So your company is expanding and launching a network marketing business in a new country.

Oh, the excitement of knowing that you have just been given a huge opportunity to recruit from a completely different country and now you’re setting out the task of finding business partners in that country so you can create the much desired global network marketing business.

Given the digital age we are in, where almost everyone is part of this internet eco-system, it makes the process of recruiting team members from different countries a breeze.

But how you market to these countries, is where you need to give some thought.

Whilst your current marketing methods can be applied to a different geographical location, some things you will need to consider are:

• The culture of the people – are they impulse buyers or do they need time to properly think about investing in your product or business opportunity.
• The buying power may be weaker or stronger – do your target prospects believe in online transactions or are they traditionally inclined to shop offline.
• The business mindset of the people – do your target prospects have an entrepreneurial spirit or do they believe that it is best to get a job and work for an employer.

Before investing in marketing to target the new network marketing destinations, you should understand which of those countries to pay attention to, so you can effortlessly get customers and recruit team members from these countries.

Trust me, if you are already using the internet for your network marketing recruiting and prospecting, then it’s an easy task to accomplish.

This post will simply polish and provide more ideas on what you can do to successfully grow a global network marketing team.

Here’s What You Will Learn:

• How to close the gap between your country and the destination country
• The content strategy you can use to start recruiting members for your global network marketing business
• The benefits of building a global network marketing business
• The online tools and resources to build a global network marketing business
• The type of people to target when building your global network marketing business
• Create your global network marketing business sales funnel for easy recruitment

Closing The Gap Between Your Country And The Destination Country

With the advancement in technology, thank goodness, you can now close the gap between your country and the destination country where the network marketing opportunity will exist.

Just as you are probably growing your network marketing business locally, you can use those same efforts to expand your reach worldwide.

I always say that now is the best time to grow your network business because of all the available tools and resources we have at our fingertips.

Twenty years ago, building a global network marketing business was unthinkable especially since we did not have the proper technological infrastructure in place that helps us now to connect with someone in Australia whilst we’re in the UK, for example.

It’s an exciting time to get started and the opportunity to generate leads from another country and convert them to team members or customers is made simple through the use of online tools that you can easily access. Bear in mind that about 55% of the world’s population has Internet access, making it simple to gain access to them.

There is a wide range of resources that you can use to connect with prospects in foreign countries.

It’s important to know which social platforms are the most popular ones in a certain country.  This is why research is essential.

For example, targeting Caribbean islands to grow your network marketing business may not be ideal since some countries do not have proper online payment gateways to transact.

Also, some people from these countries have a reluctance to join network marketing opportunities because of their scepticism and common association of the term “network marketing” to a scam.

Another thing to research is whether the destination country has network marketing competitors. Are those network marketing companies doing well?

This will help you determine whether the destination country is familiar with network marketing and they already have the mindset for the right team member to join your team.

What if a competitor is not doing well? You can target persons who are already network marketers and find out if they would be interested in a new opportunity.

Before you start to invest your money and time into countries that you are not familiar with, research whether people are accepting of network marketing business opportunities.

Learn what their transaction methods are like. Do they trust online transactions or are they traditional and prefer brick and mortar stores.

Learn about the culture of the country. Do they see business opportunities as formal or informal?; do they prefer more intimate connections such as phone calls or is a simple chat message the best for them?

It’s important that you spend some time really understanding the country you want to target and not rushing this process. To conduct that research consider using tools such as Google, Quora, Facebook Groups, or even family members who live in the destination country.

The Content Strategy You Can Use To Start Recruiting Members For Your Global Network Marketing Business

As a global network marketer, you’ll want to know what content to use in order to connect with prospects in a foreign country.

Remember that this is still a relationship business and there must be that focus on creating that know, like, trust factor through getting your foreign prospects to not only see you as an authority but also as someone who can help them build their own team in their respective countries.

How can you do this?

Options like blog articles, email newsletters, webinars, video tutorials, etc will allow you to educate your global prospects to give them more information about how they can start and the benefits they can reap when they start.

Connecting to global prospects may take many more touch points when following up and putting your message in front of them, since they may have tons of reservations especially if the concept is new to them.

It is expected.

Bear in mind that if the opportunity is new in their country, they may be anxious about getting started. Maybe their culture is averse to opportunities like network marketing and it’s a tough market to break into. This is why you should shape your content so that it is targeted and helps to answer any questions they may have.

A good way to do this is to create specific content for specific countries.

Instead of creating one generic blog post about “How To Start A Health And Wellness Business”, make sure the blog post is relevant to the country you are targeting. So that blog post would look something like “How To Start A Health And Wellness Business in the Netherlands”, for example.

If your objective is to build a global network marketing business, then you must be prepared to do the work that comes with it.

Spend some time doing research to see what complications there may be for Netherlanders, is there already a team in the Netherlands to help new recruits?; is there a forum or Facebook group where Netherlanders can go to for support?  

Demonstrate to your global prospects that you are thoughtful and that you are willing to invest time to not only educate them but also yourself so you can be the authority for a particular country that you want to serve.

