How To Start An Online Business With Fiverr – My Case Study
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It is possible to start an online business if you have absolutely no experience in how to set one up.
There are many outlets that you can start a business from but today I will speak about using Fiverr as your platform.
A business is a system where goods and services are exchanged for money.
In my profession, I provide a digital marketing service and so help people transform their own businesses using the power of the internet and online marketing. In exchange for that service, I receive money.
Some people have tried affiliate marketing, eCommerce, selling info products as a way of earning a steady income. If you have not yet been successful with these methods then I am going to outline for you, how you can sell your services on Fiverr and start making money.
Anyone can do this. Even a teen up to an elderly person.
What matters is that you have a skill that people want and they are willing to pay you for it.
What is Fiverr?
Fiverr is a global online marketplace that offers tasks and services beginning at a cost of $5 for a job performed.
A word of encouragement – although it got its name from how low it’s prices are, don’t be turned off by this. Whilst most people start their jobs at $5, you can actually start your own jobs at a higher price but there is a method to all of this.
I will explain this later on in the post.
What You Will Learn:
- How to start an online business with Fiverr
- The benefits of using Fiverr
- How to create your gig on Fiverr
- How to get your first paid gig on Fiverr
- How to get your gig ranked on Fiverr
- How to scale your business with Fiverr as a beginner
How To Start An Online Business With Fiverr
If you thought starting a business online is hard think again. Many people are overwhelmed with the amount of information that there is on the internet about how to make money online.
Yes there are many ways to make money but all you need to do is choose one way and master that one way.
On my blog I have covered many ways. Have you found one yet?
Using Fiverr as a jumping board to start an online business is a very simple process. In fact, if you are looking to generate a full time income with Fiverr within a month, it is easy to do, but like everything else, it requires work.
At the start, Fiverr is not a platform that you can use to earn passive income. Your income can be capped if you are providing the skills yourself.
If however you outsource the skills to other persons, then there are ways that you can create a passive income stream using this avenue but this post is not about that.
This post is for those who are willing to trade time for money but still earn a full time income from home.
To start your business with Fiverr you need to first think about the service that you want to provide.
To help you decide that you can use Fiverr’s directory of services to juggle your mind and come up with some ideas on what type of skills you are versed in.
Once you have decided on the skills you would like to offer, it’s time to create an account and set up your gigs.
It’s important to note that Fiverr takes 20% of your compensation that you get from each sale. So what I like to do, is factor this into my prices.
For example, if I would like to get $200 for writing a 400 word blog post, I would start my gig at $250. So when Fiverr takes their 20% cut, I would receive the amount that I am happy to accept.
If you don’t do that you will be disappointed by the final amount you receive. This was the mistake that I first made when I got started with Fiverr.
To get started with Fiverr, follow these steps:
Go to the website Fiverr.com then click on Become A Seller.
You can join Fiverr by using your Facebook, Google or Email account. I used my Facebook account to get started as it was a simple process of logging into my Facebook profile and connecting it to Fiverr which was automatically done by Fiverr.
By using Facebook, I receive all Fiverr notifications to the email address associated with Facebook.
On the next page, click on the green button Become A Seller, then complete the forms on the screen to enter your relevant skills and proceed to list your first gig.
The Benefits Of Using Fiverr
Starting a business with Fiverr means that you don’t have to create your own website to promote yourself.
Fiverr has built out this extensive platform that makes it easy for persons to list their skills and their price.
There is also no need for you to pay for advertising to bring traffic to your website. Because Fiverr is a well known freelancer platform, it is a household name in the online marketing space.
This means that most people go here for online services and the chances of them finding your gig is high.
Because there is no need to use paid advertising to promote your gig, any money that you make will be a profit for you (well after Fiverr has taken their cut).
So far since having used Fiverr, the only drawback that I am not pleased with, is the 20% deduction that they take but it is a justified cost since it provides a free platform for freelancers to meet business owners and individuals to sell their service.
How To Create Your Gig On Fiverr
Once you have set up your Fiverr account you will need to create your gig. Fiverr allows you to have seven gigs in total so I would use up this allotment and provide as many gigs as you can.
