Recently, I’ve had several network marketers visit my blog and with that comes several messages about how to find people to join your team.

So I decided to create this blog post answering the number one question that I had.

That is, where do you find people to join your network marketing company?

I want to start by painting a picture of what happened several years ago.

Have you ever picked up the phone and called a total stranger and tried to sell them something?

Did you ever get sweaty palms in the process? A feeling like “what if…??” or “… maybe I should hang up before they answer??”.

Remember when you would go knocking on other people’s doors hoping for a sale?

Or if not that, what about going to shops or other business owners in your niche and local to you, to put on a presentation to introduce your product.

I remember I called a company to ask if I could present to their employees about having their own business and I did this several times to expand my lead database.

Remember having home parties or business op meetings?

These methods all worked at one point but they took time and effort to implement.

In current times, we now have the internet as a marketing tool and still, even with this marketing tool, there is “cold calling,” but it is all done through automated systems!

Automation enables you to be more efficient with your efforts. How could that help you save time?

What You Will Learn

• How to generate MLM leads or network marketing leads online
• How to get free MLM leads or network marketing leads
• Where to buy MLM leads or network marketing leads
• Converting your MLM leads or network marketing leads into sales

How to Generate MLM Leads Or Network Marketing Leads Online?

The best method that I have used to date and which is the current working method to network marketing, is the use of a lead generation funnel.

This funnel helps to automate prospecting for your network as well as creating customers in your pipeline through an inbound strategy – where your target audience approaches you for information.

This funnel must have your target audience passing through it – so to get to that point let’s back up to exactly how you will find those people.

So, before you put your time and effort into generating leads, be sure you are aware of who your audience is and how to search for your prospects.

First, you’ll need to spend time identifying what your products and services offer.

Let’s say you are offering a wellness product that can help with weight loss.

Next, you need to identify your target consumers.

For example, with a wellness product you will need to target people who want to stay healthy, as well as those who want to maintain their youthful appearance.

This could be athletes or the elderly, as examples.

Finally define, the demographics of your target customer – where can they be seen often, what are their main activities, interests, and preferences?

With every technique you utilise to find your targeted audience, make sure that you have a sound strategy in place and that you have a brand message that resonates with your audience.

Every serious network marketer should have a brand message. A message that tells your audience who you are, what you can do to help them and how you are different from your competitors, informs your audience that they are in the right place and you are the person to solve their problems and answer to their needs. 

For example, in my digital marketing business my brand message is: 

“I help entrepreneurs attract leads and sales online using digital marketing strategies” 

 

 

Here is It Works’ network marketer, Denise Walsh’s brand message: 

 

 

You must also have a value proposition – what helps you stand out from your competitors; what makes you different.

Your value proposition should keep in mind your target audience’s needs and desires.

It should also show them how your solution can help fulfil those needs and desires.

Three Stages Of The Lead Generation Funnel

1. Awareness

During this stage, your target audience are made aware of their pain points and desires.

It is where your brand will put forward a value proposition that will solve those pain points and meet those desired outcomes.

2. Consideration

It is best to segment your audience into categories that will help you meet the specific goals of every group of consumer.

When you do this, you will push the visitors further through the funnel where you can provide informative and useful content that they need, to help them further realise your usefulness to meet their goals.

It is only when your audience, realises through your branding, that you can help them solve their problems, then you are more than likely to generate that lead. 

The process from targeting to nurturing leads can be automated to maximise your sale-ability.

3. Sale

This is the stage where your lead has decided that you are the best fit for them.

It is also at this stage that you should aim to fulfil their desired outcome within their time range.

The better you can satisfy your consumer after a sale, the more they are likely to give you high ratings and reviews and recommend others to your business.

This is most important for the scalability of your business. 

Don’t Want To Use A Sales Funnel For MLM Leads? Try This Instead

For whatever reason, should you not decide to use the lead generation funnel mentioned above, you can make this completely manual.

This manual process will involve an outbound strategy – that means that you will reach out to your target audience.

1. Make an offer they can’t refuse

The internet is inundated with so much “noise”  of advertisers and promoters that try to capture your attention.

This is where you will need to separate your product from the “noise” of the internet.

