Many dentists want more dental implant patients.

Maybe they want to take on new dental implant patients since they’re switching their expertise. Maybe they’ve hired an associate and want to make sure that there’s enough work for him/her or maybe they want to increase production and so want to increase the number of new patients they have.

This blog post will give you ideas on the modern methods that you can use to advertise dental implants so you can get more dental implant patients.

Remember that you should give these methods time to see whether they work. Some can be used as part of a short-term plan whereas others can be used over a longer period of time.

Here’s what you will learn:

• How to get more dental implant patients with your existing patient database
• How to get more dental implant patients with Facebook Ads
• How to get more dental implant patients with Google Ads
• How to get more dental implant patients with SEO
• How to get more dental implant patients by training your staff

How to get more dental implant patients with your existing patient database

Whenever I work with a client I always tell them to start with the people who have already interacted with them or gotten some type of service from them.

Why?

Because these people already know you, they like you and because they’ve used your services, there is some element of trust, unless you provided a poor service.

The first thing you can do as a dentist is to go through your existing patient database and identify those patients who are the most profitable. 

A profitable patient can be someone who has previously presented as easy to do business with. 

That means they’ve paid on time, they may have paid in full and they have been satisfied with your level of care provided. 

A profitable patient can also be someone who recommends your practice to others and is your practice’s “champion”.

So out of all the patients who’ve paid on time or in full before, find the ones who recommends your practice either because they’ve written a review about you or they’ve sent their friends and family to you before. 

When you find these people start building closer relationships with them, then asking them for additional referrals or see whether they would be the right candidate for relevant or follow up treatment.

How can you do this?

You can send out physical monthly newsletters to the patients you’ve identified. Think of ways in which you can make the newsletters memorable so the person receiving it, remembers you when they see your newsletter and is automatically inspired to talk about your practice to their friends and family.

If monthly newsletters are an expense you can’t justify, messenger bots can be used to communicate with your ideal patients, provided you have their Facebook contact details and they have previously given you permission to contact them this way. Messenger bots can be customised to send a message flow that interacts with the patient, which will keep you top of mind.

Alternatively you can use emails to communicate value to your patients. Remember that email open rates are very low these days so they may not be as effective as messenger bots or physical newsletters.

How to get more dental implant patients with Facebook Ads

Considering the above patient list that you’ve created – those who are profitable patients and refer or recommend your services – it’s time to create your ideal patient profile. 

An ideal patient profile is a set of characteristics that you have identified as being common amongst your most profitable and “champion” patients.

You can identify and pay attention to the following characteristics:

• Their gender – do you find that most profitable patients are male or female?
• Their age – do they fall into a certain age bracket?
• Their location – do they live in a certain area e.g. wealthy neighbourhoods?
• Their career – do they have a certain type of career e.g. healthcare professionals, educational professionals, corporate professionals?
• Marital status – are they single or married?
• Family status – do they have a family?

Once you have identified the most common characteristics amongst all your profitable patients, you can then create an ideal patient profile and find more people like them. 

Facebook allows you to easily create an audience that is like your ideal patient with their audience targeting, which is why Facebook ads are a great way in which dentists can get more dental implant patients. 

They must first identify who are their ideal patients and plug in that data into the audience targeting tool.

As you will see in the above image, if you know that the majority of your “champion” patients are aged 50-60, women and living within a 5m radius from your practice, you can enter these details into the Facebook Ads Manager tool.

To get started with Facebook ads click here to create your own Facebook business account.

When you know your ideal patients, it’s time to create the content strategy. 

Most dentists get their content strategy wrong because they start from a place of wanting to sell their services. 

Especially if you are using Facebook ads for the first time, it is a big mistake for you to create an ad and then target an audience that knows nothing about you. 

As the dentist who stands out, you should adopt a content strategy approach where you are adding value to the lives of the people who see you for the first time, by understanding what their problems are and then offering a solution that helps. 

One way to do this is to create blog posts, videos, Lives and Facebook posts about various problems dental implant prospects may have so you can serve these and warm up your audience to you. 

You want to share as much content as possible so they become familiar with your dental practice and start liking you, because you’re not selling to them but rather giving them the information that they want. 

This sets you apart because not many dental practices do this.

Once you have created that warm audience, which Facebook tracks for you, you can retarget that audience by putting your offer in front of them. 

For dental implants, your offer might be a free consultation and the below image gives an example of what I would say in your ad.

Also keep in mind that if you do offer a free consultation, that to attract the highest quality lead, it’s not enough to simply ask for a name, email and phone number. 

You should also be asking for additional information so that the lead commits more time to completing that information for you. 

The more someone commits time in completing something, the more they’re likely to follow through. Additional information could be a simple question like “are you considering dental implant treatment in the next 3 months”.

How to get more dental implant patients with Google Ads

Google Ads is a completely different kettle of fish from Facebook Ads. Therefore your approach to getting dental implant patients would be different but you can lead with the same thought process. 

Knowing your ideal patient profile, it’s also important that you understand what their problems are and why they would be looking for a solution like dental implants.

Think about what’s going on in their minds and what types of sentences they would use in their searches. 

Google Ads allow you to enter an auction and place a bid on these sentences, known as keywords or keyphrases, so when someone types in the keyword or keyphrase into Google, your ad shows up at the top, depending on how much you bid. 

Now what we often see in Google Ads, are dentists creating ads that sell based on price. 

So for example, they may create an ad that looks like this:

When you create content based on price you will almost certainly attract the person who is looking for the cheapest price, which is what you don’t want as an implant dentist. 

Which is why a better approach is to lead with educational content, just like with Facebook Ads, so you can not only attract people with value, but also stand out from all the other dental practices that are marketing in the same way.

I therefore recommend creating your ad like this:

Once you’ve created your ad to come from a place of serving, rather than selling, make sure that you deliver the information to the lead, since dental implant prospects are more than likely using Google to find information to help them make a decision about dental implants and who is the best dentist to help them. 

They’re not only looking at price, they’re looking for information on what their options are, how dental implants work and who can they trust. 

Therefore your content that you will deliver through your landing page, should be highly informative, that it makes a good first impression on the prospect. 

Whilst you can get dental implant leads through Facebook Ads, Google Ads is probably a better marketing platform. Because of the intent behind the search, leads may be easier to convert since they know they want dental implants but just need a bit more information to help them make up their mind. 

How to get more dental implant patients with SEO

In the beginning, I spoke about having a long term plan and that plan is with the use of search engine optimisation (SEO).

Your goal with any SEO campaign is to eventually replace your paid advertising campaign. Provided you can target as many valuable keywords as possible that help you rank at the top of the Google searches. 

Google SEO for dentists focuses on targeting keywords that people would search for based on their location. 

Therefore if you can optimise your website so that you target for example, “dental implants + city”, then when your prospect searches for these keywords, your website appears and you will have the opportunity to convert them into a lead once they click on your website. 

Now there are a few things you can do to ensure that your website gives the best user experience and helps convert your visitors. 

Page speed load time

Make sure that your website loads quickly. If your website is taking 5 seconds or more to load, your prospect can become impatient and decide to abandon before it loads completely. This tells Google that your website is not relevant or delivers a poor experience and can potentially cause you to fall down in the search ranks.

Visible click to call and online scheduling

Ensure that you make it easy for the prospect to be able to contact you or book a consultation with you by implementing a visible hyperlinked telephone number or easy online scheduling.

Use custom photos 

The use of stock photos on dental websites are overdone. Instead use custom photos which will set you apart.

Reviews

Ensure that all testimonials and reviews are easily visible making you trustworthy and giving the visitor peace of mind that they’re making the right decision in using your services.

Offers

Do you have any special offers that you can highlight on the home page? This will help with any objections that the visitor has plus when you put these offers right in front of their eyes, it makes it easy for them to take the next step with you, since you may have answered many of their questions when it comes to pricing. 

How to get more dental implant patients by training your staff

Now all of the above are great ways that you can market dental implants to get more patients, but they won’t work if you don’t have well-trained staff to nurture your leads. 

This is the crucial part since one of the biggest problems dentists face, is converting those leads into dental implant consultations. 

Here are some tips to manage leads when they convert on your website:

Leads should be contacted immediately, typically within 5-15 minutes of the leads providing their information, to find out about their submissions, provide any further information and schedule an initial consultation.

Ensure that all staff who answer the phone are doing so with consistent information from the website. Therefore if you have any offers that are being advertised, ensure that your staff is informed of these offers too.

Staff should always lead conversations to an appointment booking. The best way to ask a lead to book an appointment is to offer one of two appointment times. You can say “Mr Smith we have 1 or 2pm on Monday or Wednesday available. Which one suits you?” When you ask in this way, you’re leading the call to return a positive answer rather than a negative answer when you ask “Would you like to book an appointment?”.

Keep waiting times to a minimum. When you have an ad campaign running, the number of leads you get can sometimes come in quickly. Be sure that you have enough time to contact all leads within the minimum times to maximise all lead conversions.

Wrapping Up 

You now have the best ways to advertise dental implants to get more dental implant patients. Do all of them and you will have no problem filling your practice calendar. 

If you’d rather someone handle your marketing so that you have more time on your hands to take care of and be of service to your patients you can book a Patient Attraction Breakthrough call where we will discuss your current marketing and see how we can help you make the most of it.

Click here to book your free Patient Attraction Strategy Call.

Other Resources

If you want to see an increase in more high-quality leads you can learn more about Implant Funnels by watching my short presentation to learn how How Cosmetic Dental Practices Can Stop Seeing Low-Quality Leads (“Price Shoppers”) And Get High-Quality New Patients To Accept Dental Treatment 

The post How To Advertise Dental Implants For More Dental Implant Patients appeared first on I Am Dawn-Marie.

It seems to be a constant battle with their marketing that’s preventing them from attracting high-value patient enquiries who are not only ready for treatment but are ready to actually pay for the treatment. 

A typical scenario that a dentist will have, is that they launch a Facebook or Google ad campaign, drive traffic to a landing page and wait for the leads to submit their information. 

Then when they get on the phone to discuss the treatment, they find that most are just enquiring about the price and need to “think about it” or are not ready. 

When you have leads who are in the “thinking about it” phase, these are leads that you probably need to nurture over time, but what’s of a priority to dentists, is finding those patient prospects who are ready to move ahead with treatment. 

As a cosmetic dentist you certainly do not want to fill your calendar with “price shoppers”. It would be a much better use of your time, if you are able to speak to a core group of people who have made the decision to have dental implants and are ready to invest. 

So how can you do that effectively and without wasting your time chasing low-quality prospects?

In this case study, I want to examine a dental implant funnel that a San Diego cosmetic implant dentist used to generate over $142,000 within 6 weeks and break down for you what you can do in your dental marketing to get the same results. 

I have not identified who the dentist is but have provided to you, images of his funnel so you can see the strategy that he has used to achieve his result.

Here’s what you will learn:

• What is an Implant Funnel?
• The anatomy of an Implant Funnel
• Why your marketing isn’t getting you results
• What to do next?

What is An Implant Funnel?

Let’s talk about what a funnel is first. In a previous blog post, I wrote about sales funnels and how businesses were using it to identify, secure and qualify their leads.

A sales funnel is the process that you take a prospect through, to raise awareness of your brand, educate or nurture them on your services, answer any objections they may have and convert them into a sale. 

Every dental practice will have a sales funnel. If you look at the process that you use to identify in the market who is the best candidate for your treatment services and what you do next to educate and convince that candidate about your services and why you are the best choice to offer that treatment, you have just implemented a sales funnel.

Therefore an implant funnel serves a similar purpose. You can use an implant funnel as a lead generation system, to identify, secure and qualify your leads so when you’re ready to get on the phone with the prospect, you’re only speaking to the right people who have a higher likelihood of becoming an implant patient.

The Anatomy of An Implant Funnel

So let’s look at how one dentist was able to use an implant funnel to identify, secure and qualify higher-quality leads.

This dentist is based in San Diego and grew his practice by only offering implant treatment. The problem that he had was that he was often chasing low quality leads through sub-standard marketing that were never going to get treatment from him in any event. 

The Ad

When I look at the type of marketing that cosmetic dentists are using to attract leads to their business, you can understand why there is such a problem.

The problem is that the type of marketing you’re using is attracting prospects whose benchmark is based on price. 

So if you make price the hallmark of your ads, then you’ll only ever attract that prospect who is looking for the cheapest deal.

When it comes down to marketing, I have learnt that price should never be the basis of a sales discussion. 

Rather you should focus on the outcome and paint the picture of what the transformation looks like for the patient prospect.

So the first part that the San Diego dentist had to get right was how to attract leads who were not looking for a “deal”. He did this by differentiating his marketing from other cosmetic dentists by seeking to educate the lead first and foremost. 

Here is an example of the ad that he used

You can see how this is different from other cosmetic dental implant ads. When I did a search of Google to see what type of ads there were this is what I came up with:

As you can see, most if not all cosmetic dentists were sharing “their best price”, which if you understand sales and closing high-ticket offers (offers that are expensive), then leading with price will almost certainly attract the “price shopper” who is looking for the cheapest deal. 

The San Diego dentist decided to take a different approach and that was to lead with education, to educate the prospect patient on three things:

• How much do implants cost?
• What are the best options for implants?
• How to choose a cosmetic implant dentist?

Because there are so many other cosmetic implant dentists offering the same type of treatment, how can you stand out and really differentiate yourself?

What I have found in today’s marketplace is that the person who leads with value, rather than trying to win the sale, is the one who will have a better outcome. 

Leading with value helps you to build trust, by providing answers to your patient prospects and helping them make the right decision for them. 

The Landing Page

When the prospect patient searches the internet for answers to their biggest concerns and they see your ad and click on it, you now want to start building that relationship with the prospect. 

The aim at this point is not to send the prospect to your website, but rather a dedicated landing page that is specific to the treatment that you are offering. 

Therefore if your goal is to get implant patients, then your landing page should only speak about implant patients and nothing else. 

Here is a snapshot of the San Diego dentist’s landing page. 

As you can see, the landing page immediately offers to educate the prospect about dental implants and is consistent with the text used in the ad.

