can result in higher conversions. If people are not clicking on the call to action button, then it means your bridge page is not effective and so you can work on improving it.
• You can pre-sell the affiliate product on the bridge page if you want to. You will notice on the Black Mask bridge page a video is included. This video can be used to pre-frame the visitor for what they can expect when they visit the affiliate page.

To create your bridge page you can use many content management sites. I use LeadPages to build my bridge pages. You can also use Clickfunnels or WordPress.

How To Promote Your Affiliate Offer Via A Sales Funnel

In addition to a blog post, sales funnels are an excellent way to promote an affiliate product. This may take some creativity and time from you but it is worth it.

To use this method you will need the following:

A lead magnet – a product that you can give away that is relevant to the affiliate product and which is considered to be of a high perceived value.

A sales funnel which can comprise two or three pages. So you may have a lead capture page that takes the lead to the affiliate offer or a lead capture page that takes the lead to a pre-sell page then the affiliate offer.

An email autoresponder. Because you are building an email list using this method, you will need an email follow up sequence. Most affiliate offers provide you with affiliate tools which include email scripts.

Keep in mind that by using this method, the prospect’s journey is longer so any sales conversion can be delayed and may require more advertising spend to test whether the affiliate offer converts.

By using a sales funnel in your Facebook Ads you keep your affiliate link off of the Facebook platform and if you are strategic enough with your content, you can promote affiliate products that are likely to be disapproved on Facebook.

For example, let’s say you want to promote diet supplements but you are not sure whether it is permitted on Facebook. You can create a sales funnel that gives away a lead magnet promoting healthy living then only when the lead enters your email list you can start promoting the affiliate offer.

I would like to add as well, that this method can also be risky as some advertisers claim that Facebook inspects your funnel as well as your emails by opting into them, to keep out prohibited business models.

In my opinion this is quite an extreme level of safeguarding their platform, but I thought I would mention it so you are aware of it.

How To Do Direct Linking Of Your Affiliate Link Without Getting In Trouble

Sometimes writing a blog post, using a bridge page or building a sales funnel, does not convert your traffic.

It happens.

You may think that you have the best content but for whatever reason Facebook users are not converting with it.

This is where direct linking may be an option and I would recommend that this is used as a last resort.

Why should it be a last resort?

Because  you can lose a lot of money if there are very little affiliate tools to properly track your marketing efforts.

If your affiliate tools enable you to track your affiliate campaigns and add pixels to the sales page, then it can be to your benefit as you can then use the data you gather to retarget your visitors.

If not then you are likely to lose a lot of money and diminish your chances of securing a return on your investment.

Also, because links are long and appear ugly, they can be seen as spammy and Facebook does not like this. If many affiliates are using direct links in their Facebook ads, Facebook tracks the link and blacklists it. When the link is blacklisted, Facebook can suspend your ad account. 

As long as you are aware of this and understand the risk, here is a pretty good hack that I use to link my ad directly to an affiliate offer.

To tell whether an affiliate link can be directly linked to an ad, include the link in a Facebook chat or try and post it on your Facebook personal profile.

If you get the error that the link is blocked, then you should not use it directly in your ad as you run the risk of your ad account being suspended for using malicious and suspicious content.

If the link is blocked on Facebook, even masking the link using a tracking link or a domain forwarding service can still prevent you from promoting the product as Facebook has a robust system where they scrape data from your landing page and look for trigger words that can cause your account to be suspended.

Therefore this is a warning that you should not take that risk. Before putting an affiliate link in your ad, use the method that I teach you above to determine whether it is blacklisted or not.

If the link is not blacklisted, be sure to review Facebook’s Advertising Policies to ensure that the product you’re promoting is permitted by Facebook and if it is, consider masking the link using a link shortener like Bit.ly or a custom domain link tracker by Clickmagick.

To hide the link completely from Facebook’s users, when building your ad, you can include the link in the website URL field only instead of the text box along with your ad’s content.