You need to create an offer that your prospect can’t refuse! But you don’t need to be sneaky about it or have “but wait there’s more…”.

Some offers that work really well for network marketers are challenges or requests for product testers.

 

 

2. Call to action

This is the most important aspect of educating and selling a product to your audience.

Be sure the call to action is clear!

As in the above example, the call to action here is “Comment “I’m In” to Join Us”.

The attention span of the average person is compared to a toddler; you have to make it easy for your audience to take action and for it to be fast and convenient.

3) Be quick to respond

If you are using social media sites to capture or engage with your audience, one of the most important aspects of the three steps is to RESPOND.

Prospects don’t want to have a one-way conversation.

Think of it like going to the store and needing something, but there is no one around to ask.

This deters potential buyers from purchasing from you. Do not give them a reason to abandon the conversation.

The more you can engage with your prospects, the more successful your lead generation end game will be.

How to Get Network Marketing Leads? (FREE)

The internet has endless sources on where to find people to fill your pipeline.

Depending on the niche or market you want to work in, you can find your target audience from most social media platforms.

How you capture the lead and the message you use to generate those leads is of course important. 

There are tons of resources out there for building your audience, but here are a few channels I would recommend:

1. Your own Facebook personal profile

Attract people to your profile by creating engaging content that is educational, motivational and inspirational.

Remember that you need to keep growing your Facebook friends’ list to make this work.

So do not expect to deliver your content to the same 1000 friends. Keep making “friends”.

2. Facebook Groups

Did you know there is a group on Facebook for ANYTHING?!

Anything!

It is time to start asking for admittance to those groups so you can start posting and sharing information about your service and/or product in those groups.

These groups can help warm up your audience from cold to hot leads very quickly!

Create inviting posts that encourage people to join your team or buy your product through challenges as in the above example.

3. Instagram

Instagram is one of the most powerful tools in social media marketing to date.

There are so many opportunities on this platform that you should not overlook it.

To build a successful Instagram account, means that you should have a lot of growth through an always-increasing Instagram following, comments, mentions and likes.

You can create hashtags on Instagram posts, so new people can find your content.

You can share visually appealing and thought-provoking content to your followers through images and long-form captions.

When creating content, make sure that it does not appear spammy. The first thing you should aim to do is create content that is inviting rather than content that will cause prospects to abandon your account. 

Here is an example of what your feed should look like. (Maybe you can tell by now, that I was an It Works network marketer in the past hence references to It Works content.) 😃

Don’t create an Instagram feed with only product images. Instead create one that has a variety of images that helps to tell your story and allow your audience to connect and resonate with you. 

When creating your content, do include: 

1. Lifestyle stories which helps your audience create a desire in their mind
2. Product results which acts as your testimony of the product
3. Product images and how you use them to achieve your results

 

4. Google

This might seem like a “no brainer,” but with the rise of social media, sometimes Google is put on the back burner.

However, Google is still THE most used search engine in the world!

Use that tool!

Create a blog dedicated to your brand first, which strategically is focused around your network marketing product.

Be sure to implement SEO strategies to attract your target audience who is searching for your product.

5. Pinterest

Pinterest works really well in certain niches and if you are in one of those niches, you can tap into this untapped traffic source.

Because Pinterest is predominantly female-centric, the niches that do particularly well based on my observations are:

• Weight loss
• Fashion
• Food
• Craft
• Home and Decor

You will of course want to test this traffic source and see if it works for your network marketing business and specific niche.

Pinterest is driven by blogs so if you do not yet have a blog for your network marketing business (and I strongly recommend one), click this link and read this post which you will find particularly helpful for starting a blog.

If you do have a network marketing blog and you want to use this traffic source then my post on how to get your first 1000 pageviews with Pinterest is a good starting point. 

6. YouTube

Another great and free platform to find leads for your network marketing business is YouTube.

Like Google and Pinterest, this is a search engine but the results are in video format.

The best use of YouTube, in my view, is creating “how-to” videos and educational content that teaches something.

Make sure that whatever content you create, is tied to your network marketing product or opportunity.

7. LinkedIn

This is the last channel that I would recommend in social media outlets for network marketing prospecting.

