They say that the money is in the list and it truly is if  you know how to monetise it.

If you do not yet have an email list or do not know why you should be building this valuable asset then head on over to my recent article The Ultimate Email Marketing Strategy for Bloggers, Marketers and Beginners to find out why.

If you do already have an email list then this article will share with you an amazing strategy to making your list profitable.

That means that your subscribers are eager to hear what you have to say and are likely to buy your product or service when presented with the offer.

I would like to let you in on a major secret. Your email list, is likely to be the best traffic source you will have.

It is also likely to be the most reliable income stream that you have, because once you have cultivated a subscriber base who engages with you, and trusts your recommendations, that same subscriber base will not be afraid to spend their money with you.

But exactly how do you cultivate a loyal subscriber base? That’s what this post is about to teach you.

Related Articles: 

• The Ultimate Email Marketing Strategy For Beginners
• How To Get Email Subscribers As A Newbie
• How To Build Your First Email List From Scratch

What You Will Learn

• How to create an irresistible giveaway to attract leads
• What to say in your welcome email
• How to build your email autoresponder for the most profitable results
• How to write epic content that attracts your subscriber to click on your link
• What are bonuses and how to use it

How To Create An Irresistible Giveaway To Attract Leads

When thinking about your lead magnet, it is important to remember that people are going to opt into your email list if the thing you are giving away, is valuable and useful to them.

Save Time

One way to provide a lead magnet that delivers awesome value is to give away something that can help the subscriber save time and avoid information overwhelm.

For example would you rather create 10 high converting sales funnels or would you rather opt into someone’s list to receive access to those high converting sales funnels.

In this example, the valuable giveaway saves the subscriber’s time and also prevents them from having massive overwhelm in having to build those sales funnels themselves.

Prevent A Loss

Another way to provide a lead magnet is to provide content that makes the subscriber feel like they will avoid a loss. The lead magnet must therefore solve a painful problem.

For example a lead magnet which offers to show you one key thing that you can do to keep your Facebook advertising costs down, is immensely attractive to the potential subscriber because it is going to help them save a lot of money if the content provides a lot of value.  

Another example is a lead magnet that offers to teach subscribers how to train their dog to prevent it from damaging their furniture.

When building lead magnets like this, always consider what your audience’s pain point is. Make sure and capitalise on that pain point by offering a solution giveaway.

Don’t Overwhelm

Your lead magnet should also not overwhelm.

Most of the time subscribers want to do as little work as possible and when your lead magnet makes that impossible, then it is unlikely to convert well.

Therefore a lead magnet which offers a 50 page resource is less likely to perform better than a single page guide.

Take that into account when structuring your lead magnet. If your lead magnet offer is bulky then it is ok not to mention it on the lead magnet form.

Don’t add any content on your lead magnet form that is likely to dissuade your potential subscriber from handing over their email address.

Also you may wish to test whether a lead magnet offering a course converts better than an eBook.

The issue here is that from a time perspective, not many people have the time to sit down and study an eBook. However if the same written content was put into video form you may have many people prepared to go through that content.

Be mindful of this.

What To Say In Your Welcome Email

The mistake that I often see amateur marketers make is that they sell in their first email to their subscriber.

This is a big fail.

What do I mean by “sell”. Basically they ask their subscriber to make a purchase.

The reason why selling in the first email is an obvious no, is because it sours the relationship from the start.

To put things into perspective, I always like to use the dating scenario.

You need to think of your subscriber relationship like a dating relationship. When you go out on a date with someone for the first time, do you propose to them immediately?

No, you have to build and court each other, get to know each other a little. The same thing can be said with your email subscribers.

Treat them like a relationship you have with a normal person. Yes the goal is to monetise your email list, but you have to be smart about it.

Here are a few things you should not say in your first welcome email:

• Do not ask your subscriber to buy your product
• Do not ask your subscriber to sign up for a program
• If you are a marketer do not make incredible claims to your subscribers such as how much money or sales you made and the time period in which you did it. Making claims like that sets the tone for what’s to come and gives the expectation that you’re already going to offer a product to buy

Here are some things that you should say in your first welcome email:

Make them feel part of your community

You can invite your new subscriber to places where you hang out. If you have a social media following, include a few of your social media links in your email and get them to follow you.

Doing so allows them to stay up to date with your content on any platform that you’re on and let’s you expose the true value of your brand.

If you have a Facebook group and it is exclusive to people who follow you, you can extend an invitation to your subscribers making them feel special.

A Facebook group forges a closer relationship with your subscribers as this is where you get to personally interact with them sometimes on a daily basis.  

Make them feel safe

Most people are often reluctant to give up their email address in the first place. Now that you have it, deliver on your promise of protecting their information by telling them what you will do and not do with their email address.

I like to let my subscribers know what they can expect from me.

I may include a sentence like “I do not intend to send you spam emails but will send you weekly valuable emails where you will learn something”.

This lets your subscribers know that you understand their concerns immediately and reassures them that they made the best decision to share their personal information with you.