You never know, one gig may outperform the other providing you with more sales over another.
|Create A Gig
To create your first gig from your dashboard, click on Selling then Gigs then Create A New Gig.
You will then come to a page that looks like this where you can set up your gig. There are six steps to complete before your gig goes live.
Starting with your gig title, you want to make sure that your title is short and simple. So if you can create an animated video, title your gig I Will Create An Animated Video.
Your title does not have to be fancy. It has to be as precise and to the point paying attention to key words that you think your target audience will search for.
Next select the appropriate category for your gig and the search terms. Search terms are entered as tags that help Fiverr’s algorithm decide whether your gig is relevant to a search term entered by their users.
If you are not sure about what you are doing, Fiverr has a helpful video on the right to assist you in completing step one.
|Pricing Your Gig
Step two is about setting out your prices and the scope of your services.
Here you will be able to define your services in more detail; so explain what the buyer will get by completing the categories that Fiverr recommends that you complete.
A word of advice – if this is your first time using Fiverr start pricing your gigs at $5. I offer the simplest service for $5.
For example if I am doing blog writing services, a simple 400 word blog post is priced at $5. Then I set a realistic price for a 500 word blog post and so on.
The reason why it is important that you do this is because it will help you attract buyers to your profile. Setting your basic package at $5, helps you start getting gigs and as long as you provide a good service you can get reviews which will allow your gigs to show up more often in the search results.
Once you have adequate reviews and are more confident with your services you can increase the price.
|Delivery Times
When stating delivery times think about your client. They want work delivered in a timely fashion so they will choose a vendor who can deliver a gig within 24 hours over a vendor who can deliver a gig within 3 days, for example.
Be mindful of this. For $5 gigs I always offer delivery within 24 hours. For the more expensive gigs which require more work I deliver the gigs within a maximum of 2-3 days.
Finish your gig by completing steps three to six.
|Buyer Requirements
The last piece of advice that I can give to you when creating your gig is that you want to ensure that you set out properly and in detail everything you need to complete your job with Buyer Requirements.
Nothing is worse than having a customer pay for a gig then asking them after to provide pieces of information that you need to complete the gig.
As soon as the customer pays for their gig, Fiverr initiates a countdown. Sometimes you may not be able to get in touch with the customer after they have paid.
So go through the requirements section and list everything that you need to complete the job.
How To Get Your First Paid Gig On Fiverr
With thousands of freelancers promoting their services on Fiverr, sometimes it can be difficult to get your first paying customer by simply relying on Fiverr’s algorithm.
This is where you have to step up a bit and do more work by completing the Buyer’s Request.
To find the Buyer’s Request click on Selling then scroll down to Buyer’s Request.
The buyer’s request is where customers post their requirements if it does not fall into one of Fiverr’s categories or maybe they do not prefer to search for a relevant gig.
Customers state what they would like to achieve. Sometimes they state a budget or leave the budget open. If the budget is left open there is scope to negotiate your prices.
If the customer has set a budget most times you should send an offer if you wish to work within the budget or you can take a chance and see whether they will be willing to work with your payment offer.
Either way, as a new freelancer on Fiverr, buyer’s requests are the fastest way to get your first paid gig whilst you wait for Fiverr’s algorithm to take effect.
It also helps you to get reviews thereby increasing your chance of your gigs appearing in the search results.
When making offers to buyer’s requests here are a few tips I recommend you follow to have a good chance at being offered the gig:
- Be as detailed as possible when making your offer. It is important to understand the customer’s requirements and even more important to set out a detailed plan as to how you can help the customer achieve their desired outcome. So do not be lazy. Take the time to write a detailed plan. This shows to the customer that you have read their requirements, that you have demonstrated that you know how to fulfil the job and have paid attention to detail. This helps you to stand out from the rest of offers.
- I would advise against writing one liners. That shows that you have not put any effort into attracting the customer to you.
- Set a reasonable offer. Do not put an offer at $5 if you do not want that offer to be accepted. State the offer that you will accept for the job to be done. If you are unable to state an offer because you require more information from the customer, then make sure that this is clearly expressed in your offer description.
