Clickfunnels vs LeadPages

October 10, 2018 Dawn-Marie

Off

Affiliate Marketing, Blogging, Ecommerce, Email Marketing, Making Money, Network Marketing

I am an affiliate with links to an online retailer in this blog post. When you read what I have written about a particular product and click on that link and buy something from the retailer, I can earn a commission. Please note that I only recommend products that I truly believe in and use in my business. Please read my full disclaimer here

403 Shares

My review of Clickfunnels vs LeadPages is going to give the blogger, affiliate marketer, ecom store owner and marketer a clue about whether these marketing tools are ideal for their business.

Hands up, if you would rather know what the deal is, before spending money and time trying to learn something that does not meet your expectation?

Well as a user of both marketing tools, I hope that I will be able to give you a clear picture of the features of these products and whether they are the right fit for your business

I know there are a ton of Clickfunnels vs Leadpages reviews, but I had not seen any, that specifically answers to who the user is.

Which is why I decided to take a different route and provide a review for each specific business owner.

I will be making this review as unbiased as possible. After all I do have certain gripes about both Clickfunnels and LeadPages that I’d like you to know about.

If you’d like to skip to my review based on what kind of business owner you are, be sure to use the navigation menu below.

Without any further delay, let’s get right to it.

Here is what you will learn in this blog post:

What is Clickfunnels?
What is LeadPages?
Clickfunnels vs LeadPages features
Who is Clickfunnels vs LeadPages for?
Clickfunnels vs LeadPages for affiliate marketing? Bottom line.
ClickFunnels vs LeadPages for bloggers? Bottom line.
ClickFunnels vs LeadPages for physical or digital products? Bottom line.
ClickFunnels vs LeadPages for ecommerce? Bottom line.
ClickFunnels vs LeadPages for network marketers? Bottom line.
ClickFunnels vs LeadPages for local businesses? Bottom line.
How to build a funnel on ClickFunnels or LeadPages?

What is Clickfunnels?

I have so many people come to me and say they’d like to build a clickfunnel. Let me set the record straight by clarifying that Clickfunnels is the name of a product or more specifically an online software.

Just like Microsoft Word or Powerpoint, it is a product or online software that helps you build a sales funnel.

A sales funnel is a series of web pages dedicated to the promotion of a particular product or products that helps the business owner achieve a desired goal.

That goal may be a sale, lead generation, booking a consultation or call or whatever objective you may have.

It is different from your traditional website because it does not have features like external or internal links, navigation menus, etc.

In this regard, the funnel is the ideal marketing tool because it helps to keep the user (your target audience) focused on the main objective of the funnel.

The owner of the Clickfunnels product is Russel Bronson.

What is LeadPages?

LeadPages was designed as a lead generation software but it can also be used as a sales funnel.

That is because LeadPages also allows you to build sales pages that help you generate sales of products.

So just like Clickfunnels, you can use the LeadPages software to also generate leads, sales, consultation bookings or calls.

When you first get to the LeadPages home page, if your goal is to sell a product, you may be wondering whether LeadPages is the right product for you, since their focus is more on the lead generation aspect.

Don’t worry because you can take payments with this online platform as well which means that you can sell a product if you want to.

When compared to Clickfunnels, notice how Clickfunnels immediately addresses this, by pointing out almost everything that can be done with the Clickfunnels software.

ClickFunnels vs LeadPages Features

Rather than write a paragraph about the features in each of these online software, I decided to create a table setting out the main features so you can easily get an overview and comparison of each one.

I will then go into the specifics of each feature so you can learn a little bit more about it.

Mobile Friendly Templates

Both Clickfunnels and LeadPages have mobile friendly templates.

However, if I were to pick one for easy mobile responsiveness, my vote would go to LeadPages.

That is because, with Clickfunnels even though their pages can convert to mobile, you must manually adjust your text for mobile viewers, before publishing.

What I mean is, if on desktop you have used a font size of 32px, with Clickfunnels you want to make sure that the text is down-sized for mobile.

If you do not take this additional step the text will also appear large on mobile. Clickfunnels have catered to this by adding a mobile text button in their editor.

The difference with LeadPages however, is that the text and images are automatically down-sized for mobile.

Drag and Drop Interface

Designing a lead page or funnel is simple with their drag and drop interface.

No coding is necessary which makes Clickfunnels and LeadPages easy for amateurs who have no coding or design skill.