Ensure that your future emails land in their inbox

Even though your first email might make it to your subscriber’s inbox, future emails may not get past the SPAM filters.

This is why it is important to ask the subscriber to whitelist your email address.

Some subscribers do not know how to do this so you may wish to take it even further by giving step by step instructions.

Now it may not be effective to simply ask the subscriber to whitelist your email address. Some people glance over this request.

Be sure to tell them why it is important to whitelist your email address. For example if you are giving a free email course, explain that it is important so that the course content will not get lost in the junk mail and they can get ahead on learning something from the course.

You can explain that you’re giving away a bonus so it is crucial that you’re always notified of your email.

Give them a reason to want to take that further step of whitelisting your email address.

Keep your promise        

The worst thing you can do when offering a lead magnet is not fulfilling your promise.

This gives a very bad first impression. Therefore when setting up your lead magnet, make sure that you have the mechanics in place to deliver the product immediately to the subscriber.

Even though you may have everything in place, test your autoresponder to ensure that the product is delivered to the subscriber and can be opened.

There was one time I opted into a marketer’s email list to receive a PDF document. When I tried to download the PDF I was sent to a 404 error page.

Nothing is more annoying than when this happens. Don’t let that be you because you will see unsubscribes faster than you see subscribes.

Here is a perfect example of a welcome email from Stuart Walker of Nichehacks.com that hits every one of the points I mentioned above. You can see the tactics and strategies that he uses to engage his email subscribers and look to it as inspiration for your first welcome email:

Hey, Stuart Walker here. Welcome to the NicheHacks.com tribe.

You’ve joined a group of smart people who get exciting new niche ideas and online business opportunities direct to their inbox.

To get the 1781 profitable niches you just requested click the link below now…

>> Get the 1781 profitable niches here

Who is this mailing list for?

If you are a new to intermediate marketer looking to…

• Find your profitable online business idea.
• Learn how to profit from affiliate marketing.
• Change your life for the better through online marketing.

…then you’re in the right place.

So, now what?

You’ll receive daily emails with exciting niche ideas and ways to profit from them.

NicheHacks costs around $5,000 a month to run in expenses, (read about it here) so I will recommend products that I receive affiliate commission for as well as my own products.

Every product I recommend I will either have used myself and had good results from or have lots of experience with the product creator.

There’s no spam, solo ad garbage, selling or swapping email address or promoting junk products, I promise.

What you need to do next….

To make sure you don’t miss your exciting new niche ideas it’s important that you  ‘whitelist’ / ‘safelist’ / mark my emails as ‘not spam’ (depending on what your email provider calls it).

Gmail users need to make sure my emails land in their inbox and not the promotions box.

Be sure to drag the email from the promo box to the inbox if it’s in there.

I recommend you do this now because if you’re anything like me you’ll forget later and miss out on my unmissable niche hacks. 🙂

How to connect with me….

I love to chat with my loyal subscribers.

If you have a burning question the quickest and easiest thing to do is check the FAQ section on the link below, chances are your question has been answered before….

>> http://nichehacks.com/frequently-asked-questions/

Or ask it in the Facebook Private Mastermind Group

You’ll get a fast response from either myself or one of the thousands of smart marketers in the group:

>> Facebook Private Mastermind Group

Speak to you tomorrow,

Stuart Walker

How To Build Your Email Autoresponder For The Most Profitable Results  

The key to having a profitable email list, is to build trust so that subscribers can eventually buy from you. Once you have garnered that trust, you will find that almost anything that you recommend to them, will be purchased therefore giving you a healthy and profitable email list.

I often find that when asking for the sale, it is better to implement a strategy where the sales process starts with a low cost item.

This is particularly helpful if you intend on selling high cost items on the back end of your email sales funnel.

The reason why this is effective, is because once you have had a subscriber take out their credit card to purchase a small item and you have delivered that item successfully, it is almost impossible not to jolt that subscriber to purchase a more expensive product from you because the trust has already been established.

To do this efficiently set up your email autoresponder sequence like this:

• Day 1 Welcome email
• Day 2 Value video
• Day 3 Value video
• Day 4 Value video and Soft pitch to sell a $5-$10 product
• Day 6 Pre-launch and value content
• Day 7 Pre-launch and value content
• Day 8 Pre-launch and value content
• Day 9 Pre-launch and value content
• Day 10 Hard sell for the more expensive product

Value Videos

When creating your value videos be sure to mention nothing about selling your product. Your main priority should be to teach something that’s valuable to the product that you’re about to sell.

On day 4 the purpose of selling a low cost product is to recoup any advertising money you have spent in the first place to get the lead.

If you are using free traffic then the money that you make in the front end here will be profit for you.

The Buyer’s List

Now when you do get your subscribers to buy your product, you may wish to transfer them to another list. This list is what will be a buyer’s list – a list of all people who have actually bought something from you.

This list will be invaluable because when you build it to a sizeable amount, it can literally pay your bills.

Once you have built your buyer’s list you want to continue to foster the relationship by providing more value videos, support content or sending them blog articles on how to do something.