As we go further down the landing page it speaks about the benefits of dental implants and also gives a bit of information about the dental practice and the specialist.

In my experience, landing pages typically convert better when they are short and straight to the point. 

The San Diego dentist’s landing page was quite long with a lot of text. I am not sure by what percentage it converted but if you do decide to use a similar landing page, I would recommend that you do a split test – test a shorter version against a longer version.

The Thank You Page 

Let’s now talk about the thank you page. What exactly should you add to your thank you page when you want to generate higher-quality leads. 

The thank you page, is the second page that the lead is taken to immediately upon submitting their details and you can add anything additional on this page to speak to the lead and convert them into a better-quality prospect.

One thing you need to understand when it comes to securing higher-quality leads is the more information they provide to you during the enquiry stage, the more likely are they to be of a higher-quality. 

The concept is this, if someone spends 5-10 minutes out of their day completing a form and providing personal information, then you can assume that they know what they want and are certain that they want a solution.

I actually learnt this strategy a long time ago, when a marketer I followed was able to use a Fitness Client Funnel to book and close 42 high-ticket ($3000+) coaching programs.

So I am not surprised to see that this is the strategy that is being used in this case. When the patient prospect opted to get the dental implant guide, here is what the thank you page looked like.

Pay attention to the offer and most importantly to the fact that the dentist has asked the lead to complete an application to have treatment.

The Application

Here’s what now happens when you add this step to your implant funnel.

You start eliminating people who are not ready and only focusing on those who are ready to move forward with treatment. 

Here’s what the San Diego dentist noticed and said

“[We] immediately noticed that the number of patients was not the goal of the Implant Funnel. Instead, the likelihood that those patients would close became the priority, so his practice would not have to chase down leads that were not profitable. He has expressed that the greatest value of the Implant Funnel is how it qualifies patients:

“We love abundance, but we also like to know that we are moving forward, and narrowing down higher-quality patients every time.” 

Here is what your marketing strategy should NOT do. 

It should not send you a large number of leads that are likely to become nothing but only waste your time in free consultations. Rather the more narrow your lead generation can be, where you are identifying those who are more profitable, the better ROI you are likely to have. 

And of course by introducing this step, the number of leads you have secured will be lower, but you now have a targeted group of people who have a higher chance at committing to an implant procedure, because they have qualified themselves for you before they even speak with you.

The Follow Up

What happens to those leads who do not complete the application form, you might be asking? 

Well in order to make your marketing work for you, you must have a system in place to help move the lead from being undecided to absolutely certain. 

The San Diego dentist did this with weeks’ worth of email messages to not be pushy about booking a consultation, but rather to provide ongoing education. 

This education can be in the form of patient testimonials, patient case studies, your practice’s story, who the dentist is and what makes them the best choice. 

Prospects will need more time to decide on investing in a high-value cosmetic procedure and as a marketer we acknowledge this fact. 

That’s why there are tools available to help you automate the follow up process, to always be top of mind, so when the patient is ready, they know who to reach out to.

Here’s what the San Diego dentist’s follow up email looked like:

Why Your Marketing Isn’t Getting You Results

If you are using special offers, discounts or free consultations to book implant patients, then be prepared to see an avalanche of price shoppers who are curious about your prices. 

As you have seen from above, this is what every implant dentist is doing in their marketing. They advertise offers that are only attracting people who are looking for the best price and who do not have the mindset that implants are an investment that can deliver a tremendous outcome. 

Therefore, before you put a strategy together, ask yourself, what problem does my target patient have? What questions are they asking? How can I help them answer those questions before I even ask for money?

You stand out from your competitors when you lead with value rather than being the next dentist who just wants the sale. 

Patients have many options these days. How can you be seen as the go-to cosmetic dentist?

Patients want to be served by a dentist that they can trust and who understands their needs. Your marketing should therefore cater to these patients by establishing trust upfront, rather than being pushy. 

The Implant Funnel helps you to achieve this since it captures the patient prospect’s information, follows up with them automatically without being pushy and qualifies them for you so you’re only speaking to the right people who are more likely to be ready for treatment.

What To Do Next?

From the San Diego dentist’s results using an implant funnel to attract, secure and qualify leads is a smarter marketing strategy that you should be using, instead of relying on sub-standard marketing that will only send you unqualified prospect patients, also known as “price shoppers”.

If you want to see an increase in more high-quality leads you can learn more about Implant Funnels by watching my short presentation to learn how How Cosmetic Dental Practices Can Stop Seeing Low-Quality Leads (“Price Shoppers”) And Get High-Quality New Patients To Accept Dental Treatment or book a call with me and I will share with you how an implant funnel can help you leverage your time so you are only speaking to high-ticket cases that are worth your time, qualify new patients BEFORE you meet on the consultation and automate your marketing so you are spending more time delivering the care that your patients need.

Click here to book your free Patient Attraction Strategy Call.

The post How to Use Google and Dental Implant Funnels To Get Higher-Quality Leads appeared first on I Am Dawn-Marie.

If you are trying to grow a business and do so quickly, the best investment you can make is in digital marketing and more specifically in social media marketing since social media is the most used platform today. 

That means you should at least consider using paid advertisements to give your brand some exposure, so you can attract more of your ideal clients who may not already know that your brand exists. 

Many small businesses rely on referral marketing and other unpaid traffic sources to grow their business and that’s a good thing. 

However, I always believe that to get the boost that you want in business, you should be prepared to make an investment with the aim of getting a solid return on investment. 

This is what my next client did, when he sought to market his newly created Shopify store and transform it into a six-figure business within seven months using digital marketing strategies including a social media marketing strategy. 

Of those digital marketing strategies, he was able to generate just about $56k using Facebook and Instagram Ads. It is this, that this social media marketing case study will be about. Check out my other social media case study where I show how I helped a client achieve a 310% ROI using Facebook Ads.

Ever thought about starting your own Shopify store? If this post gives you inspiration, check out my blog post that teaches you how to start your own Shopify store and make money.

When my client approached me, he was at the point where his product was already well received by the Facebook and Instagram audience, but he was finding it difficult to recreate the momentum that he once had, since he had stepped into the misfortune of having his Facebook Ad Account disabled. 

My goal therefore was to help him recover quickly and continue to ride the wave, however the challenge was that as he was starting from scratch in a new ad account, he had no pixel data to rely on.

I therefore had to create a strategy, that involved going out into the marketplace and testing brand new audiences to see whether the product was still marketable. This was necessary to help him get new pixel data.

When using Facebook Ads, it is always best to start with a pixel that has matured. This way, Facebook already has some data, to help it understand the type of customers my client was looking for, and the type of customers that were likely to convert. 

Nevertheless, despite having no data, one can still quickly test the marketplace to find new audiences that are likely to convert. 

In this blog post, I will share with you how we achieved our results, how we found new audiences that were likely to convert, the strategy used in the ad campaign and what I learnt from this ad campaign. 

Here’s What You Will Learn:

• How to research a niche before launching an ad campaign
• The two strategies I used for this ad campaign and why one did not work
• The results achieved during this ad campaign
• What I learnt during this ad campaign 
• Key points you should understand when running Facebook Ads 

How To Research A Niche Before Launching An Ad Campaign

The best advice I can give to you, if you are thinking of using Facebook Ads, is doing research to understand your audience and competition. 

You need to understand who is likely to be interested in your product, what their likes are, what their dislikes are, what problems they are trying to solve, etc.

The good thing about my client’s product was that it was already validated when he decided to sell it.

It was validated because it was helped by virality on the internet. There was a lot of talk and positive reaction to this product. People were sharing it with their friends and most importantly, they were buying it.

The fact that a product has virality, already demonstrates that people like it and are willing to spend money on it, if it comes at a cost.

The reason why this is so important to product creators and advertisers is, it helps you to understand why some products sell well and others don’t. This is why validation is crucial when you are starting a business. Always make sure that there is a demand for your product before investing time and money in it.

My client understood this and leveraged this virality and created a Shopify store around the product. Not only did he offer the viral product, but also other products that complimented it.  

When I found out that the product went viral, I had no hesitation in agreeing to help my client, because I knew that if people wanted it, it would sell. 

This is one of the main things that I consider, before I work with a client – whether a product will sell.

The Research

When you are starting Facebook Ads from scratch and your product has no specific niche, you need to find a way to understand the type of people who are buying the product. 

When I say that the product had no specific niche, I mean that there is no specific group of people from a specific niche, that would be interested in this product. 

To give you some context and without disclosing my client’s product, the product was an everyday product that you use in the home.

So how did I find an audience or group of people that would be interested in buying this product where I had no pixel data? 

I started by looking at my client’s competitors and analysing their websites. 

When you have very little buyer data on a product, one tool that you can use is a web analysis tool that tells you the type of people who visit a website. 

To analyse my client’s competition I used SimilarWeb.

This analysis tool also tells you what the competitor’s website’s visitors’ interests are, what other websites they visit, how long they stay on a website, which countries they live in or visit the website from and many other key metrics. 

So in my client’s case, I looked at the interests section to establish what type of things they were interested in, then I kept a spreadsheet with my findings and used this information to help me create an ad campaign, targeting interests similar to those interests I found on SimilarWeb.

The next thing I did, was use a spy tool called BigSpy. 

BigSpy allows you to spy on your competitor’s ads so you can see what angle they are using and which one appears to be successful. 

You can use the information that you gather here, to get inspiration for your own ads. You can also find out what Facebook page, the competitor is running their ads on and get more information from the Facebook page. 

It is important, that when you decide to start any form of paid advertisement, that you pay attention to what competitor advertisers are doing, so you can “piggyback” off of them to have the best chance at success in your own campaigns. 

Whilst the emergence of spy tools has helped advertisers find winning angles, it also makes competition easy to increase, since it gives advertisers the ability to copy what they see and target their competitor’s own audience, quickly exhausting audiences which, may in turn increase advertising spend and reduce the profitability of a campaign.

Also it is important that I mention that, just because one advertiser appears to have had success with his/her campaign for a similar product you are promoting or selling, does not mean that you will have similar success. 

You must test your own product against your own audience to see how it performs. But by performing this research first, it gives you a better chance at being successful, since you are creating advertising campaigns based on what is already working. 

The Two Strategies I Used For This Ad Campaign And Why One Did Not Work

Facebook Ads appear to be changing constantly, so you must be prepared to learn and test new advertising strategies. 

When I started this campaign, I used a strategy where I created a traffic objective campaign first, to drive traffic to the product page. 

Then I retargeted the visitors to the product page and used a conversion campaign, to convert the visitors into buyers. 

After $130 of ad spend and not getting any sales, I decided to change my strategy.

I am of the opinion that this strategy did not work so well because in my retargeting campaign, I was targeting people who were only likely to click on a link and visit a website.

Remember, I started my campaign with a traffic objective. A traffic objective tells Facebook that you are looking for people who are likely to visit a website. Those people may not have had purchasing tendency.

However, what’s interesting is that I used this strategy in a different ad campaign with a different client and it worked well. Check out that case study here.

In my new strategy, I decided to start off with a conversion campaign and optimised that campaign for purchases. 

When I did that, I immediately got purchases of the product on day one. 

Those who are not familiar with Facebook Ads, may have thrown in the towel early after testing the first strategy and losing $130 in ad spend, however this shows that you must not be so quick to give up and you should test other strategies, to see which one works best for the product. 

This is proof that no two campaigns can be equal. You must create your own strategy and see if it works for you. 

Social Media Marketing Case Study: The Results Achieved During This Ad Campaign

My client’s ad campaign consisted initially of 36 campaigns each with multiple adsets.

Over the period March 2019 to October 2019, my client spent over $29k in one ad account. 

When that ad account was disabled, we had to quickly recreate ads in a second ad account to keep the momentum going. 

Using the information from the first ad account, I was able to create one campaign and several adsets targeting look alike audiences that were shared from the first ad account and testing old and new interests.  

Purchases were immediately generated in the ad campaign, suggesting that the audience had not yet been fatigued from this particular product.

It is these ads that continue to run today and which continue to deliver, despite starting from scratch and without any pixel data in the second ad account. 

Whilst it is possible to share pixels from one ad account to another, what I found was that for this particular client’s business manager, the pixel data from the previous ad account (the one that had been shut down), had been erased for most of the campaign duration. I don’t know why that was. 

But nevertheless, if you know what worked before, you can always replicate an ad campaign so that it works for you, even if starting from the beginning. 

The final results was just under $56k in revenue from this campaign. 

Remember when I spoke about the virality of this product in the beginning? Look at the amount of revenue my client was able to generate from the search engines alone, which was profit. 

That goes to show that the best type of marketing, is marketing for a product that people want. 

If there is little to no familiarity or attraction to the product or offer, no matter how good your marketing is, you will get little results. This is why every business idea or product has to be validated before you invest in it.

What I Learnt During This Ad Campaign

You can decide to scale a Facebook campaign fast or slow, but as I work on some of these ad campaigns, I am realising that Facebook becomes smarter over time. 

There was a time when “guru” advertisers would tell you that you could scale a Facebook ad campaign within days or weeks. When I first started using Facebook ads, I would take “days or weeks” to be the threshold to decide whether a campaign was working or not. 

As I got better with my ad campaigns, I realised that advertising on the whole, takes time. It certainly is not a quick road to success. 

So now I work on my campaigns for a month and then work on scaling it in month two and so on. 

I find that with sales conversion campaigns that it does take longer to find a profitable campaign. With lead generation campaigns, scaling it can be a shorter process. 

So I say this to say, be patient with your ad campaign. If you are running an eCommerce campaign with Facebook ads, give it at least two months to scale. 

Key Points You Should Understand When Running Facebook Ads

Not every product is marketable. As advertisers we cannot create miracles and make anyone buy a product that they have no desire to purchase. 

Most people hear of Facebook advertisers having great success and making a lot of money on the platform, selling all sorts of products. 

This may be true, but one thing you should understand about this, is that before these advertisers make a lot of money, they also spend a lot of time, testing various products to see what the marketplace wants. 

It took me a long time to understand that marketing is all about testing and seeing what works for your specific audience.

