The $5/day Strategy That Gets New Coaches and Consultants High-Quality Leads and Appointment Bookings In Their Business on Auto-Pilot

So maybe you’re just starting out in business and do not have a big marketing budget. 

But you know that in order to start making money, you need to get leads through the door so at least you can start the conversation with them and tell them more about your offer. 

Maybe you’re already posting on social media. 

You’ve heard about LinkedIn and Facebook groups. You show up everyday posting consistently about your why, your goals, trying to make “valuable” connections that your coach told you to do. 

You thought that if you did that, it would help you build meaningful relationships. I mean that’s what they tell you to do right?

But building relationships organically takes time. 

Therefore it would take time for people to actually enquire about your business.

Also you have to deal with the social media algorithms. The content that you have spent hours creating, are your followers seeing it?

How long is it going to take you to get one lead, let alone one discovery call session? 

Well if you’re struggling to get leads in your business but you don’t want to spend too much on marketing, here’s a Facebook Ad strategy that you can use today to get more leads to know about you and consider working with you. 

This strategy is for you, if you have dabbled in Facebook Ads. 

You use the Ads Manager and are not guilty of boosting points. (By the way, boosting posts don’t really work). 

You know what sales funnels and email lists are.

So here’s what I would do. 

Sales Funnel Strategy

The sales funnel for this strategy must first be created, since this is what we will be promoting with Facebook Ads.

The sales funnel must also be positioned in a certain way to help you generate the leads and convert them into appointment bookings. 

Your sales funnel must have a lead magnet that makes a big promise, to entice your audience to want to opt in, to see what your big promise is about. 

I recommend that your big promise be something that is unique to your business, that cannot be found anywhere else. So as a Facebook Ads consultant my big promise could be: 

“How I helped a course creator in the real estate niche generate over 500 leads at $0.40 per lead and get over 40 students into her workshop at a cost of $3500 per student”

The type of promises that you don’t want are basic promises that have no real influence and no real value. 

Those types of promises are:

“How to get leads into your business”

“How to use Facebook Ads to get leads into your business”

These are not unique promises since the information for this type of promise can be found on the internet with a Google search. 

The promise you create must be so specific, that it would pique the curiosity of your target audience, who would want to learn exactly how you were able to achieve that result. 

But you might be asking, what if you’re just getting started and do not have any results?

In that case, work with what you have. 

What knowledge do you have, that is unique to you that you can leverage and create a big promise? 

Do you know how to do something? Can you turn that into a pain point and desired outcome promise?

For example, 

How I achieved [desired outcome] without [pain point] or 

[desired outcome] so you can [desired outcome] without [pain point].

Here are some examples of big promises that I came across during my search of the internet.

Once you know what your big promise is, create your lead magnet and lead capture page. 

That lead capture page must lead to the delivery of your big promise. 

I recommend that your big promise is delivered as a video or webinar because the aim is to engage the lead right away, inside the funnel, so you can weed out the people who want the freebies from those who are serious about taking you up on your offer. 

Remember that if your lead magnet has a big promise and you deliver on that big promise by showing the lead how you were able to achieve a result or how you do something in your business, your end goal is for the lead to say “I want this” and take the next step with you. 

So this is why I am suggesting that when the lead lands on the thank you page of your funnel, that they receive the big promise in the form of a video or webinar. 

From the thank you page, that is where you will have a call to action, to book your time.

Most funnel builders allow you to integrate a calendar in your funnel. So the call to action should be linked to a calendar. 

Once the lead looks at your video or webinar and provided your promise is as good as you say it is, you can expect your lead to move on to the next step of booking time to speak with you. 

Ok great. So your foundation is now set up. Let’s move on to the ads.

The Ad Campaign

A lot of coaches and consultants feel that they need a big budget to get started with Facebook Ads. 

Maybe they’ve seen other “gurus” talk about needing thousands of dollars to start an ad campaign, but I want you to know that the reason why these “gurus” say that thousands of dollars is needed to launch a Facebook Ad campaign, is because they are attracting a certain type of client. 

Their clients must fit into their ideal client profile but that does not mean that you as a beginner can’t use a small budget to make Facebook Ads work for you. 

So when starting with your ad campaign, here’s how you can get started for $5/day. 

The first thing you need to do is start a conversion campaign. 

The aim of your sales funnel is to get subscribers into your funnel. Therefore you want Facebook to show your offer to people who are likely to become a lead. 

That means that those people do more than just liking a post or clicking on a link. 

Facebook is going to show your ad to people who are more serious about taking the next step in their business and are looking for information to help them achieve that. 

So when you create an ad, the objective you need to use is Conversion.

Adset Level

The next step is creating your adset. Your adset is where you define your audience. 

You will tell Facebook, what type of people you want to see your ad. 

Here is where you will focus on the gender, age and location of your target audience. 

You must also do a bit of research to understand what interests your target audience has. What blogs or magazines do they read, what public figures do they follow, what communities are they are a part of, what tools do they use in their business. 

If you struggle with targeting and don’t know where to start, my free resource will help you. Click here to download it.

It is also at the adset level where you will add your budget. I am teaching you a $5/day strategy so you can start at $5/day.

