Network Marketing Blog – 5 Reasons Why You Need Them

I am a part of a Facebook community where a young lady asked the question:

I am a Younique consultant and would like to know if it is a good idea to use a blog to promote Younique products?

Immediately I thought, “Heck yea!”

When I thought more about the topic and looked further into it, I realised that whilst blogging has been around for a good few years, not many network marketers are using this platform to promote their business.

And this is the reason why – people are simply following other unsuccessful people and the masses are not blogging! 

So if every Jane, Julie and Anna are not blogging, then why should anyone else consider doing it?

If many people are not doing it, does that not mean that it is not profitable? Why would anyone want to stray from the norm?

And herein lies the reason for this blog post and WHY you should really be blogging as a network marketer.

Before I go anymore into the reasons why, let us look at some top network marketers who are crushing it with their network marketing blog.

• Julie and Pauli Kalungi are home based business trainers and mentors who have grown in network marketing through their blog. They really took off educating themselves on the ins and outs of network marketing and built info products around their brand with the goal that their blog will be a “one stop shop”.
• Jelena Otrovska is a Russian network marketer who used her blog to become a top earner in her company. She is now a certified coach helping other network marketers master network marketing.
• Michelle and Bill Pescosolido are network marketing enthusiasts who now enjoy six figure incomes from building their brand on the internet. Their joy is helping other network marketers build their business online. They started network marketing after Michelle wanted a way to make money from home as a stay at home parent. The internet and social media helped her create massive wealth by helping other people successfully live out their dreams.
• Tanya Aliza joined network marketing in 2009 and in 2010 took her business online. By taking her business on the internet and making a home for herself, she became the number three recruiter in her company and promotes different tools and resources on her blog to help other network marketers do just as she did.

The one thing that these marketers have in common is that the moment they took their business online and started using websites to recruit other network marketers into their businesses, they found success.

If you look at their websites you will see that it is a place where they host all their products and different programs that they use to build their business.

Their blogs also tell their story and deliver messages which are used by many as training platforms and best of all for the top earners, their business is all automated.

This is exactly how top earners become top earners in this industry and it is still amazing that not many marketers are using this.

So let us talk about…

The Top 5 Reasons You Should Have A Network Marketing Blog

1. Helps You Stand Out

Not every network marketer has a blog and when you do, it helps you to stand out from the rest.

It shows prospects that you are not “just another network marketer”.

There are many network marketers that a prospect can choose to buy from or join, so you need to give them a reason to choose you over your competitors.

What will make you unique is your selling point. What else can you offer?

You will see later on, that a blog can help you gain authority and credibility. Especially when you are providing tons of value on a subject and can give your prospect a place to go to for resources that probably was not already there.

For example, most network marketers would give a prospect a website link to their company’s landing page. The prospect may be has seen it many times but when you come from a different direction and show them something that they have not seen, it keeps you in their mind.

Having a blog shows that you are providing an extended service to the prospect.

So you may have weight loss recipes or tips and advice for losing weight faster which other network marketers do not have.

You may provide product reviews to help the prospect decide whether to buy your product.

Be a distributor in a new way and stand out from the all too familiar crowd.

2. Creates A Home For You And Your Brand

With a network marketing blog you can add anything to it that you want to help a prospect get to know you.

It is your central hub to showcase all there is to know about you. You will then be able to leverage that hub and channel your prospect to other marketing platforms that promote your brand.

For example, you may have social media sites that you can direct your prospect to. You can connect better with them in a Facebook community group or on a YouTube channel.

Your blog can act as a training ground where you host content that will help your team learn more about your business building strategies.

Without this, you may have to take a more hands-on approach to training your team. In my article How To Automate Your Business And Take Control Of Your Life, I spoke about how a blog can be used to automate your business so you can get more freedom of time to focus on other things that matter.

You can also use a blog to “talk” about your products and do the selling for you.

3. Become An Expert Or An Authority

People use blogs to create content that establishes them as an authority or expert.

Now you may be thinking that you cannot be an expert when you are just getting started with network marketing.

This was one of the issues that Tanya Aliza had when she first started blogging and she said

… this was a concern of mine in the past before I drew a line in the sand and got started. The reality is that when you have your Brand, Blog and Sales Funnel built, people will automatically think you’re successful. That’s what happened to me.

Ray Higdon also said that he started teaching other people what he was learning even though he had no results.

So the point is, you can be an expert even if you have very little proof of your progress.

You can also do this with a blog by writing about the things that you have learnt. Then simply build a platform where people come to you, for information to help them solve their problems.

Soon enough you will have a library of knowledge which then helps to promote your credibility and authority in your niche.

When you have that credibility and authority, people are more likely to buy anything from you. This is when you will use your sales funnels to sell your products and make sales in your business.

4. Create A Duplicatable System

A blog is your marketing tool. It is your artillery that fires up your business and guess what?!

Once you have a system, that is spinning the wheels for you automatically and creating leads and sales, you can teach your team the same thing.

A blog is not a difficult thing to create. You can provide online tutorials that show your team how to set up their own blog and use it in their businesses.

The same thing goes for sales funnels. These systems are what will help you and your team create huge downlines which only means more money in your pocket.

Most network marketers struggle with distributor retention because they teach their teams to use prospecting and recruitment methods which no longer work today.

With a blog you can create a blueprint that is an easy to follow guide.

What better way to help any network marketer get the results that they want.

Only of course, if they are willing to follow the steps and put the work into it.

5. Have Long Term Success

Some people are put off from creating a blog because they see it as the slower path to success. This is a myth in the blogger’s world.

Blogging is a lot of work as you need to put the time in to create the content but once you have a fully established blog, it does the work for you without you having to be present.

This is why so many bloggers make hundreds of thousands of dollars from content that is produced a year ago. This is the power of having a blog that can generate residual income.

With any business you need to consider the merits of having long term goals. A business that only has a short term vision is more than likely to fail over one that has a long term vision.

By starting your blog now you can set your business to thrive.

You are also more likely to be successful, over those who have no clear plan of how they are going to create a sustainable business.

This is what is most important. If you are continuing to prospect through social media or face to face, you are more than likely to get exhausted.

You are also less likely to have the freedom of time to do whatever you want because you constantly have to be in front of the computer or on the road.

This is not a proper business strategy.

Having a blog is the best way to create longevity in your business.

Do you have a blog yet? Read my article The Complete Beginner’s Guide To Starting A Successful Blog In 2017 to set up your own network marketing blog.

Then follow the Ultimate Blogging Strategy for Beginners 90 Days To Success for a step by step guide to growing a successful blog.

Or take my free 5-Day course that will teach you how to start a blog in 5 days, how to get visitors to your blog, how to monetise your blog and how to grow your blog.

Cheers,

P.S Too much overwhelm and don’t know where to start? Then check out this free ebook (just pay shipping), Network Marketing Secrets, which condenses everything on how to start your network marketing business online.

P.P.S If you enjoyed this article on Network Marketing Blog – 5 Reasons You Need Them, please leave me a comment or any questions below.

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