This is why no two campaigns can be equal. When you understand that every campaign will be targeting a different person, and different people take different actions, you will understand when I say that no two campaigns can be equal. 

Another thing that you should be prepared to do, is give your ad campaigns time. You have to. 

I suppose advertisers have to accept blame when clients expect fast results. Because those same advertisers are the ones who are pushing the message that Facebook delivers quick results. 

Whilst you can quickly test and see whether a product has marketability, to see whether a product can offer profitability, will take at least a month. 

It’s also worth mentioning that budget also plays a part in how fast or slow you can go when testing campaigns. 

In my client’s campaign, testing started at no more than $40/day so I suppose his results took longer and will be longer than someone who is able to test a product with $100/day ad spend. 

So the point I am trying to drive is that you can go fast or slow depending on how much money you are prepared to invest to start your campaign. 

A bigger budget will afford faster results, compared to a smaller budget. 

Wrapping Up

Overall my client’s campaign was a success primarily because the product had virality and we were able to quickly ascertain a group of people that would be interested in the product through competitive analysis.

We were also able to scale this campaign quickly through creating many variations of look-alike audiences and targeting other countries. 

This ad campaign shows that you can sell anything in the marketplace, if your product is attractive and people want it, but you will only know if you take action and begin testing it. 

Most businesses prefer to rely on referral marketing to grow their business, but they are missing out on so much more and leaving a lot of money on the table, if they do not take action to target their ideal audience in a place where they “hang out” – that is on the Facebook or Instagram platform. 

Need help with targeting a wider audience or scaling your business using Facebook Ads? Click here to see how I can help your business. 

The post How My Client Generated $56k Using Facebook Ads appeared first on I Am Dawn-Marie.

Facebook is one of the best social media platforms you can tap into, to start making money with it. 

It is one of those places where most people log into in the morning and spend most of their time there, hanging out with their friends and socialising.  According to SimilarWeb, there are over 20 billion visitors to Facebook per month. 2.23 billion of them are active users and spend approximately 43 minutes per day viewing content. 

So with this data, how then can you make money posting ads on Facebook, where your target audience is hanging out in large numbers? 

One has to remember, that when you post ads to Facebook, you make money by the people who see your ads, click on it and take action.

This blog post will teach you, how to make money posting ads on the different platforms on Facebook, whether it be using videos, by creating a Facebook page, in Facebook groups, with Instagram ads and finally my best arsenal, how to make money with Facebook ads as an affiliate marketer. 

Here is What You Will Learn: 

• How can one earn money with a Facebook page 
• How do people make money from posting Facebook videos 
• How to make money posting ads on Facebook
• How do people make money using Facebook groups
• How can I make a lot of money with Facebook Instagram ads
• How can I make money with Facebook ads and affiliate marketing

How can one earn money with a Facebook page 

Before I start on this chapter, I want to help you understand the difference between a Facebook page and your Facebook profile. 

|What is a Facebook page?

A Facebook page is a public profile created for businesses, brands, celebrities, causes, products and other organisations. With a Facebook page, you get likes and followers and unlike a personal profile, you do not gain “friends”. 

As part of Facebook’s Terms of Service, if you are a business, whether that is a for-profit or non-profit business, you are required to create a page as opposed to a personal profile. 

Even as an individual, you can create a Facebook page and post content as yourself.

You can grow a Facebook page to a large number of likes and followers. In fact, there is no cap to the number of likes or followers you can have with a Facebook page. 

|What is a Facebook profile?

A Facebook profile however is a personal account where you can interact with “Facebook friends” and provide updates, upload videos, post pictures and maintain a friend’s list. According to Facebook’s Terms of Service, a Facebook profile should not be used for business to make money from it. 

Instead you should create a Facebook page. 

Facebook profiles can only have a maximum of 5000 friends. 

If you would like to make money, I recommend creating a Facebook page. Let’s see how you can do that. 

Making money with a Facebook page can be done organically or if you really want to get the best results, you can make money using paid advertisements. 

That is because, in 2014, the ability to reach your Facebook page’s audience organically started declining. So instead of being able to create a post and reach most of your audience with a Facebook page, page owners now had to pay Facebook to reach their own audience.

Also, unless you have viral content, growing a Facebook page organically will take time and a lot of effort on your part. 

Which is why I recommend spending a few dollars on advertising to grow your page and then monetising your followers. This is actually how I was able to grow one of my Facebook pages to over 9000 page likes by spending less than $100 and then posting ads for an affiliate product to that audience.

Here’s what I did. 

For this strategy, I will show you how to use the Facebook Ads platform, using video, to grow your page quickly. 

Depending on the niche that you would like to grow your page in, go to YouTube and select a video that has a high viewership with a Creative Commons license. A Creative Common license allows you to use the video content freely, so you can share, use and build upon it, without any copyright issues. 

To find this video, using YouTube’s filter feature, select Creative Commons under Features and View Count under Sort By. 

You also want to select a video that is not too long. This isn’t absolutely necessary but shorter videos work better. 

So let’s say that my niche is Karate, this is what my results would look like. 

You then want to find a video that has a high viewership, more than 500k views is better. With a viewership that high, it gives it a better chance of going viral on Facebook and therefore having a good chance at generating likes to your page that cost pennies or even less than a penny.

Once you have that video, you start by creating your Facebook page. A few tips for starting a Facebook page: 

1. The title of the page should be niche-related. So if you intend to post ads that will sell a karate product, for example, then a title should be Karate-related. For example, Karate Techniques or Best Karate Techniques. By doing so, it will help you create a targeted audience that likes Karate-related material. 
2. Create a Facebook page profile picture. It does not need to be professional. You can create an image using a free design tool like Canva. Your image can be a logo or even an individual’s face. 
3. Create a Facebook cover photo.
4. Post some niche-related content on the page, to give visitors the impression that the page is active.

Once your Facebook page is created, it’s time to create a Facebook ad. 

Using the video views and engagement objective in the Facebook ad platform, create two campaigns targeting very broad interest groups that are niche-related. Your audience reach should be more than 1 million.

Pro-tip: Stack your interests so they create a very targeted group of people. 

Then using the video that you got from YouTube, create an ad with that video. You can use your own headline in the ad or use the headline provided by YouTube. 

Do not place any links in the ad as the purpose here is not to sell anything. The purpose here is to try to get the video to get a lot of shares, views and engagement, which will help your ad go viral and can thus generate thousands of likes from Facebook users for a very cheap cost. 

Just as I was able to achieve when I used this same strategy to grow my Facebook fan page to over 9000 likes for less than $100.

If you are successful in getting your video ad to go viral and your page has grown rapidly, start by monetising your followers, by posting valuable content that is related to your niche and include some product-related content as well to help you make money. 

This is a great strategy that I use to create viral content and make money by posting ads to my Facebook pages.  

How do people make money from posting Facebook videos

There are certain videos on the internet that have such an appeal, that viewers share them. 

When this happens, a video has the potential to go viral. It is during this virality that you have the chance to make money by posting videos on Facebook. 

But what is an effective method to make this work for you? 

Well from the paragraph above, where I wrote about how to make money with Facebook pages, you will follow that strategy to find videos on YouTube, that have the potential to go viral. 

Once you have done that, create a video and engagement campaign, targeting a very broad audience. 

If you only want to use videos to help you make money, I suggest that you find at least ten videos that have virality potential and test each of those videos on the Facebook ads platform. 

When starting the ad, make sure that you do not include any product links or affiliate links in your video. The aim is to not deter viewers from sharing your content. 

Although this should be tested, my view is that if there is a link in a post, it makes people more aware of it and thereby less likely to share your content. 

Only once the video has gotten a ton of engagement and views, then it will be a good idea to edit your post and include your product or affiliate link in it. 

If your goal is to make money, the link that you post here should either go to your own product or you can find a niche-related affiliate product that will make sense to the viewer. 

In fact, you can also use this strategy as a way to generate leads, to go through a funnel, that then leads to the sale of some product. 

This is another great strategy to get you as many views of your video for a small amount of money. 

When content goes viral, even if it is backed by an ad, there will be an element of organic reach that you will not be paying for. This is the power of making something go viral, since you get to reach more people for free.  

How to make money posting ads on Facebook

So far in this blog post I have shared with you how to make money on Facebook with a Facebook page and from posting videos. Whilst these are methods that you can use in your overall strategy, to make money on Facebook, if you are looking for some free methods, here is how you can leverage your personal Facebook profile to make money. 

This method will require consistency and more effort than if you were to purchase advertising, since the goal here will be to work with Facebook’s algorithm so that your content can reach your “audience”. 

The audience here is your friends’ list, although I would like you to know that Facebook does not expect you to make money using your personal profile and this is against their terms of service.

Therefore take caution when trying this method. 

On my own Facebook personal profile timeline, I have a lot of marketers who are “friends”. They sell their products to me all the time. Some sell it attractively, others sell it not so attractively. 

An unattractive and unappealing method to posting ads on your personal profile, is spamming people, whether on their timeline or in their messenger, without any value behind the post. 

In other words, do not just “drop links and run”

When people come to Facebook, they are there to socialise and interact with you as a Facebook friend, see pictures of your lifestyle, the things you love and what you get up to. 

They are not there to be bombarded by ads. 

So if you are using your Facebook personal profile to post ads to make money, a better way to do this is to post helpful, attractive, inspiring or motivating content that people can use or learn from. 

Some great ways to do this are: 

• If you are posting ads for a business opportunity, post pictures of your lifestyle, your family and experiences and tell a story of what your business opportunity has done for you and how it has gotten you to where you are today. 
• If you are posting ads for a health or beauty offer, post pictures of how you used the product and the type of results you achieved, how the product made you feel and tell a story of why you would recommend the product. 
• If you are posting ads for a gadget, post pictures of how the gadget made your life easier or tell a story of what the gadget has done for you, so other people can resonate with your story and feel more compelled to click on any links that you share to the product.  

Storytelling and images telling a story, really help your “friends” connect with you and pay attention to you. This is the type of attraction you want to use when posting ads on your Facebook personal profile.

How do people make money using Facebook groups

In the 2019 F8 Conference, Mark Zuckerberg mentioned Facebook’s intention to shift the focus to groups. 

A Facebook group is a place where people can share communication based on similar interests in one setting. A Facebook group allows people to come together to share a common cause or objective, or simply learn from each other. 

I consider Facebook groups to be a private setting where you can build very close relationships with participants and also monetise the group so you can make money from it. 

|Creating Your Own Facebook Group

When you are getting started with Facebook groups, your intention should not be to make money instantly. 

Facebook groups and in fact any of the methods that I mentioned here, are not get-rich-quick methods. 

These strategies take time and where Facebook groups are concerned, your goal should be to build a relationship, so that people can get to know more about you, like you and trust you. 

You want them to trust your ability to help them solve their problems and you want to make recommendations to help them solve their problems. 

If you would like to use Facebook groups as a way to make money posting ads, then here is what you can do: 

1. Decide what interests you would like to explore before you start your group. 
2. Select an affiliate product or create your own product, that you would like to recommend to group members to purchase, so you can make money.
3. Create content that will help participants solve their problems 
4. Recommend your affiliate products or your own products and make money

Number 3 should be the one thing that you do consistently, to break down any walls that participants may have when they enter your group. 

You should aim to share as much free content as you can, before you post any ads in your group to make money. 

This way, people will get accustomed to seeing your content and building trust with you as a source of information. 

|Leveraging Public Groups

If you do not want to create your own group, you can leverage public groups created by other people. 

To make this work however, you first of all need to have permission to post your ads in the group and most importantly, you need to test and see whether the group delivers results. 

For this method, I recommend that you find at least ten niche-related groups, which give you permission to post your own content. The groups should have a large number of participants – over 20k participants is ideal. 

Make a note of the name of the group and include the Facebook group link in your notes. 

Because these groups do not belong to you, you must test them to see how effective they are in producing your desired results. There are two ways you can do this and there are a few tools you will need to set up and prepare for this strategy. 

Tools you will need: 

• Landing page builder like LeadPages or Clickfunnels. Click this link to read my review of both builders and decide which one suits you.
• Tracking tool like Clickmagick or your affiliate network’s own tracking system.
• Email autoresponder like Aweber. Click this link to read my review of Aweber.

With your landing page builder, I recommend that you create a lead generation funnel to generate leads that then divert to the product offer. 

You can use Clickmagick to create tracking links for each Facebook group. The tracking link should redirect to the landing page that you have designed for the funnel. 

By using Clickmagick, you will be able to see which Facebook group delivers the most leads and because you have collected email addresses, you will then be able to follow up with your leads to warm them up to the product. 

The Facebook group that delivers the most leads, is the one that you can now spend more time promoting your offer to, since you have taken the time to test the effectiveness of the Facebook groups in providing responsive leads. 

If you did not take this step, you could waste time and should you make any money posting ads, you would not know which Facebook group, helped you make money. 

If you want to skip the funnel entirely, then use your affiliate network’s tracking to track the effectiveness of each Facebook group.

Taking these extra steps, to track your progress, really helps you to eliminate the bad eggs. 

Not sure how Clickmagick can help you? Watch the video below. 

How can I make a lot of money with Facebook Instagram ads

Instagram has its own audience, different from Facebook. Because Instagram is a more visual platform, you can use it to promote different types of products that may perform better than if you were on the Facebook platform. 

Also, consider that Instagram has a younger demographic with typical interests in entertainment, arts, beauty, fashion, games, travel, etc.

One really great way to make a lot of money with Instagram, is using their Story ads to promote CPA (cost per action) offers.

Instagram Story ads display an image that gives users the call to action, to swipe up to see more of an offer. 

If you are a part of an affiliate network, like Maxbounty, you can select sweepstake type offers or survey offers, that pay you a commission if someone makes an entry into the sweepstake or signs up to complete a survey. 

These type of offers do really well and is one of the ways I was able to make over $1000 in less than two weeks with Maxbounty.

If you are using this method, be careful, since promoting sweepstake offers on Instagram can be risky and may go against Facebook’s Terms of Services. 