If you want to start at a higher budget then go ahead. Enter whatever amount of money you are comfortable spending. 

But I want you to remember one thing. The amount of money you spend on Facebook Ads, determines how quickly you get results. 

It is completely ok to start at a low budget for lead generation and it works. Facebook is on your side because it knows that when you get results from your ad campaigns, you are motivated to spend more money to continue getting the results you need.

Ad Level

Once you have entered the criteria for your adset let’s move on to the ad level. 

This is the most important part because here is where we need to test what type of content will resonate with the audience we selected. 

It is important to test your images, videos and text to see how your selected audience responds to it. 

So create content that speaks to your target audience.

At the ad level, create up to 2 ads if you are spending $5/day. 

Those ads could be split into:

Ad 1 – image ad with long copy 

Ad 2 – image ad with short copy

 

It is important that you test one thing at a time to see how they perform. So I would suggest that you use the same image but let your variation be your copy. 

Or you can use the same copy but let your variation be your image.

Once you have added your copy remember to add the link to your lead generation funnel. 

A few tips to help you improve your conversions. 

• Make sure that your ad copy and the lead generation funnel copy is congruent. So the message that you deliver to your target audience must be similar to the message on your lead capture page, so when someone clicks through it makes sense.
• When writing your copy don’t focus on the features that the audience will get. Focus on the benefits they will receive when you deliver your big promise. 
• Highlight the pain points and frustrations that your target audience is experiencing in their lives so they feel compelled to take the next step which is to click on your ad to check out your offer. 
• It’s always a good idea to split test your lead capture page to see which one will perform better and get higher conversion rates.

Once your ad is set up, hit publish and allow Facebook to review it so that it can go live. 

Because your ad is set at $5 per day, here are the actions that I want you to take for the next 4 days: 

Nothing! LOL

Don’t do anything with your ad. 

Coaches and consultants have a fear that they’re “wasting” money on advertising and so will have a tendency to always check on their ad every single hour. 

Please don’t do that. 

Sign off from your ads manager and do nothing with it. 

Once the ad has gone live let it run for at least 3 days to gather some data. 

I recommend that the number of impressions delivered is at least 1000 before you make any decision about the performance of your ad. 

It might take 3, 4, 5 days (or however long) to deliver those 1000 impressions. 

Once those 1000 impressions have been delivered check to see how many leads you have at the ad level. 

If you have no leads, look at your click through rate. 

Are people clicking on the ad to go over to your lead capture page?

Here is what that looks like in your Ads Manager.

You can see in this ad, that the CTR (link click-through) is 0.72%. The CTR (all) is 3.37%.

CTR (link click-through) is the most important metric here, because this tells you whether people are clicking on the link to your sales funnel.

CTR (all) is not very significant. When you have an ad, Facebook only shows a few lines of text before showing “See More”. This metric tells you what percentage of people have clicked on the See More link to read more of your ad copy.

If the CTR (all) is higher than the CTR (link click-through) then that means that your hook or headline was strong enough to generate a reaction but your overall copy was not convincing to generate a click to your offer.

If your link click through rate is less than 1% then your ad is the problem. Turn off the ad at this point and go back to the drawing board and start again. 

At this point, you may want to use different images or even a video this time to see if you can increase your click through rate. 

The message that you’re putting out to your target audience may not be resonating. So you will have to craft a different message. 

At least after 4 days you will have an idea as to what has worked and what has not worked so you can go away and think of new copy idea to catch your target audience’s attention. 

What happens if your CTR is more than 1%

If your click through rate is more than 1% and people are clicking over to your ad, you know that your ad is resonating, but if your lead count is low, then the problem is your landing page. 

Maybe there is a disconnect between your landing page and your ad copy. 

Look at your landing page and think about what could be the disconnect. If you need to change the copy on the landing page do so and try again. 

If you are getting leads, bingo. 

It does not stop there. You should be tracking how many people watched your video and clicked on your call to action button to take the next step. 

Depending on what software you are using, you can look at the analytics of your software to gauge whether people are taking the next steps in your funnel. 

So these are all the factors that you need to consider when running a Facebook Ad campaign but now you know how to run a Facebook Ad campaign without blowing your marketing budget.

All you need is $5/day and what you’re doing is simply managing your ad on a daily basis, swapping out content, seeing what works but doing so on a small budget that works for you. 

How has this strategy worked for you? Let me know in the comments.

Want similar results in your business?

If you’re interested in having a Facebook Ads Strategist like myself, create a killer Facebook Ads strategy that can grow your business quickly, whilst you focus on doing the things that matter to you to help you grow your income and impact, then click here to book a free strategy call.

Who’s this for?

My ideal clients are service-based entrepreneurs who have a digital service or product that they want to promote. You must already have an offer that sells or you’re ready to start building your email list to grow your brand authentically so you can promote your offers.

Please budget from $745 for my Facebook Ads packages. 

Who is this not for?

If you are not ready to invest in yourself and the growth of your business this is not for you. This is also not for you, if you do not yet have an offer to promote or you’re just getting started.

Click here to book your free strategy call.

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