To build a page with Clickfunnels, you can either use one of their pre-designed templates and drag and drop any additional elements that you want to the page.

If you are starting from the beginning though you must understand how a Clickfunnel page is designed.

Each of their pages are made up of sections, rows and elements.

Each page starts with a section which is identified by the colour green, which contains a row identified by the colour blue and a row contains an element, identified by the colour orange.

The elements are your content boxes and it is from the content boxes that you can design your page.

LeadPages has a similar construction however to start designing your page, you only need to add a section then drag and drop your content.

So once again in terms of ease, LeadPages wins making it easier for the user to build their pages effortlessly.

Pop-Up Lead Boxes

If you do not want to create a sales funnel but still want a place to convert your visitors into leads from your website or blog, you can create pop up lead boxes with both Clickfunnels and LeadPages.

Clickfunnels refer to these lead boxes as Clickpops.

Once created you are given code to embed the box onto a website or blog that you own.

Such pop up box can be added to your website as a link or an image which when clicked, causes the box to pop open. If you’d like the box to appear automatically such as on time or on exit then you can configure the settings to generate these actions.

LeadPages refer to these boxes as lead boxes. They essentially operate in the same way as Clickfunnels’ clickpops do.

LeadPages’ lead boxes can be embedded by a link, button or image. They can also appear on time and on exit.

Payment Integration

The two most popular payment gateways, Stripe and Paypal, can be used with both Clickfunnels and LeadPages, however PayPal does not integrate with either.

What this means is that when used, PayPal does not fully become part of Clickfunnels or LeadPages, so when payments are made, Clickfunnels or LeadPages’ automated features do not activate.

For example, when integrated with Stripe and a payment is made by a user, Clickfunnels or LeadPages would redirect to a thank you page within the funnel and if set up, will store the buyer’s details in their database.

When PayPal is used however, this does not happen. Whilst there are work-arounds, it is something you must be conscious of, if you want to use any buyer data from the platforms.

Clickfunnels goes a step further and integrates with and allows access to other payment options. Sadly LeadPages only stops at Stripe and PayPal.

Finally if you wish to use payment gateways with LeadPages, you must upgrade to a Pro or Advanced account which is $79/month when paid monthly ($48/month when paid annually) for the Pro and $321/month when paid monthly ($199/month when paid annually) for the Advanced.

Tracking Codes

One of the most important elements of your funnel, especially when you are using paid advertising, is tracking.

If you are using paid ad campaigns like Facebook ads, Google Adwords or any other platform, you are able to add your tracking codes or pixels to both Clickfunnels and LeadPages.

It is very easy to add, all you do is copy and paste the code into a section provided by the platforms.

A/B Testing

Both Clickfunnels and LeadPages allow you to perform split tests on your landing pages and funnels.

When setting up the split tests, they are both easy to implement for either of the platforms.

All you do is create your control, which is the first variation of your page. Then create a variation which is a variation of your control page.

Both Clickfunnels and LeadPages will take note of the conversions that you are testing and let you know which one is performing better.

You can then mark whichever page has the better conversions as the winner of the split test.

This is great if you want to see what type of factors affect your visitors and helps you improve the overall performance of your campaign.

Marketing Tools Integrations

Clickfunnels and LeadPages integrates with many other marketing tools to make your marketing efforts seamless.

Here is a full list of all the integrations that Clickfunnels has.

Here is a full list of all the integrations that LeadPages has.

If the marketing tool that you are looking for is not on the lists, then you can safely assume that it does not integrate but you can use the Zapier tool to help you connect one tool to the other.

Zapier is a web-based service that allows you to perform integrations with many different applications.

Campaign Analytics

One thing I like about Clickfunnels and LeadPages is that it provides reporting on the performance of your campaign.

So you can see how a funnel or landing page that you created is performing and helps you make important decisions for your campaign.

Depending on how many pages there are in your funnel, Clickfunnels provides analytics for every page of the funnel.

The difference with LeadPages however is that several pages can make up a funnel which needs to be pieced together.

In that regard you must piece together your analytics for each page – so you do not get one global oversight like Clickfunnels provides.

This makes it a little more difficult to judge the overall performance of your funnel if several pages make up your funnel with LeadPages.

Here is what that looks like.

WordPress Plugin

If you have a WordPress website or blog you can integrate both Clickfunnels and LeadPages with their respective plugins.

This will allow you to use either Clickfunnels or LeadPages funnels or pages directly on your website or blog so that it looks as though the funnel or page is part of your website or blog.