You really can promote any offer with Instagram ads. It is simply a matter of you testing the performance of the offer with the Instagram audience, to see if it converts.  

Copy my ads >> Get my Done-For-You affiliate marketing bundle with tried and tested Facebook marketing strategies, that have generated over $1000 in affiliate sales.  

How can I make money with Facebook ads and affiliate marketing

Facebook ads is a powerful platform that helps you to target a group of people, who may be interested in a product, so you can encourage them to buy.

The Facebook ads interface, allows you to find targeted groups of people, through their detailed targeting feature and more importantly, you can target those people who are more likely to buy your affiliate offer or take a specific action, so you can earn a commission from your affiliate offer. 

Whilst there are many affiliate offers that you can promote with Facebook ads, the two networks that I would recommend you join, to find appropriate Facebook-complaint offers are Clickbank and Maxbounty. 

The Clickbank marketplace contains a number of digital and physical products that you can use to make money from. 

Some of the best performing niches on Clickbank include weight loss, dating, survival or DIY.

If you are looking for an in-depth guide on Clickbank and affiliate marketing, read this post here. 

If you would like to use Maxbounty to find Facebook-compliant affiliate offers, I recommend that you select offers like autoloans, credit repair or rent to own offers since these are the type of offers that I promoted with Facebook ads and had no issue. See my done-for-you campaigns here and copy them. 

In fact, in my most recent eBook, Affiliate Sales Small Blogs, I was able to generate over $10k by promoting a credit repair offer with Facebook ads. 

This eBook breaks down how I set up my ads, how I designed my landing page and you will even see the ad that I created. 

Click here to get your copy of the eBook.

Also if you would like to learn more about how to make money with affiliate marketing and Facebook Ads, my free course, Profit With Affiliate Marketing, will show you the steps that you need to take to get started, plus I will introduce you to the Super Affiliate who now makes over a hundred thousand dollars by using Facebook Ads for affiliate marketing offers. 

Click here to join the free course. 

Wrapping Up

There are many ways that you can make money posting ads on Facebook. I have provided you with some free ways, such as using Facebook groups or your personal profile and have also provided some paid methods, such as using Facebook ads to drive traffic to your own offers or affiliate offers. 

I strongly recommend that you use paid methods, since this can help you get results faster than if you were to use the free methods. 

If you are using affiliate marketing to make money posting ads on Facebook, I go in-depth into great strategies that you can use, in my eBook How To Make Money With Small Blogs.

The information inside this eBook teaches you how to make money from affiliate products using small valuable blog posts. Plus you will see how I was able to use this strategy to earn over $10k in affiliate commissions with FlexOffers.

I also just created a free beginner’s affiliate marketing course where I break down why affiliate marketing is one of the most chosen businesses to start today, how to create profitable affiliate marketing campaigns WITHOUT a blog and how you can scale your affiliate marketing efforts to four, five or six figures by promoting other people’s products.

Click here to enrol in the free course.  

Have you ever made any money by posting on Facebook? Tell me in the comments if so. If not, tell me which of the above methods, you will use.

The post How To Make Money Posting Ads On Facebook appeared first on I Am Dawn-Marie.

One of the things that I have learnt over the past few years, is the skill of converting a cold audience into buyers. 

That is, turning someone who has never heard about your brand or your product, into a customer or client. This is what I do, day in, day out – helping entrepreneurs grow their business by selling more of their products and services using Facebook and Instagram Ads. 

So I was happy to accept my new client, when she asked me to help her increase her revenue, using Facebook ads and sell one of her most popular products, a female beauty product.

The type of products that I have run in the past were lead generation campaigns and ads promoting digital courses, but I have a flair for eCommerce campaigns, since it is an easy campaign to set up, especially if the product shows evidence of being sold in the marketplace. 

My client already sold her product on other advertising platforms such as YouTube and with influencer marketing. In 2017 she generated over $100k in revenue from these platforms, but things declined in 2018, so she decided to try another medium, to see if she could pick back up the momentum. 

Knowing that she had over $100k in customer data, made it an easy decision for me to accept this Facebook marketing request, because this data would help me get great conversions for her.

Whilst I prefer to work with businesses who already have a product that is validated in the marketplace, I also work with start up businesses, but over a long term period to help them get where they need to be in business. 

In this campaign, the total amount spent on ads was $6309 and this brought in revenue of $19563; a 310% return on investment. 

In this blog post, I will walk you through how I achieved that result, the type of objectives I used in the ad campaign, the strategy I used in the ad campaign, what worked and didn’t work. 

Here’s What You Will Learn: 

• What I did before I started running the Facebook ad campaign
• The type of strategy I used for this Facebook ad campaign
• How to set up an eCommerce campaign using Facebook ads 
• The results achieved during this eCommerce ad campaign 
• What could I have done better in this eCommerce ad campaign

What I did before I started running the Facebook ad campaign

If you have your own eCommerce store, there are a few things that you can do, to set up your campaign for success. 

This includes checking that all pixels are in place on your website, so Facebook can track it properly. 

For an eCommerce store, you want to ensure that your page view, add to cart, initiate checkout and purchase pixels are properly in place. This will help Facebook optimise your campaigns so that you can get more of your desired conversions.

If you already have pixel data or some type of customer data, you can also calculate what your KPIs (key performance indicators) should be, to use as a benchmark for your ads. 

So in my client’s case, I knew what her average monthly gross revenue was, so I kept this in mind when running my campaigns and worked to achieving this or exceeding it. 

I also knew that her website was converting at 0.9% to 1.19%. Typically on an ecommerce site, a sales conversion rate of 2% or more, is where I like my client’s websites to be. If the website does not convert at 2% or more, then I would have to put systems in place to improve the sales conversion rate, such as optimising the website for a better performance. 

I also like to make sure that I have sufficient data, that I can use, to help fuel Facebook’s system, so the ad can perform the way I wanted it to perform. 

For example, the more data you can help Facebook with, the more likely they are to show your ads to the people that are likely to take a certain action in relation to your ads. 

In my client’s case, she not only had a lot of pixel data, but also a lot of personal customer data, that could then be used to help Facebook create an ideal customer avatar, which they will use to go out into the marketplace, to show your ads to people who are likely to take your desired action. 

This customer avatar, Facebook refers to as a custom audience. With a custom audience, you can create a lookalike audience, which you can use to expand your reach and scale your campaigns. 

The type of strategy I used for this Facebook ad campaign

In my client’s campaign, she had one product that she wanted to focus on. 

This was easy, since I did not have to start by testing a number of products, to see which one drove the most conversions. 

When clients know exactly what their audience wants, that’s a good sign that you are working with a good client. 

In my client’s case, she knew that she had the most sales from this particular product, and knew it was well received by her target audience. 

If however, you are just starting out with Facebook ads and you’re not quite sure what your audience likes, here is how I find that out. 

I set up 5-10 different product campaigns and drive traffic to each of those products to see which one will convert. The one that gets the most conversions is the winner.   

The strategy I used, therefore, to introduce the product to the Facebook and Instagram marketplace, was to start by creating a custom audience of all of my client’s page engagements, both on Facebook and Instagram. 

I also created a custom audience of all of my client’s website visitors in the past 60 days.

These custom audiences are people who have interacted with the brand. When you collect such data, you can go on to use it, to create lookalike audiences. 

A lookalike audience, is an audience that Facebook creates that mirrors people who have already engaged with your brand, Facebook or Instagram account, product or website. A lookalike audience, is very useful for expanding your reach, so you can reach more people on the Facebook and Instagram platform. 

After I created my custom audiences, I created a lookalike audience of both her engagers and web visitors and used these new audiences to create my ad campaigns. 

As you can see from the images, Facebook found an audience of over 8 million additional people, that I could now show the ads to. This is how powerful Facebook ads is, because there are so many ways you can reach more people.

With the new audiences in place, my goal was to first show the first set of ads to this group of people and then immediately retarget them with another set of ads. 

The first campaign that I set up, also include 5 ads with different variations. So I made sure to include different videos, headlines and text in the ads, to split test them amongst my audience and see which one would get the most views and engagement.

My second campaign was created to help identify people who engaged with my first campaign, and retarget them with the aim of serving a different ad, to prompt action, which was to click on the link, visit the website and make a purchase. 

The third retarget ad, retargeted all the website visitors who added the product to cart and served them a different ad, inviting them to return to the website to complete their purchase. 

Here is what that retarget ad looked like: 

Also in the background, whilst I used ads to remind the audience of the product, the client also had an email marketing campaign running in the background, to collect email addresses on the website, from those who started the initiate checkout process and completed their email address, but did not make a purchase. 

Those persons who completed the initiate checkout process, were retargeted by email with a series of email marketing campaigns, to co-erce them back to the website, to make the purchase.

This here, is the entire flow of the ecommerce funnel. 

How to set up an eCommerce campaign using Facebook ads 

Now that you know the strategy, let’s take a look at how I set up these Facebook ads. 

The first objective I used, was the traffic and engagement objective. 

Even though I used these objectives, the aim was not to get any purchase conversions here, but just to spark interest in the audience, to get them to click on the link and visit the product. 

Also by using the traffic and engagement objective, Facebook will serve the ads to a segment of the audience, that is likely to click on a link and visit a website, as well as people who like to like, comment and share a post. This helps create virality and act as social proof.

One thing to note, as an advertiser, make sure to use Facebook’s campaign objectives properly. 

Even though I set up four campaigns, two with a conversion objective and two each with a traffic and engagement objective and all four campaigns contained ads with a link to the website, the only campaigns that gave the best results such as add to carts and purchase conversions, was the conversion objective ads.

So this goes to show, that if Facebook tells you, that the conversion objectives will get you conversions, then they are telling the truth. 

I remember for another client’s campaign, I tested a traffic and conversion objective campaign side by side, to help generate leads. In 24 hours from the start of the campaign, the traffic objective campaign got the most link clicks to the website but got no lead conversions but the conversion objective campaign got the most lead conversions. 

With the traffic and engagement objective campaigns set up, I allowed those ads to run for a while in order to collect data. 

Next, I created a conversion objective campaign and split tested between optimising for add to carts, initiate checkouts and purchases. 

I told myself that whichever campaign gave me the most purchases, will be declared a winner. 

Surprisingly, the campaign that optimised for add to carts gave the most purchases. 

I was surprised, because most advertisers say that if you want Facebook to get you the most purchases, immediately optimise for purchases. 

I tested all three objectives and the results speak for themselves.

This is a lesson to all advertisers, that all campaigns are not the same. This is why it is necessary for you to create your own campaign, run your own tests and let your data help you create the best campaign that works for you. 

Two campaigns – created by two different advertisers – will never be the same.

One thing that I realised in this campaign, was that there were a lot of people who added the product to cart, initiated checkout but did not purchase. 

So in addition to my existing campaigns, I first created a custom audience of everyone who added the product to cart. 

I then retargeted that custom audience by setting up a retargeting ad campaign, where I targeted all the people who added the product to cart or initiated checkout, and served them a retargeted ad to tempt them to complete their purchase by offering a discount.

In hindsight, I should have excluded everyone who bought an item, since that would have made the audience a little more targeted and prevent the buyers who bought the item at full price, from seeing the discounted offer. 

Pro tip: Always make sure that you set up retarget ads in your campaigns. Not everyone who sees your ad the first time, will make a purchase. 

According to the sales statistics, it takes someone at least 7-12 touches, before they make a purchase. Make sure that your retarget ad is seen by your retarget audience multiple times to remind them to buy, but also to tempt them in some way to complete their order. 

The results achieved during this eCommerce campaign

With the conversion campaign which went straight to the product page for the sale, here is what the results looked like.

You will see from the image, that $3647.05 in ad spend, generated $8962.81 in revenue. Which was an ROI of 245.7%. 

However, take a look at what happened when I implemented a retarget ad campaign.

$1369.23 in ad spend, generated $10,600.27 in revenue which was a whopping ROI of 774.2%. That is why, it is so important to always implement retargeting in your Facebook ad campaigns.

What could I have done better in this ecCommerce ad campaign 

 As I look back now, I realise that I waited too long to change the ad images to prevent it from being exhausted. 

If an ad has a frequency of 3x or more, it means that your audience is seeing that ad too many times, and they may become immune to it. 

When they become immune to the ad, they skip over it and do not engage with it. 

In this campaign, to increase conversions on the retargeting campaign, I realised I missed opportunities for refreshing the ad creatives. 

Moving forward and in other eCommerce campaigns, I will take this into account and refresh ad creatives more frequently. 

Wrapping Up

Overall this was a very successful campaign, achieving $19563.08 from an ad spend of $6308.87.

The one thing that had a very high return on investment, was setting up the retargeting ads. 

As an eCommerce owner, if you are thinking of setting up ads yourself, always set up your retarget ads immediately, even if you have very little data. 

You can see from this ad campaign, that the retarget ad campaign performed so much better, than a direct ad to sale. 

This is because with a direct ad to sale you are serving ads to a cold audience. Retarget ads serve ads to an audience that has already interacted with your brand (your warm audience), making it so much easier to convert that audience and therefore driving down your overall ad costs. 

Another thing that’s important to mention is that, my client’s campaign was successful because she sold a product that people wanted. 

This is why it is important to validate your product, before you invest a lot of money into it. No matter how good your ads are, if the marketplace does not want to buy your product, it simply will not sell. 

Need help with your Facebook ads? Click here for more information about how I can help your business.  

What do you think about the results? Do you have any questions? Leave a comment below.

Cheers

The post How To Generate $19563.08 In Revenue from a $6308.87 Ad Spend With Facebook Ads appeared first on I Am Dawn-Marie.

One of the reasons why I like Facebook ads is because you can quickly launch a campaign and get sufficient data to help you decide whether a campaign will be profitable in a short space of time.

It is also easy to scale an advertising campaign once you have found one that is profitable. By scaling it, I mean you can add more money to your advertising spend and then make more money on the output from your affiliate offer.

Whilst Facebook ads has powerful data points to help you identify your target market which makes it a very popular platform amongst advertisers, with the recent Cambridge Analytica Data Scandal it is also difficult to have your ads approved if you are promoting an affiliate offer.