How To Set Up Your Facebook Ad

Now that you are familiar with the number of ways that you can promote your affiliate link with Facebook Ads, I will quickly show you how to create your first Facebook Ad.

It’s really simple and takes less than 10 minutes.

Watch the video below.

Wrapping Up       

You can become successful as an affiliate marketer with Facebook advertising as your traffic source.

Facebook Ads is a high quality platform for driving targeted visitors to your offers and if you play your cards right, you can end up earning a lot of affiliate commissions.

As an affiliate if I were you and you wish to master Facebook ads, I would recommend spending a small budget like $100 to $300 per month testing various affiliate offers.

When you find an offer that converts well, cut the losing ad campaigns and scale the winning ad campaigns.

Whilst I have given you a small overview of the Facebook ads and affiliate marketing process, there is so much more to learn about using Facebooks ads for your affiliate marketing campaigns.

My latest eBook, How To Make Money With Small Blogs is a useful and helpful resource that teaches you how to promote small niche affiliate blogs using Facebook Ads.

I give away my Facebook Ads strategy that I continue to use over and over to get visitors to click on my link and check out my offer for sometimes less than $0.25.

With other traffic sources like Bing Ads or Google Ads you could pay up to $1.50 or even $6 per click. So if you’d like to see how you can save money using Facebook Ads, then the information that you will learn in my eBook will be a valuable outlet.

Click here to check out the eBook.

The post Facebook Ads Guide And Affiliate Marketing Strategies appeared first on I Am Dawn-Marie.

In this case study, I will share with you how I quickly built my Facebook group and email list from scratch within 7 weeks using the power of Facebook Ads. 

During this time, I was also able to monetise my Facebook group by securing 3 coaching clients.

Snapshot of my results 

The amount spent was £793.15

I got 336 email subscribers

Cost per lead was £0.85 per lead

I added 410 people to my Facebook group

I grew my Facebook page to 236 followers

I grew my Instagram page to 114 followers

Initial ROI was £2272 which was a 2.86x return on ad spend

As a Facebook Ads Strategist, I help coaches and consultants grow their brand authentically using Facebook and Instagram Ads. 

Depending on the goal of the client, I will help them either build their email list or use content to engage and interact with their audience to convert them into clients.

I typically work with my clients over a 3-month period, where I share strategies, I jump on consulting calls, offer email support and any other business support they may need to grow their business. 

I also provide weekly updates, so they are always kept in the loop about what’s going on with their ads. When they work with me, they really have nothing to worry about as I am their marketing team to help them promote their business effectively. 

I understand how powerful Facebook ads can be and so it was a no-brainer for me to use this platform when I started my coaching business.

I started a new business this year, 2020 and to grow it quickly, I thought that including Facebook + Instagram Ads in my strategy would be a wise choice. 

This case study will outline the exact steps I took, to take my new business from £0 to it’s first 4-figures in less than 2 months. 

If you are interested in using this strategy to help you grow your own coaching business, this will give you an insight into how I work. 

The Goal

My overall goal for my brand is to grow it into a global brand where I help black and mixed-black service-based business owners and entrepreneurs use online marketing and effective content strategies to build a business where they can show up, serve and make an impact on their ideal clients. 

I am passionate about leading this new brand because as a black woman, it pains me to see other black business owners struggling to grow their business because they’re not educated nor are they equipped with the tools and systems that are available to them and simply don’t have the know-how to use these systems to grow their business effectively.

By teaching them and showing them how I have done it, my hope is that they feel positively inspired and encouraged to build their own successful brands and business.

As I started this new brand, my first goal was to quickly start getting in front of my target audience and build an email list and Facebook group of people who were having challenges with online marketing on a broad spectrum. 

My ultimate goal is to attract small businesses to my coaching program and membership site where I intend to offer several online marketing products to help them. This is a passion project that I am working on for 2020 and my expectation is that I will finally complete and launch this sometime toward the end of 2020.

So as I build my audience with Facebook Ads, the aim will be to nurture them and pitch several different products to see which one converts better. 