This way your subscribers here will continue to engage with you more and more. They will also appreciate the effort you are giving, helping you to establish an improved relationship.

Pre-Launch Phase

Now in order to sell a high priced item this is where you need to enter the pre-launch phase by slowly introducing the high end product to your subscribers.

During the pre-launch phase you will add four days of value content whilst at the same time promoting your new product. This prepares your subscribers for what’s to come and pre-frames them to see the benefit of the product.

On day 10 when you sell your more expensive product through a hard sell you can now transfer the buyers here to another list and classify these buyers as high end buyers.

Do you see what you’re doing here?

Each time you sell a product you are separating your buyers from those subscribers who are merely on your list for information.

By having a buyer’s list, it ensures that your list becomes profitable over time so you can always have a source to go to, to make money on demand.

How To Write Epic Content That Attracts Your Subscriber To Click On Your Link

So we’ve discussed your welcome email and what to say on the “first date”.

We’ve talked about the email sequence that you are going to send to your subscribers to get maximum results.

In this part I want to speak about what you should actually write in your sales pitch email to get your subscribers to click on your link and buy from you.

The mistake that most content providers make here is that their focus is entirely on themselves and not on the subscriber.

Remember that none of your subscribers have subscribed to your list because they want to know about your achievements. That does not matter to them.

All that matters is what you can give to them. Essentially a subscriber subscribes to your list with one goal in mind – that is to get enough information to help them achieve their goals or solve their problems.

With that in mind here is how you build the perfect email sales pitch.

Headline      

Every email starts with a headline that is convincing enough to get opened.

The headline should answer the subscriber’s question “why should I read this email?”

Here are a few examples:

She sold 122 subscriptions for $97 each. Here’s how… This email headline works best for the marketer who wants to know how to get sales in their business. If a case study can show how one marketer did it, chances are other marketers will be interested to know how they can do it themselves.

Secret Facebook campaign gets 23,247 leads in 30 days… This email generates curiousity and self interest for people who are using Facebook to generate leads but are unsuccessful with their campaigns. Such an email subject headline will prompt a response because it gives the reader the expectation that what’s inside the email can teach them how to get more leads for their offer.

[Checklist] Your Split testing Guide… if you know your audience then making an offer like this can improve open rates if you know that material like this will help your subscribers. Using the “why should I read this email” question, subscribers know what they’re getting immediately because you have answered the question directly.

Body

You’ve got your subscriber to open your email, now here is where you need to make your grand presentation to appeal to their emotions and pull them in to take action.

So considering the first example, it appeals to the reader’s sense of hope that they too can get similar results. When crafting your email think about how you can create an emotional connection (how you can sell a product for $97 each too and make sales that you were not getting before)

Example 2 – “if you are struggling to get leads into your business here is how you can get tens of thousands of leads in your campaign in 30 days as well.” The pain point you have highlighted is the difficulty a marketer faces in getting leads. The solution is showing them exactly how they can create a campaign that generates leads.

Example 3 – “how this split testing guide can help you get better results in your campaigns.”. The pain point here is a poor performing campaign but the solution is a split testing guide that will help the subscriber improve their results.

Call To Action

Another good strategy when writing your email pitches is to ask the reader to take a specific action. Now that you have gotten their attention by identifying the problem and stating the solution, your subscribers are not going to click on your link unless you tell them too.

Make sure that you have a strong call to action – click here to purchase, click here to get this deal, click here to get 50% off.

What Are Bonuses And How To Use It

Sometimes an offer might need to be reinforced with what is known as a bonus.

A bonus is something extra that you give to your potential customer to compel them to make the purchase.

The reason why this works is because you are adding more value to what they already have, that value being free.

Bonuses can also help you stand out from the rest. For example, if you are promoting a product and there are other affiliates of the product, your bonuses can help distinguish you from the rest by showing the subscriber what additional benefits they can get from you if they use your link to purchase the product.

Think of this. Affiliate A and B are promoting a weight loss item. Subscriber C opts into both of their email lists and receives offers to buy the product using Affiliate A and B’s referral links.

Affiliate A offers no bonus but Affiliate B is smart and offers three bonuses that will help Subscriber C use the product and get faster results.

Who do you think Subscriber C will buy from? Affiliate B of course.

That is the power of bonuses. So don’t be afraid to use them in your email marketing.

In fact I will urge you to use it when making a hard sell to your subscriber as a way to push the subscriber a little bit more through the door.

Here is an example of a bonus used by the creators of the Create and Go brand that I think is effective for getting the message across.

That’s It

So your own email marketing skills can now be improved by taking action and following the guidelines that I’ve provided to you here.

Simply get your email marketing software in gear, my favs are Aweber and GetResponse, load up your autoresponders just like I have shown you and take off.

If you are using Aweber or GetResponse read my article here where I show you how to create your first email list and email sequence.

Want more strategies for effective email marketing? Then read my ultimate email marketing guide for a whole load of tips.

Over to you. Any tips on how to build a profitable email list? Leave them in the comments and feel free to ask any questions you may have.

Cheers