This is because Facebook does not permit certain types of advertising campaigns and if it does, you must be very careful the angle that you’re taking when promoting the offer.

For that reason I thought it would be helpful to you guys to understand different angles that you can use to promote your affiliate offers using Facebook ads.

Here’s What You Will Learn:

• How to know whether your affiliate offer is compliant with Facebook Ads
• How to promote your affiliate offer via a blog post
• How to promote your affiliate offer via a bridge page
• How to promote your affiliate offer via a sales funnel
• How to do direct linking of your affiliate link without getting in trouble
• How to set up your Facebook ad

How To Know Whether Your Affiliate Offer Is Compliant With Facebook Ads

One reason why new affiliates get their ad account banned or suspended on Facebook, is because their affiliate offer is not permitted on Facebook.

Like any advertising platform, Facebook has rules and guidelines that assist advertisers in understanding what Facebook does and does not accept.

Therefore before you even start an advertising campaign on Facebook, take the time to read their Advertising Policies to see whether your affiliate offer or product is accepted on the platform.

When reading the policies, pay attention to the restricted and prohibited content.

Prohibited content means that the product or service is not allowed on Facebook. Restricted content means that whilst the product or service may be allowed on Facebook, there are additional requirements that must be met for the ad to be approved.

Therefore although your product or service may fall under the prohibited content category, there is still a chance that your ad could be disapproved if it does not fully comply with Facebook’s requirements.

So let’s look at an example.

|Supplements

Most offers promote some type of supplement – hair supplements, weight loss supplements, skin supplements. If you have decided that this is a product you’d like to promote, this is a restricted product on Facebook.

Their advertising rules say that “adverts that promote acceptable dietary and herbal supplements may only target people who are at least 18 years of age.”

Now whilst you may think that all you have to do is set your targeting to persons over the age of 18 years, closely consider that the product must also be “acceptable” to Facebook.

How Facebook defines the word “acceptable”, it is not quite clear. You will see from the above screenshot that they have merely listed examples of supplements that are not permitted but this is not an exhaustive list.

For this reason and because of the ambiguity and uncertainty over the type of supplements that can and cannot be promoted, it is best to avoid this product in your Facebook ads to avoid your ad account from being suspended.

If you are convinced that your product is allowed and safe to be promoted on Facebook, you can also reach out to a member of the Facebook support team with your proposal before you start your ad.

You should note however, at least from my experience, that some of the support team merely repeat what is included in the Advertising Policies and offer nothing different than what is already stated there.

How To Promote Your Affiliate Offer Via A Blog Post

Once you have decided on a Facebook compliant product or service let’s talk about how you can promote that offer.

Most people do not want to do the extra work of creating content to sell a product so they link directly to the site. There are a few instances when direct linking may be the best and I shall discuss that later.

I find that the best way to promote any product, whether it is an affiliate product or not, is by a blog post.

A blog post helps to deliver value to your reader and gives them insight into the product that you’re offering.

With a blog post, you are taking the Facebook user from off of Facebook and directly to your blog. This is a great strategy because you own the blog, you are free to include as many affiliate links as you want. You can also hyperlink text on your blog so that your affiliate link is not easily identifiable.

Whilst the Federal Trade Commission mandates that bloggers must prominently disclose their affiliate relationship, the ad to blog post method removes any suspicion from the Facebook user that they are being directed to an affiliate site.

As an affiliate another reason why the ad to blog post method is attractive, is because you can write compelling content that encourages Facebook visitors to click on your affiliate link thereby leading to more sales conversions.

I particularly like this method and have used it in many of my Facebook ad campaigns. In fact in my latest eBook, Make Money With Small Blogs, I provide a step-by-step breakdown of how this strategy earned me a return on investment of x2.7 with an affiliate product.

To use this method you will need to set up your own blog. You can start a small blog with Bluehost for as little as $3.95 per month.

If this interests you, then be sure to follow my step-by-step tutorial on how to start a blog with WordPress.

You can also use other content management software like LeadPages or Clickfunnels. I use LeadPages to create my small blogs for Facebook advertisements.

How To Promote Your Affiliate Offer Via A Bridge Page

If writing content in the form of a blog post is not your thing, then a more simple method is to use a bridge page.

A bridge page, is any page where you take the visitor to a single website before directing them to the affiliate offer.

Your bridge page can have content on it if you want to, such as an image, text explaining to the user why they arrived at the page and a call to action button.

Here are two examples of simple bridge pages used for affiliate offers.

When the user lands on the black mask bridge page, the affiliate link is embedded in the call to action button “Yes! Instantly Apply My 65% Discount”. On clicking that button they are directed to the affiliate product.

The same for the Gentleman’s Beard affiliate product. The affiliate link is embedded in the “learn more” button.

By using this method you are using a simple way to introduce the Facebook user to your affiliate product instead of sending them directly to the affiliate offer.

This bridge page is useful for many purposes:

• You can track individual campaigns using a tracking link provided by Clickmagick. Clickmagick is a tracking tool that all affiliate marketers should have in their arsenal to track their campaigns and make it profitable.
• The tracking link can be installed on the bridge page’s call to action button if you’re trying to understand which Facebook audience interest clicks on the call to action button to learn more.
• You can track the performance of the bridge page which can result in higher conversions. If people are not clicking on the call to action button, then it means your bridge page is not effective and so you can work on improving it.
• You can pre-sell the affiliate product on the bridge page if you want to. You will notice on the Black Mask bridge page a video is included. This video can be used to pre-frame the visitor for what they can expect when they visit the affiliate page.

To create your bridge page you can use many content management sites. I use LeadPages to build my bridge pages. You can also use Clickfunnels or WordPress.

How To Promote Your Affiliate Offer Via A Sales Funnel

In addition to a blog post, sales funnels are an excellent way to promote an affiliate product. This may take some creativity and time from you but it is worth it.

To use this method you will need the following:

A lead magnet – a product that you can give away that is relevant to the affiliate product and which is considered to be of a high perceived value.

A sales funnel which can comprise two or three pages. So you may have a lead capture page that takes the lead to the affiliate offer or a lead capture page that takes the lead to a pre-sell page then the affiliate offer.

An email autoresponder. Because you are building an email list using this method, you will need an email follow up sequence. Most affiliate offers provide you with affiliate tools which include email scripts.

Keep in mind that by using this method, the prospect’s journey is longer so any sales conversion can be delayed and may require more advertising spend to test whether the affiliate offer converts.

By using a sales funnel in your Facebook Ads you keep your affiliate link off of the Facebook platform and if you are strategic enough with your content, you can promote affiliate products that are likely to be disapproved on Facebook.

For example, let’s say you want to promote diet supplements but you are not sure whether it is permitted on Facebook. You can create a sales funnel that gives away a lead magnet promoting healthy living then only when the lead enters your email list you can start promoting the affiliate offer.

I would like to add as well, that this method can also be risky as some advertisers claim that Facebook inspects your funnel as well as your emails by opting into them, to keep out prohibited business models.

In my opinion this is quite an extreme level of safeguarding their platform, but I thought I would mention it so you are aware of it.

How To Do Direct Linking Of Your Affiliate Link Without Getting In Trouble

Sometimes writing a blog post, using a bridge page or building a sales funnel, does not convert your traffic.

It happens.

You may think that you have the best content but for whatever reason Facebook users are not converting with it.

This is where direct linking may be an option and I would recommend that this is used as a last resort.

Why should it be a last resort?

Because  you can lose a lot of money if there are very little affiliate tools to properly track your marketing efforts.

If your affiliate tools enable you to track your affiliate campaigns and add pixels to the sales page, then it can be to your benefit as you can then use the data you gather to retarget your visitors.

If not then you are likely to lose a lot of money and diminish your chances of securing a return on your investment.

Also, because links are long and appear ugly, they can be seen as spammy and Facebook does not like this. If many affiliates are using direct links in their Facebook ads, Facebook tracks the link and blacklists it. When the link is blacklisted, Facebook can suspend your ad account. 

As long as you are aware of this and understand the risk, here is a pretty good hack that I use to link my ad directly to an affiliate offer.

To tell whether an affiliate link can be directly linked to an ad, include the link in a Facebook chat or try and post it on your Facebook personal profile.

If you get the error that the link is blocked, then you should not use it directly in your ad as you run the risk of your ad account being suspended for using malicious and suspicious content.

If the link is blocked on Facebook, even masking the link using a tracking link or a domain forwarding service can still prevent you from promoting the product as Facebook has a robust system where they scrape data from your landing page and look for trigger words that can cause your account to be suspended.

Therefore this is a warning that you should not take that risk. Before putting an affiliate link in your ad, use the method that I teach you above to determine whether it is blacklisted or not.

If the link is not blacklisted, be sure to review Facebook’s Advertising Policies to ensure that the product you’re promoting is permitted by Facebook and if it is, consider masking the link using a link shortener like Bit.ly or a custom domain link tracker by Clickmagick.

To hide the link completely from Facebook’s users, when building your ad, you can include the link in the website URL field only instead of the text box along with your ad’s content.

How To Set Up Your Facebook Ad

Now that you are familiar with the number of ways that you can promote your affiliate link with Facebook Ads, I will quickly show you how to create your first Facebook Ad.

It’s really simple and takes less than 10 minutes.

Watch the video below.

Wrapping Up       

You can become successful as an affiliate marketer with Facebook advertising as your traffic source.

Facebook Ads is a high quality platform for driving targeted visitors to your offers and if you play your cards right, you can end up earning a lot of affiliate commissions.

As an affiliate if I were you and you wish to master Facebook ads, I would recommend spending a small budget like $100 to $300 per month testing various affiliate offers.

When you find an offer that converts well, cut the losing ad campaigns and scale the winning ad campaigns.

Whilst I have given you a small overview of the Facebook ads and affiliate marketing process, there is so much more to learn about using Facebooks ads for your affiliate marketing campaigns.

My latest eBook, How To Make Money With Small Blogs is a useful and helpful resource that teaches you how to promote small niche affiliate blogs using Facebook Ads.

I give away my Facebook Ads strategy that I continue to use over and over to get visitors to click on my link and check out my offer for sometimes less than $0.25.

With other traffic sources like Bing Ads or Google Ads you could pay up to $1.50 or even $6 per click. So if you’d like to see how you can save money using Facebook Ads, then the information that you will learn in my eBook will be a valuable outlet.

Click here to check out the eBook.

The post Facebook Ads Guide And Affiliate Marketing Strategies appeared first on I Am Dawn-Marie.

In today’s blog post I am going to talk about FlexOffers and provide a detailed synopsis of how I was able to use this affiliate network to earn over $10,000 in affiliate commissions and how you can make money with FlexOffers.

There are many ways that you can promote affiliate products but I have found the best way to do that is through a valuable blog post that teaches your reader something educational.

But the difference with this case study is that I did not have one of those traditional blogs. Like this one that you’re reading.

I wanted to create something that was fast and easy to get started in very little time.

Know what it takes to create a niche blog and ready to take the leap? Start your blog by following my step-by-step guide.

When I started this campaign, all I wanted to do was test the affiliate product to see if it would generate any interest. The quickest way to do that without a traditional blog was to create a small blog post and drive traffic to it to see if it would produce any sales.

Guess what happened next? I got six affiliate sales in the first 24 hours and went on to earn over $10k in a little over two months.

Now, I want to show you what I did.

What you will learn:

• What is FlexOffers and how to sign up with them
• Which are the best products to promote with FlexOffers
• How to promote the affiliate product through a blog post
• How to get traffic to your blog post
• Other features of FlexOffers
• How I earned over $10k in affiliate commissions from FlexOffers in 2 months

What Is FlexOffers And How To Sign Up With Them 

FlexOffers is an affiliate network that connects you to many reputable brand name companies who you can become an affiliate for.

FlexOffers has over 12000 affiliate programs and are adding new ones each day.    

Some of their affiliate programs include companies like Lord & Taylor, Skin Store and the InterContinental Hotel Group.

You will notice that the brands that I just mentioned are in the fashion, beauty and hotel niche. This means that there is a wide range of programs to suit almost every niche. 

To sign up with FlexOffers you do need your own website to get started. I do not know how they select their affiliates and whether they expect that websites should already have sufficient content on it to join but this is what FlexOffers said:

From the above it would appear that even if you have very limited content on your website, as long as you explain how you are going to promote their products and are very detailed as to your traffic sources, this will give you a good chance at being accepted onto their platform.

Take note of this and take your time when applying for their program.

To start the application process click here. Once you get to the website click on Publisher Sign up.

Next go through the steps to complete your application.

There is no secret to getting accepted with and making money with FlexOffers but here are a few things you should know:

• Give truthful, honest information
• FlexOffers want people who know how they are going to promote their products. So have a plan and be sure to be as detailed as you can when you state that plan in your application to increase your chances of being accepted.
• Give accurate information. Don’t worry if you make a mistake. You can always contact them after you have submitted your application and inform them of the error.
• Read their terms and conditions carefully to ensure that you can comply so as to avoid violations and termination of your account.
• There is no cost to join FlexOffers

What Are The Best Products To Promote With FlexOffers

In my view, the best products to promote are the cost per lead products.

Cost per lead, means that you will earn a commission when your traffic opts into the advertiser’s product form providing their name, contact details and other information which the advertiser requires from the lead.

This means that your audience is not required to make a purchase in order for you to receive a commission.

I find that cost per lead programs are one of the easiest ways to make money from affiliate networks as all that is required is for the lead to enter their information which is a much easier, no obligation task for the lead to perform as opposed to taking out their credit card and buying a product.

To find cost per lead items, once you are in the FlexOffers Publisher area, click on Advertisers then Search Advertisers.

Scroll down to Payout Type then tick the Cost Per Lead box and click on Search.

This will bring up all the affiliate programs that are paid on a cost per lead basis.

If you want to filter the search results based on your niche, you can enter keywords or select categories to help you narrow the search results.

How To Promote The Affiliate Product Through A Blog Post

You can promote an affiliate product by linking directly to the affiliate program but I find that the best way to make money with FlexOffers and well, any affiliate product is with valuable content.