This is just another way of directing visitors from your website or blog to your funnel or landing page but instead of going to a Clickfunnel or LeadPages domain, the users remain at your website or blog’s domain but still see your funnel or landing page.

That’s a pretty cool feature.

To see what this looks like for Clickfunnels you can take a look at Barbie Figueroa’s video where she explains how to marry Clickfunnels with your WordPress website.

To see what this looks like for LeadPages you can take a look at Inside Marketing Hero’s video.

Lead Notifications

LeadPages notifies you when you have generated a lead through one of your landing pages.

This is a great feature if you have many lead pages and you want to keep track of which one is helping you acquire leads.

It is not a major feature in my opinion as I am not too concerned about lead notifications but for those who want to know, you can receive these notifications directly to your email inbox.

Clickfunnels does not have this feature.

As I mentioned it is not a significant feature to have as you will have many emails notifying you of leads when you can simply log into the platform to check how the lead page is doing.

Dedicated Support

Clickfunnels and LeadPages both have support available but one is definitely a winner out of the two.

LeadPages offers phone, live chat and email ticket support. They also have a library of support documents in case you need any help and want to do it yourself.

Phone support is however only available with LeadPages Advanced package.

Clickfunnels only offers email ticket support. So if you have an urgent matter, then you’re pretty much screwed. You will need to submit your ticket and then wait for their support team to respond.

Usually responses can take a few hours and up to a day.

Email Autoresponder Integration

One important function of the funnel and lead page is the ability to capture leads and place them directly in your chosen email autoresponder.

Don’t yet have an email autoresponder? Here’s one that I reviewed that I currently use and recommend.

Clickfunnels and LeadPages integrate with many email autoresponders and allows you to connect to them easily.

Here are all Clickfunnels’ email integrations.

Here are all LeadPages’ email integrations.

Once again, if you do not see your email service provider on the list, you can always use Zapier to integrate, provided Zapier allows the connection.

Sub Accounts

If you have a team working with you, you can assign them manager accounts where they have their own sub account and can work on projects for you.

This helps so you won’t have to give the worker, access to your username and password since doing so makes it very risky for you as the account holder since they can access your account settings and do anything with it.

LeadPages offers sub accounts only with their Advanced plan. That means you have to shell out a whopping $321/month or $199/month billed annually for this benefit. With their Advanced plan you get 5 sub accounts.

I noticed that Clickfunnels does have the feature but it appears non-functional.

Even when I searched for literature on the topic there was none.

I will assume that maybe it is a feature they intend to install in the future but not right now.

SEO Friendly Pages

Clickfunnels and LeadPages allow you to optimise your landing pages and funnels for SEO (search engine optimisation).

Although they both allow you to implement some on-page SEO I wouldn’t solely rely on this feature to help your landing pages or funnels show up in the search engines.

There are other things that you can do such as:

Having your own domain and URL and including a keyword in that domain/URL.
Use keywords in your funnel or landing page that you’d like to rank for
Build a content map to help your funnel and landing pages align to the visitors needs and desires. Don’t just create a funnel for the sake of. Keep your visitor’s desires in mind.

In this Clickfunnels blog you can learn more about how to implement SEO into your funnel and landing pages.

Web Hosting

The great thing about both Clickfunnels and LeadPages is that they provide their own web hosting.

So when you purchase a package with either platform, you do not have to look for separate hosting.

Both Clickfunnels and LeadPages host your funnels and landing pages on their servers. The only thing though is that when you host your funnels and landing pages with them, you must take on their domain.

For example, if you build a funnel with Clickfunnels, then your domain will be www.yourdomain.clickfunnels.com. If you build a landing page with LeadPages, your domain will be www.yourdomain.lpages.co.

This can look ugly if you are promoting your funnel or landing page and you may prefer to have your page align with your brand.

For that reason you can always use their domain assignment feature so you can replace their domains with your own.

Looking for cheap domains? Try Namecheap, Godaddy or Bluehost.

Domain Assignment

Clickfunnels and LeadPages both help you assign a custom domain to your funnels and landing pages making it more personal and branded to you.

I would strongly recommend that when starting on either Clickfunnels or LeadPages that you purchase a custom domain and connect it to Clickfunnels or LeadPages.

That way it is easier for your audience to find your funnels and landing pages and helps you create an identity for you, instead of one affiliated with the Clickfunnels or LeadPages domains.