This is where you can create a professional portfolio and network within your niche to find MLM leads and network marketing leads.

First define your target audience.

Are they corporate moms, corporate dads, salon owners?

Once you have identified your target audience, connect with them by starting conversations.

These are all the options that you can use if you are on a tight budget, but if you have a little money to spend to help generate your leads and speed up the process, here are some paid options for you.

Where To Buy Networking Marketing Leads?

Let’s start this with what NOT to do first.

Though you CAN buy email lists for your niche market through email brokers, I don’t recommend doing this.

Why?

Because it is unethical especially since you do not have permission to email these users.

With regulators becoming so firm on anti-spam, I recommend avoiding this and instead implement one of the following strategies.

1. Work with bloggers or influencers

Did you know you can search for bloggers or influencers in your niche and ask them to promote your offer to their email list?

This is called networking at its most basic ability.

Bloggers or influencers have a targeted audience which you can leverage simply by creating an outreach campaign to contact bloggers/influencers and ask if they will send your email to their list of subscribers. 

Bloggers/influencers have what you want; that is, a targeted audience who is likely to respond to their recommendations.

When searching for bloggers/influencers, to find relevant ones you can use Google and the keyphrase – “niche” inurl:blog.

This makes it super easy to find tons of relevant blogs related to your niche.

 

 

Once you have identified a blog, who’s author you want to reach out to, check first to see if there is any information on how to advertise with them.

If not, a cold email requesting permission to email their subscribers is also a good idea. 

2. Social Medial Marketing

Most likely your ideal target audience hangs out on some social media platforms like Facebook or Instagram, Pinterest or YouTube.

By creating an ad campaign, you can use ad targeting criteria, to put your offer in front of a large number of users.

Some ad platforms like Facebook have extremely precise targeting ability when creating ads.

For example, you can target a mother who has children between the ages 1-6 and who is interested in working from home, if you have a product applicable to stay-at-home moms.

 

 

On YouTube you can target people who are interested in Crossfit or essential oils by defining their interests based on the videos they watch.

There is a real possibility that you can reach a large number of targeted people quickly, within your niche and you can dominate your market if you know how to use social media ad platforms properly.

Like anything else, before you start using paid ad campaigns, be sure to understand each ad platform before you invest money into it. I always rely on courses to help me do so. 

If you are looking for the best paid Facebook ads marketing course, I recommend the Social Traffic Blueprint by Jon Penberthey and Jubril Agoro.  

Interested in using Pinterest to generate MLM leads and network marketing leads, I recommend the Pinterest Traffic Avalanche course by Alex McNerney and Lauren McManus. You can gain access to the course by clicking here. 

3. Search Engine Marketing

Like social media marketing, you can use paid platforms like Google Adwords and Bing to generate leads for your business.

Search engine marketing is preferred to social media marketing, because you can target people who are searching for your product or opportunity, through the use of keywords.

When using search engine marketing pay attention to buyer intent keywords like the following, which means that the searcher is using the search engines with a strong intention of buying.

• [brand] weight loss supplements
• [brand] hair growth supplements
• [brand] essential oils
• how to join [brand]

4. Solo Ads

Solo ads are email blasts that you can buy from email list owners in specific niches.

They are very similar to targeting blogger’s/influencer’s email lists. The only difference is, these lists are mostly built by marketers who build their email lists for the sole purpose of renting them to advertisers.

There are companies like Udimi and MLM Leads that created platforms for solo ad vendors so instead of doing cold email outreach as you would for bloggers/influencers, you can visit these dedicated websites to purchase a solo ad by clicking this link.

Solo ads are ideal for business opportunity leads and weight loss leads. Any other niche outside these two main niches are unlikely to be served.

To learn how to use this traffic source for your business, you can read more about it here.

Why use paid advertising to generate leads

So why would you use paid advertising?

Because it is a faster method of traditional marketing and reaching a specific target audience.

If you are trying to get your business off the ground quickly, I strongly recommend that you invest in solutions that work.

This is a “Kickstarter” to your networking, awareness campaign and customer base.

It is worth spending some money to put your message in front of your ideal prospects instead of sifting through countless bad leads before you find the good one.