Valuable content allows you to educate and inform your visitor about why they should take a particular action. People are more likely to act when you teach them something and they understand why the action is necessary, both as a benefit to them and what could happen if they do nothing.

Valuable content can come in the form of a sales funnel where you capture the lead’s information on a lead capture page, then take them to a bridge page where you educate them on how to do something and send them off to the affiliate product.

However with cost per lead programs it can be quite tricky when you ask for the lead’s information through your own sales funnel, then ask them to provide their information again through the advertiser’s lead form.

So what I like to do, which has reaped tremendous results for me, is write an educational blog post that recommends the affiliate program (kind of like this one you’re reading).

So when your audience clicks through to your links, they are taken to the affiliate program where they are only required to enter their details once.

Whatever way you decide to promote the program, I recommend that you always use your own landing page before sending the traffic to the affiliate program. What this allows you to do is:

• You can either capture your traffic’s information by using your own lead capture page. This will help you build an email list to which you can remarket and follow up with the lead.
• You can add retargeting pixels to your landing page, which will allow you to retarget and remarket to your visitors.

Interested in using this method to promote your affiliate products? Check out my LeadPages Review blog post which teaches you how to use LeadPages to do affiliate marketing.

How To Get Traffic To The Affiliate Program

There are many ways that you can get people to see your promotional content. You can get traffic from Facebook, Instagram, YouTube, Pinterest or search engines.

When promoting my own blog posts, I use Facebook Ads as well as Bing Ads. Before you spend any money promoting the affiliate program, make sure that you know what the earnings per click is (EPC).

Earnings per click is a metric provided by affiliate programs that give you insight into the estimated earnings that you can achieve for every 100 clicks you send to the affiliate program.

This metric is determined by the average earnings earned by affiliates over a certain period.

FlexOffers measures this over a 7, 30 and 90-day period.

By knowing what your earnings per click metric is, you can ensure that you run profitable ad campaigns where your cost per click falls below the EPC.

For example, if you place an advertising campaign with Facebook and you ask Facebook to send people to your landing page, look out for the amount that you are spending per visitor.

This is measured by the cost per link click metric (or cost per landing page view) on the Facebook platform.

If you are using Bing ads, see how much each link click costs. Look for the “average CPC” metric.

As long as the advertising platform’s metric is below the EPC of the affiliate program, you can ensure that your campaigns will remain profitable if you are getting conversions.

How I Earned Over $10k In Affiliate Commissions From FlexOffers In 2 Months 

When I started with FlexOffers I chose an affiliate program that was paid on a cost per lead basis. That program was the Credit Sesame offer.

Next I wrote a blog post about Credit Sesame to include the features, benefits, why I used it and why I recommended it.

I used Facebook ads to drive traffic to the blog post by targeting people who I thought would be interested in a website app that helped them improve their credit score.

My cost per click was under $0.25 and went as low as $0.17.

To get my cost per click low I paid attention to my ad’s text by making it personal and relatable. This would ensure that a lot of people who saw my ad were first attracted to it and then engaged with it to drive down my costs.

I started this campaign at $5 per ad per day to first test different interests and see what worked. I initially tested eight different interests and when I got my first conversions, I looked to see which interests were converting.

I then turned off those that were not performing.

The ad campaign ended up running for approximately three months and I achieved a final return on investment of x2.7.

The final amount earned in affiliate commissions was $10,266.

Other Features of FlexOffers

Some things that I love about FlexOffers are:

Dedicated affiliate manager. I have an affiliate manager who helps me find the most suitable affiliate offers. They are also the go-to person if I wish to negotiate an increase in my commissions.

Ease of access. FlexOffers has online chat support features and you can reach their office by email or by telephone if you have a question. I have not had a problem speaking to someone although at one point I did have to follow up with their Accounts department after not receiving a response for seven days.

During the follow up, they answered my questions satisfactorily and were helpful in addressing my concerns.

Reliable payment. Although I am not a fan of their Net30 or payment when they receive commissions from the advertiser, they are reliable. I started with FlexOffers in January and received my commissions for the month of February at the beginning of April. This is usually the case with most affiliate networks. Some pay you on Net30 terms and others pay you on Net7 terms. I must add however that FlexOffers do have Net7 payment terms but you must have sent them quality traffic for two months and earned at least $5000 in affiliate commissions during each month.

Ease of payment. You can receive your affiliate commissions via PayPal or if you live in the US you can receive payment via cheque or direct deposit.

FlexRev-$hare. FlexOffers has a referral program where if you refer publishers who are approved, you can earn a percentage of their affiliate sales.

Wrapping Up       

Anyone can make money with FlexOffers if they want to. They are a trusted affiliate network that provides thousands of affiliate programs that you can promote for a commission.

It’s a great revenue stream for bloggers and marketers who are looking for high quality brands to promote on their blogs or website. Click this link to get started with FlexOffers. 

I cover more about FlexOffers and affiliate marketing with small blogs in my latest eBook How To Make Money With Small Blogs.

The information inside this eBook teaches you how to make money from affiliate products using small valuable blog posts. Plus I uncover a lot more, in-depth strategies that I used to earn over $10k in affiliate commissions with FlexOffers. 

Whereas you can promote affiliate products using sales funnel, you can also provide value to your audience through educational content. They refer to this as a form of article marketing.

I also share with you how to get other people to pay for your advertising and business costs, plus one free traffic source that I absolutely love. 

Many would-be bloggers want to start making money from blogging but they eventually give up because they don’t have the time to manage a blog or they find it difficult to get visitors to their blog. Make Money With Small Blogs solves this problem by showing you how to create a small blog and promote it for near instant results.

This eBook is designed to help you find an affiliate product that suits you, write content around the affiliate product and make money in a short time span.

Click here to check out the eBook and let’s start building a strong affiliate marketing journey for you today.

Cheers,

P.s Have you joined FlexOffers? Leave a comment below and let other people know what you thought about them. 

The post How To Make Money With FlexOffers appeared first on I Am Dawn-Marie.

As a dental clinic you know that in order to stay relevant and to stay at the top of mind of your patient’s and prospective patients, you should at least have a dental clinic social media strategy.

But if you don’t understand what type of content will create engagement to help you get seen by more of your followers, then I get that you may not know what type of dental facebook post ideas to create. 

In this blog post, I am going to help you as the dentist, create your own dental social media campaigns, so you can get some inspiration for your dental Facebook and Instagram post ideas. 

I am also going to show you simple hacks on how to find inspiration for your dental social media campaigns, so you are never at a loss for what type of content to create on your social media, to keep your followers engaged. 

Here’s what you will learn: 

• Why social media is important for dental clinics
• What you should know about Facebook and Instagram before you create your dental clinic social media strategy
• Dental Facebook and Instagram post ideas 
• Dental clinic social media strategy for acquiring patients

Why Social Media is Important for Dental Clinics

Social media are channels that allow you to create and share content and information to users that interact and engage with the platform. Social channels are channels where people come together to network and meet virtually, like Facebook, Instagram, LinkedIn, YouTube, Pinterest, Snapchat. 

These channels are websites and they attract a large number of people to them every month. 

For example, Facebook.com is a website that has over 25 billion visitors to their website each month. 

Pinterest.com is a website that has over 1 billion visitors to their website each month.

Instagram.com is a website that has over 5 billions visitors to their website each month. 

With a website that has so many visitors where they are all interested in specific topics, it’s a haven for any business owner to create content and share it there and this is the reason why dentists as business owners, need to show up on these social media websites too. 

These social media channels, allow business owners to create dedicated pages and profiles for their own business and then engage with the people who spend time on the channel. 

As this is the case, if dental clinics want to have a presence on these social media channels, they should also create their own pages and profiles, so they can engage with people who interact with the social media channels. This is one way that dental clinics can use social media marketing to promote their products and services to the people that frequent these channels. 

If you do not have a social media presence as a dental clinic, then you are missing out on a huge share in the market since this is how most businesses are being found and staying relevant to people that matter to their business. 

What You Should Know About Facebook and Instagram Before You Create Your Dental Clinic Social Media Strategy

If you do already have a social media presence then you’ve taken the right step for your dental practice. 

Maybe you’ve decided to use Facebook and Instagram as the tools for your social media marketing strategy.

Many dental clinics create Facebook business pages and Instagram accounts but don’t quite know how to make the most out of them. 

Before you start posting content to these platforms here are a few things you should know, to help you manage your expectations about the effect they can have on your practice as well as understand how to use them. 

Posting frequency matters little

You might think to yourself that you should be posting as often as you can on Facebook to reach your followers. 

Well after looking at the stats, posting frequency matters very little since posting as many times as you can, actually has very little effect on your engagement. 

According to Buffer, an app for managing social media accounts, posting twice per day at most is best before likes and comments drop off dramatically.

Therefore it’s not so much how often you post that matters if you’re trying to reach as many of your followers, but rather what you post, that can drive the most engagement. 

Content types matter the most 

The type of content you create on Facebook is very important as a dental clinic. 

You should always be thinking about what the follower wants to see and what type of posts will help your followers engage and interact with your posts. 

According to Facebook, when you share content that is meaningful and relevant to people, they are more likely to share it and thus increase engagement on your Facebook page.

In this blog post I have shared some examples of Facebook and Instagram posts you can create for your dental clinic to help you improve your engagement. Before sure to check it out.

Live video is a must for your social media strategy

This might be a difficult one for you to accept since many people are nervous about using video as part of their marketing strategy. 

Whilst video is great for boosting engagement and helping people get to know more about you and your dental practice, Facebook has introduced Live Video which is an excellent way for your followers to interact with you live, helping you create a connection with them. 

You want to be memorable in your follower’s eyes. 

And to create that connection so you as a dental practice can build relationships and a community with your followers, Facebook wants you to use Live video more often. 

It says, “Live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos.” So if you are not using Live video as a dental practice, consider queuing this in your social media strategy and go Live from time to time. 

Facebook and Instagram organic reach is dead

You may be posting as many times as you can on Facebook and you might be losing encouragement to do so, because you’re not getting engagement as you thought you would. 

Don’t worry! It’s not your fault. Well not all of it. 

Facebook and Instagram’s organic reach has been in decline for a long time. In fact, less than 2% of your followers will actually see your posts on Facebook and Instagram which will explain why when you create a post, you get very little engagement (likes, comments or shares).

Many businesses have been feeling this pinch for a very long time and have adapted to this reality by using Facebook Ads instead to increase their visibility.

But if you’re not quite ready to use Facebook Ads, be sure to read my post ideas below, for ideas that you can implement on your dental business page to help you improve engagement. 

Remarketing is important 

If you create a promotional post on Facebook for dental implants or invisalign treatment and you create a single post, don’t expect that you will get a response. 

That’s because it takes someone 5-7 times of seeing something, for them to make up their mind that they want it. 

Which is why as a dental clinic and for anyone who manages your dental social media campaigns, you should adopt remarketing as a strategy for increasing patient enquiries. 

What is remarketing? Remarketing is the idea of putting a piece of content that you created for a promotion, back in front of someone who previously engaged with it. 

So if you created a piece of content for an Invisalign open day and they interacted or engaged with that piece of content, you can use your Facebook targeting criteria to tell Facebook to put another relevant piece of content in front of people who previously engaged with your post. 

This option is only available if you are advertising on Facebook, but it is something you should keep in mind when doing promotional campaigns. 

Analytics is there for a reason

Finally use your analytics. Not many dental practice Facebook business page owners and admins, study their page’s analytics. 

The purpose of your analytics is to help you understand how people engage and interact with your post, so you can create more of the same content that produced the highest engagement. 

Navigate to your business page’s analytics and study it to see what type of content people engaged with the most. Did the content give an instruction for people to take action? Was the content type a video, an image or a written post? Was it a story or an offer?

Your analytics stores important information that you should be using as a dental practice, if you intend to master and become successful with your dental social media campaigns.

Dental Facebook and Instagram Post Ideas

Ok, so let’s get to the good stuff. 

In the next few paragraphs I’m going to share with you some dental facebook post ideas and dental instagram post ideas that you can create and how other dental practices have done this on their own business page. 

Run a contest or giveaway 

These are great for engagement as it gets people involved since people love getting free things. 

When posting, you can be strategic about what you post, for example, you may tell people to invite their friends to take part in order to be part of the contest or you can even ask people questions so they can comment below the post. 

When people comment, like or share your post, it gives signals to Facebook that your post is relevant and the algorithm acts in your favour and makes your post more visible. 

Here is how Jamaica Cosmetic Dental Services uses contests and giveaways to boost their visibility in the Facebook newsfeed. 

You don’t need ads to get more visible. You just need to be a bit creative. 

If you are using contests or giveaways for your dental social media campaign, you should know that Facebook does not encourage business pages that repeatedly use these types of engagement tactics to boost engagement. 

So be careful how often you do it. You can read more about it here.

Pose a question

Encourage conversation by asking a question or creating a poll.

You can ask how your audience feels about the dentist or even about their weekend plans. When your audience relates to your question and you speak to their interests and needs, they feel encouraged to respond to your posts.

When they respond to your posts, that creates engagement causing your post to show up more on your followers’ newsfeed causing it to be seen more and having the potential to be shared more.

Share testimonials

Nothing is more exciting and uplifting when people share kind words about your dental practice. 

But the biggest mistake I see dental clinics make when they share patient testimonials is they do so with unsightly before and after photos. 

I get it, you want your audience to know the great job you do at fixing teeth, but not many people react well to seeing before photos of poor teeth and this is why they get so little engagement. 

Instead get your patients to leave reviews and then either screenshot it or create it as your own post. 

Just like Smiles4Oregon did in the below post and they got many more praise when they shared a bit of education on the dental industry. This is an excellent way at building trust with your audience. 

Plus look at the engagement and how many shares they received. Do you think they got a bit more new people to know about them from all those shares? And they didn’t have to use paid ads. 

Another way you can leave testimonials without the before photos of poor smiles is through live video reviews and recommendations. If you’re wary about asking for patient reviews, you can give an incentive to the patient to encourage them to want to take part. 