This is how you will attract the right people from those destination countries and is the solution to becoming a new-age network marketer with available tools for connecting to potential leads around the world.

The Benefits Of Growing a Global Network Marketing Business

What if I told you, that the key to building a seven-figure network marketing business is to expand your reach internationally and create a world-wide team?

Would you take the opportunity that your network marketing company has offered to you and do what it takes to expand your reach globally?

Of course, any sensible person will.

That is why so many network marketers get excited about the idea of reaching a global team but what direction they take becomes muddled when they’re not sure what to do.

Let’s now look at why having a global network marketing business is good for you. Later on, I will give you a road map to putting the steps in place to recruiting globally.

You can boost your income

A global network marketing business can help you earn more income since your business will be worldwide.

Think about if you were to recruit a solid leader who then goes on to become the number one business in the destination country. What do you think that can do for your business?

You will certainly have more chances to scale up if you’ve hit a plateau in your business in your home country.

So instead of putting all your eggs into one basket, you will continue to generate income if you have leaders who have large businesses in other destination countries.

You can diversify your network marketing business

When you find potential foreign customers or team members, you can refer them to a network marketer in their specific country. This is practical since the network marketer will be more relatable to the prospective customer or new recruit.

They may have increased comfort levels since they are connecting with someone in their own country instead of abroad making it easier to close the sale.

Due to globalisation, today’s network marketing companies have more international customers. However, logistical issues can still exist so it can be practical for a local network marketer to build that relationship with local prospects. 

You can grow your network marketing business faster

That’s because launching a network marketing business in a new country is an innovative idea. Depending on what country you are targeting, there may be people who are earnestly looking for ground-floor opportunities and are excited about what you can help them achieve.

This is especially true when their home country/region provides few opportunities for network marketing and they finally have access to something with a US-stamp of approval on it.

You can travel internationally to meet new recruits

There’s something special about international travel and especially when it’s to other regions or continents. This gives you the chance to find recruits to grow your business and also finally introduce yourself to the “online friends” you have made. Whilst it may not be the most effective way to recruit if you have to invest your own money into traveling, it can certainly be the stepping stone, that seals the deal.

Tools And Resources to Grow a Global Network Marketing Business

If you’re serious about building a global network marketing business here are some tools and resources you can use to get started.

Read further down for the actual system that I would recommend you use, to recruit and finally create the successful global network marketing business you have always wanted.

Advertising Campaigns

This is an easy way to target a particular global demographic since you can choose a target country in your targeting so that your online ads can appear in that country.

There are many online advertising platforms you can use, but I have listed a few of my favourites below:

• Facebook
• Google/Bing
• Instagram
• Snapchat
• YouTube

Webinars

Once you have targeted your destination country of choice, attract your prospects using educational platforms such as webinars.

By using webinars you can educate your audience about your network marketing business, answer questions and handle any objections that may be raised.

It’s the perfect way to meet your audience and show them you’re a real person and that you want to help and serve them.

Webinar tools that you can use include Clickfunnels or LeadPages for building the webinar funnel.

To host the webinar you can use tools like WebinarJam, GoToWebinar or Zoom. YouTube Live and Google Hangout also allow you to provide live video tutorials.

Skype/Zoom

Worried about your telephone bill skyrocketing?

Well, Voice Over IP (VOIP) applications like Skype or Zoom allow you to connect and talk to potential partners in destination countries. Maybe you want to host a three-way conference call with your upline and prospect.

These applications give you a free opportunity to do so. It’s such a breeze.

Social Media Groups

This is another way you can target potential partners in other countries. Free options include Facebook groups or Pinterest marketing/boards.

Facebook groups are one of the best features since they are part of the world’s largest social network. There are over one billion users worldwide connecting you with any and everyone who is on this platform.

You can take several steps like strengthening your team, building your community, promoting watch parties, and even having team training from Facebook groups.

If you’re using Pinterest to target potential partners, consider sharing network marketing blog articles to help people see your content, visit your website and interact with you.  

Click here to learn how I use Pinterest Marketing to grow my blog and if you have a network marketing blog how you can use it too.

Google Translator

If there’s a language barrier, using translation apps can be a fast and easy way to communicate with potential global network marketing partners in foreign countries.

In fact, the Google Translate app already supports 100+ languages, so there’s a good chance it supports the language of a target country.

Other translation apps that you can look into are:

• iTranslate
• TripLingo 
• SayHi 
• Voice Translator Free 

The Type of People To Target When Building Your Global Network Marketing Business

When building your global network marketing business make sure you don’t target “everyone.” Not everyone is going to a good fit for your business.

Targeting “everyone” is a waste of resources because they may not meet the prerequisite that you have outlined for who is a good network marketer.

That’s why when you are creating your client avatar and you are setting up your targeting systems, it is important that you focus on those people who already have a business mindset and are interested in business concepts such as leadership and marketing.

The type of people you want on your team are those who are action takers and do not need direction from you.

They already know that it will take hard work to be successful and they have that energy and drive without waiting for you to tell them what to do.

How exactly do you find these people?

The good thing about using online ad platforms like Google Adwords or Facebook is that you can be really specific about the type of person you want to target.

