How To Get More Sales By Using A Bridge Page

Before I started affiliate marketing, I knew nothing about sales funnels.

Are you confused as well? Read my article on A Complete Guide To Automated Sales Funnels For Any Business. In this article you will learn all about sales funnels and how you can use it whether you are an affiliate, blogger or network marketer.

In short, a sales funnel is the path that a customer or client is taken through to purchase a product or service.

If you are making money through affiliate marketing or network marketing and you DO NOT have a website, then you WILL want to AT LEAST have a sales funnel in your business to drive traffic to your landing page and then onto the product offer.

If you do already have a sales funnel, but you are not getting the sales that you want, then you may want to focus on your bridge page.

What Is A Bridge Page?

A bridge page is webpage that comes after a lead capture page, but before the sales page or the page where you offer your product.

It is a powerful conversion booster that every good marketer must use in his or her online marketing efforts. So essentially you are bridging your landing page with the product page and it is here, where you can use various strategies to improve your conversions.

Before I used a bridge page, my sales funnel would take the prospect from the lead capture page or landing page, straight to the offer page.

What this did, was that it did not pre-frame the prospect with what they were going to expect when they landed on the offer page.

However, after I included a bridge page in my sales funnel, it gave me the opportunity to “talk” to the prospect one on one.

What you need to understand, when doing affiliate marketing and network marketing, it is all about building a relationship with the prospect.

A bridge page will help you to do that.

So you may want to explain what the offer is to your prospect before they visit your sales page.

This way they get a better understanding of the offer from someone who has already used it.

It also gives you the opportunity to offer your visitors bonus content. You really want to stand out from other marketers who are promoting the same product as you!

Many marketers forget this key step in their online marketing activities. Please do not be one of them.

What To Include On Your Bridge Page?

Now a bridge page should not be a distraction, so keep it very simple.

The only purpose a bridge page serves, is to introduce yourself and your offer/product to the prospect.

You can also use it to help your visitors make micro-commitments which is another strategy to help you improve conversions.

Micro-commitments can be in the form of interactive and engaging content, that gets the prospect to feel immersed in the content, such that when they land on the offer page, they have already built up a desire to take the action that you want them to take, whether that is opting into a form or buying a product.

#1 Introduce Yourself

If you are in network marketing or affiliate marketing and you have to build a “team”, then introducing yourself to the prospect would be a great starting point.

Tell your story on this page. Video is best but if you are afraid of video, then text.

Honestly for best results, I would recommend video.

By introducing yourself you are:

• Allowing the visitor to get to see who they will be working with.
• It also gives them a chance to see if you are genuine. Most times a video can tell A LOT about a person. You can tell whether the person is speaking from a script or whether they are speaking from the heart.
• You want to be as confident as you can. Even if you know nothing about your industry or you are a beginner, you want to act like you know what you are talking about.
• You will also give the visitor the chance to know you. People like to join others who they can resonate with. Be as truthful as you can! Speak about where you came from, your struggles, what you did before you bought the product or joined the opportunity.
• Transferring trust from the video to the visitor. Essentially breaking the ice. This helps to MASSIVELY increase sales in your business.

#2 Make An Offer

Another good point is to make an irresistible offer to your visitor. Why should they buy from you of all people?

Remember, this prospect has probably seen many lead capture pages before yours.

Give them a reason to want to take out their credit card and buy from YOU.

This is what singles you out, because you took that step to show them something which the other hundred marketers did not.

Your offer could be:

• Free training
• A free report related to the niche
• A free complimentary product to help them
• A free 30 minute on-boarding call

#3 Do A Review 

If you have a product to sell then you may want to include a demonstration or review of the product.

Do not just buy the product and review it.

Use the product and speak about the benefits of it, how it affected you and what type of results you got.

You obviously want to be positive in your remarks but giving some constructive criticism on the product can boost your credibility.

It shows that you are not particularly biased to the product and are willing to carefully scrutinise it for your audience so they can make an informed decision as to whether the product is for them.

When you do a review you have a much higher chance of closing the sale.

#4 Add Testimonials

Testimonials are another good thing to add to your bridge page.

Whilst the sales page may have its own testimonials, it helps to reinforce to the buyer what other people are saying about the offer or product with your own testimonials. Too many testimonials can’t hurt right?

Your prospects see testimonials as recommendations from friends.

If a product is great enough for a bunch of people, who the prospect knows nothing about, then surely it can be good for them.

Anything that you can use to persuade the visitor to become an instant buyer is always a great thing to implement.

Adding a bridge page can help model the visitors’ opinions of the offer or product and assist them in making up their mind whether they will become a buyer.

So if you are an affiliate marketer or a network marketer and there seems to be a slump in your sales, the first thing you want to do is:

Use a marketing system to build your sales funnel. My recommended choices are Clickfunnels or LeadPages.

Design a sales funnel with your product or offer in mind.

Include a bridge page within your sales funnel. It goes between the lead capture page and the product or offer page.

Launch your sales funnel and monitor your conversions.

Thanks for reading,

P.S What are the biggest struggles you are facing in getting sales in your business? Let me know in the comments section and I will do my best to help you.

P.P.S Why have you not subscribed to my You Tube Channel for online entrepreneurs?