Celebrate a holiday

Here’s an opportunity to celebrate with your audience by creating posts that celebrate holidays. Whether it’s a national holiday or a trending holiday like Dentists Day or Happy Smiles Day, they are light-hearted ways to share common interests with your audience which can prompt your audience to celebrate and interact with you.

Announce news

What better way to make your followers feel like part of your community than announcing important news about your practice. 

People love congratulating others for achievements or keeping up to date with dental practice developments since it strikes an emotional chord when they can relate and resonate with the post’s story. 

Here is how Riveredge Cosmetic Dentistry used an announcement that one of their employees had qualified as a dental nurse to boost engagement and interaction with their post. 

Here’s another example of where they used a more personal post to announce the news of the birth of the baby of one of their dental nurses.

Look at the engagement received. This goes to show that dental practices do not only need to share before and after photos of treatment to encourage their followers to engage with them. 

Use posts that draw emotion and help your followers connect with you. When you do that, you create engagement which will give you more visibility in the newsfeed without paid ads. 

Share jokes or entertainment

Yes I get it. You’re a dental practice so you should only share dental posts. Wrong!

People are people. They also want to interact with other human beings and see the human side of you. 

Switch off your dentist cap for a moment and think of entertaining posts that you can share that will help people connect with you.

Show off your personality. 

Here is how Guelph Family Dentistry lightened the mood with a bit of entertainment. 

Share a story

You can also share a story of how you started your practice or the history of your practice. This helps to inform your audience about your background so they can get to know you a little better. 

Other stories you can share are charitable or community stories to share your mission and values with your audience. 

Here is an example community post by Winn Smiles Dental Office who created an excellent post to share their values about charity.

Dental Clinic Social Media Strategy for Acquiring Patients

By now you have a few ideas for your organic social media posts to create engagement and get your dental business page found by more people. 

But that’s not all social media is great for. 

Social media is a marketing tool that allows dental clinics the opportunity to reach more people quickly and actually turn them into patients of yours. 

One thing though. You may not be able to do this on a large scale through organic posts and that’s why you can use Facebook and Instagram’s advertising platform to get in front of new potential patients who may not have heard about you before. 

For dental clinics looking to acquire more patients, here’s what you can do. 

Create an ad using Facebook Ads Manager (do not boost a post) and target people within a mile radius from your practice. 

Next, create an ad that educates that audience on the benefits of the treatment you are seeking to offer (eg. a video on teeth whitening and how to use it safely). 

Once you have created that ad, create a follow up ad that will target people who have engaged with your first ad and this time create a call to action to invite them to a free consultation for the treatment. 

In my free case study I break down this strategy further with examples, so you can see for yourself how to put one together. 

But it’s important that when you create an ad strategy, that you lead with nurturing and valuable education first as opposed to asking for a direct response to booking a consultation. 

Social media ads are completely different from search engine ads like Google and Microsoft, so you must adopt a different angle altogether. 

Wrapping Up

There you have it. Dental social media posts to help you create your dental social media campaign. 

I showed you some examples of how other dental practices were successfully creating engagement by creating the right posts, which means they were getting more visibility to their business page. 

I also shared a strategy for your social media ad campaigns. 

If you would like to know how cosmetic dentists are getting more patients in the chair using Facebook and Instagram ads, you can go here to check it out now or if you’d like to jump on a no-obligation strategy call where I share some ideas with you for your dental practice, click here.

The post Social Media Content for Dentists To Create Your Dental Social Media Campaigns appeared first on I Am Dawn-Marie.

Whilst dental practices use referrals and word of mouth as a method for securing patients, the problems they face is that they are slow and unpredictable, making it difficult for dental practices to scale their patient intake and make more revenue. 

This is why many dental practices use other methods of increasing their patient intake and in my previous blog post, How To Get More Patient Appointments as a Cosmetic Dentist, I outlined several methods for the modern dentists. 

One of the recommended ways that I spoke about is through search engine marketing and Facebook marketing.

But which one is more effective in helping you get your desired results as a dentist – that is more patient enquiries and a better return on your investment? 

In this blog post, I will outline the differences between Facebook Marketing and Google Marketing, how to use each one effectively for patient marketing and which one I recommend you should use for your practice goals. 

Here’s What You Will Learn: 

• What is Google Marketing
• What is Facebook Marketing 
• Understanding the patient journey on both Google and Facebook
• How to use Google Ads for dentists
• How to use Facebook Ads for dentists

What is Google Marketing

Search engine optimisation – free

Google Marketing or search engine marketing is two-fold. There is the free method of search engine marketing, where you rely on the Google algorithm to help your website get found in the search engines when a prospect searches for a keyword.

That keyword might be “dentist near Leeds” or “invisalign treatment near Leeds”, for example. 

So when a prospect goes to Google and types this keyword into the search box, Google may recommend your business. When that happens, you have tapped into the power of search engine optimisation, where your website has been adapted to respond to keywords that are searched for. 

If your website does a good job at optimisation, then you have the possibility of appearing on the first page of Google. 

However the ability for a new website to appear on the first page of Google, when that website has very little authority and age, is difficult. This is why, search engine optimisation experts will tell you that you should give your search engine marketing efforts at least 6 months to a year to see any real growth. 

But if you don’t want to wait for such a long time to pass, before you start getting enquiries from the internet through the free method, you can always use the paid method. 

Search engine marketing – paid ads

The paid method is when you pay Google to show your website on the first page when a keyword is entered in the search box. 

If you have paid a good price for the keyword and you can beat other dental practices who are also targeting the same keyword, then you may appear at the top of the search results.

When you’re using paid Google marketing to show your website to people who are searching for your services, you also need to keep in mind the cost that you are paying and the way your ad is performing. 

These costs and performance metrics will include:

CPC (cost per unique click) – the cost that you are paying for one individual to visit your dental website to check out your services

CTR (click through rate) – the percentage rate per 1000 times that your ad was shown to people that are searching for your services 

CPL (cost per lead) – the cost that you are paying for each person that subscribes to your website or makes a dental enquiry with your website

CR (conversion rate) – the percentage rate at which your website is turning your visitors into dental patient enquiries.

When you know these numbers, it will help you determine whether you’re paying a good price and whether you are actually getting a return on the money that you’re spending on advertising your services.

What is Facebook Marketing 

Just like Google marketing, Facebook marketing is also two-fold. 

As a dental practice, you can use Facebook to promote your practice the free way or the paid way. 

Facebook marketing – free

However there are grave limitations with the free way, unless you really understand how to leverage the Facebook algorithm. 

Sometime before 2017, businesses were able to use Facebook for free to post content and had a good chance that that content would be seen by a good number of their followers. 

However from 2018 onwards, Facebook announced that it would reduce the organic reach of content published on Facebook, which meant that businesses no longer enjoyed the ability to post content to their business page and have that content seen by the majority of their followers. 

Unfortunately, this is one of the problems that dentists now face when they try to promote their services for free on Facebook. 

And it’s no surprise that dentists do not believe that Facebook works for their business. 

Facebook marketing – free content strategy

However, when you understand how the algorithm works, you can optimise your content strategy, so that it works in your favour. 

For example, Facebook loves engagement and when more people engage with your content, more people see it. 

Therefore, create content that will encourage your followers to engage. 

One of the things that dental practices seem to love, but which they don’t realise has very little effect on engagement, is using before and after images.

Whilst showing before and after images to prospective patients, is a great way to show the outcome that a patient may have, and you may think that would encourage them to make an enquiry, dental practices should not use these type of posts frequently in their social media content strategy, since it does not drive engagement. 

The aim of social media posts should be to encourage engagement and when done properly, it means it can reach more people. 

When more people are reached, more people can see it and begin to follow you, which means that you have a better chance at securing new and more patient enquiries. 

Instead of these types of posts, you can create Live video content of a giveaway. Facebook says that live video content often leads to discussions among viewers on Facebook and it often drives 6x as many interactions as regular videos.

As a dental practice, a good piece of content can be a Live video about a giveaway that will encourage people to share. 

You can also do a Live video tutorial or interview of a patient’s results or encourage followers to ask a dentist any question they want. 

All in all, you want to think of publishing content that will be of interest to your followers so they will want to share your content with their own friends.

Facebook marketing – paid

With the reduction in reach to their followers, businesses now found themselves having to pay Facebook to reach more of their followers. 

However paid Facebook ads is also a great way to get in front of new people that may not have yet known that you existed.

The beauty of Facebook ads, is that it allows you to create ads that are targeted to a specific user who may be more likely to be interested in the service you are offering. 

For example, let’s say you’re a dentist that offers dental implants and you know that patients who are between the ages of 50-60 and are women, are your best candidates. 

With Facebook Ads, you are able to create an ad that specifically targets these people.

Here is an example of this criteria being selected in the Facebook Ads Manager. 

If you published a post on your Facebook page but didn’t use the Facebook Ads Manager, there is a slim chance that your post would be seen by the right people who are more likely to take action. 

But with Facebook Ads, you can put that piece of content in front of the right people and get a higher response, because the content is relevant to them.

Understanding The Patient Journey on Both Google and Facebook

Before you use either Google or Facebook, it is also important to understand the patient journey and how their usage of both platforms are important to you as a dentist when thinking about your marketing. 

When prospective dental patients use Google, they are actively searching for something. 

You can therefore reasonably assume that their intention to get the thing they are searching for, is on their mind. 

For example, if someone searches for “dental implants price”, you can assume that they know that implants are the right choice for them and they are considering getting this service but are simply “window shopping” to find the best price or the most affordable price to them. 

So the Google user is in the frame of mind of getting that thing now or relatively quickly. 

When a prospective dental patient uses Facebook, they are not expecting to be served ads. In fact they are there to check out what their friends and family are up to. 

So when they see your ad for dental implants, it may not be what’s on their mind because they are not expecting that ad – they’re not actively searching for it. 

And this is one of the biggest problems with dentists who try to use Facebook Ads but then say it doesn’t work. 

It’s because most of the times, their ads do not meet the prospect where they are. As a dentist you may create an ad that tells a viewer to call you for a consultation on dental implants, however this is not the type of ad you should be creating, since you do not know whether the Facebook user is ready for a consultation. 

Rather, a better ad for Facebook will be a series of ads that can start with a video, quiz or blog post that educates the viewer about dental implants. 

Once the user consumes that content, the dentist can follow up with the viewer and then invite them to get more information about the dental implant consultation. 

If you want to see how this works in action subscribe to my Free Case Study on How Dental Practices Get 30+ Patients In The Chair Using FB Ads.

Is Facebook Ads Or Google Ads Better for Dental Practices?

Now that you have a better understanding of Google and Facebook Ads, you may be wondering, which one is better for your marketing. 

Both Google and Facebook are giants when it comes to serving your content to the people that matter to the growth of your dental practice. 

Over a billion people search Google and use Facebook every month. So your patients are highly likely to be using these platforms.

When deciding which marketing method you should use to get more patients, both are great methods and you want to keep in mind a few things: 

• If you have a dental practice that is national and not regional, meaning that you have several practices all over a country, Google and Facebook give you great targeting options. The difficulty happens when you have a regional practice that is only located in one city. 
  
• In this case, Google may not be the better option since the targeting criteria may yield fewer results, however if you target a specific keyword like “invisalign treatment Leeds”, you may get better, targeted responses.
  
• If your goal is to grow and get patients to your dental practice you can use both Google and Facebook Ads but you need different strategies for both platforms. The behaviours of people on Google are very different on Facebook, so you need a different strategy to get dental patients on Facebook, than you would on Google.
  
• If you want to grow your social media following and want a social media presence, using Facebook Ads is the obvious better choice.

• If you want scalability and want to reach more people in a shorter period of time, Facebook Ads is the better option.

You might be asking which platform is more cost effective? 

Well I like to think about the value you are getting from using online advertising. Cosmetic dentistry, for example, is a very lucrative service and you can get a great return on your investment with a small ad budget. 

Typically dentist leads may cost you $12 – $20 per lead. But let’s say you had 100 leads and spent $1200 – $2000 to acquire those leads and you were then able to convert 2% of those leads into invisalign patients. 

An invisalign patient may be worth $3000 to you on average. That means if you only got 2 dental patients out of those 100 leads immediately, you would have made a 3x return on your investment. 

Not only that, after following up and nurturing the remaining 98 leads, you have the potential to convert even more of them over time.

Would that be worth it to you, to spend less than $2000 and earn over $6000 in revenue? 

This is what online advertising can do for you and both Facebook Ads and Google Ads have the ability to give you this type of return.

How to Use Google Ads for Dentists

Here is a quick overview of how you can use Google Ads for your first dental campaign. 

You will first of all need a Google Ads account which you can get here.

Once there and you have set up your account, you need to do a bit of research to find keywords that prospective patients might be searching for. 

Use Google’s Keyword Planner tool for this process to see the volume of the keywords searched per month and your likely cost for a visitor who is targeted by this keyword.

Here is an example of what an invisalign dental campaign might look like if you were to target the keyword “invisalign treatment”

Pay attention to the fact that you are targeting all over the United Kingdom. Keep in mind that this may not be ideal if you have a regional practice. 

The research shows that throughout the UK, people search for “invisalign treatment” approximately 100 to 1000 times and it may cost you less than £5 for a visitor to visit your website to check out your service.

Once you have a list of desired keywords you would like to target, you can proceed to create your ad campaign to start your ad. 

Here is what a typical Google Ad looks like for Invisalign treatment 

How to Use Facebook Ads for Dentists

To get started with Facebook Ads for your first dental campaign, you should create a Facebook Business Manager here.

Do not create a Facebook dental campaign by boosting a post. This is not the best way to advertise on Facebook.

Once you have set up your Business Manager you can start building your ad campaign through your Ads Manager.

I mentioned before that Facebook Ads require a strategy. Take a look at my Free Case Study on how Dental Practitioners Can Use FB Ads To Get 30+ Patients In The Chair Per Month to see a strategy that you can use.

When setting up your ads, make sure that you use Facebook’s detailed targeting section to target the right people who are likely to want your services. 

For example, for a teeth-whitening campaign, you know that women between the ages of 25 – 55, who are about to get married typically use your services. 

Use the detailed targeting section to target this specific group of people. 