For example, when doing interest targeting with Facebook ad campaigns, you can select people who already know about and have an interest in network marketing, online marketing, business, leadership etc.

Another thing that you can consider is selecting the right market to target.

Make sure to research the country where you want to expand your global network marketing business.

Here are some issues to pay attention to:

• Infrastructure – do they have a good economic infrastructure that will make it easy for your network marketing team to grow their business.
• Existing market – do they have an existing target market and is there a demand for the product, that will make it easy for your network marketing team to find business.
• Available products – will your global network marketing team have access to all the products or do they need to wait for overseas shipping. This then causes a delay in the product reaching the prospect.
• Company websites – will your network marketing team have access to the company website so that orders can be easily processed. Is the website in the local currency? This can be troublesome for locals who are worried about transaction fees and currency conversion fees.
• Price points – Are price points in the local currency. Again this can be troublesome for locals who may be concerned about transacting in a different currency.

This might seem like a lot of research, but it’s definitely worthwhile in terms of understanding the existing market for your particular product/business opportunity.

This will help to maximise the results from your efforts. After learning about the current market in the destination country, it will be easier to create ad campaigns that are served to the people who are most likely to purchase your product or join your team.

After conducting this research, this will give you the final decision whether you can pursue global network marketing in that particular country.

Create Your Global Network Marketing Sales Funnel For Easy Recruitment

You are ready to build a global network marketing business and you are excited at the possibility of expanding your reach and creating a worldwide network.

How and where do you start?

If you already recruit on the internet you can actually use the same system to build your existing network marketing business into a global one. But in case you have forgotten, here is a strategy for recruiting and building a global downline.

Identify your target market

This includes demographics and geographics. It’s important to note this process doesn’t mean you’re ignoring potential customers who aren’t in the target market.

However, it means you’ll focus your marketing message on a market that’s most likely to buy your product or join your team. This is more effective than marketing to “everyone” in a country.

Research your target market

Before you create a strategy and training material around your target market, make sure that you do proper research taking into account the points I mentioned above such as ease of doing business, culture, time zone, language barriers, competitors, etc.

The key to doing research, in the beginning, is to save your time, in the event the target market is not a potentially lucrative market.  

Make an irresistible offer via content creation

It’s important to focus on what constitutes an offer. The goal here is once you have decided on the market you want to target, it is time to put your offer in front of them with the aim of generating prospects who you can speak to.

In this regard, consider using a sales funnel. Is this the first time you’re reading about sales funnels? Click here to get a better understanding of how you can use sales funnels to grow your network marketing business faster.

Some tools you can use to attract prospects to your sales funnel include:

• eBooks
• Free Trials
• Guides
• Industry Research reports
• Presentations
• Webinars

Make sure you’re offering quality content to your target market. You should also market to your target audience at the right time; so take into account their time zones and any public holidays that are in observance.

The content that you offer should ultimately connect your business to the product/opportunity offered.

Close the sale through communication

As you begin to generate leads, begin to build the relationship through nurturing through various content marketing strategies.

A great way is to build a community of prospects is through Facebook groups where you can connect to your audience and deliver valuable content to help educate them, inspire them and encourage them to take action.

Don’t forget that even though your focus should be on providing value, you should be confident enough to ask for the sale – whether that is as a customer or as a new team member.

Here are some effective closing techniques to help you improve your closing rates. They include:

• Summary – after elaborating on the benefits and features that your business can offer, make sure to close by summarising and recapping to remind the prospect about what you spoke to them about.
• Now or Never – using urgency tactics is a great way to add a sense of urgency and make a prospect want to move forward with the next step.
• Questions – give your prospect the chance to ask any questions so you can address any reservations or objections they may have. When questions are answered it makes the prospect more likely to take the leap.

These are oldie-but-goodie closing techniques that use psychology to help land the deal.

Onboarding training

The nurturing does not stop after you have secured the customer or team member. It’s actually just starting if you want to be successful in growing a sustainable global network marketing business.

Actually getting a team member to join you is half of the battle. You now need to train them so they can duplicate your process and build their own team.

If you neglect them and don’t give them the training they need, then they are likely to quit which is not helpful to you and your objective.

So provide onboarding training through written content or video material like webinars.

Wrapping Up

You are in a perfect era to build a global network marketing business and it is super easy to jump into the opportunity with all the resources that you have on hand.

The only real thing holding you back, if you have not already, is you.

Like anything, you have to be willing to visualise the end goal, put steps in place to achieve it and then take action.

To help you take action, I would like to share with you, an ebook that I recently finished, that literally blew my mind. I thought I’d introduce it to you, because my mind is buzzing with new (easier) ways to build a network marketing team and this is what I teach network marketers. 

As a network marketer, this is what you should be implementing into your business today.

I got a copy of it for free (I just paid shipping).

This ebook is likely to shine a light on everything that perhaps you are doing wrong in your network marketing business.

If you ever thought to yourself:

“I thought I’d be further along in my business by now”

Cheers

The post How To Create A Global Network Marketing Business appeared first on I Am Dawn-Marie.