- Include links to samples of your work. This will help the customer understand whether you are the right person for the gig. By providing a sample of your work cuts out any scepticism that the buyer may have about whether you are qualified for the job.
- Make as many offers as you can to have a higher chance of being accepted for one. Every day Fiverr allows you to place 10 offers. Make use of all 10 offers for the day.
Once you have landed a gig from the buyer’s request complete the job as agreed. When delivering your work be sure to include a paragraph asking that the customer leave a review letting others know about your service.
Keep repeating this process until you have built up a great reputation on Fiverr and you will start receiving gigs like clockwork from Fiverr’s search results.
How To Get Your Gig Ranked On Fiverr
Using the buyer requests to land your first paid gig is a way to get your first reviews thereby helping Fiverr’s algorithm to rank your gig.
If however you are struggling to get buyer requests, there are a few tricks that you can try that I have learnt to help your gig get ranked.
There is a group on Facebook called Fiverr Review Exchange Only.
In this group there are other Fiverr members who are also trying to get their gigs ranked. What they do is help other members by agreeing to like or leave a review on a gig for you so as to trick Fiverr’s algorithm into thinking that you have genuine people checking out your gigs.
What happens then is that these visitors tells Fiverr’s algorithm that your gigs are interesting and so it causes your gig to be ranked.
I have not really relied on this method to have my gig ranked.
I learnt of this method from another Fiverr user as it helped him.
When using the group be careful not to accept any offers to buy reviews as there are those people who sell reviews.
There is no need to buy reviews as there are people who are willing to help you gain reviews via mutual exchange.
Another way to get your gig ranked is a black hat way, in my opinion. That means it is very risky and could go against Fiverr’s terms of service for abuse of process.
I will still state it here.
What you will do is create a dummy Fiverr account. From that account buy your own gig twice and then leave reviews on it.
Next buy some traffic from a Fiverr user who sells traffic. At most you should be spending $5 for this. Direct that traffic to the gig that you want ranked.
Doing this tricks Fiverr’s algorithm into thinking that your gig is interesting as it is getting many hits. This will then help rank your gig fast.
How To Scale Your Business With Fiverr As A Beginner
So let’s say that you’re getting customers through Fiverr and you’re ready to take it to the next level.
Because Fiverr takes a percentage of your earnings it is important to try and build a long term relationship with your customer and move the communication off of Fiverr.
Do not however mention this in your messenger chat on Fiverr as it is against their terms of service to accept payment directly from a customer.
Some customers contact you via email and make the request to work long term with you. This is one way of scaling your business as you can now offer many other services to them at a price that suits you.
When you build long term relationships with these customers you can also get referrals for your business.
Another way to scale your business is to increase your gig prices. Remember when you priced your gig at $5 for the basic package?
Once you have built up a reputation on Fiverr it is fair to increase your prices to value your worth. Do not be afraid that an increase in price will reduce your sales.
This is further from the truth. Fiverr caters to many different customers.
So there are low paying and high paying customers. If you can deliver a service and have proven that you can deliver the job professionally you will get business even if you increase your rate.
One piece of advice however will be to ensure that you keep your delivery at the shortest time possible. So just because you increase your basic package price does not mean that you should increase the delivery time.
Keep your delivery times as short as possible to encourage visitors to book you.
Wrapping Up
Fiverr has been a huge part of my success at earning an income online. It is an additional income that I make along with my blog income and affiliate income.
It can also help you achieve success at working for yourself, if you have the time to implement the steps I outlined, as well as have the patience to wait for it to provide you with recurring business.
If providing these type of services is not for you then be sure to check out my Making Money Online archives where I give more guidance on how to earn an income from the internet.
Many people are looking for ways to work from home. There is so much flexibility when you work for yourself as you get to spend more time with your family and work at your own schedule.
Fiverr can help you achieve that.
I hope that you have gotten value from this post but if you have any questions then be sure to leave it in the comments section below.
Any of your friends want to work from home? Share this post with them.
Cheers,