Whilst you can purchase a separate domain from places like Godaddy, Namecheap or Bluehost, Clickfunnels allows you to claim a domain for free directly from their company for first time users.

If you have already claimed the domain then you can buy it at the retail price of $20 annually.

Customised HTML

What if you have an application, form, display banner or miscellaneous item that you want to install on your website using HTML?

Well both Clickfunnels and LeadPages have HTML elements that you can add to your funnel and landing pages to easily add these items to your pages.

For example, on a landing page that I designed with LeadPages to promote an affiliate product, I was easily able to add this gif banner to my page through their HTML feature.

So instead of adding an image and linking the image to your affiliate product, you can select the html code for the banner that your affiliate manager will provide to you and embed it on your page.

You can find the HTML widget in your LeadPages widget area.

The same for Clickfunnels. You can add the HTML element to your pages from your Clickfunnels editor.

Digital Asset Delivery

If you do not have an email autoresponder which you can use for delivery of digital products, or you have no place to host your documents, LeadPages and Clickfunnels digital assets delivery feature, allow you to store your documents on their platform and enable delivery when a user takes a specific action.

For example if you have a lead magnet that you want delivered to a lead when they opt in to a funnel, you must first add your digital asset to Clickfunnels from the digital asset menu.

Then you must set up outgoing emails so that Clickfunnels can send the email on your behalf.

Finally you must add the digital asset to the page where the opt in is being performed. This will be your opt in page.

LeadPages makes this process a lot easier for us.

To add your digital asset to LeadPages and have it delivered to your lead you only need to add the digital asset to the opt in page settings and LeadPages takes care of the rest.

There is no need to upload the digital asset and then select it on different pages. There is also no need to setup email SMTP settings for outgoing emails.

Adding a digital asset in LeadPages is a one-step process therefore eliminating the time and confusion that you get with Clickfunnels.

One Click Upsells

If you sell your own products or have an ecommerce store, the one click upsell feature is a great tool to help you increase the average order value of each order placed in your funnel and increase conversions.

Whilst I have never used LeadPages one click upsell feature (so I cannot say how easy or difficult the process is), they do have instructions on how to integrate this feature into a funnel you are managing.

The instructions look pretty simple, but when I read through them I do not like the technicality of the instruction.

It may be simple if you follow along slowly and take your time. If you do struggle to implement an upsell into your LeadPages funnel you can always fall back on the LeadPages support team for help.

Clickfunnels is a very simple process. You only need to drag and drop an upsell page into your funnel, design your page, add your product and that’s it.

You do not need to worry about any configuration.

Clickfunnels does all the hard work for you, so everything works smoothly.

Membership Areas

One special feature that Clickfunnels has, which is not integrated with LeadPages are membership sites.

A membership site allows you to house digital products such as a video library, ebooks or courses where free or paid members can get access via a username and password.

At one point LeadPages did offer a Wishlist membership site to Annual Pro members back in 2014 but it looks like this has been discontinued.

In any event, even if you no longer have access to this product with LeadPages you can always connect a LeadPages sales page to Wishlist separately if you want to.

Wishlist is a WordPress plugin so you must have a WordPress site to use this product.

Click this link to download your Wishlist plugin here.

Clickfunnels though has membership site features integrated into it so if you think you may want to create a membership site where your paying customers can get access to your products then you may want to consider Clickfunnels over LeadPages.

Affiliate Center

Clickfunnels helps you to offer affiliate commissions to affiliates for a product that you are selling.

Their affiliate center is great if you believe you have a great product, but need to get the word out about it.

By setting up an affiliate center, you can have people sign up and so be able to control their access to your product as an affiliate to promote it on your behalf.

The affiliate center is only available with Clickfunnels Etison suite however, so be prepared to spend at least $297/month for this feature.

Who Is Clickfunnels vs LeadPages For?

So now that you know the main features of Clickfunnels and LeadPages, this all probably does not make sense to you, if you do not really know how each product can help you in your business.

That’s what the next section is for. Simply follow your business model and read my unbiased view as to whether Clickfunnels or LeadPages can help you.

Does Clickfunnels or LeadPages work for affiliate marketing?

As an affiliate myself, I know how important sales funnels are for building email lists and guiding traffic to your affiliate product.

Even if you do not want to build an email list and you want to promote your affiliate product with advertorial type blog posts then you can use either Clickfunnels or LeadPages for this.