Have you ever heard the phrase “time is money” – this is where you implement that phrase into your business marketing plan.

Time is money and the faster you can generate good leads for your business the more successful it will be for you.

Converting Your Network Marketing and MLM Leads Into Sales

Now that we’ve talked about your methods of free and paid network marketing lead generation, we are going to move onto our final topic – converting your leads to sales!

Sales come from having a good product, creating an eye-catching and engaging ad and call to action and finally engaging with your prospects.

Engagement is the number one reason customers buy and become returning customers.

There are several ways that you can create this “open-ended” dialog with your prospects.

Here are a few that we recommend.

1. Email marketing

Tried and true email marketing thus far has stood the test of time against the number of changes with the internet, social media sites, bots and countless more!

Email marketing is what people are comfortable with.

However, statistics show that email marketing will be dead by 2020…that’s one year from now!

I suggest starting to implement some of these other methods while you can still pair two or more resources together.

2. Messenger bot marketing

This is the transition into the future.

Messenger bots are similar to email marketing in that they act as auto responders and help you communicate your message to your leads automatically, to facilitate lead nurturing activities.

The performance of messenger bots however, far out performs email marketing and is currently seen by marketers to be the preferred way of keeping in touch and following up with your leads.

These messenger bot platforms integrate with the Facebook platform and since Facebook has over one billion active users, it is no surprise that this type of marketing works well.

There are several messenger bot platforms but the leading ones are ManyChat and MobileMonkey.

3. Retargeting leads through remarketing ads

When you generate leads from your paid campaigns, you should not stop there.

You can mimic the nurture sequence that you will implement in your email and messenger bot marketing campaigns, in your remarketing ads.

Remarketing ads are simply ads that you serve to an audience who has already engaged with your content.

Ad platforms make it easy to remarket to your warm audience, by the use of pixel code that should be placed on your website before you begin an ad campaign.

Before starting an ad campaign, check the ad platform’s instructions on how to set up your pixel code.

4. Providing value through webinars and blog posts

This is all part of the nurturing process and should be part of your content strategy.

Provide your leads with content that adds value to their business and lives.

Make them realise that you know something in the industry that they don’t.

Offer free webinars, downloadable, and free content on your website.

Make sure you prove yourself a thought leader to your target audience, which demonstrates your authority and increases the trust you build with your leads.

5. Making calls to connect with leads

Not always do email marketing or messenger bot marketing aid in taking a lead from off the fence.

Building a connection on the phone is the most personable way to demonstrate to the lead that you are not only human but you can also address any questions or concerns immediately.

Some leads just need a steer in the right direction.

Some may not want to communicate with you by email but are waiting for a call.

I urge you to step away from behind the computer.

Once you have generated a lead and built a relationship with them, whether through an email sequence or webinar, invite your leads to get on a Skype call where they can speak to you one-on-one and help the lead to become a bit more comfortable in their decision to take the next step.

Wrapping Up

Lead generation for network marketing and MLM leads should be an integral part of your network marketing business.

If you are not generating leads consistently, you do not have a business.

I have touched on many ways that you can use free and paid methods to start generating MLM leads.

Remember that it all begins with using modern and up to date methods like network marketing funnels which helps to narrow your target audience so you only speak to the right people for your business.

Funnels are used across many different business models.

As a network marketer these are online marketing strategies that are current and which you can take steps to immediately include in your business.

To help you take action, I would like to share with you, an ebook that I recently finished, that literally blew my mind. I thought I’d introduce it to you, because my mind is buzzing with new (easier) ways to build a network marketing team and this is what I teach network marketers. 

As a network marketer, this is what you should be implementing into your business today.

I got a copy of it for free (I just paid shipping).

This ebook is likely to shine a light on everything that perhaps you are doing wrong in your network marketing business.

If you ever thought to yourself:

• “I thought I’d be further along in my business by now”
• “Why can’t I get more people to join my team?”
• “How do I find the crowd that actually WANTS to hear about my opportunity?”

…then THIS is the book that you need to read. (and then read it again.)

Get your FREE copy of the Network Marketing Secrets Book by clicking here or click on the image below.

 

 

Cheers