Once you have set up your targeting, go on to create your ad.

Wrapping Up

Modern dental practitioners are no longer relying on word of mouth or referrals as the sole method to grow their practice. 

Of course if you prefer slow growth you can, but the modern ways of marketing your practice is through Facebook or Google ads where you have the oppportunity to have a consistent stream of patient enquiries flow into your practice. 

If you’re ready to invest in the growth of your dental practice through Facebook Ads, let’s jump on a free discovery call where I can share a few ideas as to how you can use Facebook Ads to grow your practice and get 15+ new patient enquiries in less than 30 days. 

You might also want to check out my Free Case Study on how Dental Practitioners Can Use FB Ads To Get 30+ Patients In The Chair per month.

The post The Difference Between Google and Facebook Ads For Dental Practitioners appeared first on I Am Dawn-Marie.

Dental practices are much needed in their local community as people suffer with teeth problems everyday. 

As a family dentist, if you set up your practice in a prime hot spot, you can attract many people to come into your practice because there is urgency to solving a major pain that the patient has, but what about cosmetic dentistry?

Where the cost of cosmetic dentistry might be a turn off for some of your patients and there isn’t much urgency in getting the treatment done in the first place, how do you get a consistent flow of patient enquiries and patients into your practice?

In this blog post, I am going to share with you some ways you can adopt as a cosmetic dentist to help gain more patient appointments for those high-end treatment plans.

Here’s What You Will Learn:

• The traditional methods of getting patients to your dental practice and why they no longer work
• How to get patients to your dental practice through health talks
• How to get patients to your dental practice through your website and search engine optimisation (SEO)
• How to get patients to your dental practice through search engine marketing (SEM)
• How to get patients to your dental practice through social media marketing (SMM)
• Other methods to get patients to your dental practice

The Traditional Methods Of Getting Patients To Your Dental Practice And Why They No Longer Work

As a dental practice, you may be relying on traditional methods of getting people to know more about your business. 

They might be flyers, billboards, newspaper, television or radio ads. 

Whilst these methods were great for advertising back in those days, a lot has changed in terms of the type of media that our prospective patients are interacting with. 

If your prospective patients are millennials or of the generation X, the reality is, they are not reading newspapers or listening to the radio or watching television. 

Rather you might find them reading blogs or articles they find on Google, listening to podcasts or streaming broadcasts on platforms like Spotify or Pandora and even streaming videos on platforms like YouTube or DailyMotion.

So if your prospects are interacting and engaging with these platforms, this is where your business needs to show up. 

Now I’m not saying that you will never be able to use traditional forms of advertising to promote your business. 

You might get few patient enquiries from there. But you also need to ask yourself, whether you are getting a return on your investment and a return on the effort you spend in using these forums to generate patient enquiries. 

Another reason why traditional forms of advertising are not working is because those methods are not specifically targeting your ideal audiences. 

A case in point. Let’s say you do a radio ad that promotes a dental implant offer. Unless the radio ad is being played during a segment that you know your target audience listens to, your efforts will be fruitless since you will be casting a wide net just hoping to land any type of fish that catches.

This is the same for newspaper ads. The ads that you place in the Daily Express or the Daily Gazette may not be read by your target audience. 

And it’s difficult to establish who is consuming these types of media, unless the advertising companies give you data that will help you decide whether that forum is the best for you to invest your advertising dollars. 

So here’s what I would strongly recommend. Move away from traditional methods of advertising and invest in more modern methods of advertising and I hope the following methods will help you decide which one is best for your needs.  

How To Get Patients To Your Dental Practice Through Health And Beauty Talks

This method will require a bit of effort on your part, but here’s a strategy you can use to get dental patients to your practice. 

As a cosmetic dentist you want to get your brand in front of an audience that cares about their appearance. 

Find podcasts that are related to the beauty industry or even the health industry. 

If you don’t know how to find these podcasts, a simple Google search will help you. Here’s how I did it: 

Now you can reach out to the podcast owner and ask for a spot to discuss a beauty segment but incorporate cosmetic dentistry into it. 

The reason why you’re doing this is because when you think of beauty and health, it’s more than likely that the people that matter to your business, who can translate into patients, are listening to these podcasts. 

These people are concerned about how to keep up their appearance. Do you think therefore that they may be interested in your cosmetic dental offers?

I would say yes.

So, what better way to get your brand out to the ears that are listening and also to make an enticing offer to them. For example 50% off cosmetic dentistry for new patients or 50% off teeth whitening for new patients.

Before you do make an offer, do provide a bit of education on why your treatment is ideal, the benefit of such treatment as well as the outcome of such treatment on the patient. 

I also recommend that you take it a bit further. Instead of making a blind offer to anyone who is listening, set up a landing page where people can visit that landing page to claim the offer. 

This will help you build your own email list so you can get the names and email addresses of people who are interested in claiming the offer which allows you to follow up with them later on. 

How To Get Patients To Your Dental Practice Through Your Website And SEO

The biggest platform that dentists are using right now, is Google. 

There are many people who are searching for your type of treatment offer and these are the people that you want to get in front of. 

The way that Google SEO (search engine optimisation) works, is that you create a website that includes some of the words and phrases that your target audience are searching for. 

For example, when I use Google and search for keyword “veneers”, here’s what I find: 

Google tells it’s users, what people are searching for in the search engines. You will see this from the drop down box and also what’s in the red boxes that I highlighted. 

If you use content marketing or blogging to write articles for people who are searching for these keywords or phrases, then your website has a good chance at showing in the search engine. 

This is one of the ways that good dental practices are using Google and SEO, to create strategic content that answers to the keywords and phrases that people are searching for. 

Using this data, I would therefore write content on The Cost of Veneers or The Process for Getting Veneers. 

Why would you want to write this content? Because people are searching for answers to these questions and as a dental practice you want to answer these questions and be a helpful resource to the people searching for answers, since you might then be able to turn them into a patient. 

Quick tip: When writing articles that answers someone’s question, be sure to end that piece of content with an instruction for what the reader should do next. For example, you might want them to claim an offer or schedule a consultation. Include that instruction in your article.

How To Get Patients To Your Dental Practice Through SEM (Search Engine Marketing)

Search engine marketing is using paid ads to get your content in front of people that are searching for certain keywords and phrases. 

SEM is like SEO, the only difference is that you’re actually paying Google to place your business at the top spot of the search engine, whereas with SEO, you have to create authoritative and high-quality content for Google to consider you as good enough to appear at the top page of Google. 

If you do not want to wait months or years for Google to favour your piece of content, you can pay them to do so through SEM.

When you use SEM, you are entering an auction for a keyword or phrase that you want to target. 

So using the example above, supposing you want to target people who are searching for veneers, you can tell Google that you would like to bid on the keyword “veneers Leeds” or “veneers cost”. 

When you bid on this keyword, the highest bidder wins the first, second or third spot on Google and your business will be seen by people searching for those keywords. 

Think of this bidding like Ebay. If you’ve ever used Ebay you know that if you were to bid on an item that you want to buy, the highest bidder wins the auction. The same here with Google. 

To get found through SEM, you must be the highest bidder and winning the auction will allow your ad to appear in the search engine and therefore get in front of the person searching for that keyword. 

Here are some examples of dental practices who are using SEM to advertise their business: 

When considering using SEM to advertise your business, this can be a costly option as to advertise on Google might cost you $2, $3, $6 or more for one person to visit your website as a result of clicking on your ad. 

If you have set up your website properly so that you capitalise on each visitor and turn them into a lead, you may be able to get a good return on your investment, since the people who are searching for keywords or phrases like “veneers cost” or “veneers near me”, having a strong buyer intent. 

That means that their intention to buy something is very likely. 

So I strongly recommend that you have a process in place for turning those visitors into enquiries by capturing their data (name and email) using a landing page. 

How To Get Patients To Your Dental Practice Through Social Media Marketing

Social media is the holy grail of online advertising because the cost of doing so can be very cheap for a dental practice looking to get their business in front of thousands of ideal prospects. 

But if you are choosing this method, your approach has to be different because people are not looking for cosmetic dental treatment when they go on websites like Facebook or Instagram. 

Your marketing efforts has to be more strategic and if you have a proper marketing strategy, the conversions can be very significant for your practice. 

If you’re thinking of using social media marketing, I want you to understand, that these platforms are there for people to socialise and connect with their friends and family. 

They are not there to look for the latest cosmetic dental treatment. Neither are they there to decide they’re going to spend thousands of dollars immediately on a dental procedure. 

However if you position your content, you can definitely leverage this platform so you can get high quality patient enquiries into your practice. 

Facebook Marketing

So let’s touch on Facebook marketing for a bit. 

If you have a Facebook business page and you’re a dental practice that’s just getting started with social media, you probably have a few followers and you are creating posts to help put your brand out there.

What Facebook was 5-10 years ago, isn’t what Facebook is today.

Five to ten years ago, businesses were able to build a social media presence using Facebook and have their posts seen by 70%+ of their followers. 

Today there’s a different story. That is because, Facebook has changed their algorithm which has affected the organic reach of our posts, making it more difficult for our followers to see our content when we are not creating strategic posts that help engage our audience.

If you are struggling to see engagement on your Facebook business page, here is something you can do. 

Create content that evokes emotion in your audience. 

People connect with businesses when they can bring out feelings in them. 

As you can see from the below post, Jamaica Cosmetic Dental Services was able to get a reaction from their followers by posting a family-friendly post about the director’s daughter on her GSAT. 

In this post, Winn Smiles Dental Office were able to get 21 shares and 40 likes to a post about their charitable work. 

In this post, Jamaica Cosmetic were able to get over 100 likes, comments and shares by creating a giveaway and they did not even use paid advertising.

From what I have seen, business related posts also has to build community and your efforts should not only be sales posts. 

People do not react too well to being pitched often. 

You can also incorporate some personal posts about your life, family and what’s going on in your practice to stand out and really show how you are unique. 

These are the types of posts that create engagement and this is what Facebook likes. When more people engage with your posts, it has the ability to be seen in the Facebook newsfeed more often because Facebook recognises it as a post that people want to see and rewards you for creating share-worthy content.

If organic Facebook marketing is taking too long and you really want to amplify your visibility, then you may want to consider paying Facebook to get that visibility. 

I will strongly recommend that you do not boost a post and here’s why.

Boosting a Facebook post does not allow you to target a specific group of people that are highly likely to be interested in your offer.

Instead that post is treated like a billboard ad. Remember when I spoke about the traditional methods of advertising?

Well your post will not be seen by a specific, targeted group of people and is a waste of your money.

Instead I recommend that you create an Ads Manager in a Business Manager account with this link and create a more effective ad campaign that will really help you create a strategic post content to get your offer out to the right people.

Here’s a strategy that you can use if you’d like to consider Facebook ad marketing. 

Step 1

From the ads manager select an audience that you would like to target. In the below example, I would like to target women between the ages of 25-55, who live within 5 miles from a dental practice and are engaged. 

My thoughts are, if I am promoting invisalign, there might be women who want the perfect smile for their big day and want to get that result in a short space of time. 

So this is the audience I am selecting.

Step 2

Start with an ad that offers valuable content to educate viewers about any treatment that you are offering. 

For example, if you’re offering Invisalign, a video story of one of your clients could be the first ad that someone sees. 

Notice from this ad that you are not asking the viewer to pay for anything. You’re not asking them to book a consultation. 

All you’re doing is educating them and putting them in the frame of mind to consider the treatment if it is something they’ve been considering for some time.

Step 3

Once you have shown that ad to people, the next step would be to create an audience of people who watched the video and show them another ad. 

The concept here is, if people watched the video or even spent at least 25% of their time watching that video, it’s more than likely that the video is fascinating or interesting to them.

It is here where you can make an offer to consider booking a consultation for the specific treatment.

When you approach Facebook marketing in this way, you are more than likely to have more success as opposed to trying to sell a service right out of the gate.  

Want to see how dental practices are using Facebook Ads to get 30+ new patients in the chair? Click the link to check out my free case study.

Other Methods To Get Patients To Your Dental Practice

The above methods are the most popular and current marketing methods that you can use to get new patients into your practice.

But if you are looking for more ideas, here’s a quick breakdown of six other methods.

Referral Marketing

Ask existing patients to refer their friends and family and get a percentage or discount off their next treatment.

Business Referrals

Do you have business colleagues that you can partner with and who align with your practice? For example you may have a business colleague who is the owner of a health spa. Ask them to consider a referral scheme where they refer their patients to you for certain dental procedures.

Collaboration

You might collaborate with another complimentary business owner, for example a day spa who might be hosting an event and you can show up at that event to promote your services. 

Sponsor Local Events

You can collaborate with a charity or have your own local community event where you invite the community to attend and hand out flyers or business cards. If you are collaborating with a charity, imagine having your name on their marketing material. This is a great way to build that brand awareness so more people can get to know about your practice.

Google My Business

Do you have a listing on Google My Business? This is another way for you to appear in the local listings for when people search for “dental practice near me”

Directory Listings

Other online listings you can join include Yelp, Angies List, Health Directory UK. Simply do a Google search to see what other directory listings there are and join them.

Wrap Up 

As a dental practice the options are endless when it comes to using modern digital media to find more patients for your dental practice. 

There are both paid and organic means of getting your business in front of your target audience and it is up to you as the practice to decide how quickly you would like results. 

If you are considering using any one of these methods, depending on your time and effort, I would strongly recommend that you use a combination of Google SEO and Facebook Ads since when used together are powerful to target people who have a strong buying intent and you can remarket them by putting your offers in front of them should they use social media. 

If you are not on the busy side, although I would hope that you do want to be busy, as a dental practice, you might want to consider manual efforts of marketing your business, where you pay to grow your practice with time. Those methods include sponsored local events, SEO, podcast marketing or collaboration opportunities.

Whatever method you choose you have no reason to not see continued practice growth. 

Are you ready to invest in the growth of your business by using a paid social media strategy using Facebook Ads? I help dental practices get more patients in the chair using a simple ad marketing strategy. Click here to book your free discovery call to see if we might be a good fit and how I can help you.

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