The Strategy

Before I start running an ad campaign, I do research on Facebook, to find out what interests my target audience had, so I can use this information to target them. 

I use the Facebook Audience Insights Tool, to help me find Facebook Business Pages that my target audience probably liked and followed. 

In this campaign I created four different targeting groups and set them up individually as adsets within a campaign. 

Typically I would run a campaign with 4-5 adsets simultaneously. But because I had a monthly budget and wanted to spend it wisely, I decided to test each audience one by one to see how they would perform. 

I knew that doing it this way, my results would take longer, but I decided to continue regardless, since I wanted to remain within budget. 

Therefore only one adset was started, whilst I kept the other 3 adsets in draft as backups, in the event the first adset did not perform.

In order to grow my Facebook group, I could not link directly to the Facebook group within the ad. 

Therefore I created a separate landing page with a call to action to the visitors to join the Facebook group. 

This worked perfectly and on the first day of running the ad, I got two leads. 

It was important for me to keep my lead cost low, especially if I was working with a budget of £500 per month.

I wanted to make sure that I got the most number of leads for my money, so seeing that on the first day my lead cost was £2.54, I knew that improvements could be made.

When I start a Facebook Ads campaign, I allow three days to pass before I make any decisions on whether the ad was performing.

On day three of running this campaign, I saw that my lead cost went from £2.54 on day one, £0.81 on day two and £0.78 on day three, giving me an average lead cost of £0.93. 

This was very exciting because this meant that I would be able to fill my email list and Facebook group very cheaply and had a good chance at converting my leads into paying clients over time, which would give me a handsome return on investment. 

Building My Email List

If you are using Facebook Ads to build your Facebook group, a good way to “kill two birds with one stone” is to get the lead’s email address when they join your Facebook group.

You can have a lead opt in page as the first page the prospect lands on from the ad. But for this strategy, I directed all traffic to a landing page to join the Facebook group, then I used Facebook’s questions to ask all people who were joining, whether they wanted my freebie to join my email list. 

This is a great way to build your email list from your Facebook group and whilst conversions were probably lower this way, I was still able to add 336 subscribers to my email list. Which is not a bad conversion overall, considering that 82% of the 410 people who were added to my Facebook group, opted to join my email list to get my freebie.

The freebie that I offered was a business marketing blueprint. I simply created a question for people to answer prior to entering the group and asked whether they would want it. 

Tip: when creating opt-in freebies for your Facebook Ad campaign, ensure that the freebie is relevant to a challenge that your target audience is having. 

My Facebook Ad invited business owners to join my group to learn how to use online marketing to grow their business. 

I know one of their challenges is marketing, so I created a small business marketing blueprint as my freebie opt-in.

Targeting

To make Facebook Ads work and to put your ad in front of the right people who are likely to take action, you have to know your targeting. 

In this case, I spent some time researching targeting groups where I felt entrepreneurs would hang out. 

The groups I saved and targeted included web platforms, entrepreneur magazines, tools and startup businesses.

I started with one campaign which had a potential audience size of 2.3 million people and I targeted the US, UK and CA. 

When it comes to audience size, I like to target 500k people and above. 

This gives Facebook enough room to find people that would take your desired action. 

If you are a local business, your audience size will likely be lower than this, since you are only targeting a city or town. If that is the case, do not worry since this audience does work too.

If you are a national or global business, then my recommendation is to keep your audience size at 500k and above.

Ad copy and Video

Before I found a winning campaign, I have to add that I tried three or four other campaigns that did not do well because of the image and the copy. 

I cannot remember the exact copy that I used, but it was not performing well and my lead cost came out to be more than £5 per lead.

I then created another campaign where I switched out the image and instead used a video. Whilst I was starting to get more leads, the cost was still expensive and I noticed that the people who were engaging with my ad, were not from my target audience. 

It was the final tweak that I did, which was to change the copy so it really resonated with my target audience and called them out, that did the trick.

Leads started pouring in and my click through rate was just where I wanted it – above 1%.