Because the affiliate funnel would be a simple two step funnel then you do not need any complicated software.

Both Clickfunnels and LeadPages are perfect for this. It will be up to you to decide how much you want to spend on your marketing tool to achieve this.

To remind you, Clickfunnels is $97/month and LeadPages is $37/month. Clickfunnels offers a free 14-day trial for you to test it out to see if you like working with it. Click here to get your free 14-day trial.

LeadPages offers a free 30-day trial. Click here to claim your free trial.

Bottom line?

I would recommend LeadPages although both Clickfunnels or LeadPages are great.

Does Clickfunnels or LeadPages work for bloggers?

Can Clickfunnels or LeadPages replace a blogger’s website? Yes it can, but it is not feasible and I certainly do not recommend the software for traditional blogging.

If however you want to create a one off blog post, like I did in my one blog post strategy for promoting a product, then the software is a good one.

A blog comes with so many moving parts. You need navigation menus, the ability to post as many blog posts as you can, the ability to embed contact forms, etc; you really and truly need a conventional website.

This is why I would recommend that you use a content management site like WordPress.

If you are ready to build your blog then you can head on over to my step-by-step guide where I teach you how to build your blog using WordPress and Bluehost as your webhost.

If you already have a website or blog and you really want to use Clickfunnels or LeadPages then they can be used as a lead generation tool.

For example, you may wish to generate leads for the provision of content upgrades.

Clickfunnels and LeadPages allow you to embed code into your website where contact forms can be installed on your blog to generate leads.

In this regard Clickfunnels and LeadPages are beneficial to bloggers.

With both Clickfunnels and LeadPages you cannot add an inline contact form to your website but you can add a link or button which pops open to a contact form. Here is an example of what LeadPages looks like on my blog.

Bottom line?

Don’t use Clickfunnels or LeadPages for your blog but use them for your lead generation tools.

Click here to claim your free Clickfunnels 14-day trial.

Click here to claim your free LeadPages 30-day trial.

Does Clickfunnels or LeadPages work to sell physical or digital products?

I would give this question a resounding yes. Clickfunnels and LeadPages are perfect if you want to sell a physical or digital product.

Because of price point, I use LeadPages for all my digital products – it is cost effective and achieves everything that I need, to create a great sales funnel to sell my products.

It can design great opt in pages, sales pages and has easy to implement payment and email integrations.

Although I do not use upsells in my LeadPages funnels, I cannot comment on the difference between LeadPages and Clickfunnels, but if you are looking to increase the average order value of each purchase with upsells, then you may wish to consider whether Clickfunnels or LeadPages will give you better value.

I touched on this briefly here so you can go back and read my comment.

Bottom line?

Yes both Clickfunnels and LeadPages are perfect for your own products.

Click here to claim your free Clickfunnels 14-day trial.

Click here to claim your free LeadPages 30-day trial.

Does Clickfunnels or LeadPages work for ecommerce?

Typically people use ecom-dedicated platforms like Woocommerce or Shopify to sell their ecom products.

Ecom funnels are however becoming very popular especially since it can help you drive massive sales to your business by focusing on a few core products from your ecom store.

This ensures that the customer only sees the specific products that you want them to see and that they are not given an overwhelming number of options.

In my opinion, the best platform for the ecom funnel is Clickfunnels. This is because they have specific well-thought out templates designed for ecom and makes the set-up process easy.

Although LeadPages do have ecom templates they are not as sophisticated as Clickfunnels.

You can use LeadPages for a simple product sale but if you want to include multiple products and have one time offers, upsells or downsells then I would strongly recommend Clickfunnels.

Want to see what an ecom funnel looks like in Clickfunnels? Watch the video below.

Bottom line?

Clickfunnels and LeadPages work for ecommerce but I would recommend using Clickfunnels for a more streamlined and easier process.

Click here to claim your free Clickfunnels 14-day trial.

Click here to claim your free LeadPages 30-day trial.

Does Clickfunnels or LeadPages work for network marketers?

Like affiliate marketing, where you do not own the product and you are promoting it, you can use Clickfunnels or LeadPages.

A two step funnel is ideal for promoting network marketing products, although some funnels can be simple – such as a lead opt in and thank you page; to more complicated – such as a lead opt in page and onboarding page.

To help you decide which platform to use you may want to consider ease of building the type of funnel and price point.

LeadPages can work very well for network marketing funnels and so you really do not need the sophisticated elements of Clickfunnels.