The Budget

I started my budget at £10/day for the lead generation campaign and then reduced this to £5/day whilst allocating a budget of £5/day to my retargeting campaign.  

I have not increased this budget and leads continue to trickle in to my Facebook group on a daily basis.

Takeaway: You do not need to start your Facebook Ads budget on $100/day as some people think.

Use a daily budget that you are comfortable with, until you start seeing what’s working. If things are working well, you can then increase the budget to scale your campaign. 

Campaigns

Campaign 1 Join FB group

I tested several images before I created a video ad that performed really well. 

The copy was kept short and to the point, making sure that I used the language of my target audience. 

Here is the ad: 

Landing Page 

As people clicked on the ad and took them to the landing page, I realised that not everyone who clicked, actually became a lead. 

And this is usually the case with any online marketing. Only a percentage of your website visitors would actually convert. 

In my case, over the entire campaign period, I had 1035 clicks, but only 517 people tried to join my Facebook group. 

This meant that my landing page converted 50% of my visitors which isn’t a bad conversion rate at all, especially since I am paying less than £1 for my leads. 

When running Facebook Ads to your landing page, a good conversion rate is 40% and above.

Here’s what my landing page looked like:

I kept my landing page simple and to the point. 

The biggest mistake advertisers make when they’re just getting started with Facebook Ads, is they complicate their landing page. 

Short landing pages work best and you only need the following layout:

Headline 

Subheadline

Image

3-5 bullet points

Call to action

Here is a snapshot of the ad itself showing the performance from link clicks to subscribers. 

Retargeting Campaign 

After I filled my Facebook group with leads, I continued to nurture them with Facebook Ads by creating several retargeting campaigns that delivered valuable content. 

The retarget campaigns were created using custom audiences from people who engaged with the page, people who clicked on a post, people who watched 50% and more of the video and leads. 

I previously mentioned that my goal was to promote my coaching program. I also promoted one other product that I created which was a WordPress course.

My retarget campaigns used several live video content to continue to “show up” so I could build a relationship with my target audience.

Here are a couple of the ads that I created:

In these ads I sent the traffic directly to the relevant sales pages for my coaching program and the WordPress course and that will continue to be my retargeting ad strategy.

Whatever product I am offering to this audience, I will simply send them directly to the sales page in my retarget campaigns. 

Facebook Ad results in 7 weeks

I spent £793.15

Got 517 Facebook group lead conversions (50% converted from the landing page to join the Facebook group. All these people never heard of me before.)

My average cost per lead is £0.84.

1035 website clicks which will help me build my custom audience of website visitors.

I added 336 business leads to my email list.

I added 410 people to my Facebook group (as some of the people did not answer all my questions).

I grew my Facebook page to 236 followers.

I grew my Instagram page to 114 followers.

Initial ROI was £2272 which was a 2.86x return on ad spend.

Also do not forget that I will continue to make offers to my acquired subscribers which will increase my overall ROI in the future.

What’s Next?

Creating several products and launching them to my new audience.

Continuing to promote my coaching program.

Want similar results in your business?

If you’re interested in having a Facebook Ads Strategist like myself, create a killer Facebook Ads strategy that can grow your business quickly, whilst you focus on doing the things that matter to you to help you grow your income and impact, then click here to book a free strategy call.

Who’s this for?

My ideal clients are service-based entrepreneurs who have a digital service or product that they want to promote. You must already have an offer that sells or you’re ready to start building your email list to grow your brand authentically so you can promote your offers.

Please budget from $745 for my Facebook Ads packages. 

Who is this not for?

If you are not ready to invest in yourself and the growth of your business this is not for you. This is also not for you, if you do not yet have an offer to promote or you’re just getting started in your business.

Click here to book your free strategy call.

The post How This Coach Filled Her Facebook Group and Built Her Email List With 500+ Targeted Leads at £0.85 Per Lead (And Got Clients) Within 7 Weeks Using Facebook Ads. appeared first on I Am